Organizational communication ch-5

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1. THINKING VERSUS 1. THINKING VERSUS STRUCTURING STRUCTURING THINKING THINKING Draw valid Conclusion STRUCTURIN STRUCTURIN G G Stress Conclusion (Main Point) Clearly Ordered Supporting Poin ts Clearly Ordered Supporting Points Clearly Ordered Supporting Points Random Ordered by Hierarchy Analysis Ideas Assumptions Data Synthesis Facts Details

Transcript of Organizational communication ch-5

Page 1: Organizational communication  ch-5

1. THINKING VERSUS 1. THINKING VERSUS STRUCTURING STRUCTURING

THINKING THINKING

Draw valid Conclusion

STRUCTURINSTRUCTURINGG

Stress Conclusion

(Main Point)

Clearly Ordered Support ing Points

Clearly Ordered Supporting PointsClearly Ordered Supporting Points

Random Ordered by Hierarchy

Analysis

IdeasAssumptions

DataSynthesis

Facts Details

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2. GUIDELINES FOR THINKING2. GUIDELINES FOR THINKING

2.1 Be Aware of Your Assumptions

2.2 Draw Valid Conclusionsa. Deduction

b. Induction

2.3 Avoid Logical Defectsa. Don’t jump to conclusion too fast

b. Don’t hide behind false ideas

c. Don’t oversimplify

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GENERAL PRINCIPLE

SPECIFIC SITUATION

CONCLUSION

APPLY TO

DRAW

DEDUCTION

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FactsObservation

s Ideas

SPECIFICS

GENERALIZE

SPECIFIC SITUATION

CONCLUSION

APPLY TO

DRAW

INDUCTION

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AUDIENCE MEMORY CURVEAUDIENCE MEMORY CURVE

Time ---------------------------

High

(a) Retention(b) Interest &

Desire

Low

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IDEA CHART IDEA CHART

Main Idea

Support ing point Support ing point Support ing point

Sub points Sub points Sub points

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3.3. Guidelines for StructuringGuidelines for Structuring

3.1 Provide a Hierarchy for your Ideasa. Stress Conclusion (Main or first-level points)

b. Divide into Second-level pointsc. Divide into lower-level points

3.2 Put your Ideas in ordera. For Explanatory Ideas i. time ii. components iii. importanceb. For Action Ideas i. direct approach ii. Indirect approach