ORIENTATION REPORT

Prepared By

Sanzida Islam

Customer Care Officer

Diagnostics,

ID # MT422

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Executive Summary

Sanofi-aventis, Bangladesh is a subsidiary of Paris based globally

reputed Group Sanofi-aventis. This is a global leading in

pharmaceutical giant, possessing #1 position in Europe and #3

globally. Sanofi-aventis, Bangladesh renamed as above on September

15, 2004 after facing a long history of merger and acquisitions from

May & Baker PPI and Hoechst Pharmaceuticals Company Ltd, 1958.

At present, Sanofi-aventis Bangladesh comprises Aventis Limited,

Fisons (Bangladesh) Ltd. and Hoechst Marion Roussel (HMR).

ORGANIZATION

Sanofi-aventis:

Operating in over a hundred countries, Sanofi-aventis markets major pharmaceutical

products derived from its research and a very wide range of medicines adapted to local

needs throughout the world. Sanofi-aventis is working to do more, perform better and

move faster in the field of health. That is their vocation at Sanofi-aventis, the third

leading pharmaceutical group in the world and #1 in Europe, 2nd in US.

Sanofi-aventis is committed to finding new compounds that bring hope and are essential

to medical progress. It is equally committed to providing millions of patients with new,

innovative and efficacious drugs to combat disease, to participate actively in making

medicines accessible to the greatest number of people possible, and to ensure that the

development of our Group is integrated into a strategy of strong, sustainable and

profitable growth. To meet these commitments, which are so crucial to our future, the

Group has numerous resources that constitute the basis of its identity and creativity in the

global pharmaceutical industry. Groups research organization ranks among the best in the

world: with 11,000 scientific personnel, it is leaders in major therapeutic areas, such as

cardiovascular disease, thrombosis, cancer, diabetes, central nervous system disorders,

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internal medicine, and vaccines. Every day, through their involvement, actions and

initiatives, they are working for what really matters: health.

Fig.1.1: Business Position of Sanofi-aventis across the globe

(Source: intranet site of Sanofi-aventis)

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Sanofi-aventis at a glance

Corporate headquarters:Paris, France

Chief Executive Officer Chris Viebacher

Core business activities:Prescription drugs, human vaccines and equity stake, an animal health joint venture with Merck & Co.

Reaseon Asia Pacific/ Japan, ITC-Inter Continental, France, Europe, Latin, US

Other major sites:· Bridgewater, New Jersey, USA· Paris, France· Frankfurt, Germany· Tokyo, Japan

Aventis shares are traded on the:· Paris Stock Exchange· New York Stock Exchange· Frankfurt Stock Exchange

Number of employees:Approx. 105,000

Vaccines No 1

Globally Ranking Between No 3rd , 4th

In United States No 2nd

Net Sales in 2010 € 21.90

Annual Turnover 30 Billions

Major products: Allegra®/Telfast® (allergies) Taxotere® (oncology) Delix®/Tritace® (hypertension) Actonel® (osteoporosis) Lantus ,Amaryl® (diabetes) Ketek® (respiratory tract infections) Lovenox, Plavix ® (Cardiovascular Thrombosis ) Vaxigrip, Flu zone ® (Vaccines) Frontline, Heart Guard ® (Animal Health )

Primary markets:· United States· France· Germany· Japan

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Ambitions:

Become a diversified global healthcare leader, focused on patients’ needs.

Mission:

Sanofi-aventis is dedicated to improving life through the discovery and development of

innovative pharmaceutical products. It offers a range of patented prescription drugs to

treat patients with serious diseases and have leading positions in a number of therapeutic

areas, including respiratory/ allergy, cardiology/thrombosis, oncology and diabetes.

Sanofi-aventis is also world leader in the areas of human vaccines and therapeutic

proteins.

Principles:

Building a company that quickly achieves above-market sales growth

European base and major presence in the US and Asia

Defending all our products everywhere in the world

Developing a balanced product strategy with highly innovative products that are not threatened by pricing strategies

Defending mature products that are the foundation of medication in all countries of the world

Being the generic manufacturer of our own products when off-patent

Uniqueness:

Sanofi-aventis uniqueness is they never give up. They want to overcome the challenges with its quality not quantity.

