1

OPTIQUE BRAND GUIDELINES PRESENTATION

INDEX

3 Logotype presentation

4 Logotype personalized typography

5 Construction grid

6 Minimum logo legibility

7 The exclusion zone

8 Brand color palettes

9 Brand 2 color palettes

10 Brand color behavior

11 Brand B/W and 1 color behavior

Negative version

12 Corporate typefaces for headlines

13 Corporate typefaces for text

14 Brand pattern

15 Brand imagery

16 Stationery

17 Powerpoint templates

19 Iconography/ figures/ backgrounds

20 Rollup

21 Merchandising

22 Website

3

LOGOTYPE Logo presentation100% black

4

LOGOTYPE Logotype personalized typography

Max-RegularOriginal font used for creating the logotype.

Original letters Optique lettersModified letters

5

LOGOTYPE Construction grid

1/2 of Module “x”

1 = Module “x”

Different optical type adjustments made to Module “x”

6

LOGOTYPE Minimum logo legibility

Logo legibilityThe logo must be sized proportionally and as a group.

To maintain legibility the logo should never be produced in printed related items smaller than 10 mm measured across the width of the logotype.

To maintain screen legibility the logo should never be produced smaller than 50 pixels measured across the width of the logotype.

This mesures indicate the minimum logo legibility, bigger measures should always be used.

50 pixels

Screen minimum logo legibility

10 mm

75 mm (print); 450 pixels (screen)

Print minimum logo legibility

Print & Screen “TM” insertion minimum legibility

7

LOGOTYPE The exclusion zone

The logotype must be reproduced with a clear areaaround it which is free from other graphic elements.This area is known as the ‘exclusion zone’.

4x1 “Module x”

1 = Module “x”

8

COLOR Brand institucional color palettes

Pantone 137

HTML FFA300

CMYK 0|41|100|0

RGB 255|163|0

Pantone 7691

HTML 006298

CMYK 100|43|0|90

RGB 0|98|152

Pantone 7689

HTML 298FC2

CMYK 77|25|6|0

RGB 41|143|194

Pantone Black 6

HTML 298FC2

CMYK 81|71|60|90

RGB 0|0|0

Pantone 2915

HTML 62B5E5

CMYK 60|9|0|0

RGB 98|181|299

9

COLOR Brand 2 color palettes

Pantone 137

Pantone 7691

Pantone Black 6

Pantone Black 6 – 50% Tint

10

COLOR Brand institucional color behavior

Behavior of the logotype institucional color, over it’s one color and black.

11

B/W Brand B/W one color behaviorand Negative version

Behavior of the logotype over black, black percentage color and Negative version.

60% Black

20% Black

90% Black

40% Black

100% BlackMaximum legibilityNegative version

Paper

12

TYPEFACE Corporate typefaces for headlines

Continuum (free font)

Typeface for Headlines and special text highlights, the Continuum font was modified, now includes the Norwegian special font characters.A modifed version of the free font was generated to use on the Optique environment.

Continuum Light

Continuum Medium

Continuum Bold

13

vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque

architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione

Perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae

Perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi

TYPEFACE Corporate typefaces for text

Computer Modern Typeface for plain text.In the Optique brochure we used 9 points in size and 12 points leading. That’s the standard use for magazines and flyers.

We like to give a little spacing to your type, 0 kerning is considered the minimum acceptable.

Computer Modern Medium

Computer Modern Medium

14

NEW ELEMENTS Pattern created for the brand

The pattern can be placed over imagesused to draw elements, or just to fill a page with color, a powerful resource.

15

IMAGES Brand Imagery

Brand imagery Using the brand color scheme, the images are associated with big data investigation, physical movement and general connections.

16

STATIONERY Basic applications - personal cardsConference ID and A4 paper

Elements scale 50%

MARTIN GIESEOptique Re searcher

Telefon +47 222 22 222Mob +47 444 44 444

E-post aret@ifi.uio.nowww.optique-project.eu

17

PRESENTATION Powerpoint templates

18

PRESENTATION Powerpoint templates

19

ICONOGRAPHY Iconography/ figures/ backgrounds

This elements are brand assets With the same colors and following the same rules, they complete the look and feel of the brand.

Using the hexagon and its angles. Figures, arrows text boxes and text elements were adapted to the brand environment.

In special applications like the flyer all the elements were aligned to the Optique pattern.

The hexagonal shape became the base work element when approaching text/ picture containers/ symbols. This shape, among with the grid, sustains the brand implementation creating a fully recognisable environment.

Query Evaluationwith Elastic Clouds

ScalableQuery Rewriting

End-user-orientedQuery Interface

Real-timeStream Processing

Applicationengineer

Application

Optique

IT expert

translation

How much value could they create in that time?

uniform sources

19

20

“ROLL UP” Portable presentation system

Information area

Printed area 850mm x 2250 mm

1800 mm

2250

mm

21

MERCHANDISING T-shirt, band keyring, reporter notebook

22

WEBSITE Worldwide visibility

A long term visible platform. The website will gather the latest results, team contacts, social network exposure, blog publications...

Paradigm shift for data access

1