OTC Vitamins, Minerals & Supplements A Nicholas Hall report on the Global OTC VMS Market (497 pages) Definitions & methodology Global Overview (19 pages) Global OTC VMS sales 2011-15 Global OTC sales by major category 2015 Global VMS trends Global OTC VMS sales by category 2015 Growth drivers & negative factors Global OTC VMS sales by region 2015 Global OTC VMS overview Global OTC single vitamins VMS sales by segment 2015 Global OTC minerals VMS sales by segment 2015 Global OTC herbal & natural supplements VMS sales by segment 2015 Leading VMS players Global leading OTC VMS marketers 2015 Leading VMS markets Global leading OTC VMS markets 2015 Regulation continues to develop Latest ingredient findings Global outlook for VMS Global forecast OTC VMS sales 2020-25 Leading VMS Markets Australia (25 pages) Overview (5pp) Australia OTC VMS sales 2011-15 5 key VMS trends in Australia Australia OTC VMS sales by category 2015 Category overview Australia leading OTC VMS marketers 2015 Wellbeing initiatives Growth drivers and negative factors Australia leading OTC VMS brands 2015 Multivitamins (4pp) Key multivitamins trends Australia OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 Australia leading OTC multivitamins 2015 Single vitamins (3pp) Key single vitamins trends Australia OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 Australia OTC single vitamins sales by segment 2015 Australia OTC single vitamins sales by ingredient 2015 Vitamin D Australia leading OTC vitamin D supplements 2015 Vitamin B

Australia leading OTC vitamin B supplements 2015 Minerals (4pp) Key minerals trends Australia OTC minerals sales 2011-15, with top brands’ share of sales 2015 Australia OTC minerals sales by segment 2015 Australia OTC minerals sales by ingredient 2015 Calcium Australia leading OTC calcium supplements 2015 Iron Australia leading OTC iron supplements 2015 Other minerals Herbal & natural supplements (4pp) Key herbal & natural supplements trends Australia OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 Australia OTC herbal & natural supplements sales by segment 2015 Australia OTC herbal & natural supplements sales by ingredient 2015 Fish oils & omega-3 Australia leading OTC fish oils & omega-3 supplements 2015 Garlic Australia leading OTC garlic supplements 2015 Herbal & natural joint health (2pp) Key herbal & natural joint health trends Australia OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 Australia leading OTC herbal & natural joint health brands 2015 Probiotics (2pp) Key probiotics trends Australia OTC probiotics sales 2011-15, with top brands’ share of sales 2015 Australia leading OTC probiotics 2015 VMS outlook (1pp) VMS continues to soar Australia forecast OTC VMS sales 2020-25 Brazil (25 pages) Overview (5pp) Brazil OTC VMS sales 2011-15 5 key VMS trends in Brazil Brazil OTC VMS sales by category 2015 Category overview Brazil leading OTC VMS marketers 2015 Regulatory reforms benefit Brazilian VMS Growth drivers and negative factors Brazil leading OTC VMS brands 2015 Multivitamins (3pp) Key multivitamins trends Brazil OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 Brazil leading OTC multivitamins 2015

Single vitamins (4pp) Key single vitamins trends Brazil OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 Brazil OTC single vitamins sales by segment 2015 Brazil OTC single vitamins sales by ingredient 2015 Vitamin C Brazil leading OTC vitamin C supplements 2015 Vitamin D Brazil leading OTC vitamin D supplements 2015 Vitamin B Brazil leading OTC vitamin B supplements 2015 Minerals (3pp) Key minerals trends Brazil OTC minerals sales 2011-15, with top brands’ share of sales 2015 Brazil OTC minerals sales by segment 2015 Brazil OTC minerals sales by ingredient 2015 Calcium Brazil leading OTC calcium supplements 2015 Iron Brazil leading OTC iron supplements 2015 Eye health supplements (1pp) Key eye health supplements trends Brazil OTC eye health supplements sales 2011-15, with top brands’ share of sales 2015 Brazil leading OTC eye health supplements Hair & beauty supplements (2pp) Key hair & beauty supplements trends Brazil OTC hair & beauty supplements sales 2011-15, with top brands’ share of sales 2015 Brazil leading hair & beauty supplements 2015 Herbal & natural supplements (2pp) Key herbal & natural supplements trends Brazil OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 Brazil OTC herbal & natural supplements sales by segment 2015 Fish oils & omega-3 Brazil leading OTC fish oils & omega-3 supplements 2015 Herbal & natural joint health (1pp) Key herbal & natural joint health trends Brazil OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 Brazil leading OTC herbal & natural joint health brands 2015 Probiotics (2pp) Key probiotics trends Brazil OTC probiotics sales 2011-15, with top brands’ share of sales 2015 Brazil leading OTC probiotics 2015 Tonics & cure alls (1pp) Key tonics & cure alls Brazil OTC tonics & cure alls sales 2011-15, with top brands’ share of sales Brazil leading OTC tonics & cure alls 2015

