Oswego’s Tourism Website

www.VisitOswegoNY.com

Top Reasons why People TravelTo Shop! To EatTo discover Culture and HeritageTo Find Recreational Activities/diversion

Tourism in Oswego County last year generated 128 Million dollars!

Oswego Should have a Chance at attracting a greater portion of that – the City is a Diamond in the Rough …

Tourism Goals of the Site To fill a customized role in Promoting

Oswego’s assets to individuals outside of the immediate area.

To target those who know little or nothing about the City, or who want to know more about Oswego before Visiting.

To provide a means to easily find points of interest, restaurants, shops, places to stay, historical attractions, cultural events, Festivals, and more.

To portray Oswego in a Positive light for those gaining a first impression.

Attributes of the VisitOswegoNY SiteBeautiful Imagery with emphasis on Activity, diversity.Emphasis on a nautical theme around the Great LakeMulti-lingual translationComplete Restaurant guides by cuisine, alphabetical

order, and map locationShops with descriptions, images, and Maps.Listings of places to Stay by type and locationUpcoming Events and year-round Tourism

AttractionsVideos of Oswego’s amenities and neighborhoodsOutdoor activities, Historic Sites, and Culture

Overview of Site ContentsGeneral Categories in Main MenuHome Page [Spotlight, main image banners,

cool attractions, happening soon, Explore cool by nature]

Events [Festivals, Upcoming Events]Favorite Attractions [Waterfront, A&E, Fort

Ontario, Museums, Farmers Market, Speedway, Sunsets, Lighthouse, Fishing and Charters, SUNY Oswego]

How to Find [Directions Maps, Shopping, Marinas, Transportation and Car Rentals, RV & Camping, Conference and Banquet facilities, Service Clubs

Site Contents ContinuedInformation [Tourist FAQ’s, Advertisers and

Sponsors, Useful links, Video Tourbook, History of Oswego, local online news media, City Hall, Contact Us]

Maps [Map of Oswego, Boaters’ Guide & NOAA]

Dine [All Oswego Restaurants]Shop [divided into Downtown, Canal

Commons, East side]Stay [Hotels, Motels, B&B’s]

SEO, SEM, and Google Analytics

The Oswego Tourism site has been optimized for Google, Yahoo, Bing, and other popular Search sites.

Tags, Search words, and meta phrases have been built into each page from the ground up.

The site is already climbing into First page ranking in several categories, relating to Visiting, tourism, and Activities in Oswego after only 6 months.

Analytics for Past One Month

Reach by Geographical Location

Google Search

Summer Guide The Best of Upstate NY

‘Summer Guide To the Best of Upstate New York’ Reaches an estimated 230,000 readers in and around the Region.

Summer Guide AdvertisingVisitOswegoNY.com is Featured with a Half

page ad in this year’s (2014) ‘Summer Guide to Upstate NY’ both the Printed and online versions

Accompanying Facebook SiteThe accompanying Facebook site

at:www.facebook.com/VisitOswegoNY Is Highly successful with over 3,000 ‘likes’ and 35,760 individuals Reached in less than 6 months.Facebook functions as a

Complimentary companion and features daily stories, images, and interesting attractions/events related ENTIRELY to tourism in Oswego.

Facebook Portal

Positive Facebook Outreach

Downtown Banner Display

Photo Art is displayed at local bank

Images from Website are displayed (with credits to VisitOswegoNY) at Community Bank on the Corner of East First and Bridge Sts.

A Mobile Version is AvailableThe Mobile version has all the local Restaurants, Attractions, Upcoming Events, Hotels, Maps, etc. found on the Main Website.

The Tourism website providesAdvertising &SponsorshipOpportunities

Advertisers and Sponsors

Restaurants ($100/year)Business ($125 /year AND $250/year)Sponsorships ($500/year AND $1000/year levels)Special facebook opportunities

REASONABLE RATES

CHAMBER MEMBERS GETA 15% DISCOUNT

Become a Part of the Site and Support Tourism in Oswego!

www.VisitOswegoNY.com