Oriental Game - The Monthly Bet [January 2016 Issue]

8/20/2019 Oriental Game - The Monthly Bet [January 2016 Issue]

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European

the

EnteringASIAN

Market

Providers


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ContentsJapan's Law to Legalize Casinos

2016年网络博彩值得期待

东方游戏的2016值得期待

欧洲博彩商涌入亚洲市场将会给亚洲本土博彩商带来怎么样的利好，挑战和影响呢

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Mainland Gamblers Show Average

Interest to Casinos Outside Macau

European Providers Entering the Asian Market

The Year 2016:What to Expect in the World of iGaming

Oriental Game in 2016

Writer/Editor // Ivan [email protected]


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Japan’s Law to Legalize Casinos:

Something to look forward to in 2016

T he very first issue of The Monthly Bet discussed Japan’splan to legalize casino gambling. The arcle centered howthe Japanese parliamentary government—known as theNaonal Diet—sll has not come to terms with this grandscheme, even with the Integrate Resorts Bill (IR Bill)already in place.

本期月刊的主题是日本计划将博彩业合法化。不过，日本国会还没有就博彩合法化以明文公布，而综合度假村法案也在拟定中。

The bill, which is something that Prime Minister Shinzo

Abe believes as an integral part of his economic policies,has been part of the Diet’s main agendas since 2012. Thiswas intensified further aer it was announced that thecapital city of Tokyo will host of the Summer Olympics in2020. Yet leading up to August of last year, the bill wassubjected to numerous delays, instead shiing their focuson bills that would help boost their naonal security.

此法案，早在2012年日本首相安倍就把他当做经济政策的一部分，并成为国会的主要议程。随着日本宣布

2020年夏季奥运会将在东京进行，国会将重心转移到国家安全上，合法化博彩的议案再次延后。

Indeed, a fewmonths ago,the bicamerallegislaturereportedlycancelled itsplans to con-duct anextraordinary(special)session. The session, which typically starts in the autumn,was the first me in a decade that Japan’s parliamentavoided a second sing for that year. This led to invest-ment firm Union Gaming Securies Limited stang in anote that ensuing talks on the IR Bill be “off the table for2015.” Grant Govertsen, an analyst for Union Gaming,speculated that the year 2022 will be the earliest date for

the opening of the first integrated resort in Japan.

据报道，几个月前两院取消了举行特殊会议的计划，此特殊会议原本计划在8月举行，也是10年来日本国会第一次取消会议。这也导致了投资公司联盟安全游戏有限公司发出申明，将取消综合度假村议案的会谈，其公司分析师Govertsen猜测，在日本建立第一个综合度假村最早时间将是2022年。

Japan, along with South Korea, was described by Mr.Govertsen as two “aspiraonal countries” for a lot ofChinese tourists. The countries’ growing popularity amongsaid audience would mean Macau might be losing moreand more customers. True enough, the investment firm

said that there was a connuous and exponenal upck inthe Chinese vising Japan—a “staggering 117 percent to3.3 million persons through August of next year.”

Govertsen描述了到，日本和韩国最受中国游客的青睐。随着韩日知名度的提升，澳门将失去很多旅客。此投资公司说的，近年来赴日的中国旅客成倍增长，据估算到明年8月，赴日的中国旅游将增长117%，达到不可思议的330万人次。

Meanwhile, thechairman of Japa-nese company

Gaming CapitalManagement,Mikio Tanji, saidduring the MacauGaming Show thatthe IR Bill may likelybe passed on thesecond half of thisyear at the veryearliest. If thishappens, Tanji saidthat discussionsmay likely occur on

September thisyear—the mewhere the Diet callsfor an extraordinarysession. Based on

this metable, he also added that the polical issues thathinder the forward progress of the bill may likely put thebest case scenario out of the window, which is to choose asite for an IR zone before 2019. That said, any compleonof IRs in Japan in me for the 2020 Olympics will no longerbe feasible.

