Orange JuiceWestern Family

Created by: Heather Landon

Product Redesign Style GuidePackage Design PackagesAdvertisement

Table of Contents

Western Family History “Our commitment to quality and value began in the 1930’s when a group of retailer-owned grocery wholesalers joined together to combine their buying power to compete with the growing number of corporate-owned chain stores. Since then, we have grown into a full-service private label buying and marketing company, distributing more than 3,600 products in many areas of the U.S. and the Pacific Rim.”

ProductWestern Family Orange Juice

Target AudienceMoms ages 20-35 who are buying for their kids and family

Redesign PlanI want to give this product a fresh and simple new look. I will use different watercolors to create the new design. Western Family’s orange juice is comparable to many other top brands and with a new look many will want to try Western Family orange juice. For advertising purposes the product will go on sale once the new design is created so that customers can see the new design and taste the great flavor inside.

Product Redesign

Style Guide

Fonts:

Colors:TangerineC 4 R 238 M 53 G 140 Y 100 B 0K 0

Pantone 144 cHex ee8c00

News Goth MTMain Title (Orange Juice) 40-45 px Subtitle (Country Style) 26-28 pxIngredients/contents 10-12 px

The typography is centered with the oval in the background. The typography has a drop shadow to the right and the oval has a drop shadow to the bottom left. The typography is slightly angled with an upward slant.

Lightning YellowC 1 R 248M 40 G 165 Y 93 B 46K 0

Pantone 1365cHex f8a52e

Harvest GoldC 1 R 251 M 28 G 190 Y 69 B 103K 0

Pantone 1355cHex fbbe67

CaramelC 1 R 252 M 20 G 207 Y 50 B 141K 0

Pantone 148cHex fccf8e

Blanched AlmondC1 R 253 M 8 G 233 Y 21 B 203K 0

Pantone 7506cHex fde9cb

Logo:

Package Design

Packages

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