Oracle Cloud Platform with EM12c 20120614

1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

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“This slide format serves to call attention to a quote from

a prominent customer, executive, or thought leader in

regards to a particular topic.”

Name

Title, Company Name


Oracle Cloud with EM12c for Partners

Thanos Terentes Printzios

A&C DB & DBO Specialist - Technology Adoption Office

Oracle Partner Business Development, ECEMEA


Agenda

Cloud Computing

Oracle’s Cloud Strategy Briefing

Partnering with Oracle on the Cloud

Roadmap Considerations


Cloud Computing Momentum

10x

Back


2009

Cloud Is still considered Emerging Technology

Source: Gartner "Hype Cycle for Cloud Computing, 2009" Research Note G00168780

2010 2011

Back


2009

And still at Peak of the Hype Curve Cloud Computing

Source: Gartner "Hype Cycle for Cloud Computing, 2009" Research Note G00168780

2010 2011

Back


Cloud computing rolls up its sleeves

Source: Cloudrise: Rewards and Risks at the Dawn of Cloud Computing - Accenture Institute for High Performance - 2010

Organization around the world are deploying cloud computing

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What is Cloud Computing?

• Forrester: A standardized IT capability (services, software, or infrastructure)

delivered via Internet technologies in a pay-per-use, self-service way. Forrester Research: The Evolution of Cloud Computing Markets (July 6, 2010)

• Gartner: A style of computing where scalable and elastic IT-enabled capabilities

are delivered as a service to external customers using Internet technologies.

Gartner: Five Refining Attributes of Public and Private Cloud Computing (May 5, 2009)

IDC: Cloud Computing Attitudes (April 2010)

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What is Cloud Computing?

• IDC Public cloud: Accessing “IT on demand” over the Internet with pay-as-you-

go models such as those from salesforce.com, Google Apps, and Amazon EC3

where IT infrastructure is shared across multiple customers. The IT

infrastructure is typically highly standardized and the management highly

automated.

• IDC Private cloud: A similar IT strategy as public clouds but it is applied within a

single enterprise or an extended enterprise as an internal shared set of

infrastructure. IDC: Cloud Computing Attitudes (April 2010)

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What is cloud computing?

Definition: Cloud computing

•Standards Based Application Development & Execution Platform

•Includes Hardware and Software

•Virtualized and Elastic

•Runs a wide variety of Applications

•On both Public and Private clouds

Larry Ellison: What is Cloud Computing?

http://medianetwork.oracle.com/video/player/718339101001

Oracle CEO Larry Ellison's keynote at Oracle OpenWorld 2011

http://medianetwork.oracle.com/video/player/1176404837001

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NIST Definition of Cloud Computing

Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.

This cloud model promotes availability and is composed of:

