OTA Expert Tourism Technology Consulting INC

Leading hotel revenue-management technology for analyzing

competitors, optimizing prices and maximizing revenue-share in

online travel agency (OTA) market.

OTA Expert

OTA Expert

Hospitality business intelligence company, which produces the leading hotel revenue-management technology for analyzing competitors, optimizing prices and maximizing revenue-share of a hotel within the highly-competitive OTA market with inelastic demand from cost-sensitive customers.

OTA Expert

Problem

Major touristic cities are highly competitive markets, where the perishable supply of hotel rooms overweighs the inelastic demand of the cost-sensitive online bookers who make their decisions by evaluating the price/utility ratio of from a number of ranked selections of similar qualities.

OTA Expert

Fact

Hotels cannot dynamically change their qualities but they can dynamically alter their rates against their competitors to turn more potential travellers into guests and maximize their online revenue!

OTA Expert

Motivation

Enhancing and simplifying the dynamic-pricing task of revenue-managers of independent hotels for perishable hotel rooms within a highly-competitive online travel agency market with inelastic demand from cost-sensitive customers.

OTA Expert

Solution

Smart-price suggestion software-as-a-service for maximizing revenue-share of hotels using state-of-art machine-learning algorithms, relying on the analysis of OTA market and the collective intelligence of extracted competitors without any data from their property management system.

OTA Expert

Methodology

Innovative method to predict resulting OTA market-share of hotels, with relation to their price-position against their competitors, using machine-learning. This allows finding the optimal price, which would maximize the revenue of an hotel for each date, given the prices of its competitors.

OTA Expert

Technology

Smart-Price technology simplifies the daily price-positioning task of revenue-managers of hotels by showing minimum knowledge that would lead to an intelligent decision and helps them to implement an optimal dynamic pricing strategy for perishable hotel rooms, in order to maximize their revenue in OTA market.

OTA Expert

Screenshot

OTA Expert

Achievement

Smart-Price technology is tested in two independent hotels, which regularly performed manual pricing decisions using rate-shopping tools. Tests are resulted in %105 (225,533EUR) and %68 (227,787EUR) growth in their annual OTA revenue. Both hotels experienced significant growth in their revenue per available room (RevPar), whist the market shrank by 10% according to STR Global.

OTA Expert

Target market

OTA Expert

prospects

2000

Market size:

Istanbul Paris Berlin Rome Dubai

$12M

London Amsterdam Prague Barcelona New York

Competitors Disadvantage

IDeaS Expensive, Requires Training and PMS-Connection

Duetto US-focused Resort Market, No Independent Hotels

PriceMatch PMS-Connection, Basic Competitor-based Method

RateGain PMS-Connection, Basic Competitor-based Method

i-Rates PMS-Connection, Not Competitor-based Method

Competitive landscape

OTA Expert

Penetration advantage

OTA Expert provides smart-price suggestion software-as-a-service using state-of-art machine-learning algorithms relying solely on the analysis of the OTA market and the collective intelligence of competitors, without data from their PMS. OTA Expert embeds advanced technology on a simple-to-use interface designed for hoteliers and does not require any training nor setup.

OTA Expert

Experiments

Experiments done to also measure the potential contribution of OTA Expert on top-performer hotels, which already use a revenue-management software (e.g. IDEAS) for their pricing decisions. Results indicated that OTA Expert can increase their OTA profits by 10% with a trade-off of 6% in their average daily-rate (ADR) and by 6% while preserving their ADR.

OTA Expert

Marketing activities

Publishing annual data-analysis reports of online travel agency market to recruit potential customers into a commitment-free monthly-trial program. Offering free tools for guest review analysis. Social Media and PPC Marketing campaigns.

OTA Expert

Review visualization

OTA Expert

Clients

OTA Expert

Tuyio is an innovative hotel meta-search engine that helps travelers find

the most "advantageous" hotel offer that suits their preferences.

Tuyio

Problem

Current online travel agencies selfishly suggest properties considering their own expected income rather than their travelers' benefit, which makes it difficult to find the best hotel offer of their preferences for cost-sensitive travel opportunists.

Tuyio

Solution

Tuyio learnt what is "advantageous" from travelers via state-of-art machine-learning to provide an hassle-free hotel booking experience. Tuyio helps travelers to make savings by tracking price fluctuations and notifying them whenever the cost of a hotel of their interest or their existing refundable reservation drops.

Tuyio

Solution

Guests can simply forward confirmation e-mail of their refundable reservations to Tuyio, in order to save %15 on average. Tuyio will re-book the very same hotel room and cancel their existing booking if the cost of your reservation ever drops until their check-in date.

Tuyio

Screenshot

Tuyio

Competitive advantage

Tuyio is seamlessly accessible from both desktop and mobile-devices and allows travelers to make savings both before and after reservation of hotels by monitoring their prices. Travelers can navigate through a map to explore best hotel offers in an hierarchical order of advantage, as the location is primary factor of their choice.

Tuyio

Competitors How our solution is better

DreamCheaper Cost-saving services in both pre & post booking

TripBam Hierarchical ranking of hotels by their advantage

Tingo Usability and accessibility of the map interface

Yapta Not focused on corporate, No need for installation

DealAngel Better advantage ranking & Post-booking services

Competitive landscape

Tuyio

Team and key roles

Kamer Ali Yuksel

Founder and CEO

Burak Cubukcuoglu

VP Business Development

Bulut Sakcak

VP Sales and Marketing

OTA Expert

Kamer Ali YUKSEL Kamer is a PhD-level Computer Scientist and an Expert in Machine Learning and Artificial Intelligence. He founded OTA Expert after working in Deutsche Telekom Laboratories and Microsoft Research. His research concluded in thirty academic publications in top-tier international conferences and journals, along with one-patent and two spin-off companies. He is a board member in major tourism companies of Istanbul.

OTA Expert

Burak Cubukcuoglu Burak holds a BA in Tourism and Hospitality Management and is a graduate of American Hospitality Academy. He pursued his career in Hilton Worldwide towards being a General Manager and then continued as a Consultant in Hotel Development and Operations in Servus International. He is a well-known Hospitality Asset Manager and played a key-role in adapting the Technology for the Hospitality and Travel industry.

OTA Expert

Bulut Sakcak Bulut is a Growth Hacker, Interactive Experience Designer, e-Commerce Usability, Marketing and Conversion Optimization Strategy Consultant. He has 7+ years of experience in connecting brands with their audience in all digital touch points incl. Brand Experience Websites, e-Commerce platforms, Mobile Applications and Interactive Marketing Campaigns.

Tuyio

Date Milestone

  January 1, 2016 Istanbul & London Branch

  July 1, 2016 Berlin & Prague Branch

  January 1, 2017 Paris & Amsterdam Branch

  July 1, 2017 Rome & Barcelona Branch

  January 1, 2018 Dubai & New York Branch

Milestones

OTA Expert

Financial projections

OTA Expert

Funding goal

OTA Expert

Establishment of London, Berlin, Paris, Rome branches and budget for local sales and customer service activities on each market. Social media and PPC marketing of Tuyio.

$3M