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Transcript of Orlen Cisco Company
ORLEN CISCO COMPANY
ACKNOWLEDGEMENT
All the praise is for Almighty Allah Who gave us the strength, mental and physical capabilities
to accomplish this Project.
We would love to express our gratitude and sincere appreciation to Prof: Wajid Ali for his
encouragement, constructive teaching approach and maintaining a healthy and competitive
atmosphere in the class that helped us to embrace this formidable challenge.
We would like to extend our thanks to everybody who helped us to make this Project a brilliant
success.
Page 1
ORLEN CISCO COMPANY
TABLE OF CONTENTS
EXECUTIVE SUMMARY.........................................................................................................................5
The Opportunity......................................................................................................................................5
The Description of the Business..................................................................................................................5
BUSINESS MODEL...................................................................................................................................6
THE MANAGEMENT TEAM...................................................................................................................7
Organizational Structure..............................................................................................................................8
Of................................................................................................................................................................8
ORLEN CISCO Company...........................................................................................................................8
CURRENT STATUS AND REQUIREMENTS........................................................................................10
Current Status........................................................................................................................................10
Profit Potential......................................................................................................................................10
MISSION STATEMENT.............................................................................................................................11
VISION STATEMENT...............................................................................................................................11
OUR CORE VALUES......................................................................................................................11
COMPANY LOGO...................................................................................................................................12
COMPANY OBJECTIVES.......................................................................................................................13
Short Terms Objectives.....................................................................................................................13
Long Term Objectives.......................................................................................................................13
FINANCIAL PROJECTIONS...................................................................................................................14
Share Division........................................................................................................................................14
MARKETING STRATEGIES..........................................................................................................................18
THE TARGET MARKET............................................................................................................................19
TARGET MARKET.................................................................................................................................19
Description of Target Market....................................................................................................................20
MARKET SEGMENTATION......................................................................................................................20
ORLEN CISCO BLEACH PRODUCT LIFE CYCLE.........................................................................................21
MARKETING MIX....................................................................................................................................23
POSITIONING.........................................................................................................................................25
SWOT ANALYSIS OF ORLEN CISCO BLEACH............................................................................................26
CHANNELS OF ADVERTISEMENT............................................................................................................29
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ORLEN CISCO COMPANY
Decision Making Process..........................................................................................................................31
Decision Making Styles..........................................................................................................................32
Tools & Standards to measure our company performance........................................................................33
Span of Control......................................................................................................................................33
Centralization and Decentralization...................................................................................................34
Remedial Strategies...................................................................................................................................34
Control Mechanism for our Buiness:.........................................................................................................35
CONCLUSION.........................................................................................................................................37
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ORLEN CISCO COMPANY
EXECUTIVE SUMMARY
The Opportunity
Need to Be Filled or Problem to Be Solved.
When your clothes matter, when your image matters, when it’s important to communicate
success & style, Colour Bleach dedicated to dressing “Surfing the Frings” whatever the stain
is…
This make window of opportunity opens for entrepreneurs to re-launch or provide improvements
in existing washing products. Through this thought, we want to create a change.
The Description of the Business
How Our Business Fills The Need.
Our Business Model is very simple and effective, simple because it is easy to implement and
effective because at the start of this business model we are sure that we have a customer. For this
reason we don’t have to keep the Bleach in outlet for long period of time.
We are providing Color Bleach in very attractive packing and such bleach that remove stains
without fading your cloths. It is one of the brands that can solve the problem of many people.
And it can also improve their life styles to some extent. As many elite class youngsters like to
buy such products that are according to specifically their lifestyles, attitudes and preferences.
Start different Campaigns like Ads, Provide discount to the Customers. Make Customer Access
to the Products.
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Chemicals From Supplier
Making
Delivery To Outlets
ORLEN CISCO COMPANY
BUSINESS MODEL
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ORLEN CISCO COMPANY
THE MANAGEMENT TEAMThe management team of Colour Bleach is quite creative, innovative and cooperative. They are
highly motivated in achieving goals and giving their best to their customers, as customers are
their priority.
