Option Number 1 Mi Integer Faucib - LG USA©2007 LG Electronics Market Outlook/ Product Leadership...
Transcript of Option Number 1 Mi Integer Faucib - LG USA©2007 LG Electronics Market Outlook/ Product Leadership...
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©2007 LG Electronics
Consumer Electronics2008 Overview
Consumer Electronics2008 Overview
John Taylor
Vice President of
Public Affairs and Communications
2©2007 LG Electronics
• LG’s Growth
• Market Outlook / Product Leadership
• Strategic Partnerships
• DTV Transition Leadership
• Future Technologies/MPH
Overview
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©2007 LG Electronics
LG’s GrowthLG’s Growth
4©2007 LG Electronics
Plasma Panel
Optical Storage CDMA Handset
LCD & Plasma TV
Air ConditionerDVD Player
Leading Global Products
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5©2007 LG Electronics
• Studied consumer insights and purchase process
Millward Brown – Brand Tracking StudySynovate – Net Promoter Score StudyLifestyle Usage Study (Product Planning)Purchase process study (Marketing/Product Planning)
Consumer Insights
6©2007 LG Electronics
Brand Index(Corp Brand, USA, Unit : %)
‘06’05 ’11G’07
AidedAwareness
UnaidedAwareness
Preference
’08G
N/A 53.6 58.3 61 66
TOM 3.9 6.3 8.2 10 15
20
65
23
75
27
83
32
85
40
90
• Positive movement in all indicators
• CE awareness same range as major competitors
• Awareness of LG as TV manufacturer increasing- Higher awareness of TV than Cell phones
(among CE target)
• Innovative• Reliable
• Trendy• Stylish• Different• Innovative
Source: Millward-Brown Study for LG
US Brand Growth
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7©2007 LG Electronics
50PC3D
42PC3D
42LC2D
37LC2D
32LC2D 63
63
65
72
55
4
5
8
5
9
29
26
19
17
28
67
69
73
77
64
Net Promoter Score Research:“Would you recommend LG to a friend or colleague?”
NPS = Promoter - Detractor
Detractor(0~6)
NPS Level Interviewee
Passive(7~8)
Promotoer(9~10)
Average
64
Consumer Satisfaction
(Synovate NPS Study)
8©2007 LG Electronics
Source: LG NPS Research
46%
37%
Completely Satisfied
Mostly Satisfied
83%
Consumer Satisfaction
(Synovate NPS Study)
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©2007 LG Electronics
Market Outlook/ Product LeadershipMarket Outlook/ Product Leadership
10©2007 LG Electronics
• Strong demand for both LCD and plasma HDTVs will continue in 2008.
• The market for flat panel HDTV is evolving:
Migration to larger sizes in plasma (50”+)Increase in 42-inch and larger in LCD1080p Growth120Hz technologyConnectivity options: multiple HDMI inputs
CE Landscape
• LG will continue to offer both plasma and LCD in 2008
• LG’s new flat panel lineup includes:
7 new 50”+ plasma models14 new 42”+ LCD modelsOver 70% are 1080p11 LCD with 120HzLatest and newest connectivity+ More advancements
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11©2007 LG Electronics
5304 5569
3679 49661400
16103785
5867774
1347
1974
2961
0
5,000
10,000
15,000
20,000
25,000
2007 2008
26" 32" 37" 42" 47" 52"
16.9M 22.3M +32%
+56%
Market Estimate - LCD
12©2007 LG Electronics
1.7%
3.1%
7.0%
10.0%
0%
2%
4%
6%
8%
10%
12%
'05 '06 '07 Est '08 Target
Share Trend – LCD
Source: NPD/LG Estimate
• Continued strong growth
• Demand is driven by large screen sizes and Full HD
• Price erosion continues
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13©2007 LG Electronics
1,427 1,284
1,445 1,807
99138
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2007 2008
42" ~ 49" 50" ~ 59" 60"+
2,970M 3,228M +9%
+26%
Market Estimate - Plasma
14©2007 LG Electronics
3.9%
5.9%
8.5%
15.0%
0%
2%
4%
6%
8%
10%
12%
14%
16%
'05 '06 '07 Est '08 Target
Source: NPD/LG Estimate
Share Trend – Plasma
• Industry growth rate slows
• 42” share moves to LCD
• 50”+ strongest growth area
• Increase of share for Full HD
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15©2007 LG Electronics
• Studied consumer insights and purchase process
Lifestyle Usage StudyPurchase process studyMillward Brown – Brand Tracking StudySynovate – Net Promoter Score Study
Consumer Insights
16©2007 LG Electronics
Consumer Insights
40% 80%
Picture
Sound
Design
Wireless
