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ORGANICIS LIFE -...
Transcript of ORGANICIS LIFE -...
International Federation of Organic Agriculture Movements
Proceedings of
Conference of the 17th IFOAM OWC
ORGANIC IS LIFE28 September - 01 October 2011 in Namyangju / Republic of Korea
Vol.2
iC
lile17th IF®AM OWC20UGYEONGGI PALDANG, KOMEA
Andre Leu, Hyo-won Lee, Zejiang Zhou, Pablito Villegas, Leslie Zuck
. ■■■
VWWV.ORGANICRULES.ORG - Database for Improved Transparency in the Organic Certification Chain.
Lizzie Melby Jespersen
let to Support the Development of the European Network of Organic Agriculture Districts
Salvatore Basile
E-Learning Contents for Training EU Organic Farmers
Zita Szalai - Belen Blanco
Market reports & Sector development 116
Asia-Pacific Market and Regulatory Trends: Australian Organic Market Report 117
Andrew Monk
Promote and Develop Market and Channels for the Organic Agriculture Commodities and Products in
Phisanulok Province, Thailand 121
Chaiyes, A, Kongsom, C & Wattanasiri, C
Trusting Relationships: Exploring Uniting Strategies between Taiwan andNew Zealand 122
Chen Shiung
Envirinmentally Friendly Farming in Korea is not True Organic Farming 126
Choe, B. C.
Strengthening Research in Organic Farming. The Experience of the ItalianFoundation for Research in
Organic and Biodynamic Agriculture-••' 129
Colombo, L & Ortolani, L.
Organic Agriculture Development in Martinique: What Is the Place ofAgroecological Research? 133
de Bon H., Langlais C, Fernandes F., Achard R. , Lavigne C. & Cupit G.
Organic Sector Development in Ukraine 137
Eugene Milovanov
Pushing Demand: Promoting Organic Agriculture in the Netherlands 140
Grace Docuyanan
"OrganicFood"-TheLeadingRoleofthePrivateSector 145
Hanspeter Schmidt
Survey on Preference about Organic Agricultural Products 149
Jae-bum Lee & Hyo-won Lee
Public Preferences and Attitudes toward Organic Vegetables, a Survey from Seven Provinces of Iran 151
Jamal Javanmardi , Hossein Momeny and Mahya Zoroofi
Domestic and Foreign Environment Changes in the Apples Industry and Follow-Up Measures 152
Joe, M. J.
Current Status of Korea's Processed Organic Food Industry and Analysis anConsumers' Awareness 153
JUNG, Man-Chul
Survey on Current Status of Environment-Friendly Vegetable Producers (Cheong-Ju City & Cheongwon City)-- 157
Jung-il,. Kim
Study of Consumer Behavior of Organic Products Marketed throughGovernment Sponsored Marketing
Centers in Uttarakhand State of India 159
Kumar .Sanjay., Chander Mahesh. & Subrahamanyeswari , B.
Initiative of the Asian Network for Sustainable Organic FarmingTechnology 163
Lee Y.,Choi H.S. , Lee S.M..& Lee H. J.
Organic Apple Case 168
Lee, C. H.
Case Study on Sangha Organic Farm as a Korean Market Leader in Organic Milk through
Cooperation among Local Government, Farmers, and Enterprise 171
Lee, /. K.
A Study on Establishing a Sustainable Supply System of Environmentally Friendly Vegetables
Produced in the Pal-Dang Area 174
Lee, J.H., Cho, K. R. & Kim, S. J.
Progress of Nong Hyup's Environmentally Friendly Agriculture PromotionProject 178
Lee, T. Y.
Seasonal Agriculture Products Pack Delivery Service and Realization of theValue of Organic Farming-■•■ 182
Lee, T.G. & Choi, S.Y.
Producing Organic Livestock Products for Domestic Market in Developing Countries 185
Mahesh Chander, Sanjay Kumar, S. Mondal, Reena Mukherjee, R. S. Rathore
Consumer's Attitudes and Willingness to Pay for Organic Agricultural Products and the
Socio-Economics of Niche Market Creation: a Social Ecology Paradigm for the Adoption of Organic
Cultivation in Nigeria 189
Meludu, N.T, Adeoluwa, A.A, & Abolade, T.J
Technology Platform Organics: Knowledge Generation and Exchange inOrganic Food and Farming
Research 193
Padel S., Pearce B., Cuoco £, Schluter M, Niggli U., Schmid 0., Wilier E, Huber M., and Micheloni C.