The management team includes:
CEO Mr Ahsan
Operations Manager Mr Makhdoom
Marketing Manager Mr Wajahat
Finance Manager Mr Haseeb
Page 6
ORLEN CISCO COMPANY
Organizational Structure
Of
ORLEN CISCO Company
Page 7
CEO
Mr. Ahsan
Manager of
Finance Deptt
Mr. Haseeb
Manager of Marketing,
Sales Deptt
Mr. Wajahat
Manager of
Operations Deptt
Mr. Makhdoom
Manager of Quality
Deptt
Brand
Manager
Manager of
Human
Resource Deptt
Marketing Sales and Customer
Service
Quality Assurance
Quality Control
Recruitment
Evaluation
Accountants
Purchasing
ORLEN CISCO COMPANY
Why we have choose this organizational structure:
The organizing is arranging and structuring work to accomplish the organization’s goals. It is the
process through which managers design organization structure. That process is important and
serves many purposes. The challenge for managers is to design an organizational structure that
allows employees to effectively and efficiently do their jobs.
We have choose this structure because our business is depend on all these department before
survey we have not include quality and human resource department but after visiting our
competitors we think that we should enhance our structure to bring improvement in employees
and product quality. This structure all integrate with our business requirements because we have
start a manufacture business for which we have need of finance, marketing and sales strategies,
four our product to develop a brand name in the market, to provide better quality of bleach in the
market as compare to our competitors, and main thing of our business are our employees
therefore we have adopt this structure and it is fully apply on our business.
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ORLEN CISCO COMPANY
CURRENT STATUS AND REQUIREMENTS
Current Status
Our Product is currently in an introductory stage. We have finance and budget of 500,000 PKR
under which we have to cover our all expenses. The management team has gone through all its
legal documentation with all terms and conditions for the business that they have decided to
launch.
Yes, there is a great market for new entrepreneurs in the market of Pakistan. Pakistan is one of
the developing countries around the globe & it will surely support the people who are willing to
do something that would bring a progress to its country. Although in Pakistan industry size in not
very large but because of their focus on needs of the market we will surely make a mark in
industry. And Colour Bleach is planning to make use of this opportunity by all means to play
their part in the progress of its country by coming with idea of customization that would surely
fill the current needs of customers.
Profit Potential
Profit is something that comes after everything our more focus is on having our product in the
hands of our customers actually that is our profit. On the other hand if we look at its profit scale
it is quite profitable business to start because outlets have taken a great position in our lives that
where ever people thinks to buy something they look for a good outlet or retailer in market. So as
far as profit is concerned our figures are crossed that we will attain a good position in market &
will surely have a high profitability.
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ORLEN CISCO COMPANY
MISSION STATEMENT“Our Profit is Our Customer Satisfaction”
VISION STATEMENT“Our Vision to be a progressive business with strong brand equity, enhancing value for all the
stakeholders through excellence in performance and good governess”
OUR CORE VALUES
To ensure the prosperity and well being of ORLEN CISCO employees, customers and
shareholders, growth is essential. How we achieve this objective is as important as the objective
itself. Fundamental to our success are the core values we believe in and practice.
Employees are the source of the success. We communicate openly, treat each other with
respect, promote teamwork and encourage personal initiative and growth. Excellence in
performance is sought and rewarded.
Customers receive our strongest commitment to meet their needs with high-quality
products and superior service.
Products are based on innovative technology, continuous improvement and added value
for our customers and end-users.
Reason that why we have chosen this specific business.
All over the world and in Pakistan “Fashion” are booming people wanted ease and automation in
their lives. Fashion industry is one of the industries that have its own charm and everyone wants
to be in fashion. We see an opportunity in the market in which we have to fulfill the demands of
those people who want to have some sort of specialized Colour Bleach.