3 Service Models

• SaaS

• PaaS

• IaaS

4 Deployment Models

• Public Cloud

• Private Cloud

• Community Cloud

• Hybrid Cloud

5 Essential Characteristics

• On-demand self-service

• Resource pooling

• Rapid elasticity

• Measured service

• Broad network access


Oracle aims to use our extensive

experience in Grid deployment to ensure

that cloud computing is fully enterprise

grade and support both public and

private cloud computing in order to give

customers choice

Customer Choice Complete, Open, Integrated

Oracle offers a comprehensive set of

building blocks for building and

managing private clouds, customer

options for running Oracle technology

in public clouds or on-premise, and On-

Demand cloud services

Evolving to the Cloud

Oracle’s Grid Computing technologies

& best practices can help enterprise

data centers evolve to become

private cloud service providers

delivering IT services with high

efficiency, quality of service,

responsiveness, pay-per-use, elastic

scalability, security & compliance

Oracle Cloud Computing - Key Messages

Provide choice of private and public

clouds

Offerings spanning SaaS, PaaS & IaaS

Adopt Cloud as the business requires

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Oracle Evolution to Cloud


Evolution of Private and Public Clouds

Private Cloud Evolution

Hybrid

• Federation with public clouds

• Interoperability

• Cloud bursting

App1 App2 App3

Private IaaS

Private PaaS

Virtual Private Cloud

Hybrid

PaaS

SaaS

IaaS

Private Cloud

• Self-service

• Policy-based resource mgmt

• Chargeback

• Capacity planning

App2 App3

Private IaaS

Private PaaS

App1

Silo’d Grid

• Physical

• Dedicated

• Static

• Heterogeneous

• Virtual

• Shared services

• Dynamic

• Standardized appliances

App1 App2 App3

App1 App2 App3

Private IaaS

Private PaaS Consolidate

Standardize

Public Clouds

PaaS

SaaS

IaaS

Public Cloud Evolution

ASP

ISP MSP

ISV

CSP/ Telcos


Traditional App Deployment

(Admin driven)

Self-Service Provisioning

Middleware

OS/Machines

Database

Specify and procure

hardware

Configure hardware

Deploy hardware

Deploy middleware and

database

Deploy app and configure

settings

Add hardware and reconfigure

stack as demand grows

Request Deployment

via Cloud

Adjust capacity as

demand changes

Retire app when

not needed

DEPLOYMENT

PORTAL

User unaware of

underlying infra

Evolution of IT Operations

Middleware

Databases

Machines

Platform-as-a-Service

Deployment

(End-user driven)


Oracle Cloud Offerings

Complete Choice

Private Cloud Public Cloud

SaaS

PaaS

IaaS

SaaS

PaaS

IaaS

Hybrid Cloud

Cloud Management, Security, Integration spanning private and public clouds

Solutions

Applications on a shared platform

Database & Middleware

Hardware & systems

Solutions

Oracle Cloud Services

Oracle & Partner Public Clouds

Powering Oracle & Partner Clouds


Oracle Cloud Offerings

Flexible Adoption

Private Cloud

• Self-service

• Auto-scaling

• Metering & chargeback

• Capacity planning

Public Cloud

• Specialized

• Shared

• Standardized

Hybrid Cloud

• Federation across public & private clouds

• Interoperability

• Cloudbursting

Traditional Silos Consolidated

• Physical

• Dedicated

• Static

• Heterogeneous

• Virtual

• Shared platform & shared infrastructure

• Dynamic

• Standardized platform & infrastructure

Start with consolidation • Extend to private cloud • Use public cloud where appropriate


Oracle Cloud Technology Platform

Oracle Cloud Services

Oracle Applications On Demand

Database On Demand

Exadata On Demand

Middleware On Demand

Exalogic On Demand

Private Cloud Products Private & Public Cloud Services

Infrastructure as a Service

Platform as a Service

Oracle Database, MySQL,

Exadata Database Machine

Cloud Application Foundation: WebLogic Server,

Coherence, JRockit, Exalogic Elastic Cloud

SOA Suite &

BPM Suite

Data Integration

& GoldenGate

Identity &

Access Mgmt

WebCenter User

Engagement

Oracle Applications

Applications

Oracle VM for x86

Oracle Linux Oracle Solaris

Oracle VM for SPARC (LDom) Solaris Zones

Servers, SuperCluster

Network Fabric Storage

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anager

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Oracle Public Cloud

Oracle Database Cloud Service

Oracle Java Cloud Service

Fusion HCM Cloud

Service

Fusion CRM Cloud

Service

Oracle Social

Network


Oracle Cloud Computing - Strategy

SaaS

PaaS

IaaS

Private

Public

Hybrid

Flexible

Adoption

Find out more

Back

https://stbeehive.oracle.com/content/dav/st/DBO Partner Program ECEMEA/Documents/Cloud/Cloud Keynote v5.pptx


Find out more

Oracle Cloud Solution Summary PRIVATE CLOUD

Oracle Private Cloud

An Oracle custom architected solution operated solely for an individual organization. It may be managed by organization or by a third party and may exist on premises or off premises. Leverages Oracle VM, Engineered Systems, Database, Middleware, Fusion Apps, Enterprise Manager.