Values & Attitudes:Sanofi-aventis has five values and Four Attitudes, All employees should follow these values & attitudes. They are as below:

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ValuesValues are how we all think, act and feel. It is the values we hold that make us the people and the company we are. Therefore, values define what we do and how we behave.

Respect Innovation Confidence Solidarity Integrity.

OUR VALUES AT A GLANCE

Innovation Forward-thinking We inspire

Confidence Standing out We dare

Respect Embracing différence We respect

Solidarity Socially responsible We care

Integrity Acting ethically We commit

AttitudesDescribe how it behaves in delivering against our Values – the intangible mindset that conveys the shared way in which we approach our work.

Open Passionate Engaged Focused

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Sanofi Aventis House

Sanofi-Aventis is a diversified healthcare company not only a pharmaceutical company

they act with all its partners to protect health, enhance life and respond to the hope of

the 6.8 billion potential people in need. They do this through their people, primarily by

providing medicines and vaccines. THIS IS WHY THEY ARE HERE.

Sanofi-Aventis ambition is to be a global sustainable healthcare partner focused on

patients’ needs.They demonstrates leadership both in business achievements and in

communities in which they operate. They wish to be recognized for their ability to

transform scientific innovation into hope and solutions for patients. THIS IS WHAT

THEY NEED TO DO TO BUILD A SUSTAINABLE FUTURE.

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Range of Products:

Fig 1.2. Snapshot of some blockbuster products in 7 broad category

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Sanofi-aventis, Bangladesh: Company history

The sanofi-aventis group in Bangladesh comprises three legal entities, Aventis Limited,

Fisons (Bangladesh) Limited and Hoechst Marion Roussel Limited. Let’s have a look at

the history that brought these companies together:

In 1958, May & Baker and Pakistan Pharmaceutical Industry- PPI jointly established a

company with share distributed as May & Baker 60% and PPI 40%. After 1971, the share

percentage remained same, but instead of PPI now its share belonged to BPI, Bangladesh

Pharmaceutical Industry.

In 1989, due to global unification, this company became Rhone-Poulenc Bangladesh Ltd.

with same equity proportion.

In 1995, as global mergers took place with Rorer Inc. of the USA, the human

pharmaceutical division of Rhone-Poulenc Bangladesh Ltd. renamed itself as Rhone -

Poulenc Rorer Bangladesh Ltd.

Same year in October, in a global move Rhone-Poulenc Rorer acquired Fisons Ltd.

Consequently Fisons (Bangladesh) limited was acquired in 1996.

Fisons was incorporated on July 15, 1964 as a Private Company registered in the

Province of East Pakistan in the name of Dacca Pharmaceutical (Fison Marker) Ltd. The

company was renamed as Dacca Pharmaceuticals (Fisons) Ltd and as Fisons

(Bangladesh) Ltd. on May 22, 1972 and on April 28, 1973 respectively.

On December 16, 1999 Hoechst Marion Roussel of Germany and RPR merged globally

to create Aventis.

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Fig. 1.4: Evolution of Sanofi-aventis, Bangladesh

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May & BakerPPI, 1958

BPI, 1972

Rhone-Poulenc Bangladesh, 1989

Rhone-Poulenc Rorer Bangladesh Ltd

FISONS (Bangladesh) Ltd,

1973

RPR Bangladesh Ltd, 1995

FISONS (Bangladesh)

Limited

Hoechst Marion Roussel (HMR), 1996

Dacca Pharmaceutical (Fison Marker) Ltd,

1964

Dacca Pharmaceuticals

(Fisons) Ltd, 1972

Hoechst Pharmaceuticals

Company Ltd, 1958

Hoechst Bangladesh Ltd, 1992

Aventis, 1999

Sanofi-aventis (effective September 15, 2004)

Hoechst Marion Roussel had been present in Bangladesh since 1958, the

same as May & Baker.

