Optos Brand Manual · the same tone and voice across all brand elements. The value of messaging can...

BRAND MANUAL 2018MARKETING GUIDELINES

Building The Retina Company

2

BRANDMANUAL2018MARKETING GUIDELINES

TABLE OF CONTENTS

optos.com

Brand Elements 5

Optos Logo 6

optomap Logo 7

Logo Size Specifications 8

Nikon Logo Usage/Application 9-20

Logo Color/Specifications 22

Logo Color/Appearance 22-24

Logo Black & White 24

Typography/Fonts 25

Other Trademarks 26

Optos Sub-brands 27-42

Daytona 27-30

Optos Brand Partners 31-35

Daytona plus 36-37

California 38-41

Electronic Apps 42

Accent/Highlight Colors 43

Imagery 44

Brand Application 45

Marketing Collateral/Brochures 46-52

Product Specification Sheets 53

Case Studies/2 Sider 54-55

Clinical Summary 56

Testimonials/2 Sider 57

Corporate Advertising 58-64

Powerpoint Format 65

Website 66

Building Signage 67

Displays/Posters 68

Patient Material 69

Tradeshow/Corporate 70

Banners and Booth Panels 71

Eblast, Email Marketing 72

Brand Written Style 73

Written Style 74

Terms and Usage 75

Stationery/Europe 76

Stationery/US 77

Corporate Clothing 78

Corporate Offices/Contacts 79

Why Brand Standards 3

Values & Community 4

3


INTRODUCTION

optos.com

Why a Brand Standards Manual?

Brand identity is the sum of all the visual, verbal, and personal impressions associated with Optos. Each day, constituents see communication materials from Optos and interact with the employees and practitioners who represent the brand. Each impression reflects Optos and its brand. These brand guidelines help unify all communications and present a clear, strong, consistent message.

The impact of any brand depends on consistent use resulting in a large number of impressions over a long period of time. By articulating the Optos brand and using a standard graphic identity system, we will build upon the Optos reputation and build awareness leading to increased visibility, credibility, and profitability. The following brand standards guidelines will increase the quality and efficiency of our communications efforts and better reflect the depth and breadth of our offerings—identifying Optos as The Retina Company.

What is a Brand?

A brand is all about expectations. It is an identifiable entity of concrete and abstract experiences delivered consistently over time. In other words, how we communicate who we are and what we do is just as important as the information and resources we offer our constituents.

Every brand has three touch points— written (messaging), visual (graphics), and personal (human interaction). To build a powerful brand these three touch points must work in tandem to reflect our brand’s promise in a consistent manner. Optimum messaging and graphics, as well as appropriate personal measures, provide a solid foundation for a strong brand.

Messaging is needed to identify and articulate the Optos brand. Messaging includes a positioning statement as well as supporting statements that are used consistently over all marketing collateral, digital media, manuals, software apps, clinical tools, publications, and correspondence. It also includes applying the same tone and voice across all brand elements. The value of messaging can only be achieved when communicated with unwavering consistency.

Graphics or the visual brand, including the logo mark, color palette, and fonts, as well as standard visual elements, support and reflect the verbal message of the brand. The visual brand should be extended across all constituent touch-points, including online, print, and outside media.

Brand building through human interaction manifests itself in the way our employees interact with our constituents. The voice, tone, and appearance of representatives of Optos reflect the Optos brand.

Consistent delivery of the three touch points leads to a clear, consistent brand and a stronger presence within the marketplace. Constituents will have a better understanding of Optos—who we are, what we do, and the breadth of our expertise and services leading to enhanced credibility and visibility.

Positioning The positioning statement is one sentence that helps our audience identify who we are, what we do, and the depth and breadth of our services—articulating our offerings in a way that makes us unique in our marketplace. The positioning statement should be used to introduce Optos online and on every piece of marketing collateral, or as a concise description. Optos utilizes two different positioning statements to speak to our different audiences.

Corporate/Trade Positioning Statement

Optos is a leading provider of innovative solutions for comprehensive retinal evaluation, enabling practitioners to more effectively detect, monitor, and treat ocular pathology and promote patient health.

Consumer Positioning Statement optomap ultra-widefield retinal imaging helps you and your doctor make informed decisions about your eye health and overall wellness. Combining practitioner expertise and ultra-widefield imaging technology, optomap brings your eye exam to life.

Mission Statement Optos is an ophthalmic medical device manufacturer with a vision to be recognized as The Retina Company – providing technology to enable eye care professionals to improve patient care. Our innovative imaging devices enable clinicians to see more, diagnose more and treat more diseases earlier, thus saving sight and lives.

4


INTRODUCTION

optos.com

Values

Performance: We are a high performance business, which means being highly responsive to the needs of our customers. We deliver quality and value in our products and services that provide quantifiable social and economic benefits to those who use them.

Passion: We are committed to increasing the impact, scale and scope of Optos to maximize our global potential. The key to unlocking that potential is our employees. We actively encourage people to embrace challenge, diversity and change – people who believe the most exciting thing about Optos and what we are going to do next. Our Company tenet is e3 - Excellence Everyday in Everything we do, which we act on with energy, creativity and enthusiasm. We encourage and support new ideas from all employees, and are always seeking to improve the practices of healthcare professionals and the lives of the patients they treat with effective and safe product and service innovations.

Trust: We work hard every day to earn the trust and confidence of our customers, our colleagues and the communities in which we operate by fostering and building those relationships. We engage in activities to demonstrate that integrity and respect are cornerstones of our business. We continuously look for ways to improve our operations and processes to create the highest standards, which reflect in our products and services.

Community We often partner with our customers to offer optomap ultra-widefield retinal imaging during National Diabetes Month and at selected vision screening and health fairs. We participate in career days at local schools and support summer student placements.

We also work with the various charities and organizations around the world providing optomap ultra-widefield retinal imaging. Many of our employees are active volunteers within their communities, giving generously of their time and energy to a number of worthwhile causes.

Sub-brands Optos has several sub-brands, or brands that fall under the Optos corporate brand such as optomap, devices, software and clinical tools. Sub-brands are illustrated on the following pages.

About Optos

Optos plc has the vision to be The Retina Company. We aim to be recognized as a leading provider of devices to eyecare professionals for improved patient care. Our core technology produces optomap® ultra-widefield, high resolution digital images of 82% of the retina, something no other device is capable of doing in any single image capture.

BRAND ELEMENTS 2018LOGOS, COLOR, PRODUCT GRAPHICS


Corporate Logo Dark Eye logo with and without tagline

Corporate Logo without eye graphic

Corporate Logo Light eye logo with and without tagline



6


BRAND ELEMENTS > LOGOS > OPTOS > CORPORATE LOGO

optos.com

Corporate Logo Appearances and Acceptable Uses Optos is the Company’s corporate brand.

It should be the leading brand on any material intended for practitioners. The Optos logo should be used with the tagline “Building The Retina Company” for all external communication and events (eg. letters, website, brochures, presentation slides, exhibition stands) and for all internal communications. In circumstances where the tagline font is too small, the logo can be used without the tagline.

The logo can also be used without the eye graphic when space and size are limited.

7


BRAND ELEMENTS > LOGOS > OPTOMAP > PATIENT LOGO

optos.com

optomap Logo Appearances and Acceptable Uses The optomap logo represents the consumer brand. It should be used on any materials intended for patient use.

The optomap logo should be used with the descriptor “ultra-widefield retinal imaging” for consumer and trade communications. In circumstances where the tagline font is too small, the logo can be used without the tagline.

The logo can also be used without the eye graphic when space and size are limited.

In all patient materials, optomap leads as the dominant brand. the Optos or Nikon logos should not be used on these documents. Patient Logo

without eye graphic

ultra-widef ield retinal imaging

Patient Logo with eye graphic

Patient Logo with consumer descriptor for consumer and trade communication

8


BRAND ELEMENTS > LOGOS > OPTOS AND OPTOMAP > SIZE AND SPACING

optos.com

Logo Size and Spacing The diagrams on the right illustrate the placement of the Optos and optomap logos within a controlled field.

Minimum clear spaces between the box rule and edges must be maintained. Minimum clear space should be measured by the width of the “o” in the logo. Refer to the diagrams on the right.

The Optos logo should never appear smaller than 1 inch (2.54 cm) wide.

The optomap logo should never appear smaller than 1.3 inches (3.3 cm) wide.

Minimum Size WITHOUT Tagline .5” (1.27 cm) high x 1” (2.54 cm) wide

Minimum Size WITH Taglines .75” (1.9 cm) high x 1.5”(3.81 cm) wide

1 unit

1 unit

1 unit

1/3 unit

1/3 unit

1 unit

1 unit

1 unit

1 unit

1 unit

1 unit

Building The Retina Company ultra-widef ield retinal imaging

9


optos.com

BRAND ELEMENTS 2018NIKON STANDARDS AND REQUIREMENTS

This section is based on the relevant

pages in the Nikon Group Company

Identifier: Visual Identity System Manual.

10


BRAND ELEMENTS > NIKON BRAND DISPLAY > IDENTIFIER-GRADATION

optos.com

2-02 Group Company Identifier - Gradation Version (Preferred)

The preferred version of the Group Company Identifier uses the gradation version of the Nikon brand symbol. Always use the preferred gradation version, unless printing conditions will not allow it. Also, always use

master data for the Group Company Identifier and be sure it is properly reproduced.

Minimum Size

For full color

For black and white

10mm

47mm

34mm

14mm

Nikon brand symbol on left

Nikon brand symbol on right

11


BRAND ELEMENTS > NIKON BRAND DISPLAY > COLOR SPECIFICATIONS

optos.com

2-05 Color System - Color Specifications

Shown here are the color specifications for the Group Company Identifier. Be sure to select the correct type of specifications for the printing method to ensure proper results. This page shows the preferred

gradation version; the same basic guidelines apply to the solid version.

Nikon Logotype100% Black + 20% Nikon Yellow

100% Black

Gradation ElementNikon Yellow gradation(as in master data)

Base100% Nikon Yellow

Nikon Logotype100% Black

100% Black

Gradation ElementGradation(as in master data)

Base25% Black

Full Color Gradation Version (Preferred)

Black and White Gradation Version

Nikon Yellow Black

Spot color: DIC 166 PANTONE 109C* When either specification

is possible, PANTONE 109C is preferred.

Process: Y100%+M10%

RGB: R255.G230.B0

HEX: #FFE600

Film JS-6101 Crystal Yellow (3M)Transmission film: THM-831 (Sekisui)* Outside Japan, use

3M TL-5105 Banana (Sekisui colors may be difficult to obtain).

Spot color: K100%

RGB: R0.G0.B0

HEX: #000000

Film JS-1500 Black (3M)

12


BRAND ELEMENTS > NIKON BRAND DISPLAY > SCALE AND USAGE

optos.com

3-01 Applicable Companies’ Brand Display and Group Company Identifier - Concept Regarding Visual Display Balance (1)

This page describes the basic concept for achieving proper visual balance when displaying an applicable company’s brand and the Group Company Identifier. The Group Company Identifier must appear on the same surface as the applicable company’s name or corporate trademark. When using the Group

Company Identifier, the main emphasis should be on promotion of the applicable company’s brand, with promotion of the Group Company Identifier subordinate. Avoid expressions where the Group Company Identifier has a stronger appearance than the applicable company’s brand. Refer to the

examples of proper and improper usage below to ensure the elements are positioned in an appropriate balance. Even when developing the various application items shown on the following pages, be sure to apply the concept shown here.

Main: Applicable Company= 2　　　　　　　　Sub: Group Company Identifier= 1

Examples of Proper Usage

XYZXYProblem: The proper balance of main element to subordinate element is not observed.

XYZXYZ

Examples of Improper Usage

XYZXYProblem: The proper balance of main element to subordinate element is not observed.

Problem: The proper balance of main element to subordinate element is not observed.

Basic Concept for Visual Balance

To ensure visual balance, the applicable company’s name or corporate trademark

should appear to be about twice the size of the Group Company Identifier (looking like a 2:1 size ratio).

(This does not apply to business cards or other items with limited space for displaying the Group Company Identifier.)


3-02 Applicable Companies’ Brand Display and Group Company Identifier - Concept Regarding Visual Display Balance (2)

Shown here are examples of proper and improper usage which illustrate the concept given on the previous page. Refer to the examples to ensure the elements are positioned in an appropriate balance.

Even when developing the various application items shown on the following pages, be sure to apply the concept shown here.

Examples of Improper Usage　　Examples of Proper Usage Examples of Improper UsageExamples of Proper Usage

13


BRAND ELEMENTS > NIKON BRAND DISPLAY > SCALE AND USAGE > STATIONERY

optos.com

Building The Retina CompanyBuilding The Retina Company



14


BRAND ELEMENTS > NIKON BRAND DISPLAY > SCALE AND USAGE > LETTERHEAD

optos.com

15


BRAND ELEMENTS > NIKON BRAND DISPLAY > SCALE AND USAGE > BUSINESS CARDS

optos.com

North America Headquarters 500 Nickerson Road

Suite 201 Marlboro, MA 01752

USA

16


BRAND ELEMENTS > NIKON BRAND DISPLAY > SCALE AND USAGE > ENVELOPES

optos.com


North America Headquarters 500 Nickerson Road Suite 201 Marlboro, MA 01752 USA



17


BRAND ELEMENTS > NIKON BRAND DISPLAY > SCALE AND USAGE > ENVELOPES

optos.com









18


BRAND ELEMENTS > NIKON BRAND DISPLAY > SCALE AND USAGE > BROCHURES

optos.com


S E E 2 0 0 º V I E W S I N U L T R A - H I G H R E S O L U T I O N

O N Y O U R D E S K T O P


19


BRAND ELEMENTS > NIKON BRAND DISPLAY > SCALE AND USAGE > POWERPOINT

optos.com

Applicable Company

Corporate Name Display

��

��

��

Applicable Company

Corporate Name Display

34* 10

10*

1010

10

��

（mm）

Design Examples

* The figures shown are the recommended size, but be sure to consider visual display balance with the applicable company’s brand (main) when displaying the Group Company Identifier (subordinate).

4-11 PowerPoint

Shown here are the basic specifications for use in PowerPoint presentations. The Group Company Identifier may only be displayed on the top title slide. Do not use it on the internal content pages.

When using the Group Company Identifier, always use the master data prepared for use in PowerPoint presentations. Refer to page 3-01 for the proper visual display balance between the applicable company’s

name or corporate trademark and the Group Company Identifier.

20


BRAND ELEMENTS > NIKON BRAND DISPLAY > SCALE AND USAGE > WEBSITE

optos.com

4-17 Web Sites

Shown here are the guidelines for display position on web sites. The Group Company Identifier is displayed in the website footer. It should not be displayed in the header. This is to be avoided because the limited display space in the header on certain devices makes it difficult to maintain the appropriate distance between the applicable company’s name or corporate

trademark and the Group Company Identifier. As described on page 3-03, it is vital to ensure that the applicable company’s name or corporate trademark and the Group Company Identifier are not arranged in a way that makes them appear to be combined. Always position the Group Company Identifier at the lower right of the footer. Arrange elements as needed

so that the copyright notice is positioned below the Group Company Identifier. To ensure the right visual balance between the applicable company’s name or corporate trademark and Group Company Identifier, follow the guidelines on page 3-01.

© 2015 XYZ Corporation

Minimum Size for Web Sites

Clear Space for Web Sites

40px

136px

Footer Display Guidelines

At least 136px (272px*) At least 12px (24px*)

At least 12px (24px*)

At least 12px (24px*)

Copyright notice

Information display spaceAt least 40px (80px*)

* Pixel figures in parentheses above are for high-resolution applications (equivalent to 144dpi). Figures outside parentheses are for standard resolution (equivalent to 72 dpi). When developing web sites for smartphones and other devices with high-resolution screens, refer to the figures for high-resolution applications within the parentheses.

The figures shown on this page are for the minimum size of the Group Company Identifier. When developing actual web sites, take into consideration the visual balance with the applicable company’s brand display (main) in order to determine the size of the Group Company Identifier (subordinate). For more information on visual balance, refer to page 3.01.