Invisible Speaker
Automatic Picture Control
Simple Jack Pack
Smart Channel Guide
Voice Recognition
AutomaticInput Detection
(LG Marketing Research)
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17©2007 LG Electronics
Design
Key Product Platforms
AudioPicture
Invisible Speakers
LG SimpLink
A/V Modes
18©2007 LG Electronics
4 Product Series
8 New Models
6 1080p Full HD
Plasma HDTV Highlights
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19©2007 LG Electronics
Full HD Resolution30,000:1 Contrast Ratio4 HDMI 1.3 with deep colorISFccc Calibration Ready
Wireless Ready Clear VoiceEasy User Interface
Clean One layer designUltra-thin Invisible Speakers
PG 70 Series50”/60”
Plasma HDTV Highlights
Functionality
Performance
Design
20©2007 LG Electronics
Full HD ResolutionISFccc Calibration ReadyTHX Certified*30,000:1 Contrast Ratio4 HDMI 1.3 with deep color
Clear VoiceEasy User Interface
Clean One layer designUltra-thin Invisible Speakers
PG 60 Series50”/60”
Plasma HDTV Highlights
Functionality
Performance
Design
* THX certification is only in 60PG60, 50PG60 currently undergoing certification testing
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21©2007 LG Electronics
8 Product Series
24 New Models
17 1080p Full HD
LCD HDTV Highlights
22©2007 LG Electronics
TruMotion 120HzFull HD ResolutionISFccc Certification Ready
Clear VoiceEasy User Interface
Unique designDistinctive Color accentInvisible Speakers
“Art Noveau” Series32” ~ 52”
Ultra-slim 42” model – 1.7”
Functionality
Performance
Design
LCD HDTV Highlights
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23©2007 LG Electronics
Without extensive construction,cable management is unseemly and messy
Wireless LCD HDTV (47”/52”)
24©2007 LG Electronics
Technology Highlights- 802.11n (100mbps, 50 ft Distance)“Wide Range Transmission Distance”
- JPEG2000 Encoder (1080p 60fps)“No down-converted video signals”
Customer Benefit- Clean and Hassle-free Installation- Peripheral devices hidden - Manage peripheral devices easily
Wireless LCD HDTV (47”/52”)
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25©2007 LG Electronics
HD Resolution12000:1 Contrast RatioCustom Picture Modes
Integrated DVD Player
Warm Color accentSleek DesignInvisible Speakers
Bedroom TV32”
Functionality
Performance
Design
LCD HDTV Highlights
26©2007 LG Electronics
Basic spec improvements LG TruMotion (120Hz)Customizable Picture
THX (PG60 plasma)ISFccc Calibration ReadyAV ModesIntelligent Sensor
AudioQuality
Clear VoiceInvisible Speaker System
Premium designs Slim ProfileInvisible SpeakersNew Colors / Accents
PictureQuality
Design
HDTV In Summary
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27©2007 LG Electronics
LG Super Blu™ Player (BH200)
• In-retail now – $799
• The world’s first line of dual-format high-definition players
• Access ALL HD titles51 % more than Blu-ray67 % more than HD DVD
Digital A/V Highlights
28©2007 LG Electronics
• LHT888Elegant champagne glass form700W 5.1-channel DVD Receiver with 1080p upscalingUSB Media PlusHDMI output with LG SimpLinkTuned by Mr. Mark Levinson
Digital A/V Highlights
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29©2007 LG Electronics
• Digital Photo Frame8” screen
Clock/Calendar mode
250 Photo capacity
• Portable DVD/Photo Frame8” screen
3-in-1 memory card slot
Internal memory up to 250 Photos
• Table Top AudioHD Radio
iPOD Docking
CD, AM/FM, USB
Digital A/V Highlights
30©2007 LG Electronics
• Super-slim design
• Audio and video playback
• 4.3 inch LCD touch-screen
• Bluetooth connectivity
• Available now
Portable Nav Highlights
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31©2007 LG Electronics
• 9 New Widescreen models
• New design image
• Unique Functionality
• Windows Vista Certified
• High performance specs + Unique functionality
IT Monitor Highlights
32©2007 LG Electronics
• World’s Fastest Super Multi Blue Drive
• SecurDisc
• Slim Portable Drive
Digital Storage Highlights
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©2007 LG Electronics
Strategic PartnershipStrategic Partnership
34©2007 LG Electronics
Netflix Partnership