VMS outlook (1pp) Dynamic category offers potential for growth Brazil forecast OTC VMS sales 2020-25 Canada (24 pages) Overview (5pp) Canada OTC VMS sales 2011-15 5 key VMS trends in Canada Canada OTC VMS sales by category 2015 Category overview Canada leading OTC VMS marketers 2015 Growth drivers and negative factors Canada leading OTC VMS brands 2015 Multivitamins (3pp) Key multivitamins trends Canada OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 Canada leading OTC multivitamins 2015 Single vitamins (4pp) Key single vitamins trends Canada OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 Canada OTC single vitamins sales by segment 2015 Canada OTC single vitamins sales by ingredient 2015 Vitamin B Canada leading OTC vitamin B supplements 2015 Vitamin C Canada leading OTC vitamin C supplements 2015 Vitamin D Canada leading OTC vitamin D supplements 2015 Minerals (3pp) Key minerals trends Canada OTC minerals sales 2011-15, with top brands’ share of sales 2015 Canada OTC minerals sales by segment 2015 Canada OTC minerals sales by ingredient 2015 Calcium Canada leading OTC calcium supplements 2015 Iron Canada leading OTC iron supplements 2015 Eye health supplements (1pp) Key eye health supplements trends Canada OTC eye health supplements sales 2011-15, with top brands’ share of sales 2015 Canada leading OTC eye health supplements Herbal & natural supplements (3pp) Key herbal & natural supplements trends Canada OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 Canada OTC herbal & natural supplements sales by segment 2015 Canada OTC herbal & natural supplements sales by ingredient 2015 Fish oils & omega-3 Canada leading OTC fish oils & omega-3 supplements 2015

Garlic Herbal & natural joint health (2pp) Key herbal & natural joint health trends Canada OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 Canada leading OTC herbal & natural joint health brands 2015 Immune supplements (1pp) Key immune supplements trends Canada OTC immune supplements sales 2011-15, with top brands’ share of sales 2015 Canada leading OTC immune supplements 2015 Probiotics (2pp) Key probiotics trends Canada OTC probiotics sales 2011-15, with top brands’ share of sales 2015 Canada leading OTC probiotics 2015 VMS outlook (1pp) Simpler times ahead? Canada forecast OTC VMS sales 2020-25 China (28 pages) Overview (6pp) China OTC VMS sales 2011-15 5 key VMS trends in China China OTC VMS sales by category 2015 Category overview China leading OTC VMS marketers 2015 Growth drivers and negative factors China leading OTC VMS brands 2015 Multivitamins (4pp) Key multivitamins trends China OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 China leading OTC multivitamins 2015 Single vitamins (3pp) Key single vitamins trends China OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 China OTC single vitamins sales by segment 2015 China OTC single vitamins sales by ingredient 2015 Vitamin C China leading OTC vitamin C supplements 2015 Vitamin E China leading OTC vitamin E supplements 2015 Other single vitamins Minerals (4pp) Key minerals trends China OTC minerals sales 2011-15, with top brands’ share of sales 2015 China OTC minerals sales by segment 2015 China OTC minerals sales by ingredient 2015 Calcium China leading OTC calcium supplements 2015

Zinc Canada leading OTC zinc supplements 2015 Herbal & natural supplements (4pp) Key herbal & natural supplements trends China OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 China OTC herbal & natural supplements sales by segment 2015 China OTC herbal & natural supplements sales by ingredient 2015 Ginseng China leading OTC ginseng supplements 2015 Fish oils & omega-3 China leading OTC fish oils & omega-3 supplements 2015 Other herbal & natural supplements Herbal & natural joint health (1pp) Key herbal & natural joint health trends China OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 China leading OTC herbal & natural joint health brands 2015 Probiotics (2pp) Key probiotics trends China OTC probiotics sales 2011-15, with top brands’ share of sales 2015 China leading OTC probiotics 2015 Tonics & cure alls (3pp) Key tonics & cure alls trends China OTC tonics & cure alls sales 2011-15, with top brands’ share of sales 2015 China leading OTC tonics & cure alls 2015 VMS outlook (1pp) Strong growth forecast for Chinese VMS China forecast OTC VMS sales 2020-25 France (33 pages) Overview (4pp) France OTC VMS sales 2011-15 5 key VMS trends in France France OTC VMS sales by category 2015 Category overview France leading OTC VMS marketers 2015 Growth drivers and negative factors France leading OTC VMS brands 2015 Multivitamins (4pp) Key multivitamins trends France OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 France leading OTC multivitamins 2015 Single vitamins (4pp) Key single vitamins trends France OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 France OTC single vitamins sales by segment 2015 France OTC single vitamins sales by ingredient 2015 Vitamin B