0.3aa

0.3a

0.3a

0.3a

0.3a

BRAND ELEMENTS 2018COLOR, PRODUCT GRAPHICS


22


BRAND ELEMENTS > LOGOS > OPTOS AND OPTOMAP > PRIMARY COLORS

optos.com

Optos and optomap PRIMARY Colors Match Colors The colors used in the logo are PMS 288 (dark blue) PMS 535 (light blue) and PMS 7427 (red).

Process Colors When printing the Optos logo using the four-color process, please use the following CMYK values to represent Optos dark blue, light blue and accent red.

*Please note: Color output from Microsoft Word or PowerPoint may differ in value slightly due to software, type of printer, available ink color.

PANTONE 288C

PANTONE 535C

288 C 288 U 4-Color Process C - 100% M - 86% Y - 26% K - 21% RGB/On Screen R- 27 G- 56 B - 108 Web HEX value #1A376C

PANTONE 7427C

535 C 535 U 4-Color Process C - 46% M - 33% Y - 15% K - 0% RGB/On Screen R- 142 G- 156 B - 184 Web HEX value #8E9CB8

7427 C 7427 U 4-Color Process C - o% M - 100% Y - 65% K - 28% RGB/On Screen R- 181 G- 9 B - 56 Web HEX value #B40937

Dark Blue Light Blue Accent Red

PANTONE 288C

PANTONE 535C

4-Color Process C - 100% M - 86% Y - 26% K - 21%

4-Color Process C - 46% M - 33% Y - 15% K - 0%

23


BRAND ELEMENTS > LOGOS > OPTOS AND OPTOMAP > COLORS > LOGO IN FULL COLOR

optos.com

Logo on Color Background This page illustrates versions of the Optos logo approved for use.

The logo must always appear on a white, PMS 288, or PMS 535 Background:

White background: The word Optos and the iris of the eye must appear in PMS 288 and the outer edge of the eye must appear in PMS 535.

PMS 288 background: The word Optos and the white of the eye must appear in white, the iris of the eye must appear in PMS 288 and the outer edge of the eye must appear in PMS 535.

PMS 535 background: The word Optos, the iris of the eye and the outer edge of the eye must appear in PMS 288, the white of the eye must appear in white. Where appropriate, use a background of 70% PMS 535 (or lighter) instead of 100%.

If the background is 40% PMS 535 or lighter, the outer edge of the eye should appear in PMS 535.

PMS 288

100% PMS 535

70% PMS 535 40% PMS 535

RGB On Screen R- 27 G- 56 B - 108

Web HEX value #1A376C

RGB On Screen R- 142 G- 156 B - 184

Web HEX value #8E9CB8

24


BRAND ELEMENTS > LOGOS > OPTOS AND OPTOMAP > BLACK AND WHITE

optos.com

Logo Use: Black and White If the logo must appear in a black and white/grayscale application:

White background: The word Optos and the iris of the eye must appear in black and the outer edge of the eye must appear in 40% black.

Building The Retina Company Logo option can be utilized with exact positioning shown on the right.

Black background: The word Optos and the white of the eye must appear in white, the iris of the eye must appear in black and the outer edge of the eye must appear in 40% black. Options shown on the right appear with and without tagline.

NOTE: The tagline appears 100% white on any color background. Do not add the Optos red to “the” in tagline.

When print option is limited only to black and white reproduction, (no gray tone available) all elements are to appear in black on a white background.

Never use the logo in all white on a black or color background.



25


BRAND ELEMENTS > PRIMARY AND SECONDARY FONTS > TYPOGRAPHY

optos.com

Typography The Optos typography palette is made up of two sets of typefaces: primary font is (Scala Sans and Myriad Pro) and secondary font is (Arial).

The primary typefaces will be used in all applications where Optos can specify the face:

∙Print collateral

∙Stationery system

∙PDF documents

The secondary typefaces are for use in applications where Optos does not have control over how the final typeface will be viewed:

∙Web pages

∙E-mail

∙Microsoft Word documents

∙Microsoft PowerPoint presentations

These fonts, used consistently, will help build brand recognition of Optos.

Secondary typefaces For BOTH PRINT and WEB

Primary typeface PRINT

Scala Sans

abcdefghi jk lm nopqrstuvwxyz

ABCDEFGHIJKLM NOPQRSTUVWXYZ

1234567890

Arial

abcdefghi jk lm nopqrstuvwxyz

ABCDEFGHIJKLM NOPQRSTUVWXYZ

1234567890

Primary typeface ELECTRONIC MEDIA- WEB

Myriad Pro

abcde fghi jk lm

nopq rstuv wxyz

ABCDEFGHIJKLM

NOPQRSTUV WXYZ

1234567890

3-in-1 Color Depth Imaging™

ProViewTM

3D Wrap®

26


BRAND ELEMENTS > LOGOS > CORPORATE SUB BRANDS/TRADEMARKS

optos.com

TM—Trademarks Corporate Sub-brands The sub-brand names/logos should not be translated into other languages.

Sub-brand logos should only be used where appropriate, when targeting specific audiences with focused messaging.

Ultra-widefield

Image Management/Software

Other Trademarks

UWF TM

27


BRAND ELEMENTS > CORPORATE SUB BRANDS > DAYTONA COLORS

optos.com

Corporate Sub-brands Daytona This page showcases the various color and trim options currently available for the Daytona device. Daytona colors on this page are not true to the PMS numbers indicated.

1. Black main covers (RAL 9005) with Silver trim (RAL 9006)

Daytona Logo Silver (RAL 9006)

4. Red main covers (PMS 7427C) with White trim (RAL 9003)

Daytona Logo White (RAL 9010)

2. White main covers (RAL 9003) with Dark Blue Trim (PMS 294C)

Daytona Logo Blue (PMS 288C)

3. White main covers (RAL 9003) with Aqua Trim (PMS 542C)

Daytona Logo Blue (PMS 288C)

Corporate Sub-brands Daytona LOGO MEASUREMENT/SIZE 1.7395 inches high (4.4 cm) X 2.75 inches wide (7 cm) Measurement is from TIP of “D” to serif extension/back of lower case “a” (the little “foot”). Measurement is ONLY for application onto Daytona base.

28


BRAND ELEMENTS > CORPORATE SUB BRANDS > DAYTONA LOGO COLORS

optos.com

1. Daytona Logo - Blue (PMS 288C)

Use on ALL WHITE Daytona bodies

2. Daytona Logo – Silver Silver (RAL 9006)

Use on Black Daytona body with silver trim

3. Daytona Logo – White (RAL 9010) Use on Red Daytona body with White trim

29


BRAND ELEMENTS > CORPORATE SUB BRANDS > DAYTONA LOGO PLACEMENT

optos.com

Corporate Sub-brands Daytona LOGO MEASUREMENT/SIZE 1.7395 inches high (4.4 cm) X 2.75 inches wide (7 cm) Measurement is from TIP of “D” to serif extension/back of lower case “a” (the little “foot”). Measurement is ONLY for application onto Daytona base. LOGO PLACEMENT

On base, lower right with equal SPACIAL distance at bottom and right side between logo and trim approx. 1/2" (3.81 cm) - 3/4" (4.45 cm).

It is NOT an exact measurement, it is based on maintaining a visual balance and border.

30


BRAND ELEMENTS > CORPORATE SUB BRANDS > DAYTONA > SHIPPING BOX

optos.com

Corporate Sub-brands Daytona Shipping box prints single color, Black. All images, Optos name and logo print black. Exception is the “eye lid” in logo, this element prints 50% black. Logo sample shown below.

40680 680 587

298

931

591

ArtworkVersion

31


BRAND ELEMENTS > PARTNER SUB BRANDS > DAYTONA > VISION SOURCE

optos.com

Corporate Sub-brands Daytona-Vision Source VISION SOURCE (STACKED) LOGO MEASUREMENT/SIZE 2 11/16” inches high (6.6 cm) X 4 5/8” inches wide (11.8 cm) Measurement is the for background (grey box) which houses VisionSource logo. Measurement is ONLY for Vision Source logo on Daytona face.

FACE

Black main covers (RAL 9005) with Gold trim (PMS 117C)

Vision Source logo and Daytona logo Gold (PMS 117C)

Important! Partner Branding must be maintained as best as possible. Please reference Vision Source branding guidelines for accuracy in fonts, color, logo arrangement and usage.

BASE

32


BRAND ELEMENTS > PARTNER SUB BRANDS > DAYTONA > OPSM

optos.com

Corporate Sub-brands Daytona-OPSM OPSM LOGO MEASUREMENT/SIZE 1.2474” inches (3.2 cm) high X 6” inches wide (15.5 cm) Measurement is ONLY for OPSM logo on Daytona face.

FACE

White main covers (RAL 9003) with Aqua trim (PMS 542C)

OPSM LOGO PMS 408C (grey) 1795C (red) 542C (blue) and White RAL 9003

Daytona Logo – Blue (PMS 288C)

Important! Partner Branding must be maintained as best as possible. Please reference OPSM branding guidelines for accuracy in fonts, color, logo arrangement and usage.

BASE

33


BRAND ELEMENTS > PARTNER SUB BRANDS > DAYTONA > VISIONWORKS

optos.com

Corporate Sub-brands Daytona-Visionworks VISIONWORKS LOGO MEASUREMENT/SIZE 1.25” inches high (3.175 cm) X 10” inches wide (25.4 cm) Measurement is from TIP of “graphic” to serif extension of lower case “s”. Measurement is ONLY for Visionworks logo on Daytona face. Center Visionworks logo on Daytona Face 1.5” inches (3.81 cm) above white trim piece.

FACE

Red main covers ( PMS 7427C) with White trim (RAL 9003)

Visionworks Logo PMS Black C (black)

Daytona Logo – White (RAL 9010)

Important! Partner Branding must be maintained as best as possible. Please reference Visionworks branding guidelines for accuracy in fonts, color, logo arrangement and usage.

BASE

34


BRAND ELEMENTS > PARTNER SUB BRANDS > DAYTONA > LENSCRAFTERS

optos.com

Corporate Sub-brands Daytona-Lens Crafters LENSCRAFTERS LOGO MEASUREMENT/SIZE 1.25” inches high (3.175 cm) X 9.5” inches wide (24.3 cm) Measurement is ONLY for LensCrafters logo on Daytona face. Center LensCrafters logo on Daytona Face 1.25” inches (3.175 cm) above white trim piece.

FACE

White main covers (RAL 9003) with Aqua trim (PMS 542C) LensCrafters LOGO –

PMS Gray 408C / 408U PMS Red 186C / 186U PMS Blue 542C / 542U White (RAL 9003)

Daytona Logo – Blue (PMS 288C)

Important! Partner Branding must be maintained as best as possible. Please reference LensCrafters branding guidelines for accuracy in fonts, color, logo arrangement and usage.

BASE

35


BRAND ELEMENTS > PARTNER SUB BRANDS > DAYTONA > INSTRUMENTARIUM

optos.com

Corporate Sub-brands Daytona-Instrumentarium INSTRUMENTARIUM LOGO MEASUREMENT/SIZE .75 ” inches high (1.8 cm) X 8.5” inches wide (22.5 cm) a Measurement is ONLY for Instrumentarium logo on Daytona face. Center Instrumentarium logo on Daytona Face above white trim piece.

FACE

Red main covers (PMS 7427C) with White trim (RAL 9003) Instrumentarium LOGO RGB: R- 255 G- 255 B- 255

Daytona Logo – White (RAL 9010)

Important! Partner Branding must be maintained as best as possible. Please reference Instrumentarium branding guidelines for accuracy in fonts, color, logo arrangement and usage.

BASE

instrumentarium

36


BRAND ELEMENTS > CORPORATE SUB BRANDS > DAYTONA PLUS > COLORS

optos.com

Corporate Sub-brands Daytona plus Daytona plus LOGO MEASUREMENT/SIZE 1.7395 inches high (4.4 cm) X 2.75 inches wide (7 cm) Measurement is ONLY for Daytona plus Logo on Daytona base.

2. Daytona plus Logo Silver (RAL 9006)

Use on White Daytona plus body with silver trim (RAL 9006)

1. Daytona plus Logo Silver (RAL 9006)

White main covers (RAL 9010) with red trim (PMS 7427C)

3. Daytona plus logo Red (PMS 7427C)

Use on Black Daytona plus body with red trim (PMS 7427C).

37


BRAND ELEMENTS > CORPORATE SUB BRANDS > DAYTONA PLUS > LOGO PLACEMENT

optos.com

Corporate Sub-brands Daytona plus Daytona plus LOGO MEASUREMENT/SIZE 1.7395 inches high (4.4 cm) X 2.75 inches wide (7 cm) Measurement is ONLY for Daytona plus Logo on Daytona base.

FACE

White main covers (RAL 9003) with Red trim (PMS 7427C) Daytona Plus LOGO

RGB: On Screen R - 181 G - 9 B - 56

Daytona Plus Logo Silver (RAL 9006)

Important! Branding must be maintained as best as possible. Please reference Daytona plus branding guidelines for accuracy in fonts, color, logo arrangement and usage.

BASE

38


BRAND ELEMENTS > CORPORATE SUB BRANDS > CALIFORNIA > COLORS

optos.com

Corporate Sub-brands California Modality Options California has three levels:

California af

California af, fa

California af, fa, icg

Identification for each device, and its Ultra-widefield Imaging capability, is labeled on left side of each device.

California af

White main covers (RAL 9003) with Dark Blue Trim (PMS 294C)

California Logo – Red (PMS 7427C)

California af, fa

White main covers (RAL 9003) with Gray Trim (RAL 7045)



White main covers (RAL 9003) with Aqua Trim (PMS 542C)


39


BRAND ELEMENTS > CORPORATE SUB BRANDS > CALIFORNIA > LABELING

optos.com

Corporate Sub-brands California Modality Options California has three levels:

California af

California af, fa


Identification for each device, and its Ultra-widefield Imaging capability, is labeled on left side of each device.

California af

White main covers (RAL 9003) with Dark Blue Trim (PMS 294C)


California af, fa

White main covers (RAL 9003) with Gray Trim (RAL 7045)



White main covers (RAL 9003) with Aqua Trim (PMS 542C)


40


BRAND ELEMENTS > CORPORATE SUB BRANDS > CALIFORNIA > LOGO

optos.com

Corporate Sub-brands California Logo Color Match Colors PMS 7427 (red).

Process Colors When printing the device logo using the four-color process, please use the following CMYK values.

*Please note: Color output from Microsoft Word or PowerPoint may differ in value slightly due to software, type of printer, available ink color.

PANTONE 7427C

7427 C 7427 U 4-Color Process C - o% M - 100% Y - 65% K - 28% RGB/On Screen R- 181 G- 9 B - 56

41


BRAND ELEMENTS > CORPORATE SUB BRANDS > CALIFORNIA > LOGO PLACEMENT

optos.com

Corporate Sub-brands California Logo Placement LOGO MEASUREMENT/SIZE 1.63 inches high (4.15 cm) X 3.35 inches wide (8.5 cm)

Measurement is from BOTTOM of “C” to serif extension/back of lower case “a” (the little “foot”).

Measurement is ONLY for application onto California device.

LOGO PLACEMENT On side, lower right at 20 degree angle with equal SPACIAL distance at top and bottom within circle — approx.1/2” (3.81 cm) - 3/4” (4.45 cm). It is NOT an exact measurement, it is based on maintaining a visual balance and border.

4.15cm

8.5 cm

42


BRAND ELEMENTS > LOGOS > ELECTRONIC APPS

optos.com

Corporate Apps and Social Media Icons Optos utilizes digital communications technology by employing smart phones, web based and social media outlets. Optos has developed icons for specific areas of information access.

Social Media logos

Optos applies social media icons to marketing collateral and electronic communications.

The size and placement of these logos are to be discreet and are not to compete, overpower or diminish Optos branding or messaging.