PUBLIC CLOUD

Oracle Public Cloud Partner - PaaS, SaaS Solutions

Includes Oracle Fusion CRM, HCM, middleware and database offerings delivered in a self-service, elastic, subscription-based model (SaaS, PaaS)

Provides subscription based services for database, and various PaaS and SaaS offerings.

MANAGED CLOUD SERVICES

Oracle Cloud Services (On Demand) Partner – Managed Hosting Services

Dedicated, managed, leased environment for Oracle software providing management and monitoring. Customer license software separately. Hosting provided at Oracle or customer.

Provides dedicated or virtualized (hard/soft) environment for running Oracle and non-Oracle Apps. Hardware environment is leased/subscription, software is licensed separately.

Most customers will implement a combination of public and private cloud.

Oracle offers both! On it’s own and through partners!

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Find out more

Oracle Cloud Solution Summary

Cloud Offering

Deployment Model

Service Model

Execution Model

Sales Model

Customer SW License

Transfer

Customer Existing HW use

Managed By

Delivered by

Oracle Private Cloud

Private SaaS,

PaaS, IaaS Dedicated

HW / SW acquisition

Yes Yes Customer/

Partner Oracle/ Partner

Oracle Cloud Services (On Demand)

Managed/Private

SaaS, PaaS, IaaS

Dedicated (Hosted or

On Premise)

HW leased SW

licensed Yes No Oracle Oracle

Partner – Managed Hosting Services

Managed IaaS Dedicated /

Hosted

HW leased / acquired

SW licnesed

Yes No Partner Partner

Oracle Public Cloud

Public SaaS, PaaS Shared Subscription based

No No Oracle Oracle

Partner – PaaS, SaaS Solutions

Public SaaS, PaaS Shared Subscription based

No No Partner Partner

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Oracle Leadership in Cloud Computing

Oracle provides the most complete cloud offering in the industry

Private PaaS is the natural evolution for enterprise datacenters, and Oracle provides the best foundation for private PaaS

Exalogic and Exadata provide the foundation blocks for a Cloud Computing infrastructure

Oracle’s integrated cloud management solution includes the entire cloud lifecycle

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Oracle Cloud Keynote

- Your Strategy. Your Cloud. Your Choice.



Reasons Why You Should Get on the Cloud

New Services Stream

Meet Customer Demand

Improve Competitiveness

Invest in the Future

Increase Customer Satisfaction

Minimize Solution TCO

Lower Costs (CAPEX & OPEX)

Increase Services Opportunity

Change the Rules of the Game

Adopt a Platform for growth

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• Oracle Partnering Strategy

• Enable ISVs to build SaaS applications

• Enable with Hosting Service Providers to offer Oracle SaaS infrastructures

• Enable Hosting Service Providers to build and sell Oracle Public Clouds

• Enable Systems Integrators and Solution Builders to sell and implement Oracle Private Clouds

Cloud Partnering Opportunities

2014 Market Size CAGR

(Compound Annual Growth Rate)

SaaS $22B 28%

Public Cloud $22.2B 26%

Private Cloud $84B 27%

Cloud Computing and SaaS growing 6x faster than overall IT spending! *Gartner & IDC Forecast Analysis

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Oracle Cloud Proposition

Oracle Hardware &

Software Technology

Stack

Oracle Enterprise Manager

12c

Oracle Cloud

Platform

Back


Infrastructure As a Service

Platform As a Service

Software As a Service

Cloud Computing

Applications

Disk Image

From

To

Complete Cloud Stack Our Technology Readiness

Back


Compete Cloud Stack Two Complementary Approaches

Build your Cloud

using best-of-breed Oracle HW & SW components

Run your Cloud using Oracle Cloud machines

as your Cloud foundation

Combine both

approaches

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CHOICE OF BEST-OF-BREED

Architected & integrated

by you

Best practice guided

integration for lower risk

Extreme performance,

efficiency, manageability

Best-of-Breed System Elements

Optimized Solutions Engineered Systems

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ENGINEERED SYSTEMS & APPLIANCES

