Orange brand history
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Transcript of Orange brand history
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Orange Brand Induction1
the Orange brand
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Orange Brand Induction2
the Orange brand
a short history of Orange time…
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Orange Brand Induction3
the Orange brand
the story of the Orange brand began in
1993
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Orange Brand Induction4
the Orange brand
1993
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Orange Brand Induction5
the Orange brand
the world was changing
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Orange Brand Induction6
the Orange brand
there was something new called email
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Orange Brand Induction7
the Orange brand
the internet was about to rule our lives…
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Orange Brand Induction8
the Orange brand
and soon, your fridgewould order your milk
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Orange Brand Induction9
the Orange brand
people were a bit anxious about the future
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Orange Brand Induction10
the Orange brand
what was coming next?
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Orange Brand Induction11
the Orange brand
there were phones without wires
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Orange Brand Induction12
the Orange brand
but they weren’t for everyone
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Orange Brand Induction13
\
the Orange brand
they were confusing, complex, inflexible and
very expensive
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Orange Brand Induction14
and technical jargon was everywhere
the Orange brand
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Orange Brand Induction15
the Orange brand
meanwhile, there was a small network called…
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Orange Brand Induction16
the Orange brand
but it was failing
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Orange Brand Induction17
the Orange brand
Rabbit’s owner, Hutchison Whampoa, based in Hong Kong …
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Orange Brand Induction18
the Orange brand
… sent a team to the UK to close it down
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Orange Brand Induction19
the Orange brand
leading that team was a man called Hans Snook
who worked in their pager division
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Orange Brand Induction20
the Orange brand
he had a different idea
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Orange Brand Induction21
the Orange brand
what if mobile phones were for everyone?
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Orange Brand Induction22
the Orange brand
what if they were simple and easy to understand?
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Orange Brand Induction23
the Orange brand
what if there was a company that put people
before technology?
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Orange Brand Induction24
the Orange brand
a company that was …
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Orange Brand Induction25
the Orange brand
friendlyhonest
straightforwardrefreshingdynamic
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Orange Brand Induction26
the Orange brand
that spoke to customers in a human way
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Orange Brand Induction27
the Orange brand
hello
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Orange Brand Induction28
the Orange brand
and had a name that was warm and friendly
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Orange Brand Induction29
the Orange brand
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Orange Brand Induction30
the Orange brand
and then on 28 April 1994
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Orange Brand Induction31
the Orange brand
Orange launched…
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Orange Brand Induction32
the Orange brand
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Orange Brand Induction33
the Orange brand
more than just an iconic ad
more than just an iconic ad
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Orange Brand Induction34
the Orange brand
per second billing
up to 60mins of inclusive calls
5 simple tariffs and no charge to switch between them
1 year’s free insurance with 2 hour handset replacement
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Orange Brand Induction35
the Orange brand
the Orange DNA
Orange is an optimistic, human brand that believes in a better future, today, where we help everyone to communicate, interact and collaborate more.
We focus on the benefits for people, rather than the technology. We deliver reliable service and create simple experiences that are as friendly, honest, straightforward, refreshing and dynamic as possible.