O’Reilly’s NewAcademic Initiative

Merlot ConferenceAugust 7, 2003

Goals

• Provide access to high-quality books, articles and materials for Computer Science and Information Technology programs

• Provide an Exchange platform for supplemental materials

• Allow student access to content from multiple books per semester at a reduced overall cost per course

• Provide a mechanism for Peer review and recognition for contributors

• Provide multiple delivery options

Program Components

• Academic membership program

• Access to Safari Tech Books Online

• Material repository and forum for exchange (eBay/Amazon for academic materials)

• Custom Print and Virtual Books

• Interoperability with Merlot and related Academic community sites/projects

Safari publishers represent nearly 60% of the 3.3 million technical print books sold year to date. Technology Print Book

Unit Sales YTD

Source: Nielsen Bookscan Data YTD through week ending 6/15/03. Bookscan reflects units sold in retail channel including Amazon.

• Clusters are ranked above from largest to the smallest.• Safari publishers exceed 50% share in 12 out of the 15 technical clusters --

including the five largest clusters!

Safari publishers represent nearly 60% market share.

ClusterYTD Unit

SalesCluster as %

total

Safari Publishers' YTD

Unit SalesSafari Publishers'

Share of Cluster

Graphics 721,533 21.6% 419,104 58.1%OpenSource 337,688 10.1% 255,502 75.7%OS 333,177 10.0% 201,958 60.6%Web 332,559 10.0% 169,878 51.1%MSFT Tech 321,712 9.7% 175,831 54.7%IT/DB 288,006 8.6% 120,061 41.7%.NET 193,597 5.8% 118,261 61.1%Java 159,762 4.8% 99,049 62.0%Networking 156,396 4.7% 76,574 49.0%Soft Eng 152,121 4.6% 112,829 74.2%C_C++ 97,550 2.9% 61,810 63.4%Security 81,047 2.4% 30,248 37.3%Programming 68,873 2.1% 37,377 54.3%XML 50,278 1.5% 32,774 65.2%Engineering 39,467 1.2% 7,289 18.5%Total Excluding Consumer 3,333,766 100.0% 1,918,545 57.5%

Consumer 1,559,887 545,246 35.0%Total Technolooy 4,893,653 2,463,791 50.3%

What are we looking for?

• Feedback and ideas

• Participation

• Grass-roots marketing efforts