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同时，日本游戏资金管理公司的主席Mikio Tanji说，在澳门博彩展会期间，综合度假村议案很有可能最早在今年下半年通过。如果可能，今年九月国会将呼吁特别会议的举行，商讨综合度假村事宜。按照这一时间表，不利于议案进展的政治阻碍将是，2019年综合度假村的选址问题。考虑到2020年的奥运会，综合度假村的及时竣工将不大可能。

Tanji, who has helped Japanese lawmakers on IR develop-ment in an advisory role, revealed that there are four (4)locaons within the country that can be deemed as poten-al sites for integrated resorts. These are Yokohama (nearTokyo), Osaka, Hokkaido, and Nagasaki.

就综合度假村的选址问题，Tanji，给日本法律制定者选出四个潜在城市，分别是横滨（在东京附近）、大阪、北海道和长崎。

So much has been said about Japan as the most promisingAsian market behind Macau, thanks largely to numerousprojecons made by financial analysts. But the previous

developments, especially in the legal discussions on the IRbill and some hurdles needed to get over, only showedthat the government is sll focused in certain prioriesother than gambling.

综合各方面因素，日本被认为是亚洲，除澳门外最有前景的市场，主要是由于经济学家的大量预测。综合度假村的合法化议案还有其他程序要走，依照进展来看，政府的主要焦点不在博彩行业上。

Could this be the year that we’ll see something significantin the aspect of Japanese gaming? Will the IR bill bepassed which would then pave the way for choosing a top

locaon for the building of IRs—somewhat similar toMacau? Of course, we will just wait and see.

今年日本博彩行业将有重大进展吗？综合度假村议案会通过吗？会建成像澳门一样的综合度假村吗？让我们拭目以待。

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As we all know, Macau is and sll remains as Asia’s topgambling hub. Apart from the wide array of casino games,gamblers, especially those coming from mainland China,are enced by the various non-gaming aracons beingoffered by Macau’s integrated resorts. Yet compeon isgrowing stronger in this region, as other parts of theAsia-Pacific region are also geng in the act of aracngthese gamblers. Naons such as the Philippines, Cambo-dia, Malaysia, Korea, Singapore, and Vietnam are focusingon tourism as a way for them to generate revenues forboth gaming and non-gaming entertainment. Moreover,the economic condions favor these aforemenonednaons, knowing that Macau is connuously hampered bydwindling monthly gross gaming revenues or GGRs.

众所周知，澳门仍然是亚洲的博彩中心。澳门除了琳琅满目的博彩游戏外，综合渡假胜地的当红酒绿也吸引着大陆游客。然而现在的竞争越发激烈，亚洲各国正想方设法吸引玩家，如菲律宾、柬埔寨、马来西亚、韩国、新加坡和越南，都极力通过旅游业的发展，带动博彩和其他娱乐业的收入。而且，这些国家的经

济状况有利于博彩业的发展，澳门博彩正受到前所未有的冲击。

It’s easy to say that Macau’s economy, which mostly relieson GGRs, is struggling. However, that does not meannon-Macau casinos are now geng the upper hand interms of compeon. As it turns out, base mass gamblersare sll favoring the special administrave region (SAR),and showed average interest in flying to other Asian coun-tries to spend their money gambling there.

澳门的经济，主要依赖博彩收入，正处于下滑中。然而并不意味着，其他地方的博彩能媲美澳门。研究表

明，大众玩家仍然喜欢在澳门赌博（SAR）,喜欢飞到澳门以外的地方赌博的玩家并不多。

This was what the UBS Securies Asia Ltd. found out in asurvey they conducted last October. The study, which wasreleased last November 30, tackled on the trends ofChinese mass gamblers, parcularly their movements inthe Asian region. A total of 510 respondents took part inthe survey; all of them come from mainland China and areconsidered part of the base mass segment. These aregamblers who, on average, spend RMB 12,000, orUS$1,875 in gaming in every Macau trip.

UBS证券公司在十月份进行了一项调查，调查中国大众玩家的动向，并在十一月30日公布调查结果，总共510名中国玩家参加调查；他们每次的澳门之旅都会发12000人民币折合1875美金用于赌博。

The survey revealed that the respondents, who visitMacau about twice a year and going to one or two casinosin every trip on average, showed “mediocre interest” invising casinos located outside of Macau. What’s interest-ing is that the survey’s results also showed that 33 percentof the respondents have great intenons in vising theUnited States—parcularly Las Vegas—to spend theirgambling money.

