Oracle Applications Das neue Oracle CRM Portfolio - doag.org · PDF fileOracle enters CRM...

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1

Oracle Applications Das neue Oracle CRM Portfolio Positionierung von Siebel, Fusion CRM & Co

Dr. Michael Schmidt-Voigt Director Sales Consulting CRM Germany and Switzerland

DOAG Applications, 10.Oktober 2013

http://bs.doag.org/de/events-bs/konferenzen/doag-2013-applications.html


Safe Harbor Statement

The preceding is intended to outline our general product

direction. It is intended for information purposes only, and may

not be incorporated into any contract. It is not a commitment to

deliver any material, code, or functionality, and should not be

relied upon in making purchasing decisions. The development,

release, and timing of any features or functionality described for

Oracle’s products remains at the sole discretion of Oracle.


Safe Harbor Statement

“A ship in the harbor is safe. “A ship in the harbor is safe.

But that is not what ships are built for!”

Rear Admiral Grace Murray Hopper (December 9, 1906 – January 1, 1992)

http://en.wikipedia.org/wiki/File:Commodore_Grace_M._Hopper,_USN_(covered).jpg

http://en.wikipedia.org/wiki/File:Commodore_Grace_M._Hopper,_USN_(covered).jpg


Agenda

• Introduction: The CRM/CX (R)evolution

• The Oracle CRM/CX Strategy and Roadmap

• Siebel

• Commerce

• Sales, Marketing & Service Cloud

• Social

• Oracle’s Application Marketplace


You

Customer

AD

PR

Event www.

@

in ?

? ?

? ?

Dialog

$$$

Results

Reaching Customers


Behaviors Are Rapidly Evolving

The Rate Of Adoption Is Unprecedented

Always Sharing Always Connected Always Aware


Mobile

Social In Store Contact Center Field Service

Direct Sales

Channel Sales Web CX for

Sales CX for

Marketing

CX for

Commerce

CRM – Strategy & Business Processes

CX for

Service Integration

Services

Social

Relationship

Management

Customer Data Product Data Content

Complete portfolio of best-of-breed

solutions to deliver superior customer

experiences

Deployed modularly for discrete

business problems or as a suite of

applications

Open and standards based,

enabling extension and integration

with existing & partner solutions

Transform Behaviors into Great Experiences Connecting Sales, Service, Marketing and Commerce Across All Channels


Oracle’s Complete Customer Experience Strategy Strengthen Core CRM, Transform CX for the Cloud

2006 2012 2008 2010

Oracle buys Vitrue, Collective Intellect, Eloqua,

launches Customer

Experience (CX) Cloud

Oracle announces Fusion 11g,

with CRM in the Cloud, acquires

CRM cloud providers FatWire, RightNow InQuira

Oracle unveils Social CRM, adds social networking

and Web 2.0 technologies to enterprise CRM

Oracle unveils first CRM SaaS offering, CRM

On Demand 12

Oracle enters CRM market with Siebel, PeopleSoft

acquisitions

Oracle releases Siebel CRM

Innovation Packs, updates CRM On Demand, CRM On Demand Marketing

2012 2011 2008 2006

2005 2012

Oracle releases Siebel CRM 8.0

2007 Oracle

releases CRM On Demand 16

2009 Oracle releases Siebel CRM 8.2

for Public Sector, acquires ATG, to strengthen

online customer experience

2010

Oracle releases Siebel CRM

8.2.2., CRM On Demand

Marketing 5.0-5.4; InQuira

8.4.2.2

2011

Transforming the Category

Strengthening the Core


Product Origin Area Impl. Focus

Oracle-Siebel CRM Siebel B2B

B2C

OP Sales Marketing

Service

Oracle Sales Cloud Fusion CRM B2B Cloud Sales

Oracle Marketing Cloud Eloqua B2B Cloud Marketing

Oracle Service Cloud RightNow B2C Cloud Service

Oracle Social

Relationship

Management (SRM)

Vitrue

Collective Intellect

Involver

B2C

B2B

Cloud Social Sales

Social Marketing

Social Service

Oracle Commerce ATG B2C OP Internet Sales

Oracle Commerce

Cloud

ATG B2C Cloud Sales

Oracle Knowledge

Management

Inquira B2B

B2C

OP Service


Siebel CRM Investment Strategy

LOWER TCO

SOCIAL SIMPLICITY MOBILITY

INDUSTRY


Customer Experience New UI Framework

• Transforms Siebel into a modern and intuitive CRM

platform, with next-generation mobile support for

Tablets and Smartphones.