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ORLEN CISCO COMPANY
COMPANY LOGO
JUSTIFICATION
RED COLOR: It shows the brightness.
WHITE COLOR: The sign of tick in white color is shows the clearness of clothes.
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ORLEN CISCO COMPANY
COMPANY OBJECTIVES
Short Terms Objectives
To provide Bleach with quality assurance
To provide Bleach within reasonable prices.
Increase the sales by using different marketing techniques
To become the market leader.
To grab maximum market share.
To built sustainable competitive edge.
Customer satisfaction is the top priority.
Acquire the strong distribution channel so the product is made available on the shelf.
Long Term Objectives
To establish our brand name in Pakistan
To open our distribution channels in all the leading cities of Pakistan
Create the good relationship with the supplier
To open our outlets in all the leading cities of Pakistan
Create the environment in which employee are feeling no stress and exact their great
effort to increase the sales and getting the customer loyalty
Providing the e business facility in which people can place their order to us and supply to
customer or provide information when the desire product is come at out let.
For the development of this new business we have use 4P’S marketing strategy which has
been described on next pages.
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ORLEN CISCO COMPANY
FINANCIAL PROJECTIONS
Drive from financial advisers our business will start with the low amount of capital and not
having very large capital in start but after starting the business after the certain periods the
business will need the more capital to lead the business at specific level. All the partners of the
business will invest in the business in equal ratio at which partners are agree to avoid any
complication and the further amount will be get from the business angel and all the investor are
bound to be the partner at least up to the five year. Before the five year no one can leave the
business. This condition will help our business to have a required capital until to reach at the
breakeven point and the business will able to provide something in return. The entire partner will
be equally having the right of profit and liable for the loss as they invest equal ratio of amount.
To proceed our mission statement our financial viability is very strong were continuously
working in the process to satisfy our customers by delivering them the best products and this is
the main aim of our company to achieve the maximum profit actually were producing the bleach
which is very much unique in the market due to its qualities like we are manufacturing the color
bleach who quality is it do not fade the color of the cloth and remove the strain from the cloth
and give the essential fragrance so from which the customer relay on our products and it a plus
point for our company.
Share Division
As the equity amount presented by each member is equal so they would be equally share holder
in profit or loss. This is described according to the percentage in the table presented below.
C.E.O (Mr Ahsan) 20%
Finance Manager (Mr Haseeb) 20%
Marketing Manager (Mr Wajahat) 20%
Operation Manager (Mr Makhdoom) 20%
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ORLEN CISCO COMPANY
FINANCIAL OVERVIEW
Our Sales per Month
We expect that we will sell 5000 Bottles of Bleach per Month @ 100 per Bottle. So our Sales per
Month is 5000 x 100 =500000
Cost or Cost on Per Bottle
One Bleach Bottle cost Rs 45.16 per Bottle
Price Charge on Per Bottle
We sell Rs.100 per Bottle
Expenses
Our Fixed Expenses are 24000 & Factory Expenses are Rs. 52,750
Profit/Revenue per Month
Our expected profit per month will be Rs.1, 99,305
Financial Projections
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ORLEN CISCO COMPANY
Total Budget 500000
Total Cash in Hand 500000
Drum 3000
Mixtuer 20000
Advertising 20000
Total Chemical 136360
Total Manufacturing Cost 225800
Total Expense 52750
Advance Rent 20000
Total Expenditure 477910
Cash in Hand 22090
Chemicals Purchased
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ORLEN CISCO COMPANY
Chemicals Purchased & Used
Sr # Quantity in Drum Total
Per Kg Kg
Chemical A 200 160 32360
Chemical B 300 160 48000
Chemical C 350 160 56000
Total Cost on Chemicals 136360
In future we predict that our business can get progress and can increase our production by
applying more innovation ideas we have technical labor we have the opportunity to increase the
awareness between the general public for the color bleach this will increase our profibility
ORLEN CISCO Bleach has a high capacity to produced litters of Bleach per day. So we can say
that we can survive for next three years.