Study:Mainland MassGamblers Show

“Mediocre Interest”

to Casinos Outside Macau

调查揭示了这些受访者平均每年会去澳门旅行两次，每次旅行都会去一两个赌场，他们表示到澳门以外的赌场不是很感兴趣。不过有33%的受访者表示对美国拉斯维加斯很感兴趣。

Meanwhile, of those who are aware of the gaming desna-ons other than Macau, only 46 percent of them arefound to be interested in going to such desnaons. Halfof them, in fact, can either name a country outside ofMacau or name a specific casino: 30 percent of themnamed a country and 20 percent named a certain casino.Some 10 percent of the respondents have gone to at leastAsian casino outside of Macau. These include Malaysia,South Korea, and Singapore.

同时，知道澳门以外赌场的人中，只有46%的人对其他赌场感兴趣。有一半的人可以说出其他国家或者其

他赌场的名字，其中30%的人能说出其他国家名字，20%的人能说出赌场名字。大约10%的受访者称至已经去过其他亚洲赌场。包括马来西亚、韩国和新加坡。

According to UBS, non-Macau casinos sll have a long ways

to go in terms of compeng with Macau for base mass

gamblers coming from the mainland, saying that it may

take unl 2019 before markets such as in Korea would

reach Macau levels of gross gaming revenue from both

gaming and non-gaming channels. Despite this, the

research firm said that the same non-Macau casinos are

connuing their intense compeon with Macau when it

comes to aracng mainland VIPs.

研究表明内陆大众玩家

对澳门以外的赌场不感兴趣

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依照UBS的调查，亚洲其他地方的赌场还有很长的路要走，大陆的玩家还是偏爱澳门，像韩国的博彩营业收入要

达到澳门现在的收入至少要到2019年。此外，其他国家的赌场也竭尽全力争取大陆的VIP玩家。

Truly, mainland gamblers in general have various opons when it comes to vising both Macau and non-Macau casinos.

The results of the study show preference among different gamblers, who are categorized based on the amount they spend

on average on trips to Macau and/or elsewhere in the Asia Pacific region. While Macau is sll the predominant gambling

desnaon in Asia, one cannot discount the various casinos set up throughout other parts of the region and the way they

strive to compete in the industry.

大陆的玩家可以选择澳门或者其他国家的赌场。玩家在澳门赌场和其他亚洲赌场的平均赌注大小表明，不同玩家

有不同偏好。澳门仍然是亚洲玩家的首选，此外，也让我们关注其他亚洲赌场和发展之路。

Jumping to another market: from Europe to Asia

欧洲市场到亚洲市场

The online gambling development meline for bothEurope and Asia is somewhat similar, but the former start-ed ahead of the laer. In 1996, Microgaming started itsfirst online casino, while in 2001, Playtech established itsfirst online casino plaorm. These two companies are whatwe call industry innovators. With them strengthening thesector of online gambling, they were able to help inspireother companies with the same thrusts and visions asthem to follow suit, at least in the European market. Whiletechnology is on their side, online gambling in the Asianmarket began to blossom not so long aer,

focusing mostly in providing live dealer soluons. Compa-

nies such as EA or Entwinetech, Sun City, Asia Gaming, andHoGaming began blazing the trail for online gambling inthis part of the world.

欧洲和亚洲的发展历程有很多相似之处，不过欧洲发展更早。1996年Microgaming开始了最早的在线博彩，2001年Playtech成立了在线博彩平台。他们是行业的领航者，激励了其他公司，促进了欧洲的博彩市场。不久后，亚洲市场也开花结果，大量的网络博彩商涌现，如EA（ Entwinetech）、太阳城、AG和 HoGaming。

European Providers Entering the Asian Market:

欧洲博彩商涌入亚洲市场：将会给亚洲本土博彩商带来怎么样的利好，挑战和影响呢

W henever we think of online gambling, the regions of Europe and Asia alwayscome to mind. Indeed, these two markets are the world’s biggest in terms of reve-

nue. Not only that, but the technology these markets have ulized over the pastfew years essenally helped online gambling as a whole to reach its current status

as an exponenally growing sector of gambling. Ever since its boom in the late 90sand in the early 2000s, there has been a mounng increase in online gambling;

from 2000 to 2013, online gambling revenue in the global scale saw a compoundannual growth rate (CAGR) of 25%. Of this period, the fast-paced growth was seen

over a five-year span, from 2005 to 2010. From 2014 up to 2017, the CAGR willreach 5.7%.