SPARC SuperCluster Database Appliance

Exalytics In-Memory

Exadata Exalogic Big Data

Purpose

Built

General

Purpose

Find out more

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FASTEST TIME TO MARKET

HIGHEST PERFORMANCE

EASIEST TO MANAGE

LOWEST TCO

MAXIMUM INNOVATION: ORACLE R&D FOCUS

Oracle Engineered Systems

• Engineered

• Tested

• Certified

• Deployed

• Upgraded

• Managed

• Supported

TOGETHER

ENGINEERED SYSTEMS & APPLIANCES

Find out more

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Building blocks for private and public PaaS

• Unmatched performance

• Simplified deployment

• Lower total cost

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EXADATA, EXALOGIC, SUPER CLUSTER Find out more


EXADATA, EXALOGIC, SUPER CLUSTER KEY DIFFERENTIATORS

EXA* CLOUD:

RESOURCE POOL FOR IAAS AND PAAS

CONSOLIDATION ENGINE & STANDARDIZATION

HIGHER PERFORMANCE TO AID CONSOLIDATION

MULTI-TENANCY WITH ISOLATION SUPPORT

CAPACITY TO PROVIDE ELASTICITY

CENTRALISED COMPLETE MANAGEMENT

(CLOUD GOVERNANCE)

Find out more

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Cloud Integration Integrating Across Cloud Boundaries

ERP PLM SCM HCM CRM

Oracle Data Integrator

Oracle GoldenGate

Oracle SOA Suite

Oracle Identity Manager & Identity Analytics

Oracle BPM Suite

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Cloud Security Securing the Cloud Inside Out

Information Rights Management

• Encryption and Masking

• Privileged User Controls

• Multi-Factor Authorization

• Activity Monitoring and Audit

• Secure Configuration

Identity Management

Database Security

• User Provisioning , Entitlements & Role Management

• Risk-Based Access Control, SSO

• Virtual Directories

Infrastructure Security

• Chip level Encryption

• Thread level security (Solaris)

• Solaris OS Trusted Extensions

• Zones, Solaris Containers, Hard Partitioning

Databases

Applications

Content

Infrastructure

Information

• Document-level access control

• All copies, regardless of location (even beyond firewall)

• Auditing and revocation

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Oracle Enterprise Manager 12c Total Cloud Control

Complete Cloud Lifecycle Solution

Manage all phases of the cloud lifecycle

Applications and Business Services


Database-as-a-Service

Infrastructure-as-a-Service

Meter &

Charge

Optimize Plan

Setup

Build

Test

Deploy

Manage

Monitor

Unified and Automated Management

Across the entire cloud stack, and across all cloud services -

from a single product

Business-Driven Clouds

Application-aware clouds that automatically adapt to business

services and activities

Find out more

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Enterprise Manager Cloud Control 12c Major

Themes Applications

Management

Enterprise Ready Framework

Chargeback and Capacity Planning

Middleware Management

Database Management

Application Quality Management

Configuration Management

Exadata and Exalogic Management

Provisioning and Patching

Cloud Management


Enterprise Manager Cloud Control 12c Key Objectives

•Better performance and scalability

•Modular, extensible architecture

•Easier to manage and diagnose

•Enhanced security

•Web 2.0 UI

Next-Generation Management Framework

•End-to-end application performance management

•Fusion Applications management

•Exadata and Exalogic management

Enhanced Application-to-Disk Management

•Self-service provisioning

•Policy based resource and workload management

•Chargeback

Complete Lifecycle Management for Enterprise Private Cloud


Find out more

Oracle Enterprise Manager Maximizing Business Value through Total Cloud Control

User Experience

Business Services

Business Transactions WEB

PORTAL

PRODUCT

CATALOG

ORDER

ENTRY

...OTHER

BUSINESS

SERVICES

Customers and Business Users

Business-Driven Application

Management

Integrated Cloud Stack Management

Complete Cloud Lifecycle Management


Management

– Manage IT from business

perspective

– Create application-aware clouds that

understand and adapt to business

Integrated Cloud Stack

Management

– Applications, Middleware, Database,

Hardware

– Engineered Systems (Exadata,

Exalogic)