MARKETING STRATEGIES
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ORLEN CISCO COMPANY
Another valuable service that Global Business Union offers to its clients is its expertise in
marketing strategies applied to the promotion and distribution of goods and services. We assist
entrepreneurs and managers of start-ups and mid-sized companies to study, evaluate and
implement the best marketing strategy in order to ramp up the company’s exposure and market
share.
The development of a marketing strategy is usually divided into five general aspects:
Customer Analysis: Once the market in which the company wants to operate has been
identified, we analyze the specific end users of the product or service. Precise data collection and
customer segmentation allow companies to better understand consumer needs, tastes and
behavior. We then analyze the data in order to develop a specific marketing campaign to
successfully reach the target market and to better forecast demand in the short- and long- term.
Product Development: With rapid advancements in materials and technologies, the product life
cycle is getting shorter and shorter. In order to keep up and remain a top player in the market, a
company needs to constantly improve existing products and develop new ones.
Pricing: Pricing is one of the most important elements of the marketing mix and it is often seen
as an indicator of the quality of the product. Basing the pricing decision on industry benchmarks
and revenue expectations, we help the client find the right pricing strategy to attract customers
and at the same time maximize the sales margin.
Branding: Especially for a start-up company that is looking to enter a new market, it is essential
to build and develop a strong brand. The brand will become the link between the values of the
company and the customers.
Sales and Distribution: A good brand and product are not enough if you cannot reach the
customers. Developing an extensive network of sales representatives, agents, distributors,
wholesalers and dealers can be a tough task, especially for small companies and start-ups.
THE TARGET MARKETColor Bleach is not so much expensive but is unique. We are targeting household women,
students and limited men. The segmentation of our target market on the basis of income is Elite
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40%
Niche Market
Segmentation
( Middle Class & Others)
Target Market (Elite Class & Upper Middle Class)
ORLEN CISCO COMPANY
and upper middle class. The majority market of ORLEN CISCO BLEACH is household women
as they are more in to buying the washing products because they are more curious about fashion
As we know that we are selling washing products so our main target market is girls of elite class,
and upper middle class and especially those who are using different kinds of washing bleach
without keeping in mind that from what class of society they are.
TARGET MARKET
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ORLEN CISCO COMPANY
Description of Target Market
Our products are not so much expensive but they are unique. We are targeting household women,
students and limited men. The segmentation of our target market on the basis of income is Elite
and upper middle class. The niche market of ORLEN CISCO Bleach is household women as
they are more in to buying the washing things because they are more curious about washing of
their fashionable clothes.
MARKET SEGMENTATIONWhile doing the market segmentation, we divide our market into three main types;
Geographic segmentation
Our primary targeted areas are all cities of Pakistan, specially Islamabad, Karachi,
Lahore, Faisalabad, Sialkot, Rawalpindi, etc,
Demographic segmentation
We are dividing our target market in to segments that relate to any age group and male and
female both are include for this target market.
Psychographic segmentation
Social Class—Elite Class upper and Middle Class
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ORLEN CISCO COMPANY
ORLEN CISCO BLEACH PRODUCT LIFE CYCLE
BLEACH ANALYSIS
ORLEN CISCO Bleach life cycle is at beginning stage. There are high profits in this Business,
but there is still need to create awareness among the public to appreciate this industry to take it at
maturity stage.
The future prosperity of our business depends upon the following important aspects:
ORLEN CISCO proudly presents itself as one of those new ventures who will fulfill all the
negative attributes that are affecting the industry by having an edge over its competitors.
Competitors of ORLEN CISCO Bleach says that they are providing a nice quality with a cheaper
price and they try to make fool their customers by saying this but come to know the reality after
experiencing and eventually they lose a customer soon after one sale.