Optos Logo

43


BRAND ELEMENTS > COLOR PALETTE > DOMINANT AND HIGHLIGHT/SCREENS

optos.com

The Optos Color Palette The Optos color palette is comprised of core colors that include PMS 288 and PMS 535, which are both present in the logo in addition to a variety of additional, coordinated colors.

These colors were carefully selected.

Highlight / Accent Colors

When using any highlight or accent color it should complement dominant or product colors and color photography.

Gradations and feathering are avoided.

However, when appropriate, screens may be used.

PANTONE 7427C

PRODUCT COLOR

C - 0% M - 100% Y - 65% K - 28% R- 181 G- 9 B - 56

40% PANTONE

130C

40% PANTONE

138C

20% PANTONE

633C

25% PANTONE

7463C

HIGHLIGHT COLORS SCREENS

PANTONE 288C

PANTONE 535C

DOMINANT COLORS

70% PANTONE

288C

25% PANTONE

535C

DOMINANT COLORS SCREENS

PANTONE 130C

PANTONE 138C

PANTONE 633C

PANTONE 362C

HIGHLIGHT COLORS

C - 100% M - 86% Y - 26% K - 21% R- 27 G- 56 B - 108

C - 46% M - 33% Y - 15% K - 0% R- 142 G- 156 B - 184

Sub Brand Designation on Product, software logos

Examples when color screens are needed to soften tone

Examples when color screens are needed to soften tone

NIKON COLORS

PANTONE DS 10-1

PANTONE 288C

PANTONE 320C

AD CAMPAIGN COLORS

C - 10% M - 30% Y - 100% K - 15%

C - 100% M - 86% Y - 26% K - 21% R- 0 G- 45 B - 114

C - 96% M - 0 % Y - 31% K - 2 % R- 0 G- 156 B - 166

PANTONE 109 C

C - 0% M - 9% Y - 100% K - 0% R- 255 G- 230 B - 0 HEX: #FFE600

44


BRAND ELEMENTS > IMAGERY

optos.com

Imagery Imagery is an integral part of communications at Optos because it conveys the breadth and depth of the organization's interests, illustrates ideas, and adds emotion to collateral.

Since imagery will be used in applications from print to the web, we must ensure that it consistently captures the essence of the offerings at Optos. To maintain consistency, imagery and messaging used for Optos' communication and branding on brochures, advertising, print, website, social outlets, etc. MUST appear the same globally. There are three types of approved Optos imagery:

Brand images. Brand images include device and output image from the devices. Brand images should be used on all collateral to help identify and unify the Optos brand.

User experience images. User experience images include those that show practitioners and patients interacting with an Optos device. User experience images should be used on inner pages of marketing collateral and for instructional purposes.

optomap images/OCT scans. optomap images/OCT scans are actual images of a patient’s eye, captured through Optos technology. optomap images/OCT scans should be used throughout collateral and instructional material to illustrate the effectiveness of the technology. When optomap images/OCT scans are being used by external agencies/publications/doctors, etc, please advise them to place this text beside the image; “optomap image/OCT scan provided by Optos plc.”

optomap images are branded according to the imaging modality: optomap color, optomap af, optomap fa, optomap icg and optomap plus.

Brand images

User experience images

optomap images

optomap af optomap color



O N E S O L U T I O NA N Y M O D A L I T Y

A N Y V I E W I N G D E V I C E

OCT Scan

Examples of covers. Product, headline and image cropping for print marketing collateral.

BRAND APPLICATIONS 2018PRINT LITERATURE SYSTEM GUIDELINES

46


BRAND APPLICATIONS > CORPORATE/TRADE > MARKETING COLLATERAL

optos.com

Brochures General guidelines for print and electronic communications. For print collateral, layout application files in Adobe InDesign with exact specifications are available for download. To maintain consistency, imagery and messaging used for communication and branding on brochures, advertising, print, website, social outlets, etc. MUST appear the same globally. Contact information should appear on every piece of corporate collateral. The website address, street address and phone numbers of the three main offices should be included. Type The following pages will show usage, placement, color designation, headline, bodycopy, and caption specifications. All electronic presentations should use the secondary font, approved Optos color palette, and approved imagery.

Colors Utilize the Optos color palette outlined on page 22 and 43 of this manual.


O N E S O L U T I O NA N Y M O D A L I T Y

A N Y V I E W I N G D E V I C E


Examples of cover layout for print marketing collateral.

Imagery The Optos brand continues to evolve and expand rapidly, particularly as its technology advances. Therefore, product brochures use actual images captured by Optos equipment and are shown at maximum image area, showcasing the product advantage. White Space: 30-40% white space where appropriate based on length of content. Alternate dense and light pages for balance, if dense pages are necessary.




INNOVATIVE TECHNOLOGY FEATURES AND BENEFITS

• Non-mydriatic imaging of the retina in less than ½ secondsaves time and helps improve clinic flow.

• cSLO technology images through most cataracts and small pupils (2 mm).

• 3-in-1 Color Depth ImagingTM provides important clinicaldata from the retinal surface through the choroid.

• Green laser autofluorescence minimizes patient exposureto blue light and shows macula and optic nerve head detail.

• Image overlay tool facilitates comparison of images in different image modes and from visit to visit.

• Browser-based image review offers easy, HIPAA-compliantaccess to data from any connected PC or tablet.

• Distance (mm) and area (mm2) measurements provide objective assessment of change over time.

• Interweaved angiography saves time by enabling capture of fa and icg in the same session.

• Stereo disc imaging allows assessment of the optic nerveto diagnose and follow the progression of glaucoma.

• Auto-montage combines an optomap series into a singleimage showing up to 220° (97%) of the retina.

Only Optos ultra-widefield (UWF) technology can produce

a 200° single-capture retinal image in less than ½ second.

California is available in three models with six imaging

modalities to meet the needs and budget of every practice:

• Color

• Sensory (red-free)

• Choroidal

• Autofluorescence with green laser (af)

• Fluorescein angiography (fa)

• ICG angiography (icg)

optomap images are presented in a consistent geometry

that accurately represents anatomical features across the

retina. Automatic image registration enables pixel to pixel

comparisons of images across modalities and from visit

to visit.

California’s innovative optical design provides high

resolution images showing fine detail whether viewing

the entire retina or zoomed in to inspect macula, optic

nerve head, or small pathology.

optomap image showing peripheral chorioretinal scars. Auto-montage image of a healthy retina.

optomap fa Courtesy of Prof Paulo Stanga optomap icg Courtesy of SriniVas Sadda, MD

optomap color optomap af

“The complete, clear picture providedby optomap makes us faster andmore effective in our examinationsand patient discussions. This has enabled us to see approximately fiveadditional patients per day, whichmore than covers the monthly equipment cost.”

V.N. Batra, MD San Leandro, CA, US

“optomap is now as much a part ofevery exam as measuring intraocularpressure. The ability to see so far out into the periphery means earlier detection of sight and life threateningissues which translates into a higherprobability of successful treatments.”

D. Katsev, MDSanta Barbara, CA, US

“The reality is, before optomap we didn't know how much pathology was out there in the retina. The multi-modality California device has become the standard of care for detection and management of diabetic retinopathy, AMD, andother conditions. Optos imaging captures virtually the entire retina in one shot - it doesn't get muchbetter than that!”

Srinivas Sadda, MDLos Angeles, CA, US

“I can see no reason why anyone would not have the (optomap)technology.”

S. Segal, MDHouston, TX, USBuilding The Retina Company

Yellow overlay indicates area where CLEAR spot gloss varnish over images, logos, tagline, blue bar or product photos is acceptable.

47


BRAND APPLICATIONS > CORPORATE / TRADE > PRINT COLLATERAL > BROCHURES

optos.com

© 2018 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of Optos plc.Registered in Scotland Number: SC139953 Registered Office: Queensferry House, Carnegie Campus, Dunfermline, Fife KY11 8GR, UK GA-00203 /4

Optos plcQueensferry HouseCarnegie CampusEnterprise WayDunfermline, FifeScotland KY11 8GRTel: +44 (0)1383 [email protected]

Optos, Inc.500 Nickerson RoadSuite 201Marlborough, MA 01752USACall Toll-free (US & Canada): 800-854-3039Outside of the US: 508 787 [email protected]

Optos Australia10 Myer CourtBeverleySouth Australia 5009Tel: +61 8 8444 [email protected]


More than 500 published and ongoing clinical trials as well as thousands

of case studies and testimonials show the long-term value of optomap

imaging in diagnosis, treatment planning and patient engagement.

TECHNICAL SPECIFICATIONS

TRADE NAME California

MODEL NAME P200DTx af , P200DTx fa, P200DTx icg

MODEL NUMBER A10650

IMAGING MODALITIES P200DTx af P200DTx fa P200DTx icgColor X X X

Sensory (red-free) X X X

Choroidal X X X

Autofluorescence (af ) X X X

Fluorescein Angiography (fa) X X

ICG Angiography (icg) X

COLORS White with White with White withBlue Trim Grey Trim Aqua Trim

RESOLUTION optomap: 20 μm optomap plus : 14 μm

LASER WAVELENGTHS Red laser: 635 nmGreen laser: 532 nm (for af )Blue laser: 488 nm (for fa)Infrared laser: 802 nm (for icg)

EXPOSURE TIME Less than 0.4 seconds

FOOTPRINT Width: 550 mm / 22 inchesDepth: 550 mm / 22 inches including chinrestHeight: 608-632 mm / 24-25 inches

WEIGHT 34 kg / 75 lbs

TABLE SPACE REQUIREMENTS Width: 887 mm / 35 in(not including wheel position) Depth: 600 mm / 24 in

LASER CLASS Laser safety class-1 following EN60825-1:2007 and 21 CFR1040.10 and 1040.11

SYSTEM VOLTAGE US: 100-120V at 50/60hz, 3AEU/AU: 200-240V at 50/60Hz, 1.5A

POWER CONSUMPTION 300VA

COMMUNICATION PROTOCOL DICOM Compatible

NOTE: Specifications are subject to change without notice.

Cover, 4 panel brochure Inside Spread, 4 panel brochure

Back Cover, 4 panel brochure

Brochures To call attention to Optos images, the application of CLEAR spot gloss over image or product photos is utilized. Yellow overlay indicates area where CLEAR spot gloss varnish over images,

logos, tagline, blue bar or product photos is acceptable.


48


BRAND APPLICATIONS > CORPORATE/TRADE > MARKETING COLLATERAL > BROCHURES > COVER > US

optos.com

Marketing Brochures — COVERS Print communication files are created using latest QuarkXpress and Adobe InDesign layout applications. Visual elements (headline, photo, logos product shots etc.) shown are for your visual guidance and reference only. When utilizing electronic files supplied, the items shown will be in position. You may adjust slightly to fit text, logos, images etc. necessary to comply to Optos Branding. DO NOT ALTER FRAME, IMAGE, LOGO SIZES, PROPORTIONS OR POSITION OF ELEMENTS. DO NOT add any design elements not within Optos branding--(e.g. additional color palette, starbursts, rules, boxes) To maintain consistency, imagery used for communication and branding on brochures, advertising, website, social outlets, etc. MUST appear the same globally.

C

B

A

D

A Product Logo: Device Identification Logo placement, upper left side, above product image. Approximately .75 - 1.0 “ (1.90 - 2.54 cm) in from left edge. B Device Image: Image is main graphic, framed by white space above and below, bleeds right and left side. Whenever possible, show tight crop from most interesting angle provided. C Nikon Logo: Proportion and position from Nikon Brand standards must be maintained. Example shown appropriate separation (white space) between Optos and Nikon Logos. Size/scale ratio between Optos and Nikon Logos is 2:1. Scale based on height of Optos logo: from top of “t” to baseline of tagline “Building the Retina Company”. Baseline measure from bottom of photo is 1.75” and .75” (4.45 - 1.90 cm) from edge of page. Minimum size of logo is 34mm. Nikon Logo must have a MINIMUM 10 mm (3/8”) white space between logo and edge of document. D Optos Logo: Located between main image and bottom edge. Baseline of Optos tagline same positon as Nikon logo.


2:1 height proportion/logos

10 mm (3/8”) white space between Nikon logo and edge of document (minimum).

INNOVATIVE TECHNOLOGY FEATURES AND BENEFITS

• Non-mydriatic imaging of the retina in less than ½ secondsaves time and helps improve clinic flow.

• cSLO technology images through most cataracts and small pupils (2 mm).

• 3-in-1 Color Depth ImagingTM provides important clinicaldata from the retinal surface through the choroid.

• Green laser autofluorescence minimizes patient exposureto blue light and shows macula and optic nerve head detail.

• Image overlay tool facilitates comparison of images in different image modes and from visit to visit.

• Browser-based image review offers easy, HIPAA-compliantaccess to data from any connected PC or tablet.

• Distance (mm) and area (mm2) measurements provide objective assessment of change over time.

• Interweaved angiography saves time by enabling capture of fa and icg in the same session.

• Stereo disc imaging allows assessment of the optic nerveto diagnose and follow the progression of glaucoma.

• Auto-montage combines an optomap series into a singleimage showing up to 220° (97%) of the retina.

Only Optos ultra-widefield (UWF) technology can produce

a 200° single-capture retinal image in less than ½ second.

California is available in three models with six imaging

modalities to meet the needs and budget of every practice:

• Color

• Sensory (red-free)

• Choroidal

• Autofluorescence with green laser (af)

• Fluorescein angiography (fa)

• ICG angiography (icg)

optomap images are presented in a consistent geometry

that accurately represents anatomical features across the

retina. Automatic image registration enables pixel to pixel

comparisons of images across modalities and from visit

to visit.

California’s innovative optical design provides high

resolution images showing fine detail whether viewing

the entire retina or zoomed in to inspect macula, optic

nerve head, or small pathology.

optomap image showing peripheral chorioretinal scars. Auto-montage image of a healthy retina.

optomap fa Courtesy of Prof Paulo Stanga optomap icg Courtesy of SriniVas Sadda, MD

optomap color optomap af

“The complete, clear picture providedby optomap makes us faster andmore effective in our examinationsand patient discussions. This has enabled us to see approximately fiveadditional patients per day, whichmore than covers the monthly equipment cost.”

V.N. Batra, MD San Leandro, CA, US

“optomap is now as much a part ofevery exam as measuring intraocularpressure. The ability to see so far out into the periphery means earlier detection of sight and life threateningissues which translates into a higherprobability of successful treatments.”

D. Katsev, MDSanta Barbara, CA, US

“The reality is, before optomap we didn't know how much pathology was out there in the retina. The multi-modality California device has become the standard of care for detection and management of diabetic retinopathy, AMD, andother conditions. Optos imaging captures virtually the entire retina in one shot - it doesn't get muchbetter than that!”

Srinivas Sadda, MDLos Angeles, CA, US

“I can see no reason why anyone would not have the (optomap)technology.”

S. Segal, MDHouston, TX, US


© 2018 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of Optos plc.Registered in Scotland Number: SC139953 Registered Office: Queensferry House, Carnegie Campus, Dunfermline, Fife KY11 8GR, UK GA-00203 /4





More than 500 published and ongoing clinical trials as well as thousands

of case studies and testimonials show the long-term value of optomap

imaging in diagnosis, treatment planning and patient engagement.