France leading OTC vitamin B supplements 2015 Vitamin C France leading OTC vitamin C supplements 2015 Vitamin D Vitamin E France leading OTC vitamin E supplements 2015 Other single vitamins Minerals (4pp) Key minerals trends France OTC minerals sales 2011-15, with top brands’ share of sales 2015 France OTC minerals sales by segment 2015 France OTC minerals sales by ingredient 2015 Magnesium France leading OTC magnesium supplements 2015 Calcium France leading OTC calcium supplements 2015 Eye health supplements (1pp) Key eye health supplements trends France OTC eye health supplements sales 2011-15, with top brands’ share of sales 2015 France leading OTC eye health supplements 2015 Hair & beauty supplements (2pp) Key hair & beauty supplements trends France OTC hair & beauty supplements sales 2011-15, with top brands’ share of sales 2015 France leading OTC hair & beauty supplements 2015 Herbal & natural supplements (3pp) Key herbal & natural supplements trends France OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 France OTC herbal & natural supplements sales by segment 2015 France OTC herbal & natural supplements sales by ingredient 2015 Fish oils & omega-3 France leading OTC fish oils & omega-3 supplements 2015 GLA France leading OTC GLA supplements 2015 Ginseng France leading OTC ginseng supplements 2015 Herbal & natural joint health (3pp) Key herbal & natural joint health trends France OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 France leading OTC herbal & natural joint health brands 2015 Herbal memory & brain health (1pp) Key herbal memory & brain health trends France OTC herbal memory & brain health sales 2011-15, with top brands’ share of sales 2015 France leading OTC herbal memory & brain health supplements 2015

Herbal menopause supplements (3pp) Key herbal menopause supplements trends France OTC herbal menopause supplements sales 2011-15, with top brands’ share of sales 2015 France leading OTC herbal menopause supplements 2015 Probiotics (3pp) Key probiotics trends France OTC probiotics sales 2011-15, with top brands’ share of sales 2015 France leading OTC probiotics 2015 VMS outlook (1pp) Tough times ahead for French VMS market France forecast OTC VMS sales 2020-25 Germany (34 pages) Overview (4pp) Germany OTC VMS sales 2011-15 5 key VMS trends in Germany Germany OTC VMS sales by category 2015 Category overview Germany leading OTC VMS marketers 2015 Growth drivers and negative factors Germany leading OTC VMS brands 2015 Multivitamins (4pp) Key multivitamins trends Germany OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 Germany leading OTC multivitamins 2015 Single vitamins (4pp) Key single vitamins trends Germany OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 Germany OTC single vitamins sales by segment 2015 Germany OTC single vitamins sales by ingredient 2015 Vitamin B Germany leading OTC vitamin B supplements 2015 Vitamin C Germany leading OTC vitamin C supplements 2015 Vitamin D Germany leading OTC vitamin D supplements 2015 Other single vitamins Minerals (5pp) Key minerals trends Germany OTC minerals sales 2011-15, with top brands’ share of sales 2015 Germany OTC minerals sales by segment 2015 Germany OTC minerals sales by ingredient 2015 Magnesium Germany leading OTC magnesium supplements 2015 Calcium Germany leading OTC calcium supplements 2015 Iron Germany leading OTC iron supplements 2015 Other minerals

Eye health supplements (2pp) Key eye health supplements trends Germany OTC eye health supplements sales 2011-15, with top brands’ share of sales 2015 Germany leading OTC eye health supplements 2015 Hair & beauty supplements (1pp) Key hair & beauty supplements trends Germany OTC hair & beauty supplements sales 2011-15, with top brands’ share of sales 2015 Germany leading OTC hair & beauty supplements 2015 Herbal & natural supplements (2pp) Key herbal & natural supplements trends Germany OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 Germany OTC herbal & natural supplements sales by segment 2015 Germany OTC herbal & natural supplements sales by ingredient 2015 Fish oils & omega-3 Germany leading OTC fish oils & omega-3 supplements 2015 Herbal & natural joint health (2pp) Key herbal & natural joint health trends Germany OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 Germany leading OTC herbal & natural joint health brands 2015 Herbal memory & brain health (2pp) Key herbal memory & brain health trends Germany OTC herbal memory & brain health sales 2011-15, with top brands’ share of sales 2015 Germany leading OTC herbal memory & brain health supplements 2015 Herbal menopause supplements (1pp) Key herbal menopause supplements trends Germany OTC herbal menopause supplements sales 2011-15, with top brands’ share of sales 2015 Germany leading OTC herbal menopause supplements 2015 Immune supplements (1pp) Key immune supplements trends Germany OTC immune supplements sales 2011-15, with top brands’ share of sales 2015 Germany leading OTC immune supplements 2015 Probiotics (3pp) Key probiotics trends Germany OTC probiotics sales 2011-15, with top brands’ share of sales 2015 Germany leading OTC probiotics 2015 Tonic & cure alls (2pp) Key tonics & cure alls trends Germany OTC tonics & cure alls sales 2011-15, with top brands’ share of sales 2015 Germany leading OTC tonics & cure alls 2015 VMS outlook (1pp)

