Orbis Hotel Group: vision and strategy 8.05.2016
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Transcript of Orbis Hotel Group: vision and strategy 8.05.2016
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AccorHotels EASTERN EUROPE VISION
9/05/2016
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Accor Group; 52.69%
Aviva 9.94%
Metlife OFE5.12%
Nationale Nederlanden
OFE5.19%
Others27.06%
Shareholders Breakdown*
Name % of shares
ACCOR SA 52.69
AVIVA OFE / AVIVA BZ WBK 9.94
NATIONALE NEDERLANDEN OFE 5.19
AMPLICO OFE / METLIFE OFE 5.12
OTHERS 27.06
TOTAL 100.00
Orbis has been listed on the Warsaw Stock Exchange and its stocks make up the WSE’s mid-cap mWIG40 index
since 1997
*As of 28 April, 2016. Based on the official corporate communication
Master License Agreement FOR 16 COUNTRIES
2015
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The Hotel Leader in the Eastern Europe Region
3,800 EMPLOYEES IN OUR HOTELS
108OPERATING HOTELS
18,800 ROOMS
8 BRANDS FROM LUXURY TO ECONOMY
9 OPERATIONAL COUNTRIES
7 COUNTRIES TO BE DEVELOPED
Significant increase of business scalethanks to acquisition of AccorHotels operations and new Master Licence Agreement in Eastern Europe.
7mguests
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New countries
387 050
operating hotels
roomsoperating brands
INCLUDING TWO NEW ONES
6
20years
NEW MASTER LICENCE AGREEMENT
EUR 142.3 mPLN 595 m
Organization already set
integrated business management
structure introduced in the region
AccorHotels/Orbis Transaction Completed
VALUE
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Room for potential development:Bosnia and
HerzegovinaCroatiaEstoniaMoldovaMontenegroSerbiaSlovenia
Already operating in:
Exlusive LicensorOF AH BRANDS IN 16 COUNTRIES
PolandHungaryCzech RepublicRomaniaBulgariaLatviaLithuaniaMacedoniaSlovakia
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Our Brands Portfolio
108 hotels operate under the following brand names Sofitel, Pullman, MGallery, Novotel, Mercure, ibis, ibis Styles and ibis budget.
30
7
30
7
91 hotels in CEE
10 hotels in SEE
7 hotels in the Baltic countries
64
52
7
21
817
2
No. of hotels
14
2133
2
3179
30 hotelswithin next 30 months
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GDP Forecast*[%] 2016 2017
BULGARIA 1.9 2.0CZECH REPUBLIC 2.6 2.6HUNGARY 2.5 2.3LATVIA 3.3 3.7LITHUANIA 2.6 3.0POLAND 3.5 3.6ROMANIA 3.9 3.4SLOVAKIA 3.6 3.6CROATIA 1.0 1.6SERBIA 1.5 2.0SLOVENIA 1.8 2.0
Strong, positive trend visible on the hotel market in the region to be continued thanks to both business and leisure tourists number increase
The fastest GDP growths in Europe
Key beneficiaries of the EU funds
Debt significantly lower than average for the EU countries
Present on the Markets with High Potential
*source: IMF, World Economic Outlook, October 2015
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Delivering Strong Financial Performance
Key Figures (2015 YTD)
+8.3%increase of net sales to almost EUR 302 m
+59.2%growth of EBIT to almost EUR 50.2 m
growth of occupancy to 69.7%
+1.5% growth of ARR to EUR 51,7
+10.6% growth of RevPAR to EUR 36
+5.7 p.p.
EBITDAR: EUR 103 m (+11.2%)EBITDA operating: EUR 79 m (+14.2%)
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Czech Republic
More-balanced Business Diversification...