MODEL NAME P200DTx af , P200DTx fa, P200DTx icg

MODEL NUMBER A10650

IMAGING MODALITIES P200DTx af P200DTx fa P200DTx icgColor X X X

Sensory (red-free) X X X

Choroidal X X X

Autofluorescence (af ) X X X

Fluorescein Angiography (fa) X X

ICG Angiography (icg) X

COLORS White with White with White withBlue Trim Grey Trim Aqua Trim

RESOLUTION optomap: 20 μm optomap plus : 14 μm

LASER WAVELENGTHS Red laser: 635 nmGreen laser: 532 nm (for af )Blue laser: 488 nm (for fa)Infrared laser: 802 nm (for icg)


FOOTPRINT Width: 550 mm / 22 inchesDepth: 550 mm / 22 inches including chinrestHeight: 608-632 mm / 24-25 inches

WEIGHT 34 kg / 75 lbs

TABLE SPACE REQUIREMENTS Width: 887 mm / 35 in(not including wheel position) Depth: 600 mm / 24 in

LASER CLASS Laser safety class-1 following EN60825-1:2007 and 21 CFR1040.10 and 1040.11

SYSTEM VOLTAGE US: 100-120V at 50/60hz, 3AEU/AU: 200-240V at 50/60Hz, 1.5A




49


BRAND APPLICATIONS > CORPORATE/TRADE > MARKETING COLLATERAL > BROCHURES > INSIDE SPREAD/BACK COVER > US

optos.com

Marketing Brochures — INSIDE SPREAD A Optos Core Technology and Benefits All Capitals, Scala Sans Regular letterspaced 90 B Intro Paragraph: 14 pt. auto leading Scala sans Regular C Captions: 8 pt. auto leading Scala Sans Regular product names under photos up to 9 pt. D Bar with Rule: 2 pt. rule optos dark blue (C100M86Y26K21) sits 9.996" from top of page, butts to 535 (C45M31Y13K0) E Image Capture: Whenever possible, show image in fullest frame (crop to remove eyelids at edges). Maximize page with large image. F Text: 10pt auto leading Scala Sans Regular G Retinal images: Show as much image as possible within frame. Images get spot gloss varnish. H Optos logo: Office listing appears directly beneath logo, each location in separate column, with social media icons to the right. I Social Media: Social media presence.

A

B

C

D E F

H

G

I



TRADE NAME Daytona

MODEL NAME P200T

MODEL NUMBER A10600

IMAGING MODALITIES ColorSensory (red-free)ChoroidalAutofluorescence af

RESOLUTION optomap: 20 μmoptomap plus: 14 μm

WAVELENGTHS Red laser: 635 nmGreen laser: 532 nm


FOOTPRINT Width: 440 mm/18 inDepth: 500 mm/20 inHeight: 795 mm/32 in

WEIGHT 28 kg/62 lbs

TABLE SPACE REQUIREMENTS Width: 887 mm/35 in(not including wheel position) Depth: 600 mm/24 in

COLOR Variety of colors

LASER CLASS Laser safety class-1 following EN60825-1 and21 CFR1040.10 and 1040.11

SYSTEM VOLTAGE US: 100-120V at 50/60Hz, 3AEU/AU: 200-240V at 50/60Hz, 1.5A



Optos is a leading provider of innovative solutions for comprehensive

retinal evaluation, enabling practitioners to more effectively detect and

monitor ocular pathology and promote patient health.

© 2018 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of Optos plc.Registered in Scotland Number: SC139953 Registered Office: Queensferry House, Carnegie Campus, Dunfermline, Fife KY11 8GR, UK GA-00097 / 6





optomap af - RPE Degeneration

optomap color - Nevus Sensory Image (red-free) - Nevus

Choroidal Image - Nevus

“Implementation of optomap inour practice has truly improveddisease management strategiesand patient compliance.

It is invaluable in patient education. What we, as doctors,perceive becomes more than just words for the patient. Patients will be more emotionallyimpacted. For example, ratherthan telling a patient thatlifestyle changes need to occurbecause of negative impacts onblood vessels, you can show themthe bleeding in their retina soclearly, it resonates profoundlywith them.”

Anthony Clark, ODTriangle Visions - USA

INNOVATIVE TECHNOLOGY FEATURES

• Non-mydriatic, non-contact imaging through 2 mm pupilsand many cataracts.

• High image resolution shows fine detail across the retina(optic disc, macula and periphery).

• Autofluorescence imaging with green laser light displays lipofuscin in the RPE.

• Eyesteering further extends the field of view past the vortex vessels, in some cases.

• Stereo disc imaging.

• 3D Wrap® for patient education.

• DICOM compatible.

• Innovative software tools enhance image evaluation.

• Images are available immediately and stored electronically for future comparison or for use in telehealth applications.

BENEFITS

– Improves Practice Efficiency and Economics: Studies showthat optomap images are faster to capture and easier to review than traditional patient examination techniques1, 2. optomap enables practitioners to differentiate their practiceand an additional revenue stream can be generated.

– Enhances Clinical Decision-making: Early signs of many ocular pathologies and diseases may first present in the retinal periphery and can go undetected using conventionaltechniques and equipment. More than 400 published and ongoing clinical trials as well as thousands of case studies and testimonials show the long-term value of optomap imaging in diagnosis, treatment planning and patient engagement.

− Helps Prevent Vision Loss through Technological Innovation: optomap technology can image pathology pastthe vortex vessels, helping practitioners find disease soonerand manage it more effectively.

1. Nonmydriatic Ultrawide Field Retinal imaging Compared with Dilated Standard 7-field 35mm photography and Retinal Specialist Examination for Evaluation of Diabetic Retinopathy. American Journal of Ophthalmology. 2012

2. Real-Time Ultrawide Field image Evaluation of Retinopathy in Diabetes Telemedicine program. Diabetes Care. 2015.

Only Optos ultra-widefield technology can capturea 200° view (or 82%) of the retina in a single, highresolution optomap® image in less than ½ second.

Daytona offers autofluorescence imaging with green laser light and 3-in-1 Color Depth Imaging™.Unlike white light, low powered laser wavelengthsscan simultaneously allowing review of the retinal substructures in their individual laser separations:

– Color.

– Sensory (red-free).

– Choroidal.

Images are displayed in a consistent geometrywhich accurately represents anatomical featuresacross the retina. Automatic image registration enables pixel to pixel comparisons of images across modalities and from visit to visit.

50


BRAND APPLICATIONS > CORPORATE/TRADE > MARKETING COLLATERAL > BROCHURES > A4 FORMAT

optos.com

Cover 4 panel brochure A4 format

Marketing Brochures — A4 FORMAT Print communication files are created using latest QuarkXpress and Adobe InDesign layout applications. Visual elements (headline, photo, logos product shots etc.) shown are for your visual guidance and reference only. When utilizing electronic files supplied, the items shown will be in position. You may adjust slightly to fit text, logos, images etc. necessary to comply to Optos Branding. DO NOT ALTER FRAME, IMAGE, LOGO SIZES, PROPORTIONS OR POSITION OF ELEMENTS. DO NOT add any design elements not within Optos branding--(e.g. additional color palette, starbursts, rules, boxes) To maintain consistency, imagery used for communication and branding on brochures, advertising, website, social outlets, etc. MUST appear the same globally.

Inside Spread 4 panel brochure A4 format

Back Cover 4 panel brochure A4 format





51


BRAND APPLICATIONS > CORPORATE/TRADE > MARKETING COLLATERAL > BROCHURES > COVER > A4 FORMAT

optos.com

Marketing Brochures — COVERS-A4 FORMAT Print communication files are created using latest QuarkXpress and Adobe InDesign layout applications. Visual elements (headline, photo, logos product shots etc.) shown are for your visual guidance and reference only. When utilizing electronic files supplied, the items shown will be in position. You may adjust slightly to fit text, logos, images etc. necessary to comply to Optos Branding. DO NOT ALTER FRAME, IMAGE, LOGO SIZES, PROPORTIONS OR POSITION OF ELEMENTS. DO NOT add any design elements not within Optos branding--(e.g. additional color palette, starbursts, rules, boxes) To maintain consistency, imagery used for communication and branding on brochures, advertising, website, social outlets, etc. MUST appear the same globally.

A Product Logo: Device Identification Logo placement, upper left side, above product image. Approximately .75 - 1.0 “ in from left edge. B Device Image: Image is main graphic, framed by white space above and below, bleeds right and left side. Whenever possible, show tight crop from most interesting angle provided. Gloss varnish is applied to image.

A

E

B

CD

2:1 height proportion/logos


C Nikon Logo: Proportion and position from Nikon Brand standards must be maintained. Example shown appropriate separation (white space) between Optos and Nikon Logos. Size/scale ratio between Optos and Nikon Logos is 2:1. Scale based on height of Optos logo: from top of “t” to baseline of tagline “Building the Retina Company”. Baseline measure from bottom of photo is 1.75” and .75” (4.45 - 1.90 cm) from edge of page. Minimum size of logo is 34mm. Nikon Logo must have a MINIMUM 10 mm (3/8”) white space between logo and edge of document.(Reference pages 14 and 19) D Optos Logo: Located between main image and bottom edge. Optos and Nikon logos use same Baseline. Gloss varnish is applied to Optos logo. E Titles/Headlines: First Line: 28 to 42 pt. Scala Sans Regular letterspace 100, adjusted to phrasing of title. Second Line: (18 to 24 pt. letterspace 1oo) and Third Line: (15 to 18 pt. letterspace 1oo) line reversed out of image NO MORE than 3 lines for headline, and keep text count to 5-8 words. IF NECESSARY, adjust kerning, point sizes and leading for visual balance.

10 mm (3/8”) white space between Nikon logo and edge of document (minimum).

optomap af - RPE Degeneration

optomap color - Nevus Sensory Image (red-free) - Nevus

Choroidal Image - Nevus

“Implementation of optomap inour practice has truly improveddisease management strategiesand patient compliance.

It is invaluable in patient education. What we, as doctors,perceive becomes more than just words for the patient. Patients will be more emotionallyimpacted. For example, ratherthan telling a patient thatlifestyle changes need to occurbecause of negative impacts onblood vessels, you can show themthe bleeding in their retina soclearly, it resonates profoundlywith them.”

Anthony Clark, ODTriangle Visions - USA

INNOVATIVE TECHNOLOGY FEATURES

• Non-mydriatic, non-contact imaging through 2 mm pupilsand many cataracts.

• High image resolution shows fine detail across the retina(optic disc, macula and periphery).

• Autofluorescence imaging with green laser light displays lipofuscin in the RPE.

• Eyesteering further extends the field of view past the vortex vessels, in some cases.

• Stereo disc imaging.

• 3D Wrap® for patient education.

• DICOM compatible.

• Innovative software tools enhance image evaluation.

• Images are available immediately and stored electronically for future comparison or for use in telehealth applications.

BENEFITS

– Improves Practice Efficiency and Economics: Studies showthat optomap images are faster to capture and easier to review than traditional patient examination techniques1, 2. optomap enables practitioners to differentiate their practiceand an additional revenue stream can be generated.

– Enhances Clinical Decision-making: Early signs of many ocular pathologies and diseases may first present in the retinal periphery and can go undetected using conventionaltechniques and equipment. More than 400 published and ongoing clinical trials as well as thousands of case studies and testimonials show the long-term value of optomap imaging in diagnosis, treatment planning and patient engagement.

− Helps Prevent Vision Loss through Technological Innovation: optomap technology can image pathology pastthe vortex vessels, helping practitioners find disease soonerand manage it more effectively.

1. Nonmydriatic Ultrawide Field Retinal imaging Compared with Dilated Standard 7-field 35mm photography and Retinal Specialist Examination for Evaluation of Diabetic Retinopathy. American Journal of Ophthalmology. 2012

2. Real-Time Ultrawide Field image Evaluation of Retinopathy in Diabetes Telemedicine program. Diabetes Care. 2015.

Only Optos ultra-widefield technology can capturea 200° view (or 82%) of the retina in a single, highresolution optomap® image in less than ½ second.

Daytona offers autofluorescence imaging with green laser light and 3-in-1 Color Depth Imaging™.Unlike white light, low powered laser wavelengthsscan simultaneously allowing review of the retinal substructures in their individual laser separations:

– Color.

– Sensory (red-free).

– Choroidal.

Images are displayed in a consistent geometrywhich accurately represents anatomical featuresacross the retina. Automatic image registration enables pixel to pixel comparisons of images across modalities and from visit to visit.




TRADE NAME Daytona

MODEL NAME P200T

MODEL NUMBER A10600

IMAGING MODALITIES ColorSensory (red-free)ChoroidalAutofluorescence af

RESOLUTION optomap: 20 μmoptomap plus: 14 μm

WAVELENGTHS Red laser: 635 nmGreen laser: 532 nm


FOOTPRINT Width: 440 mm/18 inDepth: 500 mm/20 inHeight: 795 mm/32 in

WEIGHT 28 kg/62 lbs

TABLE SPACE REQUIREMENTS Width: 887 mm/35 in(not including wheel position) Depth: 600 mm/24 in

COLOR Variety of colors

LASER CLASS Laser safety class-1 following EN60825-1 and21 CFR1040.10 and 1040.11

SYSTEM VOLTAGE US: 100-120V at 50/60Hz, 3AEU/AU: 200-240V at 50/60Hz, 1.5A



Optos is a leading provider of innovative solutions for comprehensive

retinal evaluation, enabling practitioners to more effectively detect and

monitor ocular pathology and promote patient health.

© 2018 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of Optos plc.Registered in Scotland Number: SC139953 Registered Office: Queensferry House, Carnegie Campus, Dunfermline, Fife KY11 8GR, UK GA-00097 / 6





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BRAND APPLICATIONS > CORPORATE/TRADE > MARKETING COLLATERAL > BROCHURES > INSIDE SPREAD/BACK COVER > A4 FORMAT

optos.com

Marketing Brochures — INSIDE SPREADS A4 A Optos Core Technology and Benefits All Capitals, Scala Sans Regular letterspaced 90 B Intro Paragraph: 14 pt. auto leading Scala Sans Regular C Text: 10pt auto leading Scala Sans Regular D Captions: 8 pt. auto leading Scala Sans Regular product names under photos up to 9 pt. E Device imaging: Full color image of device placed in center column with caption hightlighting core benefit/technology. F Retinal images: Whenever possible, show image in fullest frame (crop to remove eyelids at edges). Maximize page with large image(s). G Product Specifications: Appears on back cover, above Optos office location listings. H Optos logo: Office listing appears directly beneath logo, each location in separate column, with social media icons to the right. I Social Media: Social media presence.

A

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I


This scanning laser ophthalmoscope is a widefield digital imaging device capable of capturing from the centralpole to the far periphery of the retina. The retinal images are captured in a patient friendly way without scleral depression or contact with the cornea.

Ultra-widefield Retinal Imaging

optomap optomap af

optomap fa optomap icg

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BRAND APPLICATIONS > CORPORATE/TRADE > MARKETING COLLATERAL > PRODUCT SPECIFICATION SHEETS > US

optos.com

Product Specification Sheets A Product Logo Heading Upper and lower case, Scala Sans Bold B Introduction/Overview Text Located above or beside intro text, front C Screen Grab/Image or Body copy Depending on product, either image or text can appear in this location. Text is 8 pt. auto leading Scala Sans Regular product names under photos up to 9 pt. D Optos Logo and Tagline: Optos and Nikon logos use same Baseline. Tagline appears below optos logo and allow white space between tagline and optos logo. Tagline width is equal to measure of optos logo. (type) E Nikon Logo: Proportion and position from Nikon Brand standards must be maintained. Example shown appropriate separation (space) between Optos and Nikon logos. Baseline measure from bottom of photo is 1.75” and .75” (4.45 cm and 1.90 cm) from edge of page. Minimum size is 34mm. F Specifications (BACK): 2 column format with light and medium blue background. Appears on right side of page, column width. G Optos logo with office locations: Office listing appears directly beneath logo, each location in separate column, with social media icons to the right.

Product Specification Sheet, front Product Specification Sheet, back

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Ultra-widefield Retinal Imaging

The CaliforniaTx device uses red and green lasers to produce a digital, high-resolution color image. These laser wavelengths penetrate the retinal structures to differentdepths, providing visualization of the choroid and theRPE retinal layers.

In autofluorescence mode, the device captures optomapaf images using the green laser to illuminate the eye. Thisallows an image of the natural fluorescence of the eye to be captured. No fluorescent dye has to be introducedinto the patient.

The blue laser is used when capturing fluorescein angiography images to look at the retinal vasculature. A series of images is captured as the fluorescein flowsthrough the retinal vessels. Indocyanine Green Angiographyimages are captured using the infrared wavelength whichshows the choroidal vasculature.