This company had been incorporated Hoechst Pharmaceuticals Company Ltd. (HPCL)

under the companies Act 1913 on March 18, 1958. HPCL registered name as Hoechst

Bangladesh Ltd. (HBL) with the Registrar Joint Stock Companies in order to encompass

all business activities of the company on February 12, 1992.

Again HBL’s name changed to Hoechst Marion Roussel Ltd. due to Global Restructuring

policy of Hoechst Ag. The new name HMR Ltd. has been registered with the Registrar of

Joint Stock Companies on June 25, 1997.

In October 2002, Rhone-Poulenc Rorer Bangladesh Ltd finally received the clearance

certificate from Registrar of Joint Stock Companies to become Aventis Limited.

The operational integration of RPR and HMR in Bangladesh has been completed.

Production facility of HMR has been shifted from Chittagong to RPR plant at Tongi. The

combined sales force of RPR, HMR and Fisons is one of the biggest sales team in the

country.

On September 15, 2004 Sanofi, the pharmaceutical section of Sanofi-Synthelabo and

Aventis combined their businesses to form sanofi-aventis, the third largest

pharmaceutical group in the world and number one in Europe.

In Bangladesh, the legal integration process takes a few years. That is why there are three

legal entities within the sanofi-aventis group in Bangladesh at present.

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Chart: Organization of Sanofi-aventis, Bangladesh

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General Manager Iftekhar ISLAM

Director Sanofi-Pasteur M Nasir UDDIN

Director Business OperationsPrimary Care

Nahar MAHMUD

Director Finance & AdministrationTajdiqul ISLAM

Director Human ResourcesShiefta Anwar

Associate Director Medical & Regulatory Affairs

Dr. Mahmood Abedin Khan

Communication ExecutiveNozaira Sultana

Director Industrial Quality and Compliance

Md. Muin Uddin Mazumder

Associate Director Supply Chain & LogisticsMd. Rafiqul Alam

Director Industrial AffairsMd. Mahbubul HOQUE

Director Marketing & Business support

Syed A B Tahmeed

Director Specialty Business

Dr. Afroz JALIL

Therapeutic Areas:

In global market, the principle area of business of sanofi-aventis is ethical pharmaceuticals. Our major therapeutic areas are as below :

Diabetes Oncology Thrombosis & Cardiovascular Central nervous system Internal Medicine Consumer Health Care Vaccines.

Human resources:

They are working to find out perfect person who has Courage, Creativity, Audacity, performance, Respect, Solidarity.

The Activities of Human Resources:

Recruitment & Selection

Recruitment, selection and placement of employeeEmployee BrandingInterview for promotion Campus campaignParticipation in job fair

Training & Development

Orientation of new employeesPerformance review / appraisal Training Need Assessment (TNA)Arranging training & workshopEvaluate the effectiveness of training programsSupport organization development processes though Talent Management

Employee Relation

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Employee coaching / counselingGrievance handlingObserving special events - Family Day, Valentines’ Day, Pahela BaisakhHosting Town Hall meeting

Compensation & Benefit Salary disbursementPreparation of yearly payroll budgetCoordination of group & health insuranceMaintenance of HRISConducting Salary SurveyDevelopment of different HR policiesIncome Tax assistance

Finance & Administration:

Their activities are to arrange budget and controlling financial matters. The main functions of this department are as below-

Financial Accounting Financial Control Treasury Internal Compliance Information Solutions Administration Purchase IA Control

AdministrationGENERAL ADMINISTRATION GENERAL SERVICES SAFETY & SECURITY HSE – P.O. & SUPPLY CHAIN LEGAL AFFAIRS ESTATE EVENT MANAGEMENT REPAIR & MAINTENANCE

Medical & Regulatory Affairs:

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Contribute to become a diversified healthcare leader, focused on patients’ needs.