HungaryPolandFood & Beverage
Room revenue OtherUp & MidscaleEconomy Other
Countries
63%
22%
8%7%
80%
20%
67%
27%
6%
by hotel segment by geographical marketby major products and services
Net sales2015
EUR 302 m
EUR 103 m
EBITDAR2015
75%
25%
60%22%
11%7%
Diversified business structure: by hotel segments, by products and services and by geographical markets
ORBIS 2015 Results
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...and Stable Mix of Clients Contributed to Solid Performance
41%60% 65%
41%
59%40% 35%
59%
Business Leisure
Roomnights sold (by business mix)
Orbis Group
47%
53%
ORBIS 2015 Results10
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Five Areas of Shareholder Value Generation
Support of ACCORHOTELS
P E O P L E PORTFOLIO
Our diversified brand portfolio, ranging from economy to up-scale brands, allows us to grow on the underpenetrated markets of EE.We continue to improve our operations:▶ Growing RevPAR ▶ Maximising EBITDAR margin.
We allocate capital to most promising markets and brands, which allows us to sustain dividend payments. We minimise WACC.
We answer the needs of our guests and build our success on talented employees.We set trends in CSR actions in the hospitality segment.
We have top expertise in the EE region and benefit from presence in the global AccorHotels Group.
GROWTH ACCELERATION
PERFORMANCE
PERFORMANCE
PORTFOLIO
P E O P L E
Support of ACCORHOTELS GROUP
GROWTH ACCELERATION
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Evolution in Many Areas of Business
Strong effort and dynamism in F&B activities: New customer centric
organization with very personalized offer
Partnership with
D-RAFT start-up
facilitator
Exploring new business
models
Constant product
improvement
Digital Plan roll out
well on track
F&B revenues increased by 6.4%* to nearly EUR 77 m, contributing 27% to Orbis Group revenues
* 2015 / 2014 pro forma
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Successful Recruitment on LCAH in the Region
800 000MEMBERS
TODAY
1 000 000 MEMBERS
EXPECTED BY END OF 2016
30% RRLCAH Contribution
in 2015
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SALES & RM
CLUSTERISATION
MAINTENANCE BEST
PRACTICES
NEW PAYMENT SYSTEMS
DATABASE ANIMATIO
N & LECLUB
LEVERAGINGSUPPORT
STREAMLINE
F&B ACTIONS
WITH CONCEPT ROLLOUT
CAPEX EXPERTISE SPREAD
OVER
FINANCING OPTIMIZATI
ON
WE HAVE THE POWER, SKILLS & ENTHUSIASM TO STRENGTHEN OUR LEADERSHIPIN HOSPITALITY INDUSTRY IN THE REGION
SALES & RM
CLUSTERISATION
SALES & RM CLUSTERISATION
RM TOOLS HARMONIZATION
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CONTENT STRATEGY Accorhotels.com is increasing its awarenessBEST GROWTH FOR ACCOR WEB POLAND IN EUROPE among highest ROI for mobile campaigns
EUR 1 m in mobile for Orbis at the end of the year + 65% vs. LY (and growing)
REGIONAL SALES STRUCTURE
INTERNATIONAL MICE POSITION
LOL IMPLEMENTATION in Poland, Hungary & Bulgaria
START OF THE 3 MICROSITES in Hungarian, Czech & Romanian
ANAIS HOTEL ROLLOUT in Hungary, Bulgaria & Macedonia 15
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The New Players in the Digital World are Changing the Rules and Disrupting Standard Value Chains
EXAMPLESNEW DIGITAL PLAYERS
AGGREGATORS
DISRUPTORS
INNOVATORS
Share in the value chain
LOW MEDIUM HIGH
Level of change
LOW
MED
IUM
HIGH
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Today, OUR GOAL IS TO
Stay
Dream Choose Reserve Prepare
ShareReturn
Expand our hotel excellence throughout the Client Journey
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HAPPY GUESTS COME BACK
Happy Guests COME BACK
Happy Staff
Happy Guest
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Orbis SAul. Bracka 16, 00-028 Warszawa
www.orbis.pl
Orbis’ strategic partner is ACCORHOTELS www.accorhotels.com