说到网络博彩商，就会让人想到欧洲和亚洲。作为世界上最大的两个博彩市场，欧洲和亚洲有着最大的博彩营业收入，还有博彩行业最先进的技术，先进技术不断地推动博彩领域的发展。自从，已经有在线赌博的架设增加；从

2000到 2013九十年代后期和二十一世纪早期，网络博彩就开始迅猛发展，平均年增长率达到25%。而从 2005到 2010保持高速增长。 2014到2017,预计年增长率将到达 5.7%.

Interests, Challenges, andImplications on Asian-based Counterparts

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Challenges of jumping to another market

打入其他市场面临的挑战

While Europe was leading over the past decade over Asia

in terms of firsts in their respecve online gambling me-

lines, there was this one notable and interesng period

that occurred in 2007. It was during this me that Playtech

started launching its Asian-centered games. For the first

me, a European-based online gaming soluons provider

basically targeted the other market. Since then, numerous

providers have jumped, so to speak, to another market,

many of which establishing their foong in areas where

online gambling is regulated, such as the Philippines. What

were, then, the contribung factors that led to Playtech

and the other European companies to get into Asia?

欧洲在过去十年领先亚洲市场，然而2007年发生重大意义的事情。Playtech开始在亚洲展开业务，这是史上第一次欧洲的博彩商向其他市场进军。此后，许多的博彩商也在亚洲开始涉足，像是菲律宾等有博彩监管的国家。那么是什么因素导致了 Playtech和其他欧洲公司进入亚洲市场呢？

For one, Asia is an economic powerhouse—a haven forinvestors. This gives rise to opportunies for these Europe-an companies to set up shop here, especially since there isan increasing trend with the use of mobile devices such assmartphones and tablets, as well as in the overall onlinerevoluon in this part of the world. With many of theproviders offering Asian-themed games, combined withthe technology they have, it is easy for them to penetratethe region’s gambling market. For instance, Playtech in2011 established its first turnkey soluon, thus making itfavorable for Asian businesses wanng to get into theonline gaming business and have the financial investmentsto make this possible.

一方面，亚洲是新兴经济发展国家－是投资者的港湾，给欧洲的公司提供了良好的机会，特别是移动智能机和平板电脑在亚洲的盛行，还有整体的在线博彩技术革新。许多欧洲博彩商提供了适合亚洲口味的游戏，加上他们先进的技术，让他们很容易打入亚洲市场。例如，Playtech在 2011年建立了第一个turnkey solu-on，在亚洲大受欢迎，得到许多投资商的青睐。

More importantly, the interest of these European compa-nies to enter Asia is due to the saturated market in theirrespecve homelands. Indeed, their offerings are notmuch of a fit anymore with their current customer base,

causing them to look elsewhere to generate profit. Forexample, the use of mobile is vast in China; not anymoresurprising knowing that the naon is the leading mobilemarket in the world. This fact alone helped companies canmake the effort to come up with mobile-friendly gamesthat the players can enjoy playing. Add the online slots andlive dealer games that these companies offer throughonline casinos, and the gambling market in Asia basicallyhas an alternave for land-based gambling which is largelyconcentrated in Macau, South Korea, and other SoutheastAsian naons.

Indeed, companies like Microgaming (launch of mobilecasino in 2004), Playtech (mobile offering featuring livedealers), and Evoluon Gaming (immersive roulee) havemade their way into the Asian online gambling scene withthese technologies at hand.