Optos’ technology is designed to operate through a minimum pupil diameter of 2mm.

Images can then be viewed, magnified, annotated and separated into their color components using the review tools.

Specifications California™

MODEL NAME P200DTx


IMAGE TYPES optomap and optomap plus (red and green laser): color composite Green Laser View Red Laser View optomap af (green laser): autofluorescence optomap fa (blue laser): fluorescein angiography optomap icg (infra-red): indocyanine green angiography

RESOLUTION optomap: 20 μm optomap plus, optomap af,optomap fa,optomap icg: 14 μm

WAVELENGTHS Red laser: 635 nm Green laser: 532 nm Blue laser: 488 nm ICG laser: 802 nm


FOOT PRINT Width: 550 mm / 22 inches Depth: 550 mm / 22 inches including chinrest Height: 608-632 mm / 24-25 inches Door access width: 760 mm /30 inches

WEIGHT 34 kg/ 71 lbs

LASER CLASS Laser safety Class-1 following IEC/EN60825-1:2007 and 21 CFR1040.10 and 1040.11

SYSTEM VOLTAGE US: 100-120V at 50/60Hz EU/AU: 200-240V at 50/60Hz

POWER CONSUMPTION Max. 300 VA


© 2018 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of Optos plc.Registered in Scotland Number: SC139953 Registered Office: Queensferry House, Carnegie Campus, Dunfermline, Fife KY11 8GR, UK P/N GA-00192 /1

Optos plcTel: +44 (0)1383 [email protected]

Optos, Inc.Call Toll-free (US & Canada): 800-854-3039Outside of the US: 508 787 [email protected]

Optos AustraliaTel: +61 8 8444 [email protected]

Building The Retina CompanyE

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BRAND APPLICATIONS > CORPORATE/TRADE > MARKETING COLLATERAL > CASE STUDY > US OR A4 FORMAT

optos.com

Marketing Collateral CASE STUDIES- US OR A4 FORMAT Design utilizes a 2 column format, prints full color both sides.

Print communication files are created using latest QuarkXpress and Adobe InDesign layout applications. Visual elements (headline, photo, logos product shots etc.) shown are for your visual guidance and reference only. When utilizing electronic files supplied, the items shown will be in position. You may adjust slightly to fit text, logos, images etc. necessary to comply to Optos Branding. DO NOT ALTER FRAME, IMAGE, LOGO SIZES, PROPORTIONS OR POSITION OF ELEMENTS. DO NOT add any design elements not within Optos branding--(e.g. additional color palette, starbursts, rules, boxes) To maintain consistency, imagery used for communication and branding on brochures, advertising, website, social outlets, etc. MUST appear the same globally.

Case study (front) collateral. Contact information, office locations and logo. appears only if prints as single sided.

Case study (back) with contact information

| Choroidal MelanomaCecilia Salinas MD, García Arumí MDInstituto de Microcirugía Ocular (IMO), Barcelona

B Scan Ophthalmic Ultrasound:Mushroom-shaped mass: height 8.30mm, base transverse section 10.72mm; longitude 10.80mm. Regular internal structure, medium to low reflectivity, Kappa angle, choroidal excavation and internal vascularity. No evidence of scleral invasion on the ultrasound images.

The following procedures were then performed: 23G vitrec-tomy; tumor endoresection with controlled hypertension; endophotocoagulation of the tumor bed; PFCL was exchangedwith silicone oil and a Ruthenium Plaque radiotherapy was applied.

Postoperative Ultra-widefield Imaging:We can see the endoresection edge in its totality and also that there is minimal blood spillage on the surgical chorioretinal atrophy.

ConclusionThe ultra-widefield image allows us not only to perform the diagnosis of the tumor, but also to view more accurately the characteristic signs of the disease, such as loss of subretinalexudation in the autofluorescence and the double circulation inthe fluorescein angiography. It is a perfect method for postoperative control, especially in complex cases.





Building The Retina CompanyBuilding The Retina Company


optos com

UItra-widefield Autofluorescence:In these cases, hypoautofluorescence shows the tumor's basallimits clearly through the pigmentation with melanin. Serous subretinal fluid is typically hyperautofluorescent; and in this case,it reaches the temporal edge of the macula and extends along theinferior hemisphere.

HistoryA 51-year-old patient who, in a routine eye exam, was diagnosedwith Choroidal Melanoma in the right eye. She was referred toour center for evaluation and treatment.

Ophthalmologic ExamThe best corrected visual acuity was 1.0 in both eyes. Refractionwas -2.00 in the right eye and -1.75 in the left eye. Intraocularpressure was within normal limits, in biomicroscope exam no findings of particular interest were revealed.

The right eye fundoscopy showed an elevated, mushroom-shaped mass in the inferior temporal midperiphery, which washyperpigmented and vascularized.

Examination

UItra-widefield Retinal Imaging:We can evaluate the total lesion, anterior and posterior edge,with superficial vascularization. We can also see a hyperpig-mented fine line of demarcation of inferior exudative retinal detachment.

UItra-widefield Fluorescein Angiography:In the arteriovenous phase, the tumor's own vascularization wasobserved. The retinal vessels stood out and the typical doublecirculation phenomenon was noted.

(over)


B Scan Ophthalmic Ultrasound:Mushroom-shaped mass: height 8.30mm, base transverse section 10.72mm; longitude 10.80mm. Regular internal structure, medium to low reflectivity, Kappa angle, choroidal excavation and internal vascularity. No evidence of scleral invasion on the ultrasound images.

The following procedures were then performed: 23G vitrec-tomy; tumor endoresection with controlled hypertension; endophotocoagulation of the tumor bed; PFCL was exchangedwith silicone oil and a Ruthenium Plaque radiotherapy was applied.

Postoperative Ultra-widefield Imaging:We can see the endoresection edge in its totality and also that there is minimal blood spillage on the surgical chorioretinal atrophy.

ConclusionThe ultra-widefield image allows us not only to perform the diagnosis of the tumor, but also to view more accurately the characteristic signs of the disease, such as loss of subretinalexudation in the autofluorescence and the double circulation inthe fluorescein angiography. It is a perfect method for postoperative control, especially in complex cases.






55


optos.com

BRAND APPLICATIONS > CORPORATE/TRADE > MARKETING COLLATERAL > CASE STUDY > US OR A4 FORMAT

Case Study CASE STUDIES- US OR A4 FORMAT A optomap Logo with Title Heading with optomap, title and author B Text Text is 8 pt. auto leading Scala Sans Regular product names under photos up to 9 pt., 2 columns. C Image Capture Size and location echo image position found on product marketing brochures. This area reserved for either single or duel image captures. (shown) D Tagline: Appears below Optos logo. E Optos logo with office locations: optos logo - eye light blue, white area always white never see background in the inner eye of logo, right aligns with product. optos.com 9 pt. Scala Bold PMS 535 or CMYK match of 535. Office listing appears to right of logo, 100% white. Each location in separate column, with social media icons to the right.

HistoryIn patients with Diabetic Macular Edema (DME), whose chronic inflammation has not been managed by anti-VEGF medications, corticosteroids are typically employed. Until recently, these medicationsneeded to be readministered every few months creating a substantial burdenof treatment upon the patient. In September 2014 the FDA approved theuse of ILUVIEN, a 3-year, .19mg fluocinolone acetonide intravitreal implant. The tiny implant (3.5mm x 0.37mm) is injected into the vitreousand generally visualized in the anterior portion of the posterior segment.In some cases the implant is not immediately visualized. In these casesoptomap ultra-widefield retinal imaging is invaluable in finding and docu-menting the dispensed implant.

ExaminationEach patient is imaged with optomap immediately preceding administration ofILUVIEN to document the condition of the eye at the time of the procedureand immediately following to verify delivery. ILUVIEN is injected inferior tothe optic disc and generally can be visualized by standard view as it passesthe pupil. Immediately following the injection the patient is brought to thedevice and a speculum is placed. The patient is instructed to look at theirtoes. This can be done undilated (allowing for expedited visualization), thePars Plana is imaged and the implant

delivery is verified. The following images are selected to demonstrate how aunique use of optomap technology verified implant delivery where standard BIO, slit lamp or ultrasound would not be adequate.

ConclusionVerification of ILUVIEN implants should be done on all patients. Delayed verification of the implant may cause a number of concerns:

• Expense - the implant could be lost during an injection attempt if it is advanced too far in the syringe or the patient moves during injection.

• Doctor confidence - uncertainty that procedure is complete or may need to be repeated.

• Patient peace of mind - unlike other corticosteroid injections, ILUVIEN cannot be seen by the patient.

• Documentation - unable to verify for insurance purposes.

This unique application of optomap enables prompt visualization in extremeviews that would not be achievable via standard BIO, slit lamp or ultrasound. The augmented value is practitioner confidence, patient peaceof mind and documentation of procedural success for patient record and insurance purposes.

| ILUVIEN® Intravitreal ImplantCharles Mayron MD, FACS Capital Retina Associates PLLC | Latham, NY

Ora Serrata view - the optic nerve is visible at the topof the image and immediately adjacent is an IOL artifact. This is an eccentric gaze optomap image.The patient is looking at their toes. Only the tip ofthe ILUVIEN implant rod is visible - a view almost impossible without scleral depression which wouldbe unwise following injection.

Behind the lens view - This is a dynamic protocol inwhich the patient is advanced toward the device andthe pupil comes into view. As the eye moves, the implant “bobs” up in the vitreous, inferior to the irisin the anterior portion of the posterior segment. Asthe implant “bobs” upward in this extreme view, theimage is captured.

© 2018 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of Optos plc.Registered in Scotland Number: SC139953 Registered Office: Queensferry House, Carnegie Campus, Dunfermline, Fife KY11 8GR, UK PN GA-00252 /1





Case Study, Single side

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Case Study, Double sided



optos.com

UItra-widefield Autofluorescence:In these cases, hypoautofluorescence shows the tumor's basallimits clearly through the pigmentation with melanin. Serous subretinal fluid is typically hyperautofluorescent; and in this case,it reaches the temporal edge of the macula and extends along theinferior hemisphere.

HistoryA 51-year-old patient who, in a routine eye exam, was diagnosedwith Choroidal Melanoma in the right eye. She was referred toour center for evaluation and treatment.

Ophthalmologic ExamThe best corrected visual acuity was 1.0 in both eyes. Refractionwas -2.00 in the right eye and -1.75 in the left eye. Intraocularpressure was within normal limits, in biomicroscope exam no findings of particular interest were revealed.

The right eye fundoscopy showed an elevated, mushroom-shaped mass in the inferior temporal midperiphery, which washyperpigmented and vascularized.

Examination

UItra-widefield Retinal Imaging:We can evaluate the total lesion, anterior and posterior edge,with superficial vascularization. We can also see a hyperpig-mented fine line of demarcation of inferior exudative retinal detachment.

UItra-widefield Fluorescein Angiography:In the arteriovenous phase, the tumor's own vascularization wasobserved. The retinal vessels stood out and the typical doublecirculation phenomenon was noted.

(over)

E

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A

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optos.com

Stereo pair of optic nerve head images which can be viewed in OptosAdvance using a stereo viewer for suspicion of glaucoma.

• This study demonstrated almost perfect agreement between colour digital stereoscopy and the optomapwhen assessed by a glaucoma specialist1.

• Grading of UWF optomap imaging has high reproducibility in evaluating vertical cup-to-disc ratioand agreement with stereoscopic optic disc imagingand may be suitable for glaucoma diagnosis in situationswhere colour digital stereoscopy is not available1.

• UWF optomap imaging may be suitable for diagnosingglaucoma in situations in which slit-lamp biomicroscopyor digital colour stereoscopy are not available and further research about the comparative diagnostic performance of UWF and other imaging technologies may be warranted1.

• An additional study in the Journal of Medical Systems,evaluated novel automatic glaucoma detection software and found glaucoma classification accuracy for traditional small-field fundus images is 94.4 % and accuracy of detection of suspicion of glaucoma in SLOimages is 93.9 %2.

• These results show that optomap can be used in conjunction with clinical examination methods to enhance the management of glaucoma.

CLINICAL SUMMARY

Can Ultra-widefield Retinal Imaging Replace

Colour Digital Stereoscopy for Glaucoma Detection?

References: 1 Quinn et al. Can UWF Retinal Imaging Replace Colour Digital Stereoscopy for Glaucoma Detection. Ophthalmic Epidemiology. 2017.

2 Halee et al. Regional Image Features Model for Automatic Classification between Normal and Glaucoma in Fundus and Scanning Laser Ophthalmoscopy Images. J Med Syst. 2016

A study in Ophthalmic Epidemiology, evaluated the potential use of UWF retinal imagingfor glaucoma detection by evaluating the sensitivity of UWF in detecting pathological discs.It also investigated the reproducibility of vertical cup to disc ratio (VCDR). Additionally, authors reported on the agreement between UWF and the standard colour digital stereoscopy(CDS) from the Northern Ireland Cohort for the Longitudinal Study of Ageing (NICOLA)1. Previous studies have reported on the value of non-stereo fundus images to evaluate disccupping stating no differences in diagnostic performance between monoscopic and stereoscopic images when detecting glaucoma.

© 2018 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of Optos plc.Registered in Scotland Number: SC139953 Registered Office: Queensferry House, Carnegie Campus, Dunfermline, Fife KY11 8GR, UK P/N GA-00331 GB / 1





BRAND APPLICATIONS > CORPORATE/TRADE > MARKETING COLLATERAL > CLINICAL SUMMARY SHEET > US OR A4 FORMAT

Clinical Summary Sheet CLINICAL SUMMARY SHEET- US OR A4 FORMAT A optomap Logo with Title Heading with optomap and title B Image Capture Size and location echo image position found on product marketing brochures. This area reserved for either single or duel image captures. (shown) C Text Text is 8 pt. auto leading Scala Sans Regular product names under photos up to 9 pt., 2 columns. D Tagline: Appears below Optos logo. E Optos logo with office locations: optos logo - eye light blue, white area always white never see background in the inner eye of logo, right aligns with product. optos.com 9 pt. Scala Bold PMS 535 or CMYK match of 535. Office listing appears to right of logo, 100% white. Each location in separate column, with social media icons to the right.

Clinical Summary Sheet, Front

optomap®

SHOWS EQUIVALENCE FORGLAUCOMA ASSESSMENT

Results from recently published clinical studies suggest that optomap may play an essential role in glaucoma management1, 2.

optomap ultra-widefield (UWF™) retinal imaging enables eyecare professionals to discover, diagnose, document and treat ocular pathologythat may first present in the periphery. optomap is a high resolution singlecapture image of 82% or 200˚of the retina. There is also an auto-montageoptomap image which captures 97% of the retina or 220°.

One study found that overall glaucoma classification accuracy of detectionof suspicion of glaucoma in SLO images is 93.9%. Currently, the goldstandard tool for optic disc assessment is a clinical examination with dilated slit-lamp bio-microscopy carried out by a glaucoma specialist.These methods require manual post-imaging modifications that are time-consuming and subjective to image assessment by human observers.Therefore, it is necessary to automate this process. For efficiency, manyclinics use traditional stereo fundus photo assessment of the optic discand OCT to facilitate glaucoma detection.

Another study confirmed that optomap has almost perfect agreementwith colour digital stereoscopy when assessed by a glaucoma specialist2.

“Our data suggest that ultra-widefield

(UWF™) imaging may be suitable for

diagnosing glaucoma in situations in

which slit-lamp biomicroscopy or digital

colour stereoscopy are not available1.”

Ophthalmic Epidemiology, 2017

See how optomap will help you manage

your glaucoma patients.