• Open UI allows Siebel to run in all modern web

browsers including IE9, Chrome, Firefox and Safari.

• Greatly enhances user experience and productivity,

taking advantage of the latest web innovations with

device driven layouts, intuitive navigation, touch

optimization and enhanced accessibility support –

same URL, different UI.

• Open UI is a natural extension to Siebel, fully

leveraging all existing customer configuration and

integration investments. The framework is also fully

extendable, providing customers and partners with a

platform to innovate.


Mobility Connected and Disconnected Mobile Solution

Features Leverage existing meta-data

Extensibility

Device independent

Deliverables Connected Mobile Tablet/ Smartphone

Disconnected Mobile Tablet/ Smartphone

Processes Sales, Service, Field Service

Industry Specific process flows

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 14

Use SEM to monitor social posts Create Siebel SR for social posts Siebel SR contains link to SEM

Agent engages with social user Social Profile/Interactions are captured Social reflected in Service analytics

Social Listen and Respond Integrated Social and Transactional Experiences

Safe Harbor: The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be

relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Copyright © 2013, Oracle and/or it’s affiliates. All rights reserved.

Customer Experience

• New user experiences enabled on any device and

browser with Open UI framework

• New connected and disconnected mobile applications

for Sales and Service

• New social relationship management capabilities across

Customer Care, Marketing and Loyalty

• New order management and fulfillment flexibility with

integration to Oracle Distributed Order Orchestration

Industry Innovation • New commerce automation solution that simplifies

channel management by streamlining the offer to order

process for Communications

• End-to-end citizen self-service intake for Public Sector

• Graphical promotion designer, hierarchical rules and

theme-based clubs for Travel, Hospitality, and Retail

Increased Agility • Reduced development and testing effort with

Incremental Repository Merge (IRM)

• Comprehensive deployment, monitoring and diagnostics

tools including issue detection and slow running queries

• Improved data quality through survivorship, cross-

referencing, and integrated data quality.

Customer Experience • New customer self-service and PRM applications using

Open UI framework

• Intelligent offer presentment and execution with Next

Best Action framework

• New complete cross-channel commerce capabilities with

integrations to Oracle Commerce

Industry Innovation • Disconnected mobile for Life Sciences / Field Service

• New subscription management user experience for

Communications

• New embedded billing insight/analytics and multi-site

ordering for service companies including Utilities

• Improved citizen experience and case processing for

Public Sector

• Function space diary and Loyalty for Hospitality

Increased Agility • Enhanced personalization and ability to change look and

feel of applications without compiling code

• Improved application life cycle management – ease of

development (IRM), deployment and diagnostics

Current Release

8.1.1.10 / 8.2.2.3

What’s Next

0-12 month planning cycle

Customer Experience • New mobile user experiences on standardized Oracle

Application Development Framework

• Enhanced user experiences across Sales, Service,

Marketing, Commerce & MDM using Open UI framework

• Improved customer profiling and data accuracy with

ability to track and manage social data source history

• Enhanced search, campaign and lead management and

customer self-service with integrations to Endeca,

Oracle Marketing Cloud and Oracle Service Cloud

Industry Innovation • Sales enablement with new tablet applications for

industries including Commercial and Retail Banking

• End-to-end mobile self-service including citizen

experience and case processing for Public Sector

• Mobile clientelling applications for industries including

Retail and Communications

Increased Agility • Enhanced installation and upgrade solutions

• New administration tools enabling business users to

quickly & easily customize user interface data and layout

• Improved performance for Next Best Action with in-

memory solution on Oracle Engineered Systems

Future Directions

Post 12-month planning cycle

Oracle Applications: Current Release and Roadmap Siebel CRM


Oracle Continues To Invest in Siebel Customers

2013 2014 2015 2016 2018 2017 2019

2014-IP

2H 2014

Siebel 8.1.1.10

Siebel 8.2.2.3 2013-FP

1H 2014

2015-IP 2H 2015

2016-IP 2H 2016

2014-FP

1H 2015

2015-FP

1H 2016

2017-IP

2H 2017 2018-IP 2H 2018

2016-FP

1H 2017

2017-FP

1H 2018

Siebel 8.1.1.9

Siebel 8.2.2.2

2013-IP 2H 2013

2018-FP

Spring 2019

2019-IP 2H 2019

2020+

APPLICATIONS UNLIMITED

2020-IP 2H 2020+


Provides customers with reference applications that highlight best practices, design patterns and common commerce deployment scenarios to jump start commerce deployments

