ortiz full portfolio

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VICTOR ORTIZ

copywriter

585.749.8585

[email protected]


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Since broadloom began certain things have held

true. If you wanted pattern, you had to accept the

baggage that came with it.

Until Shaw Contract Group designed something

to shatter the status quo.

Every decision that went into the creation of

No Rules Broadloomfrom the large repeat to

the randomness of pattern to color choicewas

made to provide freedom and flexibility.

Whats the dye lot? Who cares. Expand. Repair.

Maintain the vision. Invest attic stock funds in

something meaningful. Its time to start thinking

differently about broadloom.

PROMOTIONAL MATERIALS FOR COMMERCIAL CARPET COLLECTION

This campaign uses outdated rules and laws to describe the benefts o a frst-o-its-kindproducta patterned broadloom carpet that can be seamed together anywhere

without noticeable breaks in the pattern. 2006 ShowSouth Gold Addy Aw


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PROMOTIONAL MATERIALS FOR COMMERCIAL CARPET COLLECTION

award

2006 ShowSouth Gold Addy Award


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Just because theres a rule doesnt mean you

should ollow it. No Rules Broadloom is the frst

carpet ever designed to eliminate matching, wear

and installation concerns. Its completely random

pattern turns attic stock into a quaint old custom.

Suddenly the old rules no longer apply.

I G , I t I s I l l e G a l t o

at t e n d the t h e at e r ii

f u u f ig g i c .

p: sUreFIt

shawcontractgroup.com

AD FOR COMMERCIAL CARPET COLLECTION


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e v m i B i i r e q U I r e d B y

l a w t o G r o w a B e a r d .

Just because theres a rule doesnt mean you should ollow

it. No Rules Broadloom is the frst carpet ever designed

to eliminate matching, wear and installation concerns.

Its completely random pattern turns attic stock into a

quaint old custom. Suddenly the old rules no longer apply.shawcontractgroup.com

p : thInk BIG

AD FOR COMMERCIAL CARPET COLLECTION


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backings

BROCHURE FOR COMMERCIAL CARPET BACKINGS

This guide to an entire line o oerings is meant to create a level o interest

in the most uninteresting part o the carpetthe underside.

2007 ShowSouth Bronze Addy Award


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Its like that with backingsthe part of the carpet that does most

of the work. Our backings can do things like protect against moisture.

Improve pattern matching. Simplify installation. They can even

transform themselves into brand new backings when youre done

using them; an endless cradle-to-cradle loop. Theyre very powerful.

But very modest. And even though they probably wont like it,

were going to tell you about them anyway.

It disguises itself with effortlessness. It makes innovation look easy.It saves the day, everyday, but never holds a press conference. Design is results.

*

It keeps what you

see worth looking at.

BROCHURE FOR CARPET BACKINGS 2007 ShowSouth Bronze Addy Award


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KODAK PROFESSIONAL FILM AD CAMPAIGN

This campaign reinorces and enhances knowlege o the benefts o Kodak flm over digital in cinema and television

Not how many takes for the pigeons to hit their mark.

Its how much more visual information youll get to convey your

story when you shoot on lm. 48 million pixels of detail and nuance.

20-stop dynamic range. Film does the work that counts.

Kodak Professional Film

www.kodak.com


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How many places the location scout visited?

Actually, its how far your story can go if you originate

on lm. Take it into any format in any country around

the world with no loss of image quality.

Film does the work that counts.


www.kodak.com


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What the new assistant director wants everyone

to call him? When this project will wrap on its

current schedule? Actually, its when future

generations will still be enjoying your work if

you capture it on the only archival medium.

Film does the work that counts.


www.kodak.com



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PROMOTIONAL CAMPAIGN:

KODAK NEXPRESS 2100 PRINTER

This trio of booklets promotes the versatility of the Kodak NexPress 2100 printer using an actual

commercial photographers portfolio. The aim was to show that different portfolios could quickly

be created using the same set of images for marketing to different prospects.

2003 Addy Award


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BeAUtY

IT CAN BE A SUNRISE, A SUBTLE SCENT, AN UNEXPECTED

MOMENT. BUT MORE THAN SOMETHING TANGIBLE, BEAUTY

IS A FEELING WITHIN US THAT NEARLY ALWAYS ESCAPES

OUR ATTEMPTS TO TAME IT WITH WORDS. ITS A WARMTH

IN THE EARS, A CALM IN THE CHEST, A MOISTNESS IN THE

CORNER OF THE EYE THAT LETS US KNOW WHEN WEVE

EXPERIENCED TRUE BEAUTY. THESE ARE SOME OF THE WAYS

THE WORLD AND ITS INHABITANTS SHOW BEAUTY TO US ALL.

INTRO PAGE FROM BEAUTYPORTFOLIO

Workingthe body past the mind s l imit s

2003 Addy Award


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INTRO PAGE FROM STILL LIFEPORTFOLIO

stilllife

WHEN ARE YOU GOING TO THROW THIS STUFF AWAY? ONE

PERSON CANT POSSIBLY USE ALL THIS STUFF. BUT ITS NOTJUST STUFF. THROW IT AWAY? THATS LIKE THROWING AWAY A

PIECE OF BEING. CANT USE IT? ITS IN USE RIGHT NOW.