更重要的是，欧洲市场的饱和让他们决心开拓新兴市

场。在欧洲他们的服务很难再满足现有市场，导致他们探索新的市场。中国是世界上最大的智能机市场；这就促使他们尽力开发手机版游戏。在亚洲市场有网络版的老虎机游戏，真人荷官游戏，和澳门、韩国和其他东南亚国家的现实赌场游戏。像 Microgaming（ 2004年开创手游) , Playtech（手机版真人荷官游戏）,Evoluon Gaming（沉浸式轮盘）进入亚洲市场都有自己特有的技术。

Sure, the opportunies for these European game providersand their technologies to target the large Asian marketmay seem endless, which is what brought them here in thefirst place. Yet despite the prospects, there lies the manydifficules and challenges that they are currently facing. Ofcourse, the most obvious: most Asian jurisdicons sllconsider online gambling as illegal, except for the Philip-

pines which has the online gambling regulatory enty in

A typical live casino studio |

一个典型的真人娱乐工作室

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First Cagayan Leisure and Resorts Corporaon (FCLRC).Asia is sll a grey market, which is why establishing theiroperaons here always comes with careful planning and,more importantly, knowledge of the applicable laws.

当然，亚洲市场对于欧洲博彩商而言有着广阔的前景，这是他们进入亚洲市场的原因。然而他们也面临众多的挑战和困难。最明显的是：赌博在大多数亚洲国家是非法的，除了菲律宾，有博彩监管机构First

Cagayan Leisure and Resorts Corporaon (FCLRC)。总体而言，亚洲市场还是灰色的市场，相关法律知识和规划至关重要。

Another challenge for these European providers is deter-mining the taste of the Asian market. First off, the gam-bling culture of Asians are very different from the Europe-ans. For example, Chinese numerology dictates that thenumbers 4 and 14 are unlucky. Thus, European live dealersoluons must make it a point to not label their tables withsuch numbers. Superson also plays a huge role in theAsian market’s way of gambling. Like in online baccarat, forinstance, players base their next bet (banker or player) on

how good the road is. This kind of mindset, along with theplayers’ penchant for such beliefs, are just some of themany consideraons that European providers entering theAsian market must put into mind. Indeed, studying themarket and the customer base is imperave in achievingthe goals of earning profit in this region.

另外一个挑战是亚洲博彩市场的口味。亚洲和欧洲有着不同的博彩文化和风格。举例在中国4和 14是不吉利的数字。因此，欧洲的博彩商在亚洲没有提供4,14号的赌桌。另外迷信也是十分常见的现象。例如，玩家会按照路线下注百家乐。这些都是欧洲博彩商需要注意的地方。因为，市场研究和玩家口味对他们的成

功与否至关重要。

As European companies enter the Asian market aware ofthe challenges and carrying with them the opportunity toestablish their foong here, their Asian counterparts arealready cognizant of the fact that this means only either ofthese two things: intense compeon or greater chancefor partnerships. On the one hand, compeng in this

market as vast as Asia is already ongoing among bothEuropean and Asian providers. Even though the former hasthe upper hand in terms of technology, the laer keeps upwith them in terms of markeng innovaons. Aside frombonuses, promoons, and the like, there are numerousAsian game soluons providers that have spiced up ontheir ways to aract online casino players, such as bringingin non-dealers to provide entertainment for the players.

欧洲博彩商进入亚洲市场是挑战也是机遇，本土博彩商已经意识到：更加强烈的竞争和更好的合作机会。一方面，对欧洲和亚洲的博彩商而言都意味着激烈的竞争，虽然欧洲博彩商在技术方面占优。亚洲博彩商

通过优惠，促销的活动吸引更多的玩家。

Implicaons for the Asian-based providers

队亚洲本土博彩商的影响

As compeon rages on, the ones that would benefit fromthis are actually the Asian online casinos. Basically, theyare given a variety of opons on which games to integrateinto their websites. Regardless of whether or not theychoose to integrate with a European or Asian provider,online casinos will sll connue to expand their ways inorder to give their players a wide array of game offerings.

