WAYFINDING& LOBBY DESIGN

TEAM 29:

FOR M.o.M.

MUSEUM’S CONCERNS

● Traffic Bottleneck

● Accessibility of museum info ○ ticket prices, hours, etc.

● “Inviting”

GENERAL RESEARCH

LOBBY● Patrons unsure of which

exhibits to visit

● Not sure if patrons are spatially cognizant within museum

WAYFINDING

GENERAL RESEARCH

GUERILLA INTERVIEWSwith VISITORS

EMPATHIZE.

DAD + “CHILD” POOR EYESIGHT ENTHUSIAST

+ MORE!+ “No Map”+ Couples+ Solo Visitor+ First-time

visitors+ Return visitors

GENERAL RESEARCH

AFFINITY DIAGRAM

GENERAL RESEARCH

NEED AREAS:

+ Wayfinding+ Lobby Space+ Side Exit

GENERAL RESEARCH

SIDE EXITPROTOTYPE

PROBLEMS● Crowded● Stanchions● Unclear ticket pricing● Not “Inviting”● Maps undiscoverable

LOBBY

User Research

LOBBY

Contextual Inquiry● Observations● Interviews

LOBBY

LOBBY - PROTOTYPE #1 & #2

LOBBY - PROTOTYPE #2

Affinity Diagram

LOBBY

Museum InfoPricing InfoCustomer ServiceOrganization Traffic ManagementMerchandise

Lobby - Round Prototype #2 Testing

Lobby - Round #3 Prototype

Lobby - Round #3 Prototype Testing

Lobby - Further Inquiry

PROBLEMSMAP

● “I can’t read the text...it’s too small!”

● “It’s hard to distinguish exhibits.”

● “Too much irrelevant information.”

● “I didn’t pick up the map.”● “I don’t think it would be

helpful.”

COMPETITIVEANALYSIS

MAP

● Other museum maps● Theme park maps

MAP

1 2 3

MAP - ROUND #1 PROTOTYPES

MAP - ROUND #1 PROTOTYPE TESTING

METHODS● Contextual

● Task-based

● 3 Procedures:○ Location○ Cannibals ○ Bathroom

MAP - PROTOTYPE ROUND #1 TESTING

DATA● 41 Participants

● Timed Recognition Task:○ #1 = V2○ #2 = V3○ #3 = V1

1 2 3

MAP - PROTOTYPE ROUND #1 TESTING

● Worst identification● People gave up

finding ‘Cannibals’● Unclear icons

● Best identification● Correct ‘Cannibals’

response● Contrast too low

● 2nd best identification● One instance of

incorrect ‘Cannibals’● Orientation helped

users ID exhibits

4 5

MAP PROTOTYPES - ROUND #2

MAP - ROUND #2 PROTOTYPE TESTING

RESEARCH QUESTION● “What information is

most important?”

● “Which version are people more likely to take?”

4 5

MAP PROTOTYPES - ROUND #2

● 31% preferred ● Some liked

descriptions● Return visitors liked

this orientation

● 69% preferred ● “I can easily envision

myself in this layout”

MAP PROTOTYPE - ROUND #3

INFORMATION ARCHITECTURE● Wireframe Paper

Prototypes

● Think Aloud

● Capturing ‘gut’ reactions

TAKEAWAYS

MAP R3 + DATA

● No sideways text● Bigger font on front● 80% of people preferred text on

the left● Add “floor” to 1 & 2 labels

TAKEAWAYS

MAP R3 + DATA

● No sideways text● Bigger font on front● 80% of people preferred text on

the left● Add “floor” to 1 & 2 labels

MAP

THANK YOU!