EVERY OBJECT YOU OWN, OR SEE, OR REMEMBER, CAN BECOME

A PLACEKEEPER IN YOUR AUTOBIOGRAPHY. IT DOESNT

MATTER IF ITS IN THE ATTIC, AROUND YOUR NECK, OR IN

THE BACK OF YOUR MIND. EACH THING HAS A LITTLE BIT OF

LIFE ATTACHED TO IT, LIKE A PRICE TAG THAT KEEPS GETTING

MARKED UP. ITS NOT JUST STUFF. BUT WHAT EXACTLY IS IT?

prom night, and the red-faced boy at the door Still life No.4

2003 Addy Award


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peoplE

INTRO PAGE FROM PEOPLEPORTFOLIO

ITS GETTING TO THE POINT WHERE I DONT EVEN NEED PEOPLE. I BUY

MY CLOTHES WITH MY COMPUTER, HAVE FOOD BROUGHT TO MY DOOR, DO

BANKING WITH A MACHINE, BELONG TO A GROUP THROUGH A TELEVISION.

I COULD BE MY OWN SELF-SUFFICIENT SOCIETY. CONVENIENTACCOMMODATING

UNCHALLENGINGSAFEISOLATEDREGRESSINGDE-EVOLVING. I ONLY

USED 10 PERCENT OF MY BRAIN TO BEGIN WITH, NOW I ONLY USE SEVEN.

UNFORTUNATELY WE PEOPLE HAVE BEEN SADDLED WITH HIGHER INTELLIGENCE,

AND THE NEED TO EXERCISE IT. LEARN OR EXIST. TAKE THE EXPERIENCES

OF OTHERS AND MAKE THEM YOUR OWN. WATCH SOMEONE, EAVESDROP,

ASK, MAKE SMALL TALK. ITS LIKE AN IV DRIP OF UNFILTERED HUMANITY.

AND IT HAS ALWAYS BEEN HOW WE BETTER OURSELVES, OUR COMMUNITY,

AND THE WORLD. THROUGH PEOPLE.

g l a i n e t t a Power

2003 Addy Award


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detail of Esther Dunbar-Cullum watercolor study for Frangipani carpet collection

Color orecasting is fne or some.

But for Esther Dunbar-Cullum, experience

and intuition are far more important.www.designorigins.net

toulouse-lautrecpostertext

royalton

cherries

earlyjuly

han

sholbein

16thc.p

ortrait

grandmotherscashmereshawl

ESTHER DUNBAR-CULLUM CARPET AD

The experiences o a classically trained painter turned carpet designer are the ocus o this ad.


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The Ride to Thrive Polo Classicto beneft the Northern Virginia Therapeutic Riding Program and improve the lives o

those with special needs. Because adversity is just a wild horse, waiting to be tamed.

september22 Potomac Polo Cl Poolsll, MD

1pm -3pmGAtes OpeN

3pmPOLO MATCHFeaturing world class polo players

Ticketing & event inormation

www.ridetothrivepolo.org

Live Band Silent Auction Hat Contest Jump Demonstrations Martini Bar and Wine Tasting

pre-polo MATCH PARTYThursday, September 20, 7 pm

Indebleu: 707 G St NW Washington D.C.

CHARITY EVENT POSTER

This organization helps children with special needs through horseback riding.


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The Ride to Thrive Polo Classic

september 22 Smmrhll Farm Poolsll, MD

1pm -3pmGAtes OpeN

3pmPOLO MATCHFeaturing world class polo players

Ticketing & event inormation

www.ridetothrivepolo.org

Live Band Silent Auction Hat Contest Jump Demonstrations Martini Bar and Wine Tasting

Raise the Barn PARTY: Thursday, September 20, 7 pmIndebleu: 707 G St NW Washington D.C.

to beneft the Northern Virginia Therapeutic Riding Program

and improve the lives o those with special needs.

Because adversity is just a wild horse, waiting to be tamed.

CHARITY EVENT PRINT AD


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We can raise aWareness.

We can raise confidence.

We can raise spirits.

But first we need to Raise the Barn.

CHARITY EVENT INVITATION


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Thursday

sept 20 r h B pyIndebleu 707 G Street NW Washington D.C.7-9 pm

visit nvtrp.org or call 703-764-0269 toRSVPor make a donation.

PLeASe jOin uS in kiCking OFF OuR CAPiTAL CAMPAign

AnD HeLP uS geT OuR RiDeRS bACk in THe SADDLe.

beCAuSe ADveRSiTY iS wiL D HORSe, wAiTing TO be TAMeD.

On July 19, our barn was struck by lightning and burned to

the ground. Fortunately, only one animal, our Belgian quarter

horse Clancy, was inside at the time and he kicked out his stall

door and escaped. No other horses were injured, but we did lose

$100,000 in saddles, tack and specialized equipment.

We see this an opportunity to ask of ourselves what we ask of our

ridersto conront challenges and persevere with every stride.

Were hoping not only to rebuild, but to double the number of

riders we serve within the next fve years.