Actually we are offering the kind of color bleach that would definitely attract the patrons because
of its design that would be fulfilling the present day requirement & most of all it is the kind of
business that promises to become a family member of every household etc. And retail industry in
Pakistan is running the same way for so many years and there is a need of innovative ideas Color
Bleach plans to do so by bringing new form of business plan that will surely have a great impact
on the retailing industry of Pakistan.
Product Life Cycle (PLC)
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Beginning stage
Growth stage
Maturity
Decline stage
ORLEN CISCO COMPANY
PLC determines revenue earned by ORLEN CISCO bleach
Contributes to strategic marketing planning
Help us to identify when a product needs support, redesign, reinvigorating, withdrawal,
etc.
Help us in new product development planning
Help us in forecasting and managing cash flow
shows the stages that color bleach go through from development to withdrawal
from the market
Managing product portfolio is important for cash flow
The Stages of the Product Life Cycle
Development
Introduction/Launch
Growth
Maturity
Saturation
Decline
Withdrawal
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ORLEN CISCO COMPANY
MARKETING MIX
Product
Brand name
Quality
Safety
Packaging
Price
Pricing strategy (penetration)
Suggested retail price
Volume discounts and wholesale pricing
Cash and early payment discounts
Bundling
Price flexibility
Price discrimination
Moderate and affordable.
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product price
place promotion
ORLEN CISCO COMPANY
Distribution (Place) Decisions
ORLEN CISCO Bleach Distribution is about getting the products to the customer. Distribution
channels
Market coverage
Specific channel members
Inventory management
Warehousing
Distribution centers
Promotion
In the context of the marketing mix, Color Bleach promotion represents the various aspects of
marketing communication, that is, the communication of information about the product with the
goal of generating a positive customer response.
Promotional strategy Advertising
Personal selling & sales force
Sales promotions
Public relations & publicity
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ORLEN CISCO COMPANY
POSITIONINGWe arrange color bleach to occupy a clear, distinctive, and desirable place relative to competing
products in the mind of target customers.
This is something very important because as it creates an image about color bleach in the minds
of our patrons that how they perceive Color Bleach. This positioning would be helpful in a sense
as it would tell us that our patrons are willing to buy our product or not the more effectively we
position our product the more will be demand for our product.
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ORLEN CISCO COMPANY
SWOT ANALYSIS OF ORLEN CISCO BLEACH
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STRENGTHS Quality Product
Affordable Prices Time Saving
Products. Skilled Labour
WEAKNESS Lack Of Aweareness In
PeopleLimited Marketing
Budget
OPPORTUINTY Growing Industry
Attractive Business
THREAT Threat Of Substitute
No Barrier For New Entrants
Threat Of Supplier Forward
IntegrationS.W.O.T
ORLEN CISCO COMPANY
SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats and is a
simple and powerful way to analyse your company's present marketing situation.
STRENTHS
Quality product.
Friendly environment.
Two plant in the factory.
Innovative and constantly growing product
Major shareholder in the Bleach industry of
Pakistan
A company with growing sales and profits over
the year.
ORLEN CISCO Bleach has a high capacity to produced litters of Bleach per day.
ORLEN CISCO Bleach has qualified work force.
WEAKNESSES
Fix Price
No credit sales.
Low sales margin due to highly value added products.
Low promotional activities.
Limited capital available.
Lack of experience.
People are not much aware of the ORLEN CISCO bleach
As we are on initial stages therefore color bleach is facing problem of budget
Color Bleach requires patience as it will take to overcome its competitors.
Good advertising campaign needs high costs which is a setback to the company.
OPPORTUNITIES
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ORLEN CISCO COMPANY
As it is only launching in Lahore & when this concept success then we can target
customers all over Pakistan.
Credit policy can be adopted to increase sale.
Expansion chances are greater.
Increasing awareness.
Competitors.
Exhibitions.
THREATS
Economic crisis of the country.
Political crisis of the country.
World over recession can have a great impact on firms profitability.
Competition with Clorox
Idea can be adopted by others.