Study of Organic Agricultural Commodities with Membership System Model 197
Panpluem, P., Chiamjinnawat, B. & Wattanasiri, C.
TheRegionalwertAG~anlntegrativeFinancingConceptforSustainableRegionalTransformation 198
Pefer Volz
Consumer Behavior on Organic Products in Hong Kong 201
Sharon CH Chan and Jonathan JW Wong
Analysis of Key Success Factors of Organic Vegetable in Thailand 205
Watanasiri, C, Kongsom, C, Potidee, A., Chiamjinnawat, B. & Panpluem, P.
Development Direction Based on Consumers' Awareness on Environment-Friendly Agriculture Products-•• 208
Young-ook Jung & Hyo-won Lee
Organic Advocacy 210
Importance of Organic Agriculture in Both Rural and Urban Communities 211
Chungsook Ryu
Charting a New Path to Eliminating Hunger 215
Danielle Nierenberg, Brian Halweil
Ecologizate Program: a Union of Actors for the Development of the Organic Sector 222
Escobar, Carlos., Martin, Alejandro
Analysis of Key Success Factors of Organic Vegetable in Thailand
J
Watanasiri, C.1, Kongsom, C.2, Potidee, A.3, Chiamjinnawat, B.4 & Panpluem, P.5
Key words: Organic vegetable, Key success factors
Abstract ((owc-headline))
The objectives of this study are to identify success factors of organic vegetable sector and to
develop policy recommendations for supporting development of organic vegetable sector in
Thailand. Purposive sampling technique was used to identify the samples from stakeholders of
organic vegetable sector (operators, consumers, and private and public supporters). Focus group
and in-depth interview were employed for data collection. Then content analysis technique was
used to identify key success factors. Results indicated that there are 14 key success factors
including: 1) farming input management that ensures sufficiency, organic agriculture standard, and
accessibility; 2) appropriate production management and knowledge in organic vegetable business;
3) potentials of producers and operators and positive attitude towards organic vegetable farming; 4)
appropriate marketing; 5) good logistic management; 6) proper behavior and confidence of organic
vegetable consumers; 7) wide and strong groups and network; 8) proactive communication and
public relations; 9) clear and appropriate organic vegetable standard and accreditation system; 19)
reliable and accessible organic vegetable database; 11 Researches in various areas that support
organic vegetable sectors; 12) active and consistent supports from public and private organization;
13) potentials and positive attitude towards organic agriculture of related government officials; 14)
proper laws, regulations, and policy that support organic vegetable sectors.
Introduction ((owc-headline))
Currently government and private sector have promoted organic agriculture because they aware that
the organic agriculture is the solid and efficient way to help preserve and rehabilitate the
environment, improve well being of farmers and consumers, and achieve sustainable agriculture
(Ratanawaraga et al. 2007). In addition, there are market opportunities for organic agriculture
products (Panyakul 2003, Kullachai and Indarasutara 2007). Thai government has declared organic
agriculture policy as national agenda to impel the development of organic farming (Office of
National Economic and Social Development Board 2008). Therefore, many organic agriculture
projects have been developed and implemented, including the project that promotes organic
vegetable farming. However, the number of organic vegetable farm is still little compare to
conventional vegetable farms. Organic vegetable products are also low in volume and less diversity
(Punyakul 2003). The development of organic vegetable sectors has been slow-moving and
ineffective. The analysis of key success factors is necessary to successfully develop the organic
vegetable sector in Thailand. In addition, the study should be the comprehensive study of all
stakeholders associated with organic vegetable. The objective of this study is to analyze key success
factors of organic vegetable sectors, and to develop policy recommendation for supporting the
development of organic vegetable sectors of Thailand.
Materials and methods ((owc-headline))
This study is a qualitative research and comprehensive study of all stakeholders associated with the
organic vegetable sector including input producers, organic vegetable producers, organic vegetable
operators (processing and selling), consumer, and private and public supporters. The organic
2 Organic Agriculture Development Center, Sukhothai Thammathirat Open University, Pakkret, Nonthaburi.Thailand, E-Mail [email protected]
3 Organic Agriculture Development Center, Sukhothai Thammathirat Open University, Pakkret, Nonthaburi.Thailand, E-mail [email protected]
4 Organic Agriculture Development Center, Sukhothai Thammathirat Open University, Pakkret, Nonthaburijhailand, E-mail [email protected]
5 Organic Agriculture Development Center, Sukhothai Thammathirat Open University, Pakkret, Nonthaburijhailand, E-Mail [email protected]
vegetable stakeholders were divided into 3 groups as key informants. They are 1) operators which
are classified in to 3 subgroups i.e. input producers/traders, organic vegetable producers, and
organic vegetable operator (processing and selling); 2) consumer; 3) private and public supporters.