Single vitamins will continue to drive growth Germany forecast OTC VMS sales 2020-25 India (18 pages) Overview (4pp) India OTC VMS sales 2011-15 5 key VMS trends in India India OTC VMS sales by category 2015 Category overview India leading OTC VMS marketers 2015 Growth drivers and negative factors India leading OTC VMS brands 2015 Multivitamins (3pp) Key multivitamins trends India OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 India leading OTC multivitamins 2015 Single vitamins (3pp) Key single vitamins trends India OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 India OTC single vitamins sales by segment 2015 India OTC single vitamins sales by ingredient 2015 Vitamin B India leading OTC vitamin B supplements 2015 Vitamin D India leading OTC vitamin D supplements 2015 Vitamin C India leading OTC vitamin C supplements 2015 Minerals (3pp) Key minerals trends India OTC minerals sales 2011-15, with top brands’ share of sales 2015 India OTC minerals sales by segment 2015 India OTC minerals sales by ingredient 2015 Iron India leading OTC iron supplements 2015 Calcium India leading OTC calcium supplements 2015 Probiotics (1pp) Key probiotics trends India OTC probiotics sales 2011-15, with top brands’ share of sales 2015 India leading OTC probiotics 2015 Tonic & cure alls (1pp) Key tonics & cure alls trends India OTC tonics & cure alls sales 2011-15, with top brands’ share of sales 2015 India leading OTC tonics & cure alls 2015 Chyawanprash (2pp) Key chyawanprash trends India OTC chyawanprash sales 2011-15, with top brands’ share of sales 2015 India leading OTC chyawanprash brands 2015 VMS outlook (1pp)

Future of VMS reliant on raising awareness India forecast OTC VMS sales 2020-25 Indonesia (21 pages) Overview (4pp) Indonesia OTC VMS sales 2011-15 5 key VMS trends in Indonesia Indonesia OTC VMS sales by category 2015 Category overview Indonesia leading OTC VMS marketers 2015 Growth drivers and negative factors Indonesia leading OTC VMS brands 2015 Multivitamins (3pp) Key multivitamins trends Indonesia OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 Indonesia leading OTC multivitamins 2015 Single vitamins (4pp) Key single vitamins trends Indonesia OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 Indonesia OTC single vitamins sales by segment 2015 Indonesia OTC single vitamins sales by ingredient 2015 Vitamin C Indonesia leading OTC vitamin C supplements 2015 Vitamin B India leading OTC vitamin B supplements 2015 Vitamin E India leading OTC vitamin E supplements 2015 Minerals (3pp) Key minerals trends Indonesia OTC minerals sales 2011-15, with top brands’ share of sales 2015 Indonesia OTC minerals sales by segment 2015 Indonesia OTC minerals sales by ingredient 2015 Calcium Indonesia leading OTC calcium supplements 2015 Iron Indonesia leading OTC iron supplements 2015 Herbal & natural supplements (2pp) Key herbal & natural supplements trends Indonesia OTC fish oils & omega-3 supplements sales 2011-15, with top brands’ share of sales 2015 Fish oils & omega-3 Indonesia leading OTC fish oils & omega-3 supplements 2015 Herbal & natural joint health (1pp) Key herbal & natural joint health trends Indonesia OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 Indonesia leading OTC herbal & natural joint health brands 2015 Immune supplements (1pp) Key immune supplements trends

Indonesia OTC immune supplements sales 2011-15, with top brands’ share of sales 2015 Indonesia leading OTC immune supplements 2015 Tonic & cure alls (2pp) Key tonics & cure alls trends Indonesia OTC tonics & cure alls sales 2011-15, with top brands’ share of sales 2015 Indonesia leading OTC tonics & cure alls 2015 VMS outlook (1pp) Sustained growth is likely if market can continue to modernise Indonesia forecast OTC VMS sales 2020-25 Italy (38 pages) Overview (4pp) Italy OTC VMS sales 2011-15 5 key VMS trends in Italy Italy OTC VMS sales by category 2015 Category overview Italy leading OTC VMS marketers 2015 Growth drivers and negative factors Italy leading OTC VMS brands 2015 Multivitamins (3pp) Key multivitamins trends Italy OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 Italy leading OTC multivitamins 2015 Single vitamins (4pp) Key single vitamins trends Italy OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 Italy OTC single vitamins sales by segment 2015 Italy OTC single vitamins sales by ingredient 2015 Vitamin B Italy leading OTC vitamin B supplements 2015 Vitamin C Italy leading OTC vitamin C supplements 2015 Other vitamins Minerals (5pp) Key minerals trends Italy OTC minerals sales 2011-15, with top brands’ share of sales 2015 Italy OTC minerals sales by segment 2015 Italy OTC minerals sales by ingredient 2015 Magnesium Italy leading OTC magnesium supplements 2015 Iron Italy leading OTC iron supplements 2015 Calcium Italy leading OTC calcium supplements 2015 Other minerals Eye health supplements (3pp) Key eye health supplements trends