Complete Cloud Lifecycle

Management

– Create agile IT for dynamic business

– Manage all phases of cloud lifecycle

and all cloud services from a single

product

Applications

Middleware

Databases

OS, VM, Servers

Storage, Networks

Oracle Support

Cloud Services

Apps, PaaS, DBaaS, IaaS..

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Find out more Cloud Lifecycle Management

Configuration and Compliance

Application Performance Management

Lifecycle Automation

Application Quality

Management

Foundation Capabilities for Managing Datacenters

Full App-to-Disk Management

Cloud Management Capabilities Self-Service Provisioning

Policy-Driven Resource Mgmt

Capacity Planning

Metering and Chargeback

Assembly Packaging

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Find out more

Oracle VM

VM VM VM DB DB DB

Database Cloud Self-Service Application

App 1 App3 App 2

Java Platform

Exadata/non-Exadata Exalogic/non-Exalogic

Infrastructure-as-a-Service (IaaS)

Database-as-a-Service (DBaaS)

Platform-as-a-Service (PaaS)

Cloud Management Pack for Oracle Database

Cloud Management Pack for Oracle Middleware

Comprehensive Cloud Solutions Mapped to simplified Enterprise Manager 12c Packs

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Find out more Cloud Management (IaaS)

Features included in Base Enterprise Manager

• EM CC Oracle VM Virtualization Management (includes OVM Template Provisioning)

• EM CC Consolidation Planner

• EM CC Host/Operating System Management

• EM CC Storage and Network Plug-ins

• EM Ops Center Provisioning and Patch Automation

• EM Ops Center Virtualization Management

Base IaaS Management Features

Inclusive management for hardware, virtualization and OS

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Find out more Cloud Management (PaaS)

Cloud Management Packs

For Oracle Database (DBaaS)

• Assembly Provisioning (database /“naked” assemblies)

• Database-as-a-Service on physical environments (including Exadata)

• Chargeback

• Policy driven resource management

• Cloud APIs

For Oracle Middleware (JaaS)

• Assembly Provisioning (Middleware/“naked” assemblies)

• Platform-as-a-Service (Upcoming: J2EE app provisioning on pre-existing platforms)

• Chargeback

• Policy driven resource management

• Cloud APIs Database Lifecycle Management Pack

Weblogic Management pack

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Find out more

Oracle Enterprise Manager 12c

Complete Lifecycle

Management

Integrated Cloud

Stack Management


Management

Self-Service IT | Simple and Automated | Business Driven

Back


Find out more Oracle EM 12c Management

Key Differentiators

Back


Oracle Cloud

- Oracle Cloud Management



Oracle Cloud Proposition

Oracle Hardware &

Software Technology

Stack

Oracle Enterprise Manager

12c

Oracle Cloud

Platform

Back


Oracle Cloud Platform


Oracle Database

Oracle Fusion Middleware

Platform as a Service Integration:

SOA Suite

Security:

Identity Mgmt

Process Mgmt:

BPM Suite

User Interaction:

WebCenter

Oracle Apps 3rd Party Apps ISV Apps


Oracle VM for x86

Operating Systems: Oracle Enterprise Linux Oracle Linux Oracle Solaris Oracle VM for SPARC (LDom)

Solaris Containers

Servers

Storage



Database-as-a-Service


Meter &

Charge

Optimize

Manage

Plan

Setup

Build

Test

Deploy

Monitor

Back

51 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

http://www.youtube.com/watch?v=C4Vn6cicdSA

http://www.youtube.com/watch?v=C4Vn6cicdSA


Project or Driver… Specifics to Look For…

Companies with specific green-field cloud

initiatives

• Fresh initiatives

• Cloud resource and delivery planning

• Right-sizing

Companies with existing Server

Virtualization

• Looking for a VMware counterpart/substitute for the

Oracle Cloud

Companies undergoing massive

consolidation

• Big data centers

• Distributed location

• Looking to consolidate with Engineered Systems

(Exadata/Exalogic)

