Optimum Teams and Optional Processes for App