Italy OTC eye health supplements sales 2011-15, with top brands’ share of sales 2015 Italy leading OTC eye health supplements 2015 Herbal & natural supplements (4pp) Key herbal & natural supplements trends Italy OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 Italy OTC herbal & natural supplements sales by segment 2015 Italy OTC herbal & natural supplements sales by ingredient 2015 Fish oils & omega-3 Italy leading OTC fish oils & omega-3 supplements 2015 Royal jelly Italy leading OTC royal jelly supplements 2015 Ginseng Herbal & natural joint health (2pp) Key herbal & natural joint health trends Italy OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 Italy leading OTC herbal & natural joint health brands 2015 Herbal memory & brain health (2pp) Key herbal memory % brain health trends Italy OTC herbal memory & brain health sales 2011-15, with top brands’ share of sales 2015 Italy OTC herbal memory & brain health supplements 2015 Herbal menopause supplements (2pp) Key herbal menopause supplements trends Italy OTC herbal menopause supplements sales 2011-15, with top brands’ share of sales 2015 Italy leading OTC menopause supplements 2015 Immune supplements (2pp) Key immune supplements trends Italy OTC immune supplements sales 2011-15, with top brands’ share of sales 2015 Italy leading OTC immune supplements 2015 Probiotics (3pp) Key probiotics trends Italy OTC probiotics sales 2011-15, with top brands’ share of sales 2015 Italy leading OTC probiotics 2015 Tonic & cure alls (3pp) Key tonics & cure alls trends Italy OTC tonics & cure alls sales 2011-15, with top brands’ share of sales 2015 Italy leading OTC tonics & cure alls 2015 VMS outlook (1pp) Good growth ahead as brands develop in new directions Italy forecast OTC VMS sales 2020-25 Japan (31 pages) Overview (5pp)

Japan OTC VMS sales 2011-15 5 key VMS trends in Japan Japan OTC VMS sales by category 2015 Category overview Japan leading OTC VMS marketers 2015 Growth drivers and negative factors Japan leading OTC VMS brands 2015 2015 sees new health food categories introduced Multivitamins (3pp) Key multivitamins trends Japan OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 Japan leading OTC multivitamins 2015 Single vitamins (4pp) Key single vitamins trends Japan OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 Japan OTC single vitamins sales by segment 2015 Japan OTC single vitamins sales by ingredient 2015 Vitamin B Japan leading OTC vitamin B supplements 2015 Vitamin C Japan leading OTC vitamin C supplements 2015 Vitamin E Minerals (2pp) Key minerals trends Japan OTC minerals sales 2011-15, with top brands’ share of sales 2015 Japan OTC minerals sales by segment 2015 Japan OTC minerals sales by ingredient 2015 Calcium Japan leading OTC calcium supplements 2015 Eye health supplements (1pp) Key eye health supplements trends Japan OTC eye health supplements sales 2011-15, with top brands’ share of sales 2015 Japan leading OTC eye health supplements 2015 Hair & beauty supplements (2pp) Key hair & beauty supplements trends Japan OTC hair & beauty supplements sales 2011-15, with top brands’ share of sales 2015 Japan leading OTC hair & beauty supplements 2015 Herbal & natural supplements (4pp) Key herbal & natural supplements trends Japan OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 Japan OTC herbal & natural supplements sales by segment 2015 Fish oils & omega-3 Japan leading OTC fish oils & omega-3 supplements 2015 Other herbal & natural supplements Herbal & natural joint health (2pp) Key herbal & natural joint health trends

Japan OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 Japan leading OTC herbal & natural joint health brands 2015 Herbal menopause supplements (1pp) Key herbal menopause supplements trends Japan OTC herbal menopause supplements sales 2011-15, with top brands’ share of sales 2015 Japan leading OTC menopause supplements 2015 Probiotics (1pp) Key probiotics trends Japan OTC probiotics sales 2011-15, with top brands’ share of sales 2015 Japan leading OTC probiotics 2015 Tonic & cure alls (2pp) Key tonics & cure alls trends Japan OTC tonics & cure alls sales 2011-15, with top brands’ share of sales 2015 Japan leading OTC tonics & cure alls 2015 OTC tonic drinks (3pp) Key OTC tonic drinks trends Japan OTC tonic drinks sales 2011-15, with top brands’ share of sales 2015 Japan leading OTC tonics drinks sales 2015 VMS outlook (1pp) Future of Japanese VMS reliant on building consumer trust Japan forecast OTC VMS sales 2020-25 Poland (30 pages) Overview (4pp) Poland OTC VMS sales 2011-15 5 key VMS trends in Poland Poland OTC VMS sales by category 2015 Category overview Poland leading OTC VMS marketers 2015 Growth drivers and negative factors Poland leading OTC VMS brands 2015 Multivitamins (4pp) Key multivitamins trends Poland OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 Poland leading OTC multivitamins 2015 Single vitamins (3pp) Key single vitamins trends Poland OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 Poland OTC single vitamins sales by segment 2015 Poland OTC single vitamins sales by ingredient 2015 Vitamin C Japan leading OTC vitamin C supplements 2015 Vitamin D Japan leading OTC vitamin D supplements 2015 Minerals (5pp) Key minerals trends

