R E P R E S E N T I N G D E L U X E B R A N D S

WHO WE ARE

MISSION: To provide efficient business solutions that adds value to our brand owners while generating profitable growth. TEAM: We have over 40 years of combined experience building wine & spirits brands in the Americas, from startups to world leading brands from the top industry players.

WHO YOU ARE HIRING

Enrique Alvarez began his consumer goods career with Kraft Foods; in 1994 Enrique joined Diageo Venezuela where he was responsible for the marketing of several prestigious brands such as Johnny Walker, Tanqueray, Moet Chandon, Old Parr and Buchanan’s. In 2000 he joined Seagram Venezuela as National Trade Marketing Manager and in 2003 he was promoted to be General Manager for Seagram Colombia; in 2011Enrique became Vice President of Travel Retail for the Americas responsible for a business over $200 million dollars in revenue.

Delfin E. Paez After working for fifteen years with liquor companies such as Seagram and Pernod Ricard, Delfin brings in the industry expertise from both the Latin American and US markets. Delfin held various international positions in different countries and was responsible for the strategic direction and development of several global as well as local and regional brands. Delfin has managed over 100 brands over his career. After leaving Pernod Ricard in 2004, Delfin launched Factum Consulting Group a business dedicated to brand consulting and sourcing.  

ISSUES OF DOING BUSINESS IN LATIN AMERICA

Today, thousands of independent brand owners and suppliers export their products in a fragmented way. Each engages importers, wholesalers and retailers with their own commercial structure and their own limited product portfolios. We believe that the sum of all these fragmented structures is inefficient.

Orinoco Spirits offers a holistic market approach with a valuable network of distributors.

WHY ORINOCO SPIRITS

Our core competitive advantage is that we offer access to a pan-regional distribution network with the benefits of scale, delivering costs efficiencies similar of those of a multinational. •  We are a one stop shop that can manage marketing, sales, finance

and production needs •  We understand the region's complexity and have navigated the

terrain with local and global brands •  We have high knowledge of Duty Free in the Americas •  We offer top level executive experience at a fraction of your cost •  We know how to take plans into actions and deliver results. •  We know how to, quickly, introduce brands into the marketplace and

how to build a base that can generate revenue to reinvest in a brand.

•  We offer a network of clients that are among the top players in the industry in different channels and markets.

YOU WORK WITH ONE STRATEGIC PARTNER OFFERING

•  Full marketing and brand management services; annual planning.

•  Global brand adaptation to local markets

•  Regional advertising and promotional implementation

•  POS supply management

•  Regional contract development and signing between brand owner and distributors

•  Due diligence for distributor selection, management and tracking.

•  Forecasting and Consumption-depletion reporting

•  Trade marketing personnel in key markets (Duty Free Americas, Dom Republic, Pto. Rico,

Trinidad & Tobago, Argentina, Uruguay, Peru, Colombia, Venezuela, Ecuador, Paraguay, Surinam, Mexico, Bahamas, Aruba, Curacao, Bonaire, Guyana, Nicaragua, Costa Rica, Guatemala, Panama, and Honduras)

•  Administration and collection

•  Business monthly reports

•  Brand registration

•  Legal and tax advising

PORTFOLIO

Highland Queen Scotch Whisky •  Highland Queen 8 Y.O. •  Highland Queen 12 Y.O. •  Majesty Classic •  12 Y.O. Majesty •  16 Y.O. Majesty •  1986 Majesty Limited Edition •  40 Y.O. Majesty

Tullibardine Single Malt •  Tullibardine Sovereign •  Tullibardine 225 Sauternes Finish •  Tullibardine 228 Burgundy Finish •  Tullibardine 500 Sherry Finish •  Tullibardine Aged 20 Years •  Tullibardine Aged 25 Years

Muirhead’s Scotch Whisky •  Blue seal range •  Silver Seal •  Limited edition •  Wood finish