Key Activities

• Clinical operations- studies to establish scientific aspects of products

– Scientific support for study conduct, protocols and reports, budget

• Publication of articles, newsletter• Contribution in medical activities• Medico-marketing support to Marketing/ Business Units• Stakeholder and KOLs management• Leverage and maximize local business opportunities with our

core brands • Developing and implementing projects in line with marketing

strategies • Support and cooperation in vaccine business of sanofi-Pasteur

Specialty Business:

Key ResponsibilitiesScientific publications for international congress (average 8 in Oncology & 2 in Lantus)Registries (currently 4 registries are ongoing)Observance cancer awareness monthDiabetes patients assistance programDiabetes awareness programGathering for Cancer survivors

Supply Chain:

Supply chain is one of the vital departments of any company. The supply chain department of sanofi-aventis in Bangladesh is much stronger and discipline. Deliver the best service to Customers by

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managing all supply chain processes (sales forecasting, supply, sales administration, distribution) with a single team in a most cost effective way and in the framework of the corporate and regional organization and guidelines. This department is tried to deliver on time with cost effective. They also arrange product with right temperature. It has 2 part Logistics & Distributions They also arrange product with right temperature. Sanofi-aventis has 12 depots in Bangladesh.

Information Solution:

Sanofi-aventis is using world class SAP software and also information

solution is trying to solve many networking problems. Mission is to

provide potential tools to maximize the sales force productivity and explores innovations to take in account all stakeholders….”

Primary Care & Business Operations:

Primary Care Activitiesplan and go beyond bordersencourage internal and external

Healthy competitiondo not let our competitors go unchallengedreward performerstake breaks and enjoy our lives too

Key FactsLargest business unit: approx 405 colleaguesHighest contribution: approx 80% company’s sales

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Introducing new brands based on local market needs: e.g. Sanoket, Sarelox, Carbanem, Inflam-D, KuracefManaging big matured brands: Fimoxyl, Sefrad, Flagyl, Stemetil, Pevisone, Oracyn-K, ButapanManaging institutional sales: tender, key accountsManaging international business: Sri Lanka, Myanmar

Marketing & Business Support:

Their team is highly strong. They are working how to provide service with customer satisfaction. They are the real tiger of any companies.

MarketingSupport sales teams- provide promotional tools and marketing supportsParticipates and collaborates in preparing marketing plan and company’s annual budgetLaunches of new products / line extensionsSales forecastTrains FFMaintains relationship with doctors community (i.e., KOLs and physicians associations, etc.)

Business Support

Market Research. Training: People Make the DifferenceCustomer RelationsMarketing ServicesProduct and Business Development ProjectsHermes / Optima / Sales Reporting:SFE (sales force effectiveness

Communication:

Without communication we can’t do anything so this department is trying always communicating and connecting to the people.

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INTERNAL Compliance:

Compliance refer to-1. Ethics2. Respect for laws.3. Respect for values and principles mentioned in the Code of

Ethics of the Group ;

Manufacturing Plant:

Sanofi-aventis site is located on a vast green area of about 25 acres of land at Tongi. I am really surprised to see this plant. The site not only manufactures products for its own marketing but for other renowned multinational and local companies as well, under toll manufacturing agreement. Sanofi-aventis Bangladesh Ltd also exports its formulation to few overseas countries and formalities are in progress to export in some other Asian and African countries. The factory atmospheres, product quality, product manufacturing all are outstanding.

Key Activities

Health, Safety and Environment (HSE), every ones concern. Preserving environment, at the heart of every employee. A commitment to quality, ethics and patient protection. Product development, a flagship activity.

My opinion

As a multinational company sanofi-aventis is no.1 in Bangladesh & no 4th in the world. Sanofi-aventis vaccines and product quality is

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standard. The atmospheres, product quality, product manufacturing all are outstanding. Besides this, the relationship among every department & every co-workers & colleagues are very friendly and cooperative. I love to work here.

I am feeling proud to join this global pharmaceuticals company because every company wants COST MINIMIZATION AND PROFIT MAXIMIZATION but Sanofi-aventis wants STANDARD QUALITY PRODUCT, QUALITY SERVICE AND CUSTOMER SATISFACTION.

That’s all

Because health matter

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