Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by...

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Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs and Communications NABCA Legal Symposium March 12, 2013

Transcript of Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by...

Page 1: Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs.

Oregon Liquor Control Commission’s

Using Social Media to “Sell” Regulation

presented by

Christie ScottOregon Liquor Control Commission

Government Affairs and Communications

NABCA Legal Symposium March 12, 2013

Page 2: Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs.

Why OLCC uses Social Media

– Reach a larger audience

– Educate

– Community building

– Find out what’s going on in prevention and the alcohol industry

Page 3: Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs.

News Sharing on Twitter

Page 4: Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs.

Good News … Bad News

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Safe

ty T

ips

Page 7: Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs.

Best Practices

Page 8: Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs.

Answer Questions

Page 9: Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs.

The underage drinking

video “Wasted” has

more than 5,300 views

Page 10: Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs.

Articles

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Hon

ori

ng

A

ch

ieve

men

ts

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Recog

niz

ing

P

art

ners

hip

s

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Highlighting Local Businesses

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Support from Community

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En

gag

ing

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Inte

rest

ing

Page 17: Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs.

Engagement not EnforcementWatchdog is not man’s best Friend

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See Something – Say Something

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Be Cautious What You Post

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Social Media as Enforcement Tool

Page 21: Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs.

Who’s using social media?

• Moderation Groups

• Licensees

• Bartenders/Servers

• News Media

– (TV, Radio, Newspaper, Bloggers)

• Our Employees

• Legislators

• Parents

• Teachers

• Artists/Performers

• Attorneys

• Police

Page 22: Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs.

The need to communicate with citizens through social media has

become pressing if we are to remain relevant.