Existing competitors.
Price Sensitive people.
CHANNELS OF ADVERTISEMENT
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Word of mouth
Personal relations
Fly bills
ORLEN CISCO COMPANY
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ORLEN CISCO COMPANY
Word of Mouth
According to an international research of marketing firm that words of mouth are the biggest
source of publicity. The major part of our promotion emphasizes on the words of mouth .when
we are going to meet different people, we are going to explain the products and features of
ORLEN CISCO Bleach and if they get convinced they are going to tell to the other people who
might be in their neighborhoods or family members and the person who is going to do this for
ORLEN CISCO Bleach we will give him a discount and this is the cheapest and fastest mean of
advertisement and making awareness among the people.
Personal Relations
We are planning to publicize or advertise through our personal relations also. This would help us
to create a web in peoples mind about our products of Color Bleach. It means using our own
links with people to advertise and promote your product in the market. They are usually our
Friends, Family members, Relatives, Family friends and friends of friends. This mode of
advertisement is cost less and is the best way of catching the market share.
Media
Later on, we are also planning to advertise our products over media by ads. But this would be
done on a last stage when the market is well aware of the shop ORLEN CISCO Bleach
Media promotion plan will include:
TV Adds
Billboards
Fly Bills
The print media have always been a popular advertising medium. Advertising products via
newspapers or magazines is a common practice. By nowadays fly bills are using as a mean of
advertisement. Fly bills are also known as pamphlets. We are also going door to door for giving
the fly bills for the advertisement and making the people awareness about the products of
ORLEN CISCO Bleach.
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ORLEN CISCO COMPANY
DECISION MAKING PROCESS
Identification of problem
Identification of decision criteria
Allocation of weights to criteria
Development of alternatives
Analysis of alternatives
Selection of an alternative
Implementation of the alternative
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To face more competitors in the market
Marketing strategies
Product, Price, Place, Promotion
Product 10
Price 8
Place 6
Promotion 2
Fewer prices as compare to competitors but high quality product Distribution of
product as free sample
More awareness among people about product and price will be
affordable to everyone.
Charge low price of product but provide high quality of product
Free sample distribution and reasonable price
ORLEN CISCO COMPANY
Decision Making Styles
Although these four decision making styles are distinct, most managers have characteristics of
more than one style. It’s probably more realistic to think of a manager dominant style and
alternate styles. Others are more flexible and can shift their style depending on the situation. For
making a decision we have adopt analytical and conceptual style for this decision firstly we
analyze our competitors and then we consider more alternatives. After that we finalize our
alternatives and implement on this alternative and these alternative are for our long rum period
because we have focused on this conceptually and very deeply.
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ORLEN CISCO COMPANY
Tools & Standards to measure our company performance
Span of Control Span of control, is a very important concept of organizing function of management. It refers to the number
of subordinates that can be handled effectively by a superior in an organization.
Members at Each Level
(Highest) Assuming span of 2 assuming span of 4
Organization Level
1 1 12 2 43 4 164 8 645 166 32
64
Span of 2: Span of 4:
Employees = 64 Employees = 64
Managers (level 1-6) = 63 Managers (level 1-3) = 21
To measure the company performance we have use span of control. This is important because to
large degree, it determines the number of levels and managers and organization has all things
being equal, the wider or larger the span, the more efficient the organization.
Obviously, wider spans are more efficient in terms of cost. However at some point wider spans
reduce effectiveness. When the span becomes too large, employee performance suffers because
managers no longer have the time to provide the necessary leadership and support.
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ORLEN CISCO COMPANY
Centralization and Decentralization
The degree to which decision making is concentrated at upper levels of the organization
is called centralization.
The degree to which lower level employees provide input or actually make decisions is
known as decentralization.
As organizations have had to become more flexible and responsive,
there’s been a distinct trend toward decentralizing decision making.