Poland OTC minerals sales 2011-15, with top brands’ share of sales 2015 Poland OTC minerals sales by segment 2015 Poland OTC minerals sales by ingredient 2015 Magnesium Japan leading OTC magnesium supplements 2015 Calcium Poland leading OTC calcium supplements 2015 Iron Poland leading OTC iron supplements 2015 Eye health supplements (1pp) Key eye health supplements trends Poland OTC eye health supplements sales 2011-15, with top brands’ share of sales 2015 Poland leading OTC eye health supplements 2015 Hair & beauty supplements (1pp) Key hair & beauty supplements trends Poland OTC hair & beauty supplements sales 2011-15, with top brands’ share of sales 2015 Poland leading OTC hair & beauty supplements 2015 Herbal & natural supplements (3pp) Key herbal & natural supplements trends Poland OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 Poland OTC herbal & natural supplements sales by segment 2015 Poland OTC herbal & natural supplements sales by ingredient 2015 Fish oils & omega-3 Poland leading OTC fish oils & omega-3 supplements 2015 Herbal & natural joint health (2pp) Key herbal & natural joint health trends Poland OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 Poland leading OTC herbal & natural joint health brands 2015 Herbal memory & brain health (1pp) Key herbal memory & brain health trends Poland OTC herbal memory & brain health sales 2011-15, with top brands’ share of sales 2015 Poland leading OTC herbal memory & brain health 2015 Herbal menopause supplements (1pp) Key herbal menopause supplements trends Poland OTC herbal menopause supplements sales 2011-15, with top brands’ share of sales 2015 Poland leading OTC herbal menopause supplements 2015 Immune supplements (1pp) Key immune supplements trends Poland OTC immune supplements sales 2011-15, with top brands’ share of sales 2015 Poland leading OTC immune supplements 2015 Probiotics (2pp) Key probiotics trends

Poland OTC probiotics sales 2011-15, with top brands’ share of sales 2015 Poland leading OTC probiotics 2015 Tonic & cure alls (1pp) Key tonics & cure alls trends Poland OTC tonics & cure alls sales 2011-15, with top brands’ share of sales 2015 Poland leading OTC tonics & cure alls 2015 VMS outlook (1pp) Modest growth in challenging market Poland forecast OTC VMS sales 2020-25 Russia (26 pages) Overview (4pp) Russia OTC VMS sales 2011-15 5 key VMS trends in Russia Russia OTC VMS sales by category 2015 Category overview Russia leading OTC VMS marketers 2015 Growth drivers and negative factors Russia leading OTC VMS brands 2015 Multivitamins (3pp) Key multivitamins trends Russia OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 Russia leading OTC multivitamins 2015 Single vitamins (3pp) Key single vitamins trends Russia OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 Russia OTC single vitamins sales by segment 2015 Russia OTC single vitamins sales by ingredient 2015 Vitamin C Russia leading OTC vitamin C supplements 2015 Vitamin B Russia leading OTC vitamin B supplements 2015 Vitamin E Russia leading OTC vitamin E supplements 2015 Minerals (3pp) Key minerals trends Russia OTC minerals sales 2011-15, with top brands’ share of sales 2015 Russia OTC minerals sales by segment 2015 Russia OTC minerals sales by ingredient 2015 Magnesium Russia leading OTC magnesium supplements 2015 Calcium Russia leading OTC calcium supplements 2015 Iron Russia leading OTC iron supplements 2015 Eye health supplements (1pp) Key eye health supplements trends Russia OTC eye health supplements sales 2011-15, with top brands’ share of sales 2015 Russia leading OTC eye health supplements 2015

Hair & beauty supplements (2pp) Key hair & beauty supplements trends Russia OTC hair & beauty supplements sales 2011-15, with top brands’ share of sales 2015 Russia leading OTC hair & beauty supplements 2015 Herbal & natural supplements (2pp) Key herbal & natural supplements trends Russia OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 Russia OTC herbal & natural supplements sales by segment 2015 Russia OTC herbal & natural supplements sales by ingredient 2015 Fish oils & omega-3 Russia leading OTC fish oils & omega-3 supplements 2015 Herbal & natural joint health (2pp) Key herbal & natural joint health trends Russia OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 Russia leading OTC herbal & natural joint health brands 2015 Herbal memory & brain health (1pp) Key herbal memory & brain health trends Russia OTC herbal memory & brain health sales 2011-15, with top brands’ share of sales 2015 Russia leading OTC herbal memory & brain health 2015 Immune supplements (1pp) Key immune supplements trends Russia OTC immune supplements sales 2011-15, with top brands’ share of sales 2015 Russia leading OTC immune supplements 2015 Probiotics (2pp) Key probiotics trends Russia OTC probiotics sales 2011-15, with top brands’ share of sales 2015 Russia leading OTC probiotics 2015 Tonic & cure alls (1pp) Key tonics & cure alls trends Russia OTC tonics & cure alls sales 2011-15, with top brands’ share of sales 2015 Russia leading OTC tonics & cure alls 2015 VMS outlook (1pp) Projected growth may prove unsustainable Russia forecast OTC VMS sales 2020-25 South Korea (21 pages) Overview (4pp) South Korea OTC VMS sales 2011-15 5 key VMS trends in South Korea South Korea OTC VMS sales by category 2015 Category overview South Korea leading OTC VMS marketers 2015 Growth drivers and negative factors