激烈的竞争将有利于亚洲博彩行业的发展。博彩商可

以互相整合特有的游戏。网络博彩商将开拓路径，提供更多的游戏产品。

For many Asian-based game providers, how can they farewell with their European counterparts in terms of growth?One thing they can do is to expand their network base.Aending iGaming convenons is one way for them to doso, wherein they can bring in new ideas from other exhibi -tors and then incorporate them into their exisng businessmodels. If doing so won’t be enough to get along with thecompeon, might as well partner with them! The sayingthat “if you can’t beat them, join them,” might be passé,but this rings true for many Asian-based gaming providers

who deal with their European counterparts. While it mayseem to be an easy way out, this could actually help themnot just in their presence across Asia, but also bring themthe potenal to expand to other regions as well, includingEurope.

亚洲的博彩商如何能在跟上欧洲博彩商呢？一方面他们需要开拓网络市场，可以参加博彩展会提供知名度和曝光率，还可以学习行业创新理念，运用到自己现有的情况中。如果这样竞争力还不够，可以与他们合作，很多亚洲博彩商都是采取这种方式。通过合作可以共赢亚洲，还有机会打入其他市场，包括欧洲。

Penetrang the Asian market is definitely challenging forEuropean game providers given Asia being a grey market.But when they get seled in and move forward with theirbusiness, their Asian counterparts usually have to competealong with them, oenmes geng outrun. Despite this,compeon gives them more opportunies to grow; thatway, they get to level the playing field within one of two ofthe world’s largest online gambling markets.

亚洲是灰色市场，对欧洲的博彩商而言是挑战，他们必须和亚洲的本土博彩商竞争，另外也给他们创造了更多的发展机会。亚洲和欧洲的博彩商将一起在世界

最大的两个市场共同发展。

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The Year 2016:

What to Expect in the World of iGaming

The realm of iGaming as we know it is growing immensely. Thanks to numerous technological advances that have been

developed over the past few years, as well as progress within regulated markets, we are now exposed to seemingly

endless possibilies for further shaping this industry. Sure enough, the past year saw significant developments in every

aspect of iGaming across known jurisdicons such as Asia, Europe, the United States, and Australia. Now that we usher

in 2016, it is definitely safe to assume that iGaming will connue its forward expansion, picking up where it le off in

the previous year with more changes expected to occur in important areas.

网络博彩领域正在突飞猛进的发展，一方面是由于近年来高科技的发展，另一方面是由于监管手段的合理化，不过这个行业还有无穷无尽的发展空间。过去的一年，亚洲，欧洲，美国，还有澳洲的网络博彩业取都得了重大突破。展望未来，2016年的博彩也将有怎样的发展，让我们拭目以待。

What are these areas, you might be asking? Well, here are the things any person who closely follows the iGaming trendsmust look out for in 2016:

您可能会问，哪些方面将有变化呢？ 2016年以下方面您值得期待。

Mobile Gaming

移动端游戏

Many research studies have been conducted with regardmobile gaming trends and they all indicate to this area ofiGaming gaining headway at an exponenal pace. Indeed,it is believed that this year will see this area accounng fornearly 17 percent of the total iGaming market. It is alsospeculated that by 2017, the whole industry will reacheight-and-a-half billion mobile connecons by 2017, half ofwhich will be coming from the Asia-Pacific region. Remem-ber, China is the top mobile market in the world.

人们进行了多项研究，研究表明网络游戏在移动端的运用保持强劲势头。据估计，今年移动端游戏的运用将占博彩领域17%的比重，到2017年，将有850万移动端用户，其中一半的用户将分布在亚洲太平洋地区，而中国是首要的市场。

What drives these to either meet or exceed such projec-ons is due to the rise of social gaming (more on it later).Not only that, but in terms of revenue, mobile gaming willtake the lead over console gaming. Moreover, it is expect -ed that by 2018, 164 million people across the world willgamble using their mobile devices, and that in over thenext few years, operators can likely obtain half of their

revenues from these users.

社交游戏的盛行将有很大的影响.就营业收入而言，移动端游戏收入将超过控制台游戏。此外，到2018年，预计全世界有一亿六千四百万用户使用移动设备赌博，未来几年，移动端博彩将能给博彩公司创造一半的收入。

Social Gaming

社交游

The growth and acvity of global gaming markets

increased further in the past few years, thanks to socialnetworking. By 2016 and beyond, it is expected that socialmedia plaorms will be great venues for the connuousrise of skills-based games, as well as the growing populari-ty of fantasy sports leagues. Through social media, peoplewho do sports beng can share their results with friends,as well as play side bets with them.