For more information call +44 (0)1383 843350/0808 100 4546 (Freephone UK Only)

or email [email protected]

References: 1 Quinn et al. Can UWF Retinal Imaging Replace Colour Digital Stereoscopy for Glaucoma Detection. Ophthalmic Epidemiology. 2017.2 Halee et al. Regional Image Features Model for Automatic Classification between Normal and Glaucoma in Fundus and Scanning Laser Ophthalmoscopy Images. J Med Syst. 2016


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BRAND APPLICATIONS > CORPORATE/TRADE > MARKETING COLLATERAL > TESTIMONIAL US OR A4 FORMAT

optos.com

Uwe Canting, OD, of Canting Optometry in Cary, North Carolina, is a long-time believer in optomap technology, and has utilized the ultra-widefield imaging in his practice for 10 years. And when he moved to a new facility, he upgraded to a Daytona device. “I wascontent with the device I had, but I loved the smaller design of the Daytona, the eye-steering functionality and how it was ergonomicallycomfortable and easy to use,” Canting explains. He adds that optomap has proved to be a great practice builder because his patientslove to be able to see and understand their ocular health in a tangible way. “There is a terrific opportunity to educate my patients whenI use 3D WrapTM and explain the anatomy of their eye. If the patient is anxious, we may review the image right away. Otherwise I saveit for the end of the exam. If there is an issue I can easily show them, better than it could be explained. Otherwise, it simply puts theirmind at ease.”

Canting dilates his regular healthy patient population every other year, unless there is a history of ocular or systemic health issues.However, he takes an optomap image of every patient, every year, without charge.

“I image everyone as part of every exam because you cannot put a price on health.” Canting notes that optomap has proven to be a revenue generator, without the fee, because of the “wow” factor and world-of-mouth. “I easily see three more patients a day. My patients are so impressed by the technology and the word gets out.” His technicians quickly adapted to the technology which also improved exam lane efficiency.

Because Dr. Canting is able to capture more than 200 degrees of the retina as well as separate the channels, which allows him to scrollthrough different layers, he has found many pathologies that he is confident he would have missed with a standard fundus examination.

“If you miss one, just one, retinal tear…that is one missed pathology too many. I would tell any colleague who is considering buying anything else for their practice to get optomap instead. It will save them. It is invaluable, beyond documentation. If you dilateevery patient every year you might be okay, not great, but okay. If you don’t dilate every patient every year you will miss something. optomap gives me tremendous peace of mind. It is a silent partner working with me to ensure that nothing is missed.”

| T E S T I M O N I A L – Canting Optometry

Practice Information• Canting Optometry – Cary, NC

• One doctor, private practice

Reasons for Purchase• Practice efficiency

• Patient education

• Revenue generator

• Imaging modalities

• Practice differentiation

• Quality of care

“optomap gives me

tremendous peace of mind.

It is a silent partner working

with me to ensure

that nothing is missed.”

Uwe W. Canting, OD


Optos, Inc.Tel: [email protected]



© 2018 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of Optos plc.Registered in Scotland Number: SC139953 Registered Office: Queensferry House, Carnegie Campus, Dunfermline, Fife KY11 8GR, UK

Marketing Collateral TESTIMONIALS- US OR A4 FORMAT Design utilizes a 2 column format, prints full color both sides.

Print communication files are created using latest QuarkXpress and Adobe InDesign layout applications. Visual elements (headline, photo, logos product shots etc.) shown are for your visual guidance and reference only. When utilizing electronic files supplied, the items shown will be in position. You may adjust slightly to fit text, logos, images etc. necessary to comply to Optos Branding. DO NOT ALTER FRAME, IMAGE, LOGO SIZES, PROPORTIONS OR POSITION OF ELEMENTS. DO NOT add any design elements not within Optos branding--(e.g. additional color palette, starbursts, rules, boxes) To maintain consistency, imagery used for communication and branding on brochures, advertising, website, social outlets, etc. MUST appear the same globally.

Example of testimonial collateral. (Prints single side)

Stephen Harney, OD, and his two partners - Steven P. Sikalis, OD, and Christopher Karalekas, OD – agreed to purchase the Daytona from Optos at the Exchange in 2013. It seemed like an important diagnostic aid for the practitioners at Advanced Eye Care Associates in Lowell, Massachusetts,but Dr. Harney says that he couldn’t have gauged at the time how critical it would become to the practice.

“We have been using it extensively in the practice. An optomap image allows us to see more of the retina in a more controlled situation," he says.While the practice encourages a dilated exam as part of any comprehensive exam, there are reasons that patients decline, especially during the scheduled exam visit. “They may not want the aggravation of having blurred vision when they go back to work, or it could be a kinetic situation wherethe patient can’t sit still long enough for a dilated exam. The optomap is easy to capture and gives us much more data than we’d have without it.”

Early on, the doctors noticed some surprising results – retinal holes, hemorrhages and indications of high cholesterol or diabetes in otherwise asymptomatic patients. It happened often enough that the doctors decided a baseline optomap should be a standard part of every patient’s record. As a result, the first optomap image is included as a part of a new patient’s comprehensive exam. Each doctor sees more than 20 patients a day,and the majority of returning patients opt for a optomap image, so it’s important that the system is well-honed for efficiency.

Capturing an optomap image is fast and easy. “We do not see this as a replacement for a dilated exam, but it is an enhancement. Those who choose to have an optomap image taken do so because they need to get back to work quickly or because they’ve been uncomfortable with the intensity of a dilated exam,” he says. If the image indicates any areas of concern or something that the doctor wants to investigate more fully, then the patient canopt to undergo a fully dilated exam.

In terms of the data capture, it’s also very easy to share the image with a consulting physician. “Whenever we refer a patient for medical follow-up, we send along the image. Having the ability to share these images with providers has resulted in us getting more medical referrals. These doctorslook to these images to guide them quickly to the area of concern.”

The images have also been a boon to patient education, he says. Patients love to see the 3D images, and they’re wowed by the doctor’s ability to turn the image to illustrate a point of interest. “It boosts patients’ confidence in the doctor when we go over the procedure. We bring up the image,explain what we are looking at and why it’s important. It sets the tone for good care now and into the future, “he says.

Dr. Harney says that he and his partners knew when they first saw the Daytona that they wanted it in their practice. “In retrospect, it’s the one piece of equipment I just wouldn’t want to do without.”

| T E S T I M O N I A L – Advanced Eye Care Associates

Practice Information• Advanced Eye Care Associates –Lowell, MA

• Three doctor, private practice

Reasons for Purchase• Practice Enhancement

• Patient Education

• Clinical Outcomes

• Higher Quality of Care

“In retrospect, it's the one piece

of equipment I just wouldn't

want to do without.”

Stephen Harney, OD


Optos, Inc.Tel: [email protected]



© 2018 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of Optos plc.Registered in Scotland Number: SC139953 Registered Office: Queensferry House, Carnegie Campus, Dunfermline, Fife KY11 8GR, UK

Article originally appeared in Vision Source OD

MD Testimonial Letters To be posted on the Optos website. MD testimonials must adhere to the following requirements: single page, on letterhead (of the practice or individual doctor), have the writer’s signature, unpaid (doctors are not compensated for the testimonial letters), accepted only from doctors who own or work in a practice/clinic that has an optomap device.

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BRAND APPLICATIONS > CORPORATE/TRADE > ADVERTISING > MESSAGING

optos.com

Corporate Advertising Messaging Presented here, is the approved MD and OD advertising messaging text for Technological Innovation, Practice Efficiency, and Clinical Outcomes This is the text shown in layout/examples on pages 59 through 64. Headlines, subhead and body copy are to remain constant: e.g. font, color, pointsize and positioning. This rule also applies to the Optos/Nikon logo positioning. When using adverts for promotions, call outs should not compete with the ads. Calls to Action should be positioned in the white space and be discreet. Where possible, '½ second' should be used. If this won't display properly (eg website or other media) then 'half a second' can be used.

Approved Copy – v15 (180906) For Ads, Website, banner, booth, etc

PILLAR Technological Innovation Practice Efficiency Clinical Outcomes

UNIFYING THEME 1

optomap imaging takes less than � second

“SO WHAT” STMT to uncover critical information to improve practice flow to help prevent vision loss

UNIFYING THEME 2

Imaging mode names used ONLY in 3 pillar format (to avoid redundancy); Individual ads use the “retinal”.

the ONLY ultra-widefield single-capture retinal image

the ONLY ultra-widefield single-capture af image

the ONLY ultra-widefield single-capture color image

(OD) the ONLY ultra-widefield single-capture choroidal image (MD) the ONLY ultra-widefield single-capture fa image

PARAGRAPH – 3 PILLAR FORMAT

optomap non-mydriatic ultra-widefield technology is a proven tool for assessing the entire retina. This technology can image pathology past the vortex vessels, helping you find disease sooner and manage it more effectively.

optomap imaging is so fast and easy it can speed practice flow giving you more time for high value activities. Routine use of optomap can increase patient throughput and potentially create an additional revenue stream.

optomap is a powerful tool in the fight against vision loss. More than 550 published studies show the value of optomap imaging in diagnosis, treatment planning, and patient engagement.

PARAGRAPH – INDIVIDUAL ADS

optomap non-mydriatic ultra-widefield technology delivers detailed 200� high resolution images in less than � second. This technology can image pathology past the vortex vessels, helping you find disease sooner and manage it more effectively. optomap is a proven tool for assessing the entire retina.

optomap imaging is so fast and easy it can speed practice flow giving you more time for high value activities. Routine use of optomap can increase patient throughput and potentially create an additional revenue stream. optomap is an effective tool for enhancing practice economics.

optomap ultra-widefield imaging is a proven tool for effective clinical decision making. More than 550 published studies show the value of optomap imaging in diagnosis, treatment planning, and patient engagement. optomap is a powerful tool in the fight against vision loss.

CTA Contact us for your risk-free evaluation at 800-854-3039 or [email protected]

IMAGES

MD

OD

59


BRAND APPLICATIONS > CORPORATE/TRADE > ADVERTISING > PILLAR / MD

optos.com

Corporate Advertising Pillar Ads Core Messaging is Optos is Building The Retina Company. This messaging is constant with the tagline place near the Optos logo. Messaging In conjunction with the three (3) separate message specific ads, i.e. Technological Innovation, Practice Efficiency, and Clinical Outcomes, the campaign utilizes all three messages within a single full page or half-page ad. In the examples presented here, the messaging regarding Optos Technological Innovation, Practice Efficiency, and Clinical Outcomes are written specically for the OD or MD marketplace. Headlines, subhead and body copy are to remain constant: e.g. font, color, pointsize and positioning. This rule also applies to the Optos/Nikon logo positioning. When using adverts for promotions, call outs should not compete with the ads. Calls to Action should be positioned in the white space and be discreet.

to improve practice flow

optomap imaging is so fast and easy it can speed clinic flow giving you more time for high value activities. Routine use of optomap can increase patient throughput and potentially create an additional revenue stream.

PRACTICE EFFICIENCY

the ONLY 200° single-capturecolor image

TECHNOLOGICAL INNOVATION

to uncover critical information

optomap non-mydriatic ultra-widefield technology delivers detailed 200º high resolution images in less than ½ second. This technology can image pathology past the vortex vessels, helping you find disease sooner and treat it more effectively.

the ONLY 200° single-capture af image

to help prevent vision loss


CLINICAL OUTCOMES

the ONLY 200° single-capture fa image

▶optomap® imaging takes less than ½ second...

Visit us at AAO booth # 3726 or Contact us for your risk-free evaluation at 800-854-3039 or [email protected]


©2018 Optos. All rights reserved. Optos®, optos® and optomap® are registered trademarks of Optos plc. GA-00315 optos.com

PANTONE DS 10-1 C

PANTONE 288C

PANTONE 320C

CAMPAIGN PRIMARY COLORS

C - 96% M - 0 % Y - 31% K - 2 %

C - 1 0 % M - 20 % Y - 100% K - 15 %

C - 100% M - 86% Y - 26% K - 21%

MD MARKET MESSAGING/FULL PAGE AD LAYOUT (NOTE: fa IMAGE IS UTILIZED)


CLINICAL OUTCOMES

the ONLY 200° single-capture fa image



PRACTICE EFFICIENCY

the ONLY 200° single-capture color image

optomap imaging is so fast and easy it can speed clinic flow giving you more time for high value activities. Routine use of optomap can increase patient throughput and potentially create an additional revenue stream.




©2018 Optos. All rights reserved. Optos®, optos® and optomap® are registered trademarks of Optos plc. Building The Retina Companyoptos.comImage Courtesy Paulo Stanga, MD


optomap non-mydriatic ultra-widefield technology delivers detailed 200º high resolution images in less than half a second.This technology can image pathology past the vortex vessels, helping you find disease sooner and treat it more effectively.

MD MARKET MESSAGING/ HALF PAGE LAYOUT (NOTE: fa IMAGE IS UTILIZED)

PILLAR ADS DISPLAY ALL MESSAGING POINTS- MD MARKET

60


optos.com

BRAND APPLICATIONS > CORPORATE/TRADE > ADVERTISING > PILLAR / OD

Corporate Advertising Pillar Ads Core Messaging is Optos is Building The Retina Company. This messaging is constant with the tagline place near the Optos logo. Messaging In conjunction with the three (3) separate message specific ads, i.e. Technological Innovation, Practice Efficiency, and Clinical Outcomes, the campaign utilizes all three messages within a single full page or half-page ad. In the examples presented here, the messaging regarding Optos Technological Innovation, Practice Efficiency, and Clinical Outcomes are written specically for the OD or MD marketplace. Headlines, subhead and body copy are to remain constant: e.g. font, color, pointsize and positioning. This rule also applies to the Optos/Nikon logo positioning. When using adverts for promotions, call outs should not compete with the ads. Calls to Action should be positioned in the white space and be discreet.





optomap imaging is so fast and easy it can speed practice f low giving you more time for high value activities. Routine use of optomap can improve and increase patient throughput and potentially create an additional revenue stream.



PRACTICE EFFICIENCY CLINICAL OUTCOMES

the ONLY 200° single-capture af image the ONLY 200° single-capture choroidal image




©2017 Optos. All rights reserved. Optos®, optos® and optomap® are registered trademarks of Optos plc. GA-00315 / 3optos.com

Visit us at Call to Action goes here or Contact us for your risk-free evaluation at 800-854-3039 or [email protected]

OD MARKET MESSAGING/FULL PAGE AD LAYOUT (NOTE: CHOROIDAL IMAGE IS UTILIZED)


PRACTICE EFFICIENCY


optomap imaging is so fast and easy it can speed practice flow giving you more time for high value activities. Routine use of optomap can increase patient throughput and potentially create an additional revenue stream.


CLINICAL OUTCOMES

the ONLY 200° single-capture choroidal image







Visit us at Call to Action goes here or Contact us for your risk-free evaluation at 800-854-3039 or [email protected]

©2018 Optos. All rights reserved. Optos®, optos® and optomap® are registered trademarks of Optos plc. Image Courtesy Paulo Stanga, MDoptos.com


OD MARKET MESSAGING/HALF PAGE AD LAYOUT (NOTE: CHOROIDAL IMAGE IS UTILIZED)

PILLAR ADS DISPLAY ALL MESSAGING POINTS- OD MARKET

PANTONE DS 10-1 C

PANTONE 288C

PANTONE 320C


C - 96% M - 0 % Y - 31% K - 2 %

C - 1 0 % M - 20 % Y - 100% K - 15 %

C - 100% M - 86% Y - 26% K - 21%

61


BRAND APPLICATIONS > CORPORATE/TRADE > ADVERTISING > MD MESSAGING

optos.com


©2018 Optos. All rights reserved. Optos®, optos® and optomap® are registered trademarks of Optos plc.

optomap imaging is so fast and easy it can

speed practice flow giving you more

time for high value activities.

Routine use of optomap

can increase patient

throughput and potentially

create an additional

revenue stream.

optomap is an effective

tool for enhancing

practice economics.