South Korea leading OTC VMS brands 2015 Multivitamins (3pp) Key multivitamins trends South Korea OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 South Korea leading OTC multivitamins 2015 Single vitamins (4pp) Key single vitamins trends South Korea OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 South Korea OTC single vitamins sales by segment 2015 South Korea OTC single vitamins sales by ingredient 2015 Vitamin C South Korea leading OTC vitamin C supplements 2015 Vitamin B South Korea leading OTC vitamin B supplements 2015 Minerals (3pp) Key minerals trends South Korea OTC minerals sales 2011-15, with top brands’ share of sales 2015 South Korea OTC minerals sales by segment 2015 South Korea OTC minerals sales by ingredient 2015 Iron South Korea leading OTC iron supplements 2015 Calcium South Korea leading OTC calcium supplements 2015 Herbal & natural supplements (2pp) Key herbal & natural supplements trends South Korea OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 South Korea OTC herbal & natural supplements sales by segment 2015 South Korea OTC herbal & natural supplements sales by ingredient 2015 Fish oils & omega-3 South Korea leading OTC fish oils & omega-3 supplements 2015 Herbal memory & brain health (1pp) Key herbal memory & brain health trends South Korea OTC herbal memory & brain health sales 2011-15, with top brands’ share of sales 2015 South Korea leading OTC herbal memory & brain health 2015 Probiotics (2pp) Key probiotics trends South Korea OTC probiotics sales 2011-15, with top brands’ share of sales 2015 South Korea leading OTC probiotics 2015 Tonic & cure alls (1pp) Key tonics & cure alls trends South Korea OTC tonics & cure alls sales 2011-15, with top brands’ share of sales 2015 South Korea leading OTC tonics & cure alls 2015 VMS outlook (1pp) Differentiation key to South Korea’s VMS future

South Korea forecast OTC VMS sales 2020-25 UK (35 pages) Overview (4pp) UK OTC VMS sales 2011-15 5 key VMS trends in UK UK OTC VMS sales by category 2015 Category overview UK leading OTC VMS marketers 2015 Growth drivers and negative factors UK leading OTC VMS brands 2015 Multivitamins (4pp) Key multivitamins trends UK OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 UK leading OTC multivitamins 2015 Single vitamins (4pp) Key single vitamins trends UK OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 UK OTC single vitamins sales by segment 2015 UK OTC single vitamins sales by ingredient 2015 Vitamin C UK leading OTC vitamin C supplements 2015 Vitamin B UK leading OTC vitamin B supplements 2015 Vitamin D Vitamin E UK leading OTC vitamin E supplements 2015 Minerals (4pp) Key minerals trends UK OTC minerals sales 2011-15, with top brands’ share of sales 2015 UK OTC minerals sales by segment 2015 UK OTC minerals sales by ingredient 2015 Calcium UK leading OTC calcium supplements 2015 Iron UK leading OTC iron supplements 2015 Other minerals Eye health supplements (2pp) Key eye health supplements trends UK OTC eye health supplements sales 2011-15, with top brands’ share of sales 2015 UK leading OTC eye health supplements 2015 Hair & beauty supplements (2pp) Key hair & beauty supplements trends UK OTC hair & beauty supplements sales 2011-15, with top brands’ share of sales 2015 UK leading OTC hair & beauty supplements 2015 Herbal & natural supplements (5pp) Key herbal & natural supplements trends

UK OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 UK OTC herbal & natural supplements sales by segment 2015 UK OTC herbal & natural supplements sales by ingredient 2015 Fish oils & omega-3 UK leading OTC fish oils & omega-3 supplements 2015 GLA UK leading OTC GLA supplements 2015 Co-enzyme Q10 UK leading OTC co-enzyme Q10 supplements 2015 Garlic UK leading OTC garlic co-enzyme Q10 supplements 2015 Herbal & natural joint health (2pp) Key herbal & natural joint health trends UK OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 UK leading OTC herbal & natural joint health 2015 Herbal memory & brain health (1pp) Key herbal memory & brain health trends UK OTC herbal memory & brain health sales 2011-15, with top brands’ share of sales 2015 UK leading OTC herbal memory & brain health 2015 Herbal antidepressants (1pp) Key herbal antidepressants trends UK OTC herbal antidepressants sales 2011-15, with top brands’ share of sales 2015 UK leading OTC herbal antidepressants 2015 Herbal menopause supplements (1pp) Key herbal menopause supplements trends UK OTC herbal menopause supplements sales 2011-15, with top brands’ share of sales 2015 UK leading OTC herbal menopause supplements 2015 Immune supplements (1pp) Key immune supplements trends UK OTC immune supplements sales 2011-15, with top brands’ share of sales 2015 UK leading OTC immune supplements 2015 Probiotics (2pp) Key probiotics trends UK OTC probiotics sales 2011-15, with top brands’ share of sales 2015 UK leading OTC probiotics 2015 Tonic & cure alls (1pp) Key tonics & cure alls trends UK OTC tonics & cure alls sales 2011-15, with top brands’ share of sales 2015 UK leading OTC tonics & cure alls 2015 VMS outlook (1pp) Solid growth anticipated with the help of A+P and NPD UK forecast OTC VMS sales 2020-25

