Orkut

Presented by

Santosh Kumar Goud LaddipellyBCM SS‘09Hochschule Furtwangen University

Agenda

• Social Networking• Introduction• Types of Social Network

• Orkut• Introduction• Features• Technique• Income

• Conclusion

• Is the grouping of individuals into specific groups like– Small rural communities– Neighbourhood subdivision– High schools– Colleges– Universities–Work places

Social Networking

Social Networks

Orkut

• A Google product• Launched on 22nd January 2004• Named after Orkut Buyukkokten• 100,000 users in 48 hours• 1,000,000 users in 6 months• 2,000,000 users in 8 months• Famous in Brazil and India• Mobile Orkut m.orkut.com• Nearly 150 Languages

Profile on Orkut

Facebook Orkut

Comparision

Statistics of Orkut

2009 Social Networking Websites Product Comparision

Technique used for Orkut

Orkut Buyukkokten (the creator of Orkut) gets • $12 when a person registers to this website• $10 when you add somebody as a friend• $8 when your friend's friend adds you as a friend and

$6 if anybody adds you as a friend in the resulting chain

• $5 when you scrap somebody & $4 when somebody scraps you

• $200 for each photograph you upload on Orkut• $2.5 when you add your friend in the crush-list or in the

hot-list• $2 when you become somebody's fan• $1.5 when somebody else becomes your fan• $1 every time you logout of Orkut• $0.5 every time you just change your profile-

photograph• $0.5 every time you read your friend's scrap-book &

$0.5 every time you view your friend's friend-list

How does Orkut make money

• Social Networking• Concepts and benefits

• Orkut– Introduction– Features– Technique– Income

Conclusion

– Stanley Wasserman and Katherine Faust, „Social Network Analysis“, 2007

– http://www.insideorkut.com/– http://social-networking-websites-review.toptenre

views.com/– http://www.socialnetworks10.com/– http://code.google.com/intl/en-GB/apis/orkut/do

cs/orkutdevguide/orkutdevguide-0.8.html

References

Questions &Discussions

Thanks for your Attention