THe nORTHeRn viRginiA THeRAPeuTiC RiDing PROgRAM

CHARITY EVENT INVITATION


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2

006Shaw,AB

erkshireHathawayCompany

Lush

AD FOR HIGH-END COMMERCIAL CARPET FOR USE IN HOTELS


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ITHASFALLEN TO YOURSTRULY, being possessed of thesort of experience that exhibits itself around ones whiskers and temples,

to report to you on the curious pastime that has inspired such fervor in the

decade since the War. I am William Shelp, pitcher for the Knickerbockers,

and have been known as Puzzler for most of that time due to my ability

to throw a most troublesome twister, though the lads have taken to calling

me Old Fox of late

THEHORSTBROTHERS, WILLIAM AND JOSEPH,

have been the most formidable infield leather hunters in the area for

nearly a decade, moving in perfect unison and turning double and

treble plays with a marvelous quickness. The pair holds an intense

dedication to the game, and has even been known to sneak off to

outlying communities to play on the Sabbath without fear of reproach.

FROMMY PERSPECTIVEAS A HURLER, this new brand of

base balls has the potential of ruining the intent of the game itself, turning

it into a constant carousel of base circling. These have increased from nine

to 10 inches in circumference, with a far greater percentage of the volume

being composed of India rubber and far lesser of yarn covering, the result

being transformation of common sky balls into artillery roundshots that

disappear into the summer haze.

Using 25 images from the photographers work with 19th c.

baseball reenactors, fictional accounts give insight into baseballs

roots in the language of the era.

PHOTOGRAPHERS PROMOTION

2005 Addy Award


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From my own historys first remembrance I have cherished thee,

collected thy trinkets, though others might mark me a fool.

I have traversed mountains to watch you travel four score yards.

I have squandered fortunes to witness your heroic feats,

beverage ever close at hand.

I arrive at the place of our meeting and see you again, A vision in Silver and Black.

And I am not alone in adoration. Your fans surround me, standing, then sitting, as one.

How do we love thee? Let me count the waves.

Your players take the stage, performing to perfection.

The Chest Bump, the Head Butt, the Square Out, Dive, Fly, Trapthe I Right 39 Pitch.

And then

The suddenness of that special something bounding free in grass

left me hopeless and confused, as abandoned as the object itself.

Yet you were there to recover both it and my faith

and take it to the very end of the land, our goal achieved!

The earth shakes and the heavens roarWhoomp, there it is.

Impossible to express just what I feel. So I extend my arms skyward,

releasing seven days of anxiety in a rapturous cry,

And hope beyond hope that it will carry you onward

To our January dream.

o d e t o f o o t b a l l

SUBSCRIPTION AD FOR NFL TEAM PUBLICATION


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d a i l y u p d a t e s i n - d e p t h a n a l y s i s m e s s a g e b o a r d s t e a m g e a r

www.silverandblack.com

[up-to-the-minute Raiders info]

more current thanthe colorado river

This series of print ads emphasizes the daily nature of web site coverage to readers of an associated weekly

NFL team publication. The goal was to inform readers they could keep up with breaking news without having

to wait for their print issue to arrive, or access a source not provided by the publisher.

PRINT AD CAMPAIGN FOR NFL TEAM-RELATED WEB SITE:


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fresher than your

mamas biscuits




more instant

than oatmeal


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The most basic emotions are

the most difficult to express.

Thats why music and romance

have always been inherently

matched. Isnt there more

truth in saying, Theyre

playing our song, and looking

in your partners eyes than in

explaining the meaning of a

lifetime together?

romance.

rodgers and hart

didnt write

isnt it realistic

invitation cover inside front cov

FAIRFAX SYMPHONY ORCHESTRA

VALENTINE EVENT MATERIALS


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Beethoven

didnt write

Political Discussion

No. 2 in F major

F a i r f a x S y m p h o n y O r c h e s t r a

Valent ine Pops Si l en t Auct i on

F r i d a y , F e b r u a r y 6 , 2 0 0 4

auction guide

romance

Billie Holiday

didnt sing

A Fine Resentment

romance

Fairfax Symphony Orchestra Valentine Pops Gala

progra

auction guide

FAIRFAX SYMPHONY ORCHESTRA

VALENTINE EVENT MATERIALS


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2004 ADDY AWARD MATERIALS CALL FOR ENTRIES COVER & SPREAD

2005 Addy Award


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2004 ADDY AWARD MATERIALS CALL FOR ENTRIES SPREADS

2005 Addy Award


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2004 ADDY AWARD MATERIALS

Winners book cover

2005 Addy Award


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2004 ADDY AWARD MATERIALS

invitation, tickets (opening video dvd available upon request)

2005 Addy Award


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CROSS-PROMOTIONAL POSTER CAMPAIGN: FITNESS CENTER

FOR CROSS-PROMOTION

WITH VIDEO RENTAL STORES

FOR CROSS-PROMOTION

WITH BOOKSTORES

1999 Addy Certificate of Excellence


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FOR CROSS-PROMOTIONFOR CROSS-PROMOTION

ortiz full portfolio

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