USA (43 pages) Overview (4pp) USA OTC VMS sales 2011-15 5 key VMS trends in USA UK OTC VMS sales by category 2015 Category overview USA leading OTC VMS marketers 2015 Growth drivers and negative factors USA leading OTC VMS brands 2015 Multivitamins (5pp) Key multivitamins trends USA OTC multivitamins sales 2011-15, with top brands’ share of sales 2015 USA leading OTC multivitamins 2015 Single vitamins (5pp) Key single vitamins trends USA OTC single vitamins sales 2011-15, with top brands’ share of sales 2015 USA OTC single vitamins sales by segment 2015 USA OTC single vitamins sales by ingredient 2015 Vitamin B USA leading OTC vitamin B supplements 2015 Vitamin C USA leading OTC vitamin C supplements 2015 Vitamin D USA leading OTC vitamin D supplements 2015 Other single vitamins UK leading OTC vitamin E supplements 2015 Minerals (3pp) Key minerals trends USA OTC minerals sales 2011-15, with top brands’ share of sales 2015 USA OTC minerals sales by segment 2015 USA OTC minerals sales by ingredient 2015 Calcium USA leading OTC calcium supplements 2015 Other minerals Eye health supplements (2pp) Key eye health supplements trends USA OTC eye health supplements sales 2011-15, with top brands’ share of sales 2015 USA leading OTC eye health supplements 2015 Hair & beauty supplements (2pp) Key hair & beauty supplements trends USA OTC hair & beauty supplements sales 2011-15, with top brands’ share of sales 2015 USA leading OTC hair & beauty supplements 2015 Herbal & natural supplements (6pp) Key herbal & natural supplements trends USA OTC herbal & natural supplements sales 2011-15, with top brands’ share of sales 2015 USA OTC herbal & natural supplements sales by segment 2015 USA OTC herbal & natural supplements sales by ingredient 2015

Fish oils & omega-3 USA leading OTC fish oils & omega-3 supplements 2015 Co-enzyme Q10 USA leading OTC co-enzyme Q10 supplements 2015 Other herbal & natural supplements Herbal & natural joint health (5pp) Key herbal & natural joint health trends USA OTC herbal & natural joint health sales 2011-15, with top brands’ share of sales 2015 USA leading OTC herbal & natural joint health 2015 Herbal memory & brain health (2pp) Key herbal memory & brain health trends USA OTC herbal memory & brain health sales 2011-15, with top brands’ share of sales 2015 USA leading OTC herbal memory & brain health 2015 Herbal antidepressants (1pp) Key herbal antidepressants trends USA OTC herbal antidepressants sales 2011-15, with top brands’ share of sales 2015 USA leading OTC herbal antidepressants 2015 Herbal menopause supplements (2pp) Key herbal menopause supplements trends USA OTC herbal menopause supplements sales 2011-15, with top brands’ share of sales 2015 USA leading OTC herbal menopause supplements 2015 Immune supplements (2pp) Key immune supplements trends USA OTC herbal immune supplements sales 2011-15, with top brands’ share of sales 2015 USA leading OTC herbal immune supplements 2015 Probiotics (3pp) Key probiotics trends USA OTC probiotics sales 2011-15, with top brands’ share of sales 2015 USA leading OTC probiotics 2015 VMS outlook (1pp) Pockets of growth predicted for the market USA forecast OTC VMS sales 2020-25 Brand case studies (18 pages) Airborne (1pp) Airborne OTC VMS sales 2011-15 Success factors Berocca (2pp) Berocca OTC VMS sales 2011-15 Berocca leading OTC VMS markets 2015 Berocca OTC VMS sales by region 2015 Success factors

Culturelle (1pp) Culturelle OTC VMS sales 2011-15 Culturelle leading OTC VMS markets 2015 Success factors Emergen-C (1pp) Emergen-C OTC VMS sales 2011-15 Emergen-C leading OTC VMS markets 2015 Success factors Ethical Nutrients / Inner Health (1pp) Ethical Nutrients OTC VMS sales 2011-15 Success factors Fancl (1pp) Fancl OTC VMS sales 2011-15 Success factors MegaRed (2pp) MegaRed OTC VMS sales 2011-15 MegaRed leading OTC VMS markets 2015 MegaRed OTC VMS sales by region 2015 Success factors Ocuvite / PreserVision (2pp) Ocuvite / PreserVision OTC VMS sales 2011-15 Ocuvite / PreserVision leading OTC VMS markets 2015 Ocuvite / PreserVision OTC VMS sales by region 2015 Success factors Prevagen (1pp) Prevagen OTC VMS sales 2011-15 Success factors RubaX (1pp) RubaX OTC VMS sales 2011-15 Success factors Swisse (3pp) Swisse OTC VMS sales 2011-15 Swisse OTC VMS sales by category 2015 Success factors Vitafusion (2pp) Vitafusion OTC VMS sales 2011-15 Vitafusion leading OTC VMS markets 2015 Success factors Global outlook for VMS (13 pages) Overview Global forecast OTC VMS sales 2020-25 Core category prospects Global forecast OTC VMS sales by category 2020-25 New product developments US-based VMS trade show highlights upcoming supplements Regional prospects

Asia-Pacific forecast OTC VMS sales 2020-25 North America forecast OTC VMS sales 2020-25 W Europe forecast OTC VMS sales 2020-25 C&E Europe forecast OTC VMS sales 2020-25 Latin America forecast OTC VMS sales 2020-25