Contact us for your

risk-free evaluation

at 800-854-3039

or [email protected]

PRACTICE EFFICIENCY

optomap® imaging takes less than ½ second to improve practice flow

▶

the ONLY 200° single-capture retinal image

Corporate Advertising Individual Messaging Core Messaging is Optos is Building The Retina Company. This messaging is constant with the tagline place near the Optos logo. Messaging Within advertising campaign, there are three (3) pillars based on specific messaging for Optos market, product and/or medical advantages: i.e. Practice Efficiency, Technological Innovation and Clinical Outcomes. Each ad (pillar) presents clear and specific attributes regarding Optos product efficiency, innovation and clinical data. Headlines, subhead and body copy are to remain constant: e.g. font, color, pointsize and positioning. This rule also applies to the Optos/Nikon logo positioning. When using adverts for promotions, call outs should not compete with the ads. Calls to Action should be positioned in the white space and be discreet.



CLINICAL OUTCOMES

▶ optomap® imaging takes less than ½ second to help prevent vision loss


optomap ultra-widefield imaging is a

proven tool for effective clinical

decision making. More than

500 published studies show

the value of optomap

imaging in diagnosis,

treatment planning, and

patient engagement

optomap is a powerful

tool in the fight against

vision loss.

Contact us for your


at 800-854-3039





▶ optomap® imaging takes less than ½ second to uncover critical information


optomap non-mydriatic ultra-widefield

technology delivers detailed 200º

high resolution images in less

than ½ second.

This technology can image

pathology past the vortex

vessels, helping you

find disease sooner

and manage it more

effectively. optomap

is a proven tool for

assessing the entire

retina.

Contact us for your


at 800-854-3039


PRACTICE EFFICIENCY TECHNOLOGICAL INNOVATION CLINICAL OUTCOMES


optomap imaging is so fast and easy it can speed practice

flow giving you more time for high value activities.

Routine use of optomap can increase patient throughput

and potentially create an additional revenue stream.

optomap is an effective tool for enhancing

practice economics.

Contact us for your risk-free evaluation

at 800-854-3039 or [email protected]

PRACTICE EFFICIENCY

▶ optomap® imaging takes less than ½ second to improve practice f low




optomap non-mydriatic ultra-widefield technology delivers

detailed 200º high resolution images in less than ½ second.

This technology can image pathology past the vortex

vessels, helping you find disease sooner and manage it

more effectively. optomap is a proven tool for assessing

the entire retina.








optomap ultra-widefield imaging is a proven tool for effective

clinical decision making. More than 500 published studies

show the value of optomap imaging in diagnosis,

treatment planning, and patient engagement.

optomap is a powerful tool in the fight against

vision loss.





CLINICAL OUTCOMES


MD MARKET MESSAGING/FULL PAGE AD LAYOUT

MD MARKET MESSAGING/ HALF PAGE LAYOUT

(NOTE: fa IMAGE IS UTILIZED)

(NOTE: fa IMAGE IS UTILIZED)

62


optos.com

BRAND APPLICATIONS > CORPORATE/TRADE > ADVERTISING > OD MESSAGING



optomap imaging is so fast and easy it can

speed practice flow giving you more

time for high value activities.

Routine use of optomap

can increase patient

throughput and potentially

create an additional

revenue stream.

optomap is an

effective tool for

enhancing practice

economics.

Contact us for your


at 800-854-3039


PRACTICE EFFICIENCY

▶ optomap® imaging takes less than ½ second to improve practice flow


Corporate Advertising Individual Messaging Core Messaging is Optos is Building The Retina Company. This messaging is constant with the tagline place near the Optos logo. Messaging Within advertising campaign, there are three (3) pillars based on specific messaging for Optos market, product and/or medical advantages: i.e. Practice Efficiency, Technological Innovation and Clinical Outcomes. Each ad (pillar) presents clear and specific attributes regarding Optos product efficiency, innovation and clinical data. Headlines, subhead and body copy are to remain constant: e.g. font, color, pointsize and positioning. This rule also applies to the Optos/Nikon logo positioning. When using adverts for promotions, call outs should not compete with the ads. Calls to Action should be positioned in the white space and be discreet.



CLINICAL OUTCOMES



optomap ultra-widefield imaging is a

proven tool for effective clinical

decision making. More than

500 published studies show

the value of optomap

imaging in diagnosis,

treatment planning, and

patient engagement.

optomap is a powerful

tool in the fight against

vision loss.

Contact us for your


at 800-854-3039







optomap non-mydriatic ultra-widefield

technology delivers detailed 200º

high resolution images in less

than ½ second.

This technology can image

pathology past the vortex

vessels, helping you

find disease sooner

and manage it more

effectively. optomap

is a proven tool for

assessing the entire

retina.

Contact us for your


at 800-854-3039


PRACTICE EFFICIENCY TECHNOLOGICAL INNOVATION CLINICAL OUTCOMES



optomap imaging is so fast and easy it can speed practice

flow giving you more time for high value activities.

Routine use of optomap can increase patient throughput

and potentially create an additional revenue stream.

optomap is an effective tool for enhancing

practice economics.




PRACTICE EFFICIENCY

▶ optomap® imaging takes less than ½ second to improve practice f low




optomap non-mydriatic ultra-widefield technology delivers

detailed 200º high resolution images in less than ½ second.

This technology can image pathology past the vortex

vessels, helping you find disease sooner and manage it

more effectively. optomap is a proven tool for assessing

the entire retina.







optomap ultra-widefield imaging is a proven tool

for effective clinical decision making.

More than 500 published studies show the value of

optomap imaging in diagnosis, treatment planning,

and patient engagement. optomap is a powerful tool

in the fight against vision loss.




CLINICAL OUTCOMES


OD MARKET MESSAGING/FULL PAGE AD LAYOUT

OD MARKET MESSAGING/ HALF PAGE LAYOUT

(NOTE: CHOROIDAL IMAGE IS UTILIZED)

(NOTE: CHOROIDAL IMAGE IS UTILIZED)

63


optos.com

LARGE RETINA AD- FULL PAGE LAYOUT EXAMPLES

BRAND APPLICATIONS > CORPORATE/TRADE > ADVERTISING > LARGE RETINA

Corporate Advertising optomap Large Retina Campaign Core Messaging is Optos is Building The Retina Company. This messaging is constant with the tagline place near the Optos logo. Large Retina Messaging Within this series, the primary message appears after the optomap logo followed by headline: Images beyond the vortex vessels in less that half a second. Secondary message is: the ONLY 200° single capture retina image. This message appears in gold box with reversed white text. The gold bar color is utilized to contrast against black background and is a consistent visual element (even when alternative retina images are displayed as shown in examples). The teal bar can also be used. Headlines, subhead and body copy are to remain constant: e.g. font, color, pointsize and positioning. This rule also applies to the Optos/Nikon logo positioning. When using adverts for promotions, call outs should not compete with the ads. Calls to Action is positioned below gold color bar with tagline and appears as white text and is discreet.

OPTOMAP color IMAGE OPTOMAP af IMAGE OPTOMAP fa IMAGE

OPTOMAP choroidal IMAGE OPTOMAP icg IMAGE

64


optos.com

PRACTICE EFFICIENCY SINGLE PILLAR AD WITH LARGE RETINA AD- 2 PAGE SPREAD LAYOUT EXAMPLE

BRAND APPLICATIONS > CORPORATE/TRADE > ADVERTISING > 2 PAGE SPREAD

Corporate Advertising optomap Single Pillar ad with Large Retina ad Core Messaging is Optos is Building The Retina Company. This messaging is constant with the tagline place near the Optos logo. Practice Efficiency Messaging Within this series, the primary message appears after the optomap logo followed by headline: Imaging takes less than ½ second to improve practice flow. Large Retina Messaging Within this series, the primary message appears after the optomap logo followed by headline: Image beyond the equator in less than ½ second. Secondary message is: the ONLY 200° single capture color image. This message appears in teal bar with reversed white text. The teal bar color is utilized to contrast against black background and is a consistent visual element (even when alternative retina images are displayed as shown in examples on page 63). Headlines, subhead and body copy are to remain constant: e.g. font, color, pointsize and positioning. This rule also applies to the Optos/Nikon logo positioning. Calls to Action is positioned below teal color bar with tagline and appears as white text and is discreet.

OPTOMAP color Double page spread utilizing Practice Efficiency color (teal) designation and coordination with 3 pillar ad series.

65


BRAND APPLICATIONS > CORPORATE / TRADE > MARKETING PRESENTATION

optos.com

Powerpoint

Electronic Presentations All electronic presentations should use the secondary fonts, which are: Myriad Pro or Arial (reference Page 24 of Optos Brand Manual) The secondary typefaces are for use in applications where Optos does not have control over how the final typeface will be viewed: ∙Web pages

∙E-mail

∙Microsoft Word documents

∙Microsoft PowerPoint presentations

These fonts, used consistently, will help to build the brand recognition.

PowerPoint Template—bullet point page

PowerPoint Template—Section page

○ Bullet points begin here, and limit number per slide to 3-4 points. Any more and readability suffers.

○ Try to keep the text information short and use a

readable point size: i.e. 14 point ○ Do not overcrowd each slide with multiple images.

Try to use single image per slide.

66


BRAND APPLICATIONS > CORPORATE/TRADE > WEBSITE

optos.com

Website Standards Sitewide: CSS Margins: Minimum left margin of 50 pixels Minimum bottom margin of 25 pixels CSS Minimum width: Standard minimum width of 1000 pixels (including margins) Navigation: Main navigation (professionals, patients, partners) begins in center of home page and moves to upper right on secondary pages. Secondary navigation appears across top of page, in blue bar. Additional navigation/links appear down left-hand column. Navigation that links internally open in the same window, navigation that links outside of optos.com opens in a new window Color: PANTONE 320C HTML 5O9E2F Pantone 7406C HTML F1C400 Pantone 288C HTML 002D72 Font: Font grouping—Arial, Helvetica Neue, Helvetica, sans-serif Body content—left justified Testimonials–bold and left justified

Image and Video: Videos are housed and play within the page on which they appear or they launch a new page and open on YouTube, Vimeo, or an external site where the videos are housed. All graphics reflect the current Optos color palette and brand guidelines.

Homepage Design: Since Optos will evolve as technology and industry continues to move at a rapid pace, the homepage should reflect current branding style/evolution to connect with print and advertising materials.

67


BRAND APPLICATIONS > CORPORATE > BUILDING SIGNAGE

optos.com

Signage at Corporate Offices Logos should appear in their entirety, (e.g. “eye”, optos logo located on front of building, on main doors (if facade not available) and in optos colors or silver letters.

Given the varying degree of types of building architecture facades, interiors and office locations, best practice is to consult with Optos marketing PRIOR to contracting signage services.

Image independently verified. GA-00001 /2

optos.com


af Diagnostic Atlas

68


BRAND APPLICATIONS > CONSUMER / PATIENT > PROMOTIONAL COLLATERAL

optos.com

Image independently verified. GA-00128 /2

optos.com


Diagnostic Atlas

© 2017 Optos plc. All Rights Reserved.

Healthy Retina

Red Separation View

Green Separation ViewComposite View

Retinoschisis

Red Separation View


CHRPE

Red Separation View


Nevus

Red Separation View


Glaucoma

Red Separation View


Diabetic Retinopathy

Red Separation View


Retinal Detachment

Red Separation View


Melanoma

Red Separation View


Retinal Hole

Red Separation View


AMD

Red Separation View


Ultra-wide Views of the Retina


© 2014 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of optos plc. PN GM00193

optos.com

All optomap images diagnosed by a healthcare professional

Customer CareUS & Canada 800-854-3039 • UK 0808 100 4546 or (outside UK) +44 (0) 1383 843 3500

AU 1800 916 979 • Asia Pacific +61 8 8444 6550

24”w x 18”h Poster (US)

(A2 size for EU)

Displays and Posters Displays should always contain the approved logo and the website. Displays should be printed on durable material that will not fray or become tattered.

22” x 72” Freestanding

Lama Display

(EU size 50cm x 190cm)

Comparison of Fields of ViewAn optomap retinal image compared to conventional devices in a single capture.

© 2015 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of Optos plc. P/N 493001 /3

Indirect Ophthalmoscope (~ 30º)

Fundus Camera (~45º)

Slit Lamp (with 90º diopter Lens)

optomap Ultra-widefield Retinal image (200º)

ETDRS StandardWidefield (100º)


238944_Optos_CompFieldsofView_cp.indd 1 5/11/15 12:42 P

18” x 24” Display Posters (US)

Countertop brochure Stand (with brochure cover shown)

without optomapwith optomap ultra-widefieldretinal imaging

Youreyesare a window to your health.

Learn more about why your optometrist recommends optomap ultra-wide digital imaging.

optomap® is a registered trademark of Optos® plc

GM-00004 / 2

optomap.com

Your eyes are a window to your health.Take a closer look with optomap.

69


BRAND APPLICATIONS > CONSUMER / PATIENT > MARKETING COLLATERAL

optos.com

Patient Marketing Material US and A4 format Please follow these standards when creating material for patient use. Type ∙10pt Scala sans for body (13pt leading) ∙12pt bold Scala Sans for headings

(larger for main headings, as appropriate)

∙Paragraphs separated by white space (.125 in) instead of auto returns

∙Captions in 8pt Scala Sans, footnotes in 7pt Scala sans

Colors ∙Standard Optos blue and light blue

(PMS 288 and 535) ∙Text in PMS 288 ∙Highlighted bars and other simple

design elements in PMS 535 ∙Screens in 30% PMS 535 ∙Full color photography Imagery ∙On the front of patient brochure use

images of people with a range of ages, based on target audience. (for example, not all children, or not all elderly). If only one image of a person is used, choose someone who represents the average of the target audience.

∙Patient-doctor interaction, optomap images, and educational diagrams can be used where appropriate within the layout. (See image library)

How does your eye doctor normally examine the retina?

Examining the retina is challenging. Your eye doctor looks through your pupil to examine the back of your eye. Traditional viewing methods can be effective, but difficult to perform and are carried out manually without any digital record.

How does the optomap help?

The optomap ultra-wide digital retinal imaging device captures more than 80% of your retina in one image. Traditional methods typically reveal only 10-15% of your retina at one time.

The unique optomap ultra-widefield view enhances your eye doctor’s ability to detect even the earliest sign of disease that appears on your retina. Seeing most of the retina at once allows your eye doctor more time to review your images and educate you about your eye health. Numerous clinical studies have demonstrated the power of optomap as a diagnostic tool¹.

Do all eye doctors have an optomap ultra-widefield digital

retinal imaging system?

optomap is a standard of care for evaluating eye health in this office and millions of people worldwide have benefited from optomap.

How often should I have an optomap?

Your doctor will advise you based on your individual circumstances, but the general recommendation is that you have an optomap every time you have an eye exam. This will ensure you have a digital record of your retinal health on file which can be compared for changes over time.

Should my children have an optomap too?

Many vision problems begin at an early age, so it’s important for children to receive proper eye care from the time they are infants.

Will I need to be dilated and does it hurt?

An optomap takes only seconds to perform, is not painful, and typically does not require dilation. However, your eye doctor may decide dilation is still needed.

An important method for evaluating eye health.

What can happen to the retina?

Your retina is the only place in the body where blood vessels can be seen directly. This means, in addition to eye conditions, signs of other diseases (for example, stroke, heart disease, hypertension, and diabetes) can be seen in the retina. Early detection is essential so treatments can be administered.

Diabetic Retinopathy (DR).

Diabetes affects the eyes and the kidneys and is a leading cause of blindness. Retinopathy occurs when diabetes damages the tiny blood vessels inside the retina.

Age-related Macular Degeneration (AMD).

The center of the retina (the macula) can become diseased as we get older. This results in alterations to our fine central vision making daily activities such as driving and reading difficult.

Glaucoma (Increased Eye Pressure).

Glaucoma causes damage to the optic nerve and almost always develops without symptoms.

Hypertension (High Blood Pressure).

Increased pressure can result in changes to blood vessels in the eye, increasing the risk of cardiovascular disease (stroke or heart disease).

How was optomap invented?

“In 1990 my five year old son Leif went blind in one eye because a retinal detachment was detected too late for treatment. Although he was having regular eye exams, conventional tests were uncomfortable, especially for a small child. I sought to find a way to make retinal examinations easier. Leif, now a young man, has adjusted beautifully and we are thankful to, hopefully, help other families avoid vision loss.”

