Oscar mayer strategic marketing planning
20
A Presentation By GROUP 4 ANKIT UTTAM RAHUL RAJU SAURABH KUMAR SHOBHIT DEO SWETA CHOUHAN
-
Upload
ankit-uttam -
Category
Marketing
-
view
245 -
download
3
Transcript of Oscar mayer strategic marketing planning
The Oscar Mayer Company is an American meat and cold cut
production company, owned by Kraft Foods.
Meat Consumption in United States (annual per capita pounds)
Peroduct Current Year Five Years Ago % Change
All Meat 170.1 168.5 1.18%
Red Meat $ 124.9 $134.7 -7.28%
White Meat $45.2 $33.8 33.73%
Red Meat Lunchable
Stuff’n
Burgers
But if the
condition
are over
looked.
Red
Meat
might
become
Cash
Cow
Red Meat
Lunchable
LR White
Meat