option - Utah Department of...
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Agency: Vanguard Media Group Client: Prescription Pain Medication Management Title: “What Pharmacists Say/What Patients Hear” POV from a customer’s perspective, as we see a pharmacist patiently explaining to a customer how to take their pain meds (“What Pharmacists Say,”). T hen flip to the same scene, except that all we hear are the customer’s internal thoughts drowning out what the pharmacist is saying: “Did I remember to feed the cat?” “Does that teeth whitening stuff really works?” “I wonder if they sell stamps here,” etc (“What Patients Hear”). AVO discusses the impor- tance of listening to instructions and asking questions, and just because a drug is prescribed doesn’t mean it can’t hurt or even kill you. 1 option
Transcript of option - Utah Department of...
Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “WhatPharmacistsSay/WhatPatientsHear”
POVfromacustomer’sperspective,asweseeapharmacistpatientlyexplainingtoacustomerhowtotaketheirpainmeds(“WhatPharmacistsSay,”).Thenfliptothesamescene,exceptthatallweheararethecustomer’sinternalthoughtsdrowningoutwhatthepharmacistissaying:“DidIremembertofeedthecat?”“Doesthatteethwhiteningstuffreallyworks?”“Iwonderiftheysellstampshere,”etc(“WhatPatientsHear”).AVOdiscussestheimpor-tanceoflisteningtoinstructionsandaskingquestions,andjustbecauseadrugisprescribeddoesn’tmeanitcan’thurtorevenkillyou.
1option
Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “LongNap”
Weseeamanwhoappearstobeasleeponhissofa.Householdnoisesinthebackground-kidsplayingoutside,etc.AVOtalksabouthowhe’sfinallygettingtherestthathedeservesandhe’sfreeofpain.Unfortunatelyhewon’teverwake.Hedidn’tfollowdirectionsandtooktoomany,thinkingitwasnobigdeal.
2option
Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “SurrealisticPharmacy”
ECUofpharmacist’shandscountingoutpillsontray,removingcontainersofpharmaceuticalsfromshelves,applyingpatientlabels,etc.Behindeachremovedobject,weseetypestatingafactoid:“___Utahnsdieeachyearduetoaccidentalpainmedicationoverdoses,”“Followdosageinstructionsexactly,”“Don’tsharemedications,”“Besuretothrowoutanyleftoverpainmedications,”and“Justbecausesomethingisprescribedforyoudoesn’tmeanitcan’thurtorevenkillyou.”
3option
Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “PoisonControlCenter”
Womanisfranticallypacingbackandforthwhiletalkingonphone,sayingthingslike“No,Idon’tknowhowmanywereleftinthebottle.”“Aboutayearnow,forbackpain,”“No,thisisn’tasuicideattempt…hejusttookmorebecausethepainwasactingup,”“He’sjustreallydrowsy,andincoherent,”“Howsoonwilltheparamedicsgethere?”etc.AlternatewithRFtoprescriptionbottleinforegroundwhichhasthingssuperedonlabel.suchas“___Utahnsdieeachyearduetoaccidentalpainmedicationoverdoses,”“Don’tbeafraidtoaskyourpharmacistquestions,”“Followdosageinstructionsexactly,”“Don’tsharemedications,”“Besuretothrowoutanyleftoverpainmedications,”and“Justbecausesomethingisprescribedforyoudoesn’tmeanitcan’thurtorevenkillyou.”
4option
Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “InternalDebate”
Womaninbedroomorbathroomholdingaprescriptioncontainerhavinganinternaldialoguewithherselfaboutwhetherornotitwouldbeokaytotakemorethantherecommendeddosage.Asweprominentlyhearthedrippingfaucetinthebackgroundandthetickingoftheclockonthewall,shelooksatthedosageinstructionsandupattheclock,sighs,repeatstheprocedureacoupleoftimes,thenplacesthebottlebackinthemedicinecabinetordrawer,whichopensandcloseswithaloudcreak.AVOtalksabout“__Utahnsdieeachyearduetoaccidentalpainmedicationoverdoses,”“Followdosageinstructionsexactly,”“Don’tsharemedications,”“Besuretothrowoutanyleftoverpainmedications,”and“Justbecauseadrugisprescribeddoesn’tmeanitcan’thurtorevenkillyou.”
5option
Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “FollowingInstructions”
Guyisassemblingsomethingthatcameknockeddown.He’sclearlyhavingsomedifficultyfollowingtheinstructionsheetprovided,evenholdingitupsidedownandsidewaystryingtofigureitout.HediscoversheneedsaPhilipsscrewdriverinsteadofaregularone,etc.Hetalkstohimself,scratcheshishead,etc.Allthisaggravateshisarthritisorbackpain,sohegetsuptotakehispainmeds,readingthelabelandscrupulouslyfollowingtheinstructions.AVOtalksabouthowotherinstructionsinlifemaynotalwaysbeclear,butthoseonpainmedsare,andarethereforareason.
6option
Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “PearlyGates”
Comiclookataguywho’sclearlyquitesurprisedtofindhimselfintheafterlifeafteraccidentallyODingonpainmeds.Guyevenmentionsthathecan’tpossiblybedead...“hehasagolfgamescheduledforthefollowingSaturday.Angelreassureshimthathecanstillmakeit…inspirit.”AVOdiscusseshowmanyUtahnsdothiseachyear,andwhydosinginstructionsmustbefollowedexplicitly.
7option