Companies who want Amazon EC2-like

solution for their critical apps within their

own data center

• Provisioning on Demand (especially by Developers and

Testers)

• Chargeback/metering/Showback needs

Companies with some degree of existing

automation for provisioning and patching

• Self-Service enablement of existing automation

• Scale out and scale back of resources

Who’s Buying?

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Cloud Proposition for Partners


KEY QUESTIONS

DISCOVERY MAP

KEY SALES PLAYS

OBJECTION HANDLING

BATTLE CARD

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Final-vignette-complete-10935273.mp4


Summary

•Builds on a highly standardized, virtualized, consolidated, and automated foundation

•Requires a holistic, architectural approach—with iterative stages to reduce risk

•Delivers services that can be quickly provisioned and made available for business consumption

•Provides capacity that is easy to scale up or down in response to business demands

A successful cloud implementation:

•People: Design organization structure for shared services.

•Process: Many IT management processes support Cloud, including Enterprise Architecture and ITIL.

•Technology: Many Oracle products support cloud implementations, depending on the service(s). Cloud-enabling products have key commonalities—scalability, automated provisioning, resource abstraction/virtualization.

A successful cloud solution requires:

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Service Providers

System Integrators

Software Vendors

PARTNER ROADMAP CONSIDERATIONS

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ISV Apps

Independent Software Vendors (ISVs)

Self-Service Portal Service Level Agreement Policy Management | | Metering & Billing |

Ente

rpris

e M

ana

ger 1

2c

Single, integrated solution to:

• Build Cloud

• Move into Cloud

• Manage Cloud Service Test, Configure, Meter, Billing

• Manage User Experience to

Infrastructure resolutions Monitor, Diagnose, Resolve

• ONE, Single Product

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• Build & Run Your Cloud • Oracle Public Cloud • Run on Any Partner Cloud

• OPN Exastack Program • Oracle VM • Platform Standarization

Oracle Cloud for ISVs

• Application Quality • Application Testing Suite • Application Replay Pack • Real Application Testing • Data Masking Pack • Test Data Mgmt Pack

• Oracle EM Extensions • Monitoring Plug-ins • Management Connectors

Oracle Engineered

Systems & Technology

Stack

Oracle Enterprise

Manager 12c Oracle Cloud

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Oracle ISV Partners Benefits

New Services Stream

Differentiation Competitive Offering along with Oracle Platform - New innovation through extreme performance

Standardization The full capability of the Oracle platform - Provide flexible deployment options

Investment Leverage Existing Knowhow - Compute chargeback based on performance and configuration metrics

Risk Reduce complexity - Single console to manage entire Cloud lifecycle - Forecast future resource needs

Costs Reduce development, administration, operational and support costs -

Quality Focus R&D on Your Core Expertise. Plan & Test before you deploy, and optimize your capital expenditures

Revenue Easy low cost scalability to support new customers & Comprehensive plan-based Chargeback

Customers Focus more on core competencies, accelerating innovation and delivering superior value to customers.

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Cerner Supports New Cloud Services Use Case

Cerner: Cerner Public Cloud with Enterprise Manager, PR here.

Business Driven IT-Management Helps Global Health Care Company Launch

New Private and Public Cloud Services to Increase IT Efficiency and

Optimize Business Value

To support managed services dedicated to the optimization of business processes

for health care organizations, Cerner, one of the largest strategic global health care

companies, has implemented Oracle Enterprise Manager.