Our company is also decentralized because our lower level managers
or employees are closer to the action and typically have more
detailed knowledge about problems and how best to solve than do
top managers. Another term for increased decentralization is
employee empowerment, which is given employees more authority.
Remedial Strategies
Our management, under new leadership as described below, has been actively engaged in the
planning for, and implementation of, remediation efforts to address the material weaknesses, as
well as other identified areas of risk.
Our new leadership team, together with other senior executives, is committed to
achieving and maintaining a strong control environment, high ethical standards, and
financial reporting integrity. This commitment will be communicated to and reinforced
with every employee and to external stakeholders. This commitment is accompanied by a
renewed management focus on decision-making and processes that are intended to
achieve maximum shareholder value over the long-term and a decreased focus on short-
term, quarter-by-quarter operating results.
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ORLEN CISCO COMPANY
Centralization of the development, oversight, and monitoring of accounting policies and
standardized processes in all critical accounting areas, including areas involving
management judgment and discretion;
Implementation and clarification of specific accounting and finance policies, applicable
worldwide, regarding the establishment, increase, and release of accrued liability and
other balance sheet reserve accounts.
Enhancing the development, communication, and monitoring of processes and controls to
ensure that appropriate account reconciliations are performed, documented, and reviewed
as part of standardized procedures.
Control Mechanism for our Business
Starting a business is not terribly difficult. For instance, according to the Small Business
Administration, 552,600 new employer firms were launched in 2009 alone. Staying in business,
however, is another matter altogether. According to the same SBA report, 660,900 firms closed
in 2009, and overall only 51 percent of firms managed to stay in business for five years or more.
In such a difficult and competitive market, businesses need effective control mechanisms to
create and maintain a viable share of the market.
Cost Advantage
A widely used method for controlling the market is to provide your products or services at a
lower price than your competitors offer. We have used cost advantage to control the market.
Brand
Brand recognition is another successful business control method. Companies spend a large
percentage of their budgets on advertising and creating interest among their client bases. We
have spent a huge amount to innovate our brand name.
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ORLEN CISCO COMPANY
Volume
Businesses can control the profit margin on their products or services by how they price their
products. In most cases, the profit margin is largely determined by the industry. Nevertheless,
companies can compete with other businesses in their industry by increasing their volume of
sales and reducing their profit margin. Although related to cost control, volume is an independent
control measure based on lower profit-per-item expectations rather than actual costs. Our
business at initial stage therefore we try to increase our sales volume by reducing the price of
product as compare to our competitors .
Scale of Users and Business Partners
An efficient method to increase your business's market share is to join forces with other
businesses with similar or compatible goals. Such alliances not only increase your market share
and volume of sales but also your brand recognition. Two popular methods to increase a
business's scale are franchising and commission sharing. Currently we have developed few
products but in future we will franchise our business.
The control mechanism of employee incentives directly impacts the management function of
leading. Control mechanisms are used for many purposes in business management. These
methods offer a way for managers to increase productivity, encourage innovation, and instill
shared beliefs and values for the company and its employees. Employee incentives are a positive
control mechanism to serve these purposes.
It is important as a manager to increase employee morale, motivate, and lead. Truly effective
managers are also capable of leading. These control mechanisms provide management with
valuable opportunities. This tool will improve a manager’s ability to influence employees. It will
also increase the growth and strength of any organization or business.
Control mechanisms should be utilized by management in all organizations. Employee incentive
programs are a way of getting employees motivated and enthusiastic. Employee incentive
programs benefit the business, management, and employees which is positive on all ends. The
control mechanism of employee incentives impacts the management function known as leading
by providing it with a positive tool for improvement and change.
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ORLEN CISCO COMPANY
CONCLUSION
After do project work on ORLEN CISCO COMPANY, we come to the conclusion that the
marketing strategy of ORLEN CISCO is working better and the product is gaining popularity
among people day by day. Proper decision making process has been adopted and our company
performance is also in a good position. Company will achieve their objectives in next 3 to 5
years with maximum profit.
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