过去几年，全球博彩业的发展离不开社交网络。2016之前，技术性游戏将通过社交网络平台创造巨大收入，而越来越盛行的体育游戏也将如此。通过社交媒体，玩家可以分享体育博彩结果，也可以和他们一起押注。t

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Meanwhile, with the whole industry of social gamingtaking off in such a big way, it is not anymore surprising tothink this will further grow in 2016, having already beenworth $2.7 billion. A sign of the steady growth of socialgaming in general is the mobile gadgets that are beingreleased on a seemingly regular basis by tech giants likeApple and Samsung. Tablets, for instance, have becomeincreasingly popular over the last year, thus the likelihoodof social gaming connuing its seemingly unstoppableincrease. This is also good news for social gaming appmakers who are banking on smartphone releases to helpbeer themselves in providing content in an effort tofurther reach target markets.

随着整个行业的腾飞，2016年博彩行业将创造27亿美金的收入。科技巨头如苹果，三星发布了大量的移动装置，如平板电脑，从而推动了移动端博彩的发展。此外还利于社交游戏软件供应商的发展，他们通过智能机游戏软件的发布，能进一步占领目标市场。

Virtual reality (VR) casino

虚拟和现实赌场

Virtual technology is, indeed, not anymore limited forthose who play video games or watch feature films. By2016 and even in the next few years, it is likely that VR willpenetrate other important areas, like educaon, sports,and, iGaming. Indeed, the first VR casino was launched justrecently, and it is likely that this will be followed in the nextfew months. The future is bright in this one, and manyanalysts in the tech industry is thinking that in order toprovide a full experience of playing using a VR device, livecasino dealers inside the VR casino can be a possibility,albeit in the next few years.

虚拟科技的运用，不仅仅限制于电子游戏者和特写电影爱好者。未来几年，虚拟现实技术将在不同领域发展，如，教育，体育和网络游戏等。不久前首个虚拟现实赌场成立，未来几个月将会大流行，这个领域的发展前景无限，科技分析师猜想，通过虚拟现实设备玩真人游戏将给玩家带来无尽的体验。

Conclusion

结论

There are many things to consider when it comes to fully

grasping what could happen in the year 2016 from a finan-

cial, legal and entertainment perspecves. But one thing isfor sure: the industry of iGaming will connue to prosperin the next 12 months. More developments will be ush-ered in, yet there will be even more hurdles to get by. Astechnology becomes even more complicated nowadays,the chance for many industry enes to come up withideas on how to beer penetrate gaming markets andbeer

从金融，法律，娱乐的视野看，2016年将有什么样的变化呢？有一点可以确定，就是网络游戏将继续繁荣发展。随着科技的进步，更多新的变化将展现在我们

眼前，2016年的中心主题将是其他领域怎样创造更多机会进入游戏行业。

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Oriental Game (OG), the licensed live dealer plaorm andgaming soluons provider, had a successful 2015. High-lights of the past year include, among other things, theplaorm’s formal launch in July at a top clubbing spot inManila and the implementaon of the Christmas theme inall aspects of the game, from the lobby, the game music,to the live dealers. Definitely, the year 2015 was an event-ful year for OG.

东方游戏（OG），作为正规的真人荷官平台和游戏运营商，有着成功的2015。过去的一年有着许多的亮点，主要包括七月的隆重开业和圣诞为主题的游戏大

厅，背景音乐，性感荷官。2015年是OG重要的一年。

Now that we are here in 2016, Oriental Game is, for themost part, banking on the success of the past year indetermining its forward direcon into becoming the bestlive dealer soluons provider in the Asian market. As wemade menon in the previous issue of the e-magazine, weare bound to “reinvent ourselves through our new ideasand concepts,” embracing progress as we move forward inthe iGaming industry. Also, we guaranteed in the previousissue that we will roll out new and excing features thatwill give players a beer gaming experience.

