Oracle CRM: Trends

Il CRM In Mobilita’

Demo: Processi di Vendita

The Oracle Advantage

5 Trends

Customer-

Driven

Social Media

Cloud

Computing Mobility

Cross-

Channel

Customer Driven

Businesses are focusing on the

needs of the customer

Loyalty

Customer Retention

Customer Service

Customer Intimacy

Remember me

make me feel special

Cross Channel

Well-Informed

“Anytime, Anywhere Customers”

Cloud Computing

Accessible Anywhere

Scalable

Rapid Deployment

Maintenance Included

Software as a Service

is growing at a 17%

annual rate.

17%

Mobility

70% IDC estimates that 70 percent of the

companies are developing or have

deployed at least one mobile

application.

134 million

eMarketer estimates that, in US only, there

will be 134.3 million mobile Internet users by

2013

35%

70%

Mobile Workers Corporate Employee

Currently

Expected

Social Media

Mobile CRM

Mobile CRM At the forefront of productivity

CRM Application on the mobile device

Primary

CRM Application on the desktop

Secondary

“By 2013, mobile devices could easily surpass PCs as the

way most people hop onto the Web.”

Next Generation Mobile Applications CRM Anywhere, Anytime

Disconnected Mobile Sales

Oracle CRM

Connected Selling Support Disconnected Selling Support

Connected Mobile Sales

Doctor

Appt

Meeting w/

Pinnacle Team

Meeting Call w/ Green

Tech Demo w/

Pinnacle

Next Generation Mobile Applications CRM Anywhere, Anytime

Connected Selling Support Disconnected Selling Support

Oracle CRM

Doctor

Appt

Meeting w/

Pinnacle Team

Meeting Call w/ Green

Tech Demo w/

Pinnacle

Disconnected Mobile Sales Connected Mobile Sales

DEMO

Access to key data on the road CRM Anywhere, Anytime

• Access & Update

– Leads

– Activities

– Opportunities

– Clients

– Contacts

– Service Requests

– Custom Objects

Disconnected Mobile Sales Application for Life Sciences

Enhanced User Experience

• UI optimized for Mobile

devices

• Instant-on

• Offline support

• Multimedia detailing with

finger notation

• Built in signature capture

Fast to Configure and Deploy

• Deployed in Oracle data center, available from the Cloud

• Simple browser-based configuration supports custom: attributes, objects & client-side logic

Disconnected Mobile Sales SFA, Order Entry Application

Enhanced User Experience

• UI optimized for iPad

• Rich catalog interface

• Easy Order Entry

• Offline

Mobile Sales - InStore Leverage iPad for Informed Store Experience

• Immediate Visibility to Shopper

Preferences

• Rich catalog interface

• Visibility to Contact Information

• Purchase History

• Order History

• Recommendations

• ...

Connected Mobile Sales Available on App Store

Disconnected Mobile Sales Available on App Store

And more...