Organizational Microblogging and its effect on Knowledge Sharing
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Stumble upon hidden Knowledge Microblogging in Organizations 30 oktober 2009 Jeroen Grit
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What effect does the implementation of microblogging have on an organization? This presentation of the Master thesis "Stumble upon hidden Knowledge - Microblogging in Organizations" gives insight in this matter. For more about GriDD see http://www.gridd.nl
Transcript of Organizational Microblogging and its effect on Knowledge Sharing
Stumble upon hidden KnowledgeMicroblogging in Organizations
30 oktober 2009
Jeroen Grit
GriDD consultancy
Afstuderen bij
© 2009 GriDD Consultancy B.V. 3
Mensen Interactie Informatie
Proces
Social
Media
VisualThinki
ng
Kennis
Mngt
“Optimizing people’s success of using information in organizations”
“Social Media are online mediaon which the user createsand uses the content.”
By Youth Network (Flickr.com)
Social Media
Social Media
Social Media
Social Media
“Microblogging is avariant of bloggingthat allows users to postquick, short messages for others to access.”
By laurenlemon (Flickr.com)
Gathering
“Microblogging is believed to have the quality
to bring hidden knowledge into view.”
By Kasia Swierczek (Flickr.com)
Knowledge sharing conditions (Cross et al., 2001)
By sfgamchick(Flickr.com)
Knowledge sharing conditions (Cross et al., 2001)
By Paul Russell99(Flickr.com)
Knowledge sharing conditions (Cross et al., 2001)
By Editor B (Flickr.com)
Knowledge sharing conditions (Cross et al., 2001)
By Johnathan!(Flickr.com)
By historygradguy (Flickr.com)
Research question
Organizational
Microblogging
By historygradguy (Flickr.com)
Research question
Organizational
Microblogging
Knowledge
sharing
By historygradguy (Flickr.com)
Research question
Organizational
Microblogging
“What effect does the use of organizational
microblogging have on knowledge
sharing?”
Knowledge
sharing
Research model
Knowledge Sharing
Conditions(Cross et al., 2003)
KnowledgeSharing
Intention
KnowledgeSharing
Behaviour
Research model
Knowledge Sharing
Conditions(Cross et al., 2003)
KnowledgeSharing
Intention
KnowledgeSharing
Behaviour
Organizational Microblogging
Use
Research model
Knowledge Sharing
Conditions(Cross et al., 2003)
KnowledgeSharing
Intention
KnowledgeSharing
Behaviour
Organizational Microblogging
Use
Organizational Microblogging
Use Characteristics
Research model
Knowledge Sharing
Conditions(Cross et al., 2003)
KnowledgeSharing
Intention
KnowledgeSharing
Behaviour
Organizational Microblogging
Use
Organizational Microblogging
Use Characteristics
Organizational Microblogging
Value
Method of research
TriMM1% Club
Webclusive
WorkVoices pilots
Start WorkVoices
pilots
EndWorkVoices
pilots
Method of research: WorkVoices
Method of research
TriMM1% Club
Webclusive
WorkVoices pilots
Start WorkVoices
pilots
EndWorkVoices
pilots
WorkVoices survey 2:• Knowledge sharing conditions• Microblogging value• Microblogging use characteristics
WorkVoices survey 1:• Knowledge sharing conditions
Method of research
TriMM1% Club
Webclusive
WorkVoices pilots
Start WorkVoices
pilots
EndWorkVoices
pilots
WorkVoices survey 1:• Knowledge sharing conditions
WorkVoices focusgroups:• Microblogging value• Microblogging use characteristics
WorkVoices survey 2:• Knowledge sharing conditions• Microblogging value• Microblogging use characteristics
Method of research
TriMM1% Club
Webclusive
SanomaUitgever
s
WorkVoices pilots
Yammer study
Start WorkVoices
pilots
EndWorkVoices
pilots
WorkVoices survey 1:• Knowledge sharing conditions
WorkVoices focusgroups:• Microblogging value• Microblogging use characteristics
WorkVoices survey 2:• Knowledge sharing conditions• Microblogging value• Microblogging use characteristics
Method of research: Yammer
Method of research
TriMM1% Club
Webclusive
SanomaUitgever
s
WorkVoices pilots
Yammer study
Start WorkVoices
pilots
EndWorkVoices
pilots
WorkVoices survey 1:• Knowledge sharing conditions
WorkVoices focusgroups:• Microblogging value• Microblogging use characteristics
Yammer survey:• Knowledge sharing conditions• Microblogging value• Microblogging use characteristics
WorkVoices survey 2:• Knowledge sharing conditions• Microblogging value• Microblogging use characteristics
Increase on all constructs
Results: Knowledge sharing conditions
By albra (Flickr.com)
By wallyg (Flickr.com)
1
2
3
4
5
6
7
Knowledge Access Engagement Safety Knowledge sharing
intention
Knowledge sharing
behaviour
WorkVoices survey 1
WorkVoices survey 2
Yammer evaluation
Results: Characterictics (tool)
By Jimurphy (Flickr.com)
Searchableapplication important
Results: Characterictics (user)
Positive effect of users familiar with
microblogging By magpiefelts (Flickr.com)
Results: Characterictics (organization)
By annie roo (Flickr.com)
Implementation in the workflow is
needed
Results: Value
Microblogginghas a positive value
By marknauta.nl (Flickr.com)
Conclusion
By melancholic ripple (Flickr.com)
Microblogging showspotential on knowledge
sharing
Discussion
Research of an exploratory
natureBy Ben (Flickr.com)
Thank you for your attention
By Philip Richter (Flickr.com)
DisclaimerMost images in this presentation are from iStockphoto.com. Some
are collected online over the years and we are not sure whom
the rights belong to. If you feel that they should not be in this
presentation, let us know.