Delivery of Key Commerce Reference Applications

Continues the investment across Oracle Commerce ensuring the needs of modern commerce deployments are met and easily deployed when using Oracle Commerce

Delivery of Solutions for Core Commerce Needs

Delivery of declarative tools that enable business users to design, configure and deploy commerce experiences without the need for technical IT resources

Commerce Merchandising Tools for Business Users

Enables customers to easily search and navigate through their commerce experience, offering best-in-class search, navigation, content spotlighting and search engine optimization

Improve Commerce Experiences Through

Guided Search

Provides a single, flexible platform to create, deliver and manage content-rich, cross-channel commerce experiences that easily integrate with any data and technology needed to create personal and relevant commerce experiences

Adaptive Commerce Experiences

Oracle Commerce Key Investment Themes




Reference Applications

• Oracle Commerce Reference Store –CRS with

Guided Search and Experience Manager, with

best practices white paper

• OOTB Experience Manager Cartridges,

including items (Targeter/Slot, Category

Product List, Category Related Products,

Category Header Banner, Recommendations)

Guided Search

• Language linguistic support improvements –

Phase 1 (22 languages), including:

Tokenization & segmentation, lemmatization &

stemming, noun decompounding, orthographic

normalization, stop words

• Programmatic management of application

configuration

• Content Acquisition System enhancements

(CAS)

Experience Manager

• Migration support for existing customers

• Business user tools workflow and access

controls enhancements


• Web and Mobile Web

• Unified Native iOS iPhone Reference App

Core Commerce

• Enhanced REST services framework

Commerce Merchandising

• Improved Business Control Center security

• Enhanced site access control model

• Visual Merchandising Enhancements

• Promotions Enhancements: Promotions

visibility, non-discountable products

• Workflow Improvements: Express project,

property-level conflict resolution

• Multisite profile realms, site groups updates

• Cross-Channel Inventory Visibility & In-Store

Pickup support

Guided Search

• Support for 9 additional languages

Experience Manager

• Tools user experience enhancements

Integrations

• Oracle Commerce Sites best practices

• Commerce customer/order data through

services for Oracle Service Cloud

• Social Commerce Integration


• Continued development of Oracle Commerce

Reference Applications for Web, Mobile Web,

and native apps

• In-Store Selling Tablet Application

Core Commerce

• Single sign on, common segment, multisite

Commerce Merchandising

• Further Visual Merchandising Enhancements

• New Promotions Templates

• Product Content Management Enhancements

Experience Manager

• Experience Management Usability

Enhancements

• Improved Content Organization

• Segments Integration

• Multisite Integration

Integrations

• Oracle Commerce Sites integration

Current Release

2013

What’s Next

0-12 month planning cycle

Future Directions

Post 12 month planning cycle

Oracle Applications: Current Release and Roadmap Oracle Commerce


Only Oracle can connect every engagement your customer has with your brand

• Modern Marketing

• Smarter Sales

• Anywhere Commerce

• Transformational Service

Best in Class CX




Oracle Applications: Current Release and Roadmap Oracle Commerce Cloud

Solution is still Under

Development

Current Release

N/A

Integrations

• Oracle Service Cloud self

service and agent integrations

• Order Creation/Enquiries

into Agent-facing UI

• FAQ Widgets

New Functionality

• Handle physical store use

cases (Pick up in store, etc…)

Extensibility

• App Exchange for adding new

functionality to storefront.

Purchase Themes, Commerce

functionality or 3rd party

integrations.

24-36 Months

• Commerce Engine deployed into

Oracle Cloud as a Rest based

architecture.

• Product Catalog and Import

• Pricing and Promotions

• Cart, Checkout, Orders

• Account/Profile Management

• Payment/Shipping Integrations

• Social Selling w/ Vitrue

• Merchandising and Admin tools to

allow for customer control of the

storefront.

• Site Studio tool to allow non-

developers to define pages.

• Drag and drop commerce

functionality on a page.