2016即将到来,沿着过去一年的成功经验，东方游戏正坚定不移的向前进，励志成为亚洲最出名的博彩服务商。如之前的月刊提到的，我们将"通过新理念和设想不断超越自己"，不断在网络博彩领域完善自己。同时，我们将不断创新，给玩家带来更好的体验。

Indeed, Oriental Game has a lot in store for this year. Firstoff, we will be one of the many exhibitors that will be partof the upcoming Global Gaming Expo Asia (G2E Asia)convenon over at The Venean in Macau, from May 17 to19.

The largest iGaming convenon in the Asian region is whatwe consider as the perfect venue for us—a game soluonsprovider—to accomplish certain things. One of thesethings is for OG to increase its awareness among the iGam-ing community in Asia. Indeed, us being there as exhibitorswill enable us to establish networks with other industryfigureheads and professionals. Not only that, but this willalso enable us to forge partnerships with potenal clientswho are most likely to look for soluons in their gamingneeds.

东方游戏的2016将值得期待。首先，我们将参加亚洲最隆重的博彩展会---亚洲国际游戏博览会（G2E亚洲），展会将于五月17-19日在澳门的威尼斯人博览中心举行。通过展会将能提高公司在亚洲博彩业的知名度。还可以和其他领域建立关系。还可以和潜在的博彩公司建立合作伙伴关系。

We expect that by that me, the aendance in the G2EAsia will rise further and exceed that of last year, whereinthe total aendees reached 9,867 from 79 countries andregions, along with 161 exhibing companies. With moreand more companies and visitors expecng to come in thethree-day event, we can be sure that we can extend ourpresence further, apart from bringing in the knowledge

acquired from talks and seminars about certain aspects ofiGaming. This will very much help in our vision as onlinegaming plaorm of choice for customers looking to takeadvantage of premier live dealer products and manage-ment services.

到那时，G2EAsia的参展人员将进一步增加，超过去年，去年的参展人员来自79个国家和地区，到达了9,867人，共161家展现公司。随着越来越多的参展人员，我们将可以获取更多网络博彩方面的知识，还可以提高曝光率。我们将能洞察客户的需要，提供更好的游戏产品和管理服务。

A Preview of Things to ComeOriental Game in 2016:

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Of course, Oriental Game will be celebrang certain occa-sions this year, which will definitely reflect on the overallgame especially in terms of design. If the Christmas themefrom last month was successfully implemented, we will

surely do so again in accordance with upcoming celebra-ons, such as the Chinese New Year. Of course, we will belooking forward to celebrang the anniversary of ourformal launch, which will happen in July of this year.

当然，东方游戏的2016也将有值得庆祝的时刻，并会在游戏设计中体现。如果上个月的圣诞主题成功的话，我们将会继续庆祝，如春节。另外，我们将会期待，庆祝今年七月东方游戏的周年纪念。

Also, for 2016, we will be launching new products; a clearindicaon of OG’s thrust to add more into our currentofferings. Of course, this would involve revisions and

improvements in our game’s interface design and func-ons. For instance, there is this likelihood for OG to roll outfeatures that will allow players to interact with the dealersin front of them, as well as give them more ways to play.

同时,2016,我们将会发布新产品；在现有的游戏中添加新功能。当然，对于游戏界面的设计和功能，我们将进一步改善。例如，OG游戏将添加荷官与玩家互动的新功能，以便给玩家更多玩法和新体验。

We greatly believe that the success we had in 2015enabled OG to bring in more people to play our games. OGbasically performed well, especially with us changing intothe Christmas theme just last month. Add in the fact that

we have many things in store for the upcoming monthsand the G2E Asia exhibion, we can be sure that we willexceed our expectaons further. As we move forwardthrough 2016, we will connue to be as compeve aspossible within the iGaming industry. Nothing is impossiblefor Oriental Game as long as we are connuously beinggiven utmost support by our valued clients.

我们坚信2015的成功，将给我们带来更多的客户。OG整体运行良好，尤其是上个月游戏中圣诞主题的体现。加上2016年G2E博彩展会和其他值得期待的惊喜，我们坚信能够更上一层楼。随着2016的到来，我们在网络博彩领域将更加有竞争力。只要有我们尊贵客户

的支持，东方游戏前景无限。

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Oriental Game - The Monthly Bet [January 2016 Issue]

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