Organizational Behavior
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Transcript of Organizational Behavior
In 2009, the year Call of Duty: Modern Warfare 2 was released, Activision Blizzard made $4.28 billion
Robert "Bobby" Kotick is currently the CEO and president of Activision Blizzard
Activision
Electronic Arts
Publisher of competing military shooter franchises Battlefield and Medal of Honor
the new home of Jason West and Vince Zampella ‘Respawn Entertainment’
Activision helped fund Infinity
Ward in its early days, buying up 30 percent of the company. The studio's first game was World War II shooter Call of Duty
Infinity Ward later went on to make Call of Duty 2, Call of Duty 4: Modern Warfare and Call of Duty: Modern Warfare 2 for Activision
Infinity Ward
2 Leaders of Infinity
Ward On March 1, 2010,
Infinity Ward studio heads Jason West and Vince Zampella are fired.
West and Zampella sue Activision, filing a $36 million lawsuit
Jason West & Vince Zampella
On March 1, 2010, Infinity Ward studio heads
Jason West and Vince Zampella are fired. West and Zampella sue Activision, filing a $36
million lawsuit later they claim more than $1 billion in damages
Call of Duty creators Zampella and West go to trial on May 29 - 2012 but the trial was delayed. Later the lawsuit was settled in private negotiation.
West and Zampella vs. Activision
Activision sued Electronic Arts and West and
Zampella, seeking $400 million in actual and punitive damages for poaching the employees responsible for the company’s most profitable series.
The matter was later settled in private
Activision vs. EA
Following Activision's counter suit, top Infinity
Ward developers start leaving 38 current and former employees of Infinity
Ward brought a lawsuit against Activision the plaintiffs seek between $75 million and
$125 million in compensatory damages from Activision for unpaid bonuses for work on Modern Warfare 2
The company paid $42 million in owed royalties to the IWEG
IWEG vs. Activision
"With Call of Duty 2, we were dead set
against it being World War II," Zampella said in an interview
"We had to fight for everything," said Jason West in the same interview. "They wanted [Call of Duty 4] to be World War II. Again"
Failed to create motivational environment
Promise highly reward but try to delay and
break the promise. When asking for the reason that drives
Zampella and Jason West to EA, they answer that:” a better deal, IP ownership, and higher bonus rates”
Failed to reward fairly
The central man
behind all of the chaos: Bobby Kotick
The wrong decision when firing West and Zampella
Leadership
Cognition
In 2009, the year Call of Duty: Modern Warfare 2 was released, Activision Blizzard made $4.28 billion, with $1.56 billion of that cash coming in the quarter in which Modern Warfare 2 was released.
The organization promises an extra bonus when they finish the next sequel of the game
Affect the employee get angry. Jason West and Vince Zampella
were fired. Behavior
more and more top leader of Infinity Ward start leaving
Job Attitude
The others that left Infinity Ward were
never fired. Did they all just walk away? West: "You're not paying me so I have to quit,
because you're not paying me, and I have a problem with that." And they have to spend their life savings to try to get paid.
Zampella: They came in and said, "We owe you this money, but we're not going to give it to you unless you work two more years and make us another game."
The interview question
"This legal battle between the old employees
of Infinity Ward and Activision is the most significant in video game history," said Evan Wilson, an analyst with Pacific Crest Securities
The publisher cannot treat its talent like garbage and not expect them to fight back
The Conclusion
http://en.wikipedia.org/wiki/Infinity_Ward http://www.digitaltrends.com/gaming/activision-blizzard-settles-lawsuits-with-electronic-arts-c
all-of-duty-creators-vincent-zampella-and-jason-wests-suit-goes-to-trial-may-29/#ixzz1xVeXGvWo
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-activision-call-of-duty-lawsuit
-settled-20120530,0,2012126.story http://www.gamespot.com/news/west-zampella-attorney-speaks-out-ahead-of-activision-trial-
6378384 http://www.gamespot.com/news/evidence-suggests-activision-wanted-infinity-ward-heads-out
-for-years-6378382 http://kotaku.com/5513694/the-modern-warfare-fight-your-guide-to-activision-vs-infinity-ward http://www.joystiq.com/2010/04/12/vince-zampella-and-jason-west-talk-respawn-entertainme
nt/ http://
www.escapistmagazine.com/forums/read/9.376455-Jason-West-and-Vince-Zampella-speak-out-about-Activision-termination
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