Purposive sampling technique was employed to identify the samples in each stakeholder group.
Data collection was done primarily through participatory seminar, in which both focus group and
in-depth interview techniques are used. The issues for focus group and in-depth interview include
operation and management, problems, success factors of organic vegetable sector, and policy
recommendations for supporting the development of organic vegetable sector. Secondary data was
also gathered from printed documents, electronic media of both public and private sectors
concerning organic vegetable. Collected data was then analyzed with content analysis technique and
brainstorming of researchers in order to find out the answers of this study. The finding were then
presented to invited organic vegetable experts and stakeholders in the final seminar for additional
feedbacks and suggestions.
Results ((owc-headline))
The organic agriculture production in Thailand has 2 types, which are self-dependent and market-
dependent operators. Organic agricultural farming area has an increasing tendency but the area
portion is very low compared to the overall national agricultural farming area. The most cultivated
crops are organic rice, others are fruit and vegetables. The main products are rice, fruit, vegetable,
herb, fish and processed food which are mostly exported. The amount and value of organic products
have a trend to increase because of the expanding of organic markets both domestic and
international.
The findings reveal 14 important success factors of organic vegetable sector: 1) farming input
management that ensures sufficiency, organic agriculture standard, and accessibility; 2) appropriate
production management and knowledge in organic vegetable business of the producers; 3)
potentials in organic vegetable production and positive attitude towards organic vegetable farming
of both producers and operators; 4) organic vegetable marketing that enables the consumers to
understand and have higher demand for organic vegetable products; 5) logistic management that
supports organic vegetable sector; 6) proper behaviour and confidence of organic vegetable
consumers; 7) wide and strong organic vegetable groups and network; 8) proactive communication
and public relations that creates positive impact of organic vegetable on the behaviour of all its
stakeholders; 9) clear and appropriate organic vegetable standard and accreditation system; 10)
reliable and accessible organic vegetable database that covers all aspects; 11) researches in various
areas that support organic vegetable sector; 12) active and consistent supports from both
government and private organizations; 13) potentials and positive attitude towards organic
agriculture of related government officials; and 14) proper laws, regulations, and policy that support
organic vegetable sector.
Policy recommendations for supporting the development of organic vegetable sector of Thailand
include 1) improve laws and regulations that hinder the development of organic agriculture, organic
fertilizer, and natural substance production; 2) develop knowledge and potentials of farmers by
giving importance to local wisdom, through farmer centered process, and from different background
of each target group; 3) setup organic vegetable seed production center and promote co-investment
between private sector and potential farmer groups to produce and research in organic vegetable
seed; 4) establish an assurance system for organic vegetable producers; 5) develop a more
entertaining educational system (edutainment) to promote organic agriculture knowledge; 6) setup
an organization responsible for organic. agriculture management and a broad and up-to-date
database; 7) promote organic vegetable consumption in various activities of government and private
organizations as well as setup organic vegetable market and shops in both public and private
organizations.
Discussion ((owc-headline))
These results may not provide complete key success factors of organic vegetable sector in Thailand.
But these results are valuable information for the development of organic vegetable sector for
policy maker, private and public supporters, and other stakeholders. However, to success in the
development of organic vegetable sector, all parties or stakeholders should involve actively and
continuously; operators, which include input producers/traders, organic vegetable producers, and
organic vegetable operators (processing and selling), should organize their groups and network so
as to cooperate and develop strong supply chain. In addition, consumers should have accurate
knowledge about organic agriculture from both public and private sectors and public and private
supporting groups should develop or improve such supportive tools as laws, regulations, database
system, researches, etc. that are able to really support and promote organic agriculture development.
Conclusions ((owc-headline))
This study verified that there are 14 key success factors which have to be attended for the
development of organic vegetable sector in Thailand. These key success factors involve all
stakeholder responsibility. However, government as an important stakeholder should place higher
priority on organic farming. For the policy recommendations, government should establish the
organization responsible for organic agriculture development and improves laws and regulations
that obstruct the development of organic vegetable sector. Establishment of organic vegetable seed
center is also necessary. In addition, collaboration between public and private sectors for
developing potential of farmers, establishing the assurance system for organic vegetable producers,
and educating and promoting about organic vegetable to consumers, are necessary.
Acknowledgments
References
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