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Oracle ATG Web Commerceocompublic/documents... · 2016-12-24 · Database R11g R2, Oracle...
Transcript of Oracle ATG Web Commerceocompublic/documents... · 2016-12-24 · Database R11g R2, Oracle...
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Oracle ATG Web CommerceCommerce AnywherePeter FordOracle ATG EMEA Alliances DirectorMarch 16th, 2011
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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.
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relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Agenda
• ATG Introduction• Market Dynamics• Oracle ATG Web Commerce Capabilities
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About ATG…
• Founded in 1991, public in 1999 (NASDAQ: ARTG)
• Headquarters in Cambridge, MA• European HQ in Reading, UK and
offices in France, Germany and Spain
• 650 staff – 125 in Europe
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• 650 staff – 125 in Europe• ’09 Annual Revenues $179m
– Profitable and No Debt
• Acquired by Oracle for $1bn– Dec 2010
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The Most Complete Cross-Channel Commerce Suite
Click to Call
Click to Chat
ATG Recommendations
Order Administration
Personalization
Content targeting
Searchandising
Guided Navigation
Cross-/up-sell Management
Dynamic Web Content Management
Cart Recovery & Resell
The Only Integrated Customer Experience Management Solution On a Single Unified Platform
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Offer Management
Incident Tracking
Purchase and Interaction History
Knowledge Base
Web Self-Service
Search Engine Optimization
Web/e-Mail Marketing
Customer Intelligence
Cart Abandonment Analysis
A/B Testing
Web Analytics
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Oracle ATG Web Commerce1200+ customers world wide
Retail
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Oracle ATG Web CommercePowers More Top 300 Internet Sellers Than Any Other
Retail
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ATG OverviewATG Powers More Top 300 Internet Sellers Than Any Other
Telecom
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Canada
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Top Analysts Rate Oracle (formerly ATG) a Leader
Gartner Magic Quadrant for e-Commerce, Q2 2010
Forrester Wave: B2C eCommerce Platforms, Q4 2010
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Oracle (formerly ATG) in 3 Key Gartner Magic Quadrants
Campaign Mgmnt e-Servicee-Commerce
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Technology Providers
EMEA Partner Ecosystem
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Systems Integrators
WEB COMMERCE
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Agenda
• ATG Introduction• Market Dynamics• Oracle ATG Web Commerce Capabilities
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Key Market Trends
• The downturn in the economy has organizations turning to the Web to sell more and increase awareness and retention among customers.
• E-Commerce's role in Customer
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• E-Commerce's role in Customer Relationship Management (CRM) continues to grow.
• Companies want to replace outdated e-commerce systems and site upgrades are on the rise.
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Key Market Trends
• Over 60% of Website upgrades and replacements are to e-commerce platforms enabling organizations to focus on the overall customer experience.
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• Web 2.0 —Rich Internet experiences and the social aspects are driving change to e-commerce sites.
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A Sense of CommunityAn Alternative Communications Medium
• Social networking has rejuvenated the focus in web-based Communities and Portals and accelerated User Generated Content
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• Business oriented social networking is equally as relevant – less high profile in the Consumer market, but just as effective
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Customer-CentricityImproving the Customer Experience
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The Next Generation Customer JourneyThe “Path to Purchase” has never been so complex
Web
ContactCenter
In-Store
Comparison Site
Visit Retail Store
Chat
Local Store
Buy Online
Place Order
Research Shop Buy ServicePickup
Buy Online
Call to Research Accessory
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In-Store
Catalog
MobileDevice
Social
GoogleSearch
FacebookFan Club
Email Order Confirm w/Rec
Local Store
Share Experience on
TwitterRead Reviews Troubleshoot
On Community
Product Info
Kiosk
BeginCatalogOrder
Browse Catalog
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Screen real estate regions can be manipulated and/or eliminated and colors/icons can be substituted to accommodate each client’s branding, marketing and merchandising goals
Mobile CommerceiPhone and Android Support
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Agenda
• ATG Introduction• Market Dynamics• Oracle ATG Web Commerce Capabilities
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Best BuyMulti-Channel Driving Margin
• $45bn turnover of electrical goods in the US
• ATG used Online, in the Contact Centre, and for in-Store kiosks
• 10% of revenue comes
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• 10% of revenue comes directly from purchases online
• Online Sales represents 25% of their profit!!
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Best BuyMerchandising, Up-Sell & Cross-Sell
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Up-Sell
Cross-Sell
Merchandising
Bazaarvoice integration
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Vodafone GermanyCommerce and Self-Service for Business & Consumer
• Project initiated in February ‘07 – Live in December ‘07
• eShop, Web Self-Service, Knowledge Management
• Fully integrated with CRM and other back-office
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and other back-office systems
• 48,000 concurrent sessions rising to over 100,000 sessions
• Serving 30m subscribers• Online Sales increased over
200% since launch
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Tommy Hilfiger
• Lack of scalability
• Limited catalog and content management capabilities
• No personalization
• Manual cross-sells/up-sells
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• Manual cross-sells/up-sells
• Revenue up 350%
• 16-40% of revenue influenced by Recommendations
• Business users manage the site, including dynamic content
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bol.com
• Increase online sales of books, electronics, games, toys, and other entertainment products
• Increase market share and attract new customer segments
• Scale to support high online traffic volumes
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traffic volumes
• Achieve improved search engine rankings
• Increased online revenue by 31% in one year
• Handles more than 300,000 site visitors per day
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Integrating Oracle Web Commerce
• Oracle E-Business Suite (EBS)– Order Management and Unified Supply Chain Management– Available To Promise (ATP), fulfillment, and unified product master
• Oracle Siebel– Order Management– Siebel Loyalty for rewards and cross-channel payments
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– Siebel Loyalty for rewards and cross-channel payments– Siebel Marketing for cross-channel, closed-loop campaign
management – Siebel Service to enable cross-channel support
• Fusion Applications– Oracle Fusion Distributed Order Orchestration (DOO) for cross-
channel order orchestration and fulfillment across heterogeneous supply chains
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• Oracle Retail POS– Unified customer recognition and cross-channel order execution
• Oracle Retail Merchandising– Cross-channel inventory visibility & reservations and endless aisle
product assortments
Integrating Oracle Web Commerce
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product assortments
• Oracle Retail Price Management and Price Optimizatio n– Optimized pricing and promotions across all channels
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• Certification with Oracle WebLogic Server, Oracle Database R11g R2, Oracle Coherence, and Oracle Exalogic– Improve performance, scalability, reliability
– Look for ways to really differentiate vs. IBM commerce/platform offerings
Integrating Oracle Web Commerce
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• Oracle Business Intelligence Suite Enterprise Editi on– Full range of analytic and reporting capabilities
– Investigate customer segment creation opportunities
• Also investigating opportunities with :
– Oracle Content Management, Identity Management, SOA/BPM, WebCenter collaborative services, RTD, and Development Tools