Development of a device to enable streaming of movies and other programming from Netflix without using a computerAvailable through technology embedded in an LG networked playerConvenient access for consumers seeking the latest entertainment options Planned 2H 2008 availability
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©2007 LG Electronics
DTV Transition LeadershipDTV Transition Leadership
36©2007 LG Electronics
• Worked with MSTV/NAB to develop early prototype D-A converters
• Established industry benchmarks for performance, defined eligible features
• Convinced CEA to agree to minimum performance specifications leading to historic joint broadcaster-CE filing
• Collaborated with NTIA to develop rules
DTV Transition Leadership
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37©2007 LG Electronics
Digital-to-Analog Converter Box• First major manufacturer to receive NTIA certification• National availability
• Receive “multicast” channels • Advanced digital closed captions• Among other features
DTV Transition Leadership
38©2007 LG Electronics
• Supported broadcasters with early converters for testing and evaluations
• Testified before Congress on DTV transition
• Spearheaded establishment of DTV Transition Coalition
• Working closely with FCC and NTIA on consumer education efforts
• Launching D-A converters in 2008
DTV Transition Leadership
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39©2007 LG Electronics
•Launching own consumer education efforts (zenith.com/dtv)
Preparing Call Center for English and Spanish consumer inquiriesIncluding owner’s manual in SpanishStepping up Sales Training activities, online and in-storeEducating retail partners about DTV transition and D-A converter program
DTV Transition Leadership
Enhancing the mobile video picture with MPHEnhancing the mobile video picture with MPH
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41©2007 LG Electronics
LG, Zenith and Harris partnered to develop MPH mobile digital TV solution
Global leader in consumer electronics
and mobile communications
Leading developer of broadcasting
technologies
Global leader in TV & radio broadcast
infrastructure, software, and
systems
42©2007 LG Electronics
The MPH platform lets broadcasters deliver DTV content to mobile devices
•Broadcast quality video
•Ability to receive signal at high speeds (140 mph)
•Compatible with the current ATSC DTV standard
•Concurrent with HDTV and multicast service
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43©2007 LG Electronics
The MPH platform lets broadcasters deliver DTV content to mobile devices
MPH™ platform delivers local TV stations’content to mobile devices
Existing TV towers transmit mobile TV signal with installed MPH exciter
Consumers receive mobile TV signal on different devices via MPH chip and module
MPH signal
Mobile DTV phone
Laptop computer
Automobile-based DTV
GPS device
MPH exciter
+
Broadcast TV Tower
One or more MPH channels
Traditional HDTV signal
MPH chip and module
Portable media player
19.4 Mbps of Spectrum
44©2007 LG Electronics
Mobile DTV, powered by MPH, will deliver the best TV anytime, anywhere
•Compelling mix of national and local content
•Strong national reach using broadcaster infrastructure
•Low cost and minimal form factor impact for MPH-enabled devices
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45©2007 LG Electronics
We are pleased to demonstrate MPH broadcast technology live at CES 2008
2 Mobile phonesLaptop computer(dongle)
Automobile-based TVGPS devices
46©2007 LG Electronics
LG is working with key partners to make mobile broadcast TV a reality
• Leader in automotive infotainment electronics
• Leader in audience measurement
• We will announce more agreements in the coming months
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47©2007 LG Electronics
We look forward to a bright future of mobile broadcast digital TV
•We are totally committed to development of a successful MPH-enabled mobile broadcast digital TV solution
•We will continue to support broadcasters’ efforts to deploy and promote mobile digital TV
•LG is committed to making the most exciting mobile broadcast TV offering for consumers
48©2007 LG Electronics
Thank You!