• Themes for look and feel

• Search and Guided Navigation

provided by MDEX6

Integrations

• Recommendations

• Social/Collaborative Commerce

• Live Help Engagement Engine

as a content targeting system

and general purpose rules

engine

New Functionality

• Integrations with OMS apps

and fulfillment partners

• Enhanced Search and Guided

Navigation rules

• Additional out of the box

integrations (more 3rd party

vendors for payments

processing, imaging, etc…

Extensibility

• Architect for extensible “apps”

• Additional Themes from

selective 3rd party developers

Release 1.0 (Preview)

Q1 CY 2014 12-24 Months


Provides customers with best of breed user Interface & multi-channel marketing solution that unifies campaign management & marketing execution

Delivery of Best of Breed Marketing Solution

Strengthens integration between marketing and Display Advertising while addressing the needs of specific industries with unique capabilities

Content Targeting & Specialization for Key

Industries

Provide detailed analytics to optimize marketing tactics and revenue performance management benchmarking to optimize spend across channels & campaigns

Enhanced Analytics to optimized Marketing

Performance Management

Support the needs of large, multi-lingual, multi-national, multi-business organizations with effective security models & globalization in 22 Languages

Support for Global Deployment & Needs

Integration with Oracle Social, Sales, & Marketing Clouds while supporting heterogeneous Sales Force Automation & Social technologies from other vendors

Integration with Oracle CX & Heterogeneous

Platforms

Oracle Marketing Key Investment Themes




Oracle Applications: Current Release and Roadmap Oracle Marketing Cloud

Five Tenets of

Modern Marketing Spring ‘13 Summer ‘13 Fall ‘13 Winter ‘13

Know your buyer

• Lead scoring on custom data

objects like product purchase

history

• Multiple Identities

• No more email address

• Multiple Identities

• Purposeful duplicate emails

• Lead scoring on who they

trust (Spring ‘14)

Engage them

meaningfully

• AdFocus BETA

• Facebook LIKE Gating BETA • Mobile Rendering • AdFocus GA

• NEW Email Marketing

Product

• Social Widgets in Email

• “Transactional” emails

Convert interest to

sales

• Lock content in Engage

• New HTML5 Profiler • Facebook LIKE Gating

• Channel Marketing Solution

Phase 1 (Spring ‘14)

Learn and optimize

• Group sales reports by territory

• New Dashboard Designs BETA

• Reporting on Custom Data

Objects BETA

• Reporting on Custom Data

Objects GA

• Revenue Suite BETA

• External Activities – Phase 1

• Marketing Operations Center

• Lead Flow Reporting BETA

• Multiple Funnels (Spring ’14)

• External Activities – Phase 2

(Spring ’14)

Leverage Marketing

Technology to scale

• Multi-Business Unit Access

Management

• Single Sign-On with 3rd Party

Systems

• Oracle Sales Cloud Phase 1

• Oracle SRM Phase 1 • Oracle Sales Cloud Phase 2

• Approvals BETA

Oracle SRM Phase 2

Approvals GA


Sales Automation

Territory and Quota Mgmt.

Partner Relationship

Mgmt.

Incentive Compensation

Sales Forecasting

Oracle Sales Cloud

Boost productivity to Sell More

with easy-to-use applications that

leverage the combined

knowledge of your company and

are available where ever needed

Allow your company to Grow More

with advanced territory and quota

management, incentive

compensation, and partner

relationship management,

Empower executives and

managers to Know More and so

streamline operations, drive key

strategic decisions and increase

performance

Social Selling




Usability

• Simple Browser-based UI for sales reps

• Improved Contact & Account Search

Mobile

• Android Device Support for Smartphone

• Sales Rep Forecasting for Smartphone

• Select Composer extensibility for Tablet

• Multiple Languages for Tablet

Social

• Wall/Conversations for Customer, Partner,

Opportunity, and Lead (OSN)

• Enhanced Social context for Leads generated

from social platforms

Extensibility & Integration

• Incremental Migration for Customers and

Opportunities

• Configurable Approvals based on BPMN

• Extensions Manager tied to FMW

• Marketing Cloud Integration:

• Sync Contacts, Leads, Accounts

• Integrated Lead nurturing and scoring

• Embed Marketing tools into Sales interface

(Engage and Profiler)

• EBS Integration:

• One-way Sync Customers & Accounts;