• Running more than 9,000 facilities worldwide • Reduce capital investments by $9.5 million • Offers a brand new suite of on-demand infrastructure and software • Monitor and manages the experience of its clients

• Reduced database incidents by 50 % • 17 % of problems identified without DBA intervention

• Improved the ROI on its existing IT infrastructure • Allows new business opportunities without incurring incremental IT costs

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http://www.oracle.com/us/corporate/press/522710

http://www.oracle.com/us/products/enterprise-manager/index.html


Customer : System Integrator

1. Faster Time-to-Market : Operational Excellence

2. Quality of Service & Lower Operational Costs :

Expanded Portfolio & Value Proposition

3. Thought Leadership

System Integrators

• A Win:Win for SIs!

Deploy

Test

Monitor

Diagnose

Resolve Build

Delivery Toolkit for (Oracle) Practices AND enabler for new / bolstered Management Services in a

single environment

Development & Implementation

Practices

Management* & Outsourcing

Practices

* = Cloud, Application and/or Infrastructure Management

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Oracle Cloud for System Integrators

• Build & Run Customer Cloud • Private & Public Cloud • Service Integration • Remote Mgmt & Support

• Oracle DB & FMW • Oracle Exadata & Exalogic • Oracle VM & OS • Oracle Security • Oracle Data Integration

• Lifecycle Mgmt Packs • Cloud Mgmt Packs • Application Mgmt Packs • Application Performance P • Exadata & Exalogic Mgmt

Oracle Engineered


Stack

Oracle Enterprise


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Oracle SI Partners Benefits

New Services Stream New Services Business Model Transformation

Differentiation Flexible, Best of Breed solutions for IaaS, DBaaS, PaaS, TaaS, Applications, Business Services, and Business Processes

Standardization Unified & Integrated Application-to-Disk management across Cloud Lifecycle phases with Standardized configurations

Investment Next Generation Solutions based on existing expertise – Transforms you

Risk Minimized Risk with Out of the Box Systems and Well Known Technology Stack

Costs Speed time to value and lower implementation costs. Streamline Customer Support and Grow Margins

Quality Automate testing in the Cloud - Application Quality Management

Revenue Incremental & Recurring Services - Create platform services tailored to application architecture and standards

Customers Business policy driven & business process adaptive clouds for A Sustainable IT Operating Model & cost-effective approach for operations

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Private PaaS Examples

• Solution:

– JAP – Java Application Platform

– DHP – Database Hosting Platform

– CHP – Compute Hosting Platform

– Centralized deployment of 200+ apps

– Oracle:

• WebLogic Server 10.3

• Oracle Database 11g

• Solaris

• Sun M-Series/T-Series

• Benefits:

– 35% reduction in operating costs

– 30% reduction in project costs

– 44% power consumption avoided in

4 years, while doubling capacity

– No downtime incidents in 3 years

• Solution:

– “Oracle as a Service” PaaS

– Consolidate 300 small to medium

database environments onto 3 grids

– Advanced chargeback model for cost

recovery

– Oracle:

• Oracle Database 11g

• Exadata

• Benefits:

– 50% operating cost improvement

– P&L breakeven in Year 1

– Server utilization: 15% 80%

– Elasticity – CPU can be taken from

resource pool as needed

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SoftBank: White Cloud Enterprise PaaS Powered by Oracle

Database & Java PaaS for Enterprise Systems

Fully running on Exadata & Exalogic + Data Guard, Database Vault & Advanced Security Option

Carrier Grade - High Performance - High Security - High Availability : 99.999%

License Options - Hourly Rates (Oracle License Included)

Full Support from SoftBank* * Platinum Partner with Exadata specialization

Oracle Exadata ＆ Oracle Exalogic Elastic Cloud

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CHALLENGE: Service providers report losing sales opportunities and

experience excessive service delivery costs

ROOT CAUSE:

Avoid impact of growing application complexity, driven by:

• Risks: 75% of applications are deployed without testing

• Agility: The #1 cause of system outage is unmanaged change**

• Costs (win-win):

• APEX to OPEX (Customer): avoid capital burden

• Operational Costs (Delivery): 70% of IT budget is spent on

operations and maintenance**. Lack of automation tools.

