Jennifer Turliuk (MakerKids): MakerCon New York 2014 - The Business of Making with Kids
Oslo #MakerCon Keynote - Jo Uthus, Atmel
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Transcript of Oslo #MakerCon Keynote - Jo Uthus, Atmel
04/13/2023© 2014 Atmel Corporation1
MakerCon - Oslo 2014
Jo UthusOctober 2014
@AtmelMCUJo
2 © 2014 Atmel Corporation 04/13/2023MakerCon 2014 - Oslo, Norway
1980s
3 © 2014 Atmel Corporation 04/13/2023MakerCon 2014 - Oslo, Norway
64kB was not enough
4 © 2014 Atmel Corporation 04/13/2023MakerCon 2014 - Oslo, Norway
512kB was not enough… FlexibilitySCSI, RAM extension boards, multi-CPU architecture, hackers!
5 © 2014 Atmel Corporation 04/13/2023
1990s…
MakerCon 2014 - Oslo, Norway
The ’90s came with a manual..
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Hackers last century
Superstars today…
7 © 2014 Atmel Corporation 09/06/2012Corporate Marketing - Strategic Plan
Nerds go way back…
8 © 2014 Atmel Corporation 04/13/2023MakerCon 2014 - Oslo, Norway
Simultaneously in Trondheim, Norway
mid-’90s
9 © 2014 Atmel Corporation 04/13/2023MakerCon 2014 - Oslo, Norway
The AVR was born…
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1990s Marketing didn’t work…
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1990s… Atmel rethinking MCU ecosystem
…Inspired by Linux, GNU, open-source and hackers..
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Most importantly.... community
300,000
Users
1,5M+
Conversations
13 © 2014 Atmel Corporation 04/13/2023MakerCon 2014 - Oslo, Norway
After Billions of chips sold…
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2005 : This guy shows up…
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AVR @ heart of the heart of the Maker Community
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Then Atmel and Arduino is history..
Same principles.. Linux, Open Source, Community and Hackers..
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But how does Arduino add up for
Atmel?...
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Generated tons of great coverage for Atmel
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Branding and Revenue for Atmel
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…and it creates new disruptive products, new markets, industries, more business for Atmel…
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Atmel powered!
PancakeBot
Dancing Water Fountain
3D printing and micro-manufacturing with Robox
Open Garden Hardware
MakeSmith CNC
Crowd sourced gaming;balloon pop
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New Applications, Industries, Revolutions..
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of IoT Solutions will be provided by startups which are less than 3 years old by 2019 - Gartner
50%
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Zero to Maker
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27 © 2014 Atmel Corporation 04/13/2023MakerCon 2014 - Oslo, Norway
Did Arduino and Makers impact
Atmel?
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Arduino and Makers Embedded with Atmel
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Atmel / Arduino Co-release (ArduinoZero)
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First release of Atmel WiFi with ArduinoAt World MakerFaire 2014
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Most importantly…
Arduino has created emotional connections at Atmel…
32 © 2014 Atmel Corporation 04/13/2023Atmel - Marketing Strategic Plan 2014 - 2017
AVR, Arduino and Makers create happy people
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Atmel Employees Engaged
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Employees with Families Bonding at MakerFaire
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Arduino turns Atmel into good people…
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In closing…we are the Maker enablers,
but the power is with you…
© 2014 Atmel Corporation37
© 2014 Atmel Corporation.
Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.
Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel products. EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO ITS PRODUCTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, PUNITIVE, SPECIAL OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN IF ATMEL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to specifications and products descriptions at any time without notice. Atmel does not make any commitment to update the information contained herein. Unless specifically provided otherwise, Atmel products are not suitable for, and shall not be used in, automotive applications. Atmel products are not intended, authorized, or warranted for use as components in applications intended to support or sustain life.
04/13/2023MakerCon 2014 - Oslo, Norway