View Quotes; Create Quote

Release 7

Q2 2013

Usability

• Continued emphasis on No-Training UI on all

enhancements

Mobile

• Automatic geocoding and proximity search

• Improved Analytics

Social

• Enhanced Social ROI Analysis

• Additional Social Collaboration, more on

external collaboration

Core Sales, Customer Management

• Unit-based Sales Forecasting

• Simple, advanced Order Capture

• More Enterprise Data Quality Support

including Profiling and Standardization;

Robust Survivorship

• More Asset Management

• Account Planning


• Deeper Oracle App Integrations

• More Partner Integrations

• More vertical specialization

• REST Web Services

• Extension Development Tools

Future Directions


Usability

• Improvements across UI’s, particularly for

Sales Reps

• Larger footprint for Simple UI

• Account Center Improvements

• Simplified Activities (Tasks, Appts,

Interactions)

• Key Processes Streamlined

Mobile

• Disconnected for Smartphone & Tablet

• PRM Enhancements for Smartphone


• Multiple Sales Accounts per Customer

• Multi-Org Support

• Audit Trail

• Simple Quotes, Sales Agreements, Pricing

• Partner Self-Service Registration

• Product and Unit-based Sales Quotas

• Territory Mgmt Map Integration


• Extensible Attributes in Assignment

• Dynamic Layout , UI Drilldown

• OSN Integration for custom objects

• Outlook Extensions via Apps Composer

• Marketing Cloud Integration: Opptys from

Sales to Marketing, Closed Loop Reporting

• EBS & JDE Integration: Bidirectional sync for

Customers & Accounts

Release 8

Usability

• Improved Search Overall

• Additional UI Improvements, more stream-

lined flows

• Cloud On-boarding, simplified set-up

Mobile

• Quotes for Smartphones &Tablets

Social

• More Collaboration Integration, including

Smartphone (OSN)

• Conversion Tracking across earned and

owned media


• Advanced Quote, Partner Quoting

• Embedded Oracle Enterprise Data Quality


• Custom Objects: M-M relationship, Join Field

• Sandbox Auto-merge

• Bulk Integration via Data Services

• Service Cloud Integration:

• Create Leads from Service

• Create Incidents from Sales

• CRM OD Integration

• Commerce Cloud Integration

Release 9

Oracle Applications: Current Release and Roadmap Oracle Sales Cloud


Get Oracle Sales Cloud Mobile Today!


RightNow

Contact Center Experience

TM

RightNow

Social Experience

TM

RightNow

Web Experience

TM

Intent Guide

Web / Mobile Self-Service

Chat / Co-Browse

Email Management

Self-Service Facebook

Support Community

Innovation Community

Social Monitor Dynamic Agent Desktop

Knowledge Foundation

Customer Feedback, Outreach, Analytics

RightNow

Engage TM

Mission-critical Operations

Oracle Service Cloud Solution Overview


Deliver new web and mobile solutions that create rich and engaging experiences for customers when self-serving to resolve service and support issues

Web Self Service Innovation

Ensure that agent-assisted and self-service experiences are driven by knowledge that is available through any channel, easily searchable, navigable, relevant and based on knowledge management processes

Knowledge Driven Service Experiences

Solutions that allow business administrators to quickly configure and deploy new agent experiences that improve agent empowerment, reduce agent frustration and help resolve customer issues more efficiently

Improve Agent Assisted Experiences for Agents

and Customers

Solutions that address the unique needs of B2C and B2B enterprises as well as the common requirements for these discrete business models

Delivery of Solutions for B2B and B2C Enterprises

Provide enhancements, augmentation and migration strategies and solutions that allow Siebel, EBS and CRMOD customers to leverage their existing investments, reduce TCO and choice in delivering against their own customer experience strategies and initiatives

Unify Oracle’s Service Applications

Oracle Service Key Investment Themes



Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

Web Customer Service

• Community: Moderation Queues

Cross-Channel Contact Center

• ATG Commerce Integration

• Mobile: Incident Customizations

• Survey Link Widget & Reminders

• Email Enhancements

• Social Monitor Profiling & Filtering

Knowledge Management

• Advanced Knowledge for Agent

Desktop, WSS

• Knowledge Syndication Widget

Enhancements

• New Languages – Hebrew, Arabic,

Turkish, Swedish

Policy Management

• Agent Desktop interviews

• CAPTCHA

• Rule Assistant

Field Service

• Partnership with TOA Tech.