• Quality of Service:

• Business-driven IT Management

• Cost of downtime

GAP: Lack of cloud services sought by enterprise customers

Service Providers

* = Gartner. ** = CIO Magazine, 2007.

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Final-vignette-complete-10935273.mp4


Key Cloud Provider Technology Requirements

Service Level Management

• How do I guarantee SLAs and QoS, monitor them and provide visibility?

Scalability

• How do I plan for growth?

Performance and Availability

• How do I ensure low latency and business continuity?

Customizability

• How do I provide customization of data model, process and UI?

Integration

• How do I integrate with on premise systems?

Security

• How do I ensure data is not lost or accessed by unauthorized parties? How can I ensure regulatory compliance?

Low Development & Maintenance Cost

• How can I use a single code base for on premise and public cloud deployment?

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Oracle Cloud for Service Providers

• Build & Run Cloud • Service Integration • End to End Mgmt & Chargeback

• Oracle DB & FMW • Oracle Exadata & Exalogic • Oracle VM & OS • Oracle Security • Oracle Data Integration

• Cloud Mgmt Packs • Lifecycle Mgmt Packs • Application Mgmt Packs • Application Performance

• User Experience Insight

• Exadata & Exalogic Mgmt

Oracle Engineered


Stack

Oracle Enterprise


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Oracle Service Providers Partners Benefits

Expand Offered Services

Differentiation Unique Features on Cutting Edge Technology

Standardization Service Modeling, Policy, Provisioning, Assurance, Management, Chargeback & Compliance from a Single product

Investment Easy Trasnition Leveraging Existing Knowhow on standarized proven technologies and purpose built engineered systems

Risk Automated & proactive problem resolution. Ensure Cloud

availability and SLAs, and rapidly identify root cause for failures or latency

Costs Retain complete control over your Cloud environment - who, what and when - 360 degree view of assets in data center

Quality Ensure Quality by integrated testing changes on the entire

application stack from mid-tier to disk to infrastructure. Proactive Monitoring & Problem resolution

Revenue Automated elasticity across Cloud Stack elements

Customers Focus more on core competencies, accelerating innovation and delivering superior value to customers.

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CSC: CSC Foundation Services for Oracle Use Case

“CSC’s Cloud Foundation Services for Oracle rely on cloud management features such as metering

and chargeback in Oracle Enterprise Manager 12c,”

“We worked closely with Oracle's product management team during our solution development phase

to leverage the out of the box capabilities in Oracle Enterprise Manager 12c - and it reduced our

need to develop custom components.”

Sreedhar Kajeepeta,

Global vice president & chief technology officer, Technology Consulting Practice, CSC.

•CSC’s Cloud Foundation Services rely on Oracle Enterprise Manager for the deployment and management of private

clouds.

•CSC also offers a library of updated Oracle VM templates for Oracle Applications including Oracle’s Siebel CRM and

Oracle’s PeopleSoft. With the templates, Oracle customers can automate deployment of the assembled applications

into their environment from Oracle Enterprise Manager’s software library.

•CSC will be further incorporating Oracle Enterprise Manager 12c’s cloud management capabilities, such as metering,

chargeback and configuration management, into its Foundation Services solution.

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Oracle Powers Many Third Party Clouds

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Oracle has the Market Coverage

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And a Leading Cloud Services Framework

Cloud Journey

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Public / Hybrid Cloud

SaaS

Enterprise Deployment Model

Reference Cloud Implementation

Platform Upgrade

Exadata / Exalogic Services

Platform Consolidation

Application Migration

DR & Failover Automation

Cloud Operations Model

Self Service Provisioning

Cloud Architecture & Roadmap

Cloud Solution Workshop

Cloud Strategy Workshop

Business Evolution

Metering / Charge-Back

Quality of Service Optimisation

Cloud Competency Centre

Standardise Consolidate Automate Optimise Roadmap

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Oracle Cloud Platform with EM12c 20120614

Technology

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