Oregon Health & Science University: How NOT to launch the biggest campaign of your career, presented...
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Member Meeting 1 June 22, 2016 Chicago Learn more about Member Meetings health.socialmedia.org/meetings Oregon Health & Science University Jessica Columbo How NOT to launch the biggest campaign of your career: The social redemption story of the $1 Billion Knight Cancer Challenge
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Transcript of Oregon Health & Science University: How NOT to launch the biggest campaign of your career, presented...
Member Meeting 1June 22, 2016Chicago
Learn more about Member Meetingshealth.socialmedia.org/meetings
Oregon Health & Science UniversityJessica Columbo
How NOT to launch the biggest campaign of your career: The social redemption story of the $1 Billion Knight Cancer Challenge
How NOT to launch the biggest campaign of your career
The social redemption story of the $1 Billion Knight Cancer Challenge
How To Be a Big Fat Jerk
Lack empathy
Don’t listen
Make assumptions
Lack humility
Give up on each other