Current Release

August 2013


• Social Self-Service

• Syndicated Widget Framework


• Incident Collaboration (OSN)

• Advanced Routing Services

• Agent Browser UI

• Advanced Knowledge

• Social Monitoring Enhancements

• Oracle Data Warehouse

Knowledge Management

• Mobile Knowledge Widgets

• AnswerFlow versioning and

deployment

• Knowledge for Siebel Open UI

• Oracle Knowledge for EBS

Policy Management

• Multi-user versioning

• On-premise policy Hub

• In-Memory Policy Analytics

Future Directions



• Virtual Assistant & Chat Integration

• Dialog Driven Self Service

• Widget Migration Assistant

• Chat Page Peak

• Community Improved Search


• Mobile Agent App: iPhone and

Knowledge

• Message Template Enhancements

• Visibility into Report Performance

• Connect Object Explorer

• SSO Identity Provider

• SAML 2.0 Token Support

November 2013


• Product Landing Pages

• Self-Service for Siebel


• Product Registration and

Asset Based SLA’s

• Mobile Photo/video Upload

• Outlook 2013 Integration

• File Attachment Improvements

• Connect Common Object model

expansion

Policy Management

• Interview Enhancements

• Enhanced Rule Navigation

• More Language Parsers

February 2014

Oracle Applications: Current Release and Roadmap Oracle Service

Note: This roadmap highlights our cloud-based functionality. Please see additional product family specific roadmaps for Applications Unlimited details.


SRM Suite of Products

ORACLE CLOUD

SRM Suite

Social Network Social Data

Social Engagement and Monitoring

Social Marketing


Provides customers with seamless user experience, workflow, and analytics across Social Suite on desktop & mobile Platforms

Delivery of a Unified Suite of Social Tools

Extend breadth of Social Marketing capabilities to support media (advertising) including sponsored stories and promoted posts

Differentiate with best of breed Social Marketing

Allows businesses to find the signal in the noise of social media networks from sentiment analysis to deep analytics with highly efficient auto-categorization & automated routing

Provide best of Breed Social Engagement &

Monitoring

Support the needs of large, multi-lingual, multi-national, multi-business organizations with support for multiple languages & social media platforms in many countries

Support for Global Deployment & Needs

Integration with Oracle Marketing, Sales, Commerce, & Service to drive unified campaign management, lead flow, contact center engagement, and analytics

Integration with Oracle CX Portfolio

Oracle Social Key Investment Themes


Oracle’s Application Marketplace Search for appropriate partner solution


Example: Sales Cloud Marketplace

Contract Management

Data Quality & Enrichment

Document Generation Quotes & Orders

Email & Calendar Sync

Compensation Management

ERP & Data Integration

Collaboration

Sales Planning

Cloud Data Protection

Billing


Oracle Cloud ISV Ecosystem


• “Since Oracle decided to commit to the cloud,

they’ve made a number of improvements”

• "There's no company I'd rather partner with to be

the heart of our infrastructure than Oracle”

• "It'll cut Salesforce database server costs in half”

• "Oracle have always been there when we needed

them”

• “Today we have a multi-tenant platform but we are

listening to what our customers are asking us for”

Marc Benioff, 27/06/2013

Confirmation of Oracle Cloud Leadership


What the Announcement Says

1. Comprehensive nine-year partnership between Oracle and SFDC, encompassing all

three tiers of cloud computing: Applications, Platform and Infrastructure

2. SFDC plans to standardize on the Oracle Linux operating system, Exadata

engineered systems, the Oracle Database, and Java Middleware Platform

3. SFDC plans to deploy Oracle HCM Cloud and Oracle ERP Cloud software internally

4. Oracle and SFDC will work together to build integrations from SFDC CRM to Oracle

HCM Cloud and Oracle ERP Cloud. The integration between SFDC CRM and Oracle

Sales Cloud will enable Oracle to sell IC and TM solutions to SFDC install base.

5. If an Oracle acquired company is running SFDC CRM prior to the acquisition, they will

use it for a limited period before they transition to Oracle Sales Cloud, allowing Oracle

to gain first hand experience of the integrations. This is true for Eloqua, where they

will stay on SFDC to the end of this calendar year.

Key Points

Oracle Applications Das neue Oracle CRM Portfolio - doag.org · PDF fileOracle enters CRM...

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