—Douglas Anderson, Optos founder

82%

without optomapwith optomap ultra-widefieldretinal imaging

P I O N E E R I N G T E C H N O L O G Y

optomap ultra-widefield retinal image of a healthy eye

Early detection is vital.

Helping you maintain healthy eyes.

1. Kehoe. Poster 19. Widefield Patient Care. EAOO 2016.

White space ∙30-40% white space where appropriate

based on length of content. Alternate dense and light pages for balance, if dense pages are necessary.

∙Little or no content on the back panel. (optomap logo with tag line, website, copyright, trademark and addresses only)

© 2018 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of Optos plc. P/N G99707/5

Many vision problems begin at an early age, so it is important for children to receive proper eye care. In addition to looking for changes in the front of yourchild’s eye, which could affect overall vision, we also need to look at the retina (the back of the eye), to checkthat it is healthy and doesn't show signs of damage or disease. Many conditions, such as retinal detachmentsand retinal holes can be treated successfully if caught early.

Your doctor offers optomap to patients of all ages because an exam of the retina is an integral part of a comprehensive eye exam, regardless of how well you see.A majority of eye problems arise without a patient’sknowledge and an optomap allows your doctor to get anultra-widefield view of your child's retina in a fast andcomfortable way. Your doctor recommends an optomapas an integral part of your child's eye exam today. The optomap provides your doctor with an overview of approximately 82% of your child's retina in a single capture, giving your doctor a more detailed view than canbe achieved by other means.

The optomap was developed by Douglas Anderson whose son lost sight in one eye at the age of five due to an undetected retinal detachment. Mr. Anderson set outto develop a system that could capture an unprecedentedview of the retina (200°) and was patient-friendly, particularly for children, who tend to be more difficultto examine.

PLEASE NOTE: Your doctor strongly believes an optomapis an essential part of your child's comprehensive eyeexam. However, some health plans do not cover optomap,which means that you may be responsible for an additional fee.

An optomap image of undetected retinal tears

Helping you maintain healthy eyes

There’s MoreToA Child’s EyeExamination Than Checkingfor 20:20 Vision

An optomap image of a healthy retina

Conv

entional View

Retinal Tear

optomap.com

Countertop brochure



optomap.com

Window decal

Eye Health and Product Fact Sheet


70


BRAND APPLICATIONS > CORPORATE/TRADE > TRADESHOW DISPLAY

optos.com

Corporate Trade Show Displays When Optos participates in events and conferences that allow for a large-scale display, Optos has a variety of corporate trade show exhibit properties available for use.

The Optos logo with Tagline should be used if the tagline font is legible. The Nikon logo should also appear on all trade show displays.

All tradeshow exhibits should be approved by the Vice President of Global Product Marketing.

71


optos.com

PULL UP BANNERS AND BOOTH PANELS LAYOUT EXAMPLES

BRAND APPLICATIONS > CORPORATE/TRADE > PULL UP BANNERS / BOOTH PANELS

Corporate Pull Up Banners and Booth Panels Core Messaging is Optos is Building The Retina Company. This messaging is constant with the tagline place near the Optos logo. The Nikon logo should also appear on all banners and booth graphics. Messaging In line with the advertising campaign, there are three (3) pillars based on specific messaging for Optos market, product and/or medical advantages: i.e. Practice Efficiency, Technological Innovation and Clinical Outcomes. Each pillar presents clear and specific attributes regarding Optos product efficiency, innovation and clinical data. All pull up banners and booth graphics must be approved by the Vice President of Global Product Marketing.

optos.com


PRACTICE EFFICIENCY CLINICAL OUTCOMES

to help prevent vision loss500+ published studies show the value of optomap imaging in diagnosis, treatment planning, and patient engagement.

the ONLY 200° single-capture choroidal image

to improve practice f lowRoutine use of optomap can increase patient throughput and potentially create an additional revenue stream.


to uncover critical information This technology can image pathology past the vortex vessels, helping you find disease sooner and manage it more effectively.



PANTONE DS 10-1 C

PANTONE 288C

PANTONE 320C


C - 96% M - 0 % Y - 31% K - 2 %

C - 1 0 % M - 20 % Y - 100% K - 15 %

C - 100% M - 86% Y - 26% K - 21%

72


optos.com

BRAND APPLICATIONS > CORPORATE/TRADE > ONLINE MARKETING PROMOTION

E-Blast/Web Banners Optos utilizes electronic marketing communications channels on a regular basis, both internally and externally.

E-blast E-blasts developed for Optos should use Optos secondary (web-friendly) fonts to ensure the e-mail will look the same on every computer. E-blasts should incorporate color palette and photography that are within the guidelines. Content should be concise to minimize scrolling.

Web Banners File requirements, specifications and restrictions vary greatly from one medium to another (email, web banners, eblasts and between Optos and third party vendors). It is imperative that Optos branding standards are implemented as best as possible. DO NOT add any design elements not within Optos branding--(e.g. additional color palette, starbursts, rules, boxes) To maintain consistency, imagery used for communication and branding on brochures, advertising, website, social outlets, etc. MUST appear the same globally.

Various examples of web banner promotions/CTAs

It is imperative that the communication message is a singular point or call to action. Remember, social media ads are very limited in space and images resolution (72 dpi). Headline or call to action can be posititoned within image or on white background, depending on size and shape of banner.

Use one photo image (without a lot of detail or colors) to contrast against and complement logo/ white space.

Whenever possible, keep the Optos logo and tagline on white background.

Example of an eblast/announcement graphic

Example of external communication with Optos logo w/o tagline.

BRAND WRITTEN STYLE 2018WRITING, CONTENT, TERMINOLOGY GUIDELINES

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BRAND > WRITTEN STYLE

optos.com

Referring to Optos Brands in Written Content When referring to Optos brands in written content, the corporate brand and all sub-brands should display either the ® (for Optos and optomap) or the ™ (all other sub-brands) on first mention. On subsequent mentions the trademark symbol does not need to be used. All Optos brands (except optomap) should begin with an initial capital letter and be seen in the same font as the rest of the document with one exception. When referring to optomap in written content, the word should always begin with a lower case “o” and the “opto” must be bold as seen here—optomap.

Beginning a Sentence with optomap A sentence can begin with the word optomap. If optomap must appear at the beginning of a sentence, make certain “opto” is in a BOLD weight compared to “map”as seen here— “optomap is now the industry leading technology....” Generic Descriptors, Taglines and Commonly used terminology Generic descriptors and taglines are important to the Optos brand. They help our audience understand our offerings and connect with our brand. A generic descriptor is used immediately after a trademarked name to provide a description of the product or service. Optos has several generic descriptors that are used to clarify the optomap procedure and products: optomap — ultra-widefield retinal imaging/images (used to describe the optomap product/procedure to patients and practitioners) optomap plus — ultra-widefield medical retinal image (used to describe the optomap medical product to practitioners) optomap color — ultra-widefield retinal image (used to describe the optomap color product to practitioners) optomap af — ultra-widefield autofluorescence image (used to describe the optomap autofluorescence product to practitioners)

optomap icg — ultra-widefield indocyanine green angiography (used to describe the optomap icg product to practitioners) optomap fa — ultra-widefield fluorescein angiography (used to describe the optomap fluorescein angiography product to practitioners) We no longer use optomap Retinal Scan. When referring to an optomap product or procedure in text, the generic descriptor should be used at first mention and should be used appropriately in additional mentions throughout content. All references to optomap should include one of the generic descriptors listed above. Tagline Optos’ corporate tagline is “Building The Retina Company” The tagline should be used as a headline for corporate marketing material as well as on Optos’ corporate stationery. A tagline is a frequently repeated phrase or statement that captures the essence of a brand’s promise to its stakeholders. It is configured with the organization’s brand and presented in a consistent manner.

Commonly used terminology Ultra-widefield (UWF)TM Describes Optos market advantage in image capture. optomap Relates directly to product specific technology allowing maximum image capture.

Using Optos and optomap Brands Together For all corporate and trade material, Optos leads as the dominant brand. The optomap logo should not be used and optomap should be referenced within the content of the document. In all patient material, optomap leads as the dominant brand. The Optos or NIKON logo should not be used on these documents. The text, optomap is a registered trademark of Optos plc., should be present as a footnote on the document.

Referencing Websites in Content For North American audiences“www” should not be used when referencing optos.com or optomap.com in written content or on a piece of marking collateral. For some audiences, the use of “www” is acceptable.

Additional Written Style Standards For all other additional written standards, grammatical questions, and stylistic concerns, please reference the Chicago Manual of Style.

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BRAND > WRITTEN STYLE > COMMONLY USED TERMS

optos.com

Commonly Used Optos Terms and Usage Listing at the right shows how and when to use commonly used Optos terminology and industry standard descriptors for technology related and/or social media usage and formatting.

Optos Terminology Usage and Formatting Optos Logo, Upper and Lower case

Ultra-widefield Capital “U” , no TM, hyphenated

UWFTM UWF with TM symbol, branded ultra-widefield

optomap All lower case, “opto” is bold

Building The Retina Company Upper and lower case, “The” in Upper/lowercase, italic and in RED. All other text in Optos Blue

Field of view (FOV) Lower case unless at the start of a sentence

Gold Standard (referencing ETDRS) Upper and lower case, not hyphenation

3-in-1 Color Depth Imaging™

color all lower case, italicized and red

af all lower case, italicized and red

fa all lower case, italicized and red

plus all lower case, italicized and red

icg all lower case, italicized and red

image capture/ing All lower case, no hyphenation

auto-montage Lower case unless at the start of a sentence

auto-capture Lower case unless at the start of a sentence

ProViewTM

3D Wrap®

Stereo disc imaging Lower case unless at the start of a sentence

Industry/Social Media

email One word, lower case, not hyphenated

home page Two words, lower case

blog Lowercase “b”

online One word, lower case, not hyphenated

Web page One word, Capital “W”, not hyphenated

Facebook One word, Capital “F”

YouTube One word, Capital “Y” and “T”

Twitter Capitalized “T”

Jane Doe | Marketing Communications

Queensferry House Optos PLC Queensferry House Carnegie Campus Enterprise Way, Dunfermline Fife KY11 8GR Tel: +44 (0)1383 843300 Dir: +44 (0)1383 843300 Fax: +44 (0)1383 843333 Email: [email protected] Please consider the environment and avoid unnecessary printing. 76


optos.com

Stationery (Europe) Standard Stationery Configuration Examples of Optos’ standard UK stationery are shown right. For correspondence coming from Europe, this stationery should be used.

Please note there is also a letterhead for German correspondence.

E-mail Use black font only for body of e-mail. E-mail signatures are automatically created for each employee (see example on right)

Do not use graphics, icons or logos in the body of e-mails. DO NOT create your own “personal brand” in e-mail correspondences.

DO NOT include “quotes of the day” or other citations that are inappropriate for corporate e-mail.

T +44 (0)1383 843300 F +44 (0)1383 843333 E [email protected] W www.optos.comRegistered in Scotland Number: SC139953 Registered Office: Queensferry House, Carnegie Campus, Dunfermline, Fife KY11 8GR, UK

Queensferry HouseCarnegie CampusEnterprise WayDunfermlineFife, KY11 8GRUK


Optos plc, Queensferry House, Carnegie Business CampusDunfermline, Fife, KY11 8GR, UK, tel: +44 (0)1383 843300

Envelope - UK

Mailing Label - UK

Business Card - UK Letterhead - UK

BRAND APPLICATIONS > STATIONERY > EUROPE

E-mail Signature - UK

These signatures include all of the social media icons.

Queensferry HouseCarnegie CampusEnterprise WayDunfermlineFife, KY11 8GRUK

( )



Optos plcQueensferry House

Carnegie CampusEnterprise Way

DunfermlineFife, KY11 8GR

UKEmployee Name Employee Position

T +44 (0)1383 843300D +44 (0)1383 [email protected]

Customer Support: 800 854 3039 • Outside USA and Canada: +00 (1) 508 787 1400Fax: 508 486 9310 • Email: [email protected] • web: optos.com

Optos plc Registered in Scotland No 139953 Optos is a registered trademark of Optos plc


67 Forest StreetMarlborough, MA 01752USA

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optos.com

Americas Stationery Standard Stationery Configuration Examples of Optos’ standard Massachusetts stationery are shown at right. For correspondence coming from North America, this stationery should be used.

Americas E-mail Use black font only for body of e-mail. E-mail signatures are automatically created for each employee. (see example on right)

DO NOT use graphics, icons or logos in the body of e-mails.

DO NOT create your own “personal brand” in e-mail correspondences.

DO NOT include “quotes of the day” or other citations that are inappropriate for corporate e-mail.

North America Headquarters67 Forest Street Marlborough, MA 01752USA

Envelope - Americas

Business Card - Americas Letterhead - AmericasOptos, Inc.

67 Forest StreetMarlborough, MA 01752

T 508-787-1400 x1223M 416-333-5120F [email protected]

John SmithTitle1 Title2

BRAND APPLICATIONS > STATIONERY > AMERICAS

E-mail Signature -Americas

These signatures include all of the social media icons.

Jane Doe | Marketing Communications

Optos Inc

500 Nickerson Road

Suite 201

Marlborough, MA 01752 Tel: +1-800-854-3039 Email: [email protected] Web: www.optos.com Please consider the environment and avoid unnecessary printing.


North America Headquarters 500 Nickerson Road Suite 201 Marlborough, MA 01752

North America Headquarters

500 Nickerson Road

Suite 201

Marlborough, MA 01752

500 Nickerson Road Suite 201

Marlborough, MA 01752


BRAND APPLICATIONS > CORPORATE/TRADE > CORPORATE CLOTHING

Clothing Optos sources shirts directly from our company E-Store with Lands’ End. All four shirts featured in the men and women’s ‘Polo Shirts and Tops’ section are suitable for wearing to service calls. To order:

Go to http://ocs.landsend.com/cd/front-door?store_name=Optos&store_type=3 From menus, select Men (or Women if applicable) and proceed to Polo Shirts and Tops Select desired shirt, size and color Select continue–and then select the logo AND logo location from the drop down box Select continue–review your order– and proceed to checkout. Once you proceed to checkout, you will need to enter your credit card and shipping address. You don’t need an account to place an order, but you can create one if you’d like.

78optos.com

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OPTOS > CONTACT INFORMATION

optos.com

Contact:

Optos Worldwide Headquarters Optos plc Queensferry House Carnegie Campus Enterprise Way Dunfermline, KY11 8GR Scotland, UK Telephone: +44 (0) 1383 843300 Fax: +44 (0) 1383 843333 Customer Freephone: 0808 100 45 46 Customer Support: +44 (0) 1383 843350 General inquiries: [email protected]

Germany and Austria: Optos GmbH Tiefenbroicher Weg 25 D-40472DüsseldorfDeutschland

Service Hotline (DE): +49 800 72 36 805 Service Hotline (AT): +43 800 24 48 86 General inquiries: [email protected]

Norway: OPTOS PLC PB 748 Sentrum 0106 Oslo

Telephone: +47 800 16711 General inquiries: [email protected]

Optos North America Headquarters Optos, Inc. 500 Nickerson Road Suite 201 Marlborough, MA 01752 United States of America

Sales, Marketing, and Customer Support Toll Free: 800-854-3039

Outside of the US & Canada: (508) 787-1400Fax: (508) 486-9310General inquiries: [email protected]

Spain: Optos PLC Sucursal en Espana C/ Fuencarral 119, 2A, 28010 Madrid

Telephone: 800 600 267 General inquiries: [email protected]

Australia Optos Australia 10 Myer Court Beverley South Australia, 5009

Telephone: +61 8 8444 6500 Fax: +61 8 8444 6555 General Inquiries: [email protected]

© 2018 Optos. All rights reserved. Optos, optos and optomap are registered trademarks of Optos plc. Registered in Scotland Number: SC139953 Registered Office: Queensferry House, Carnegie Campus, Dunfermline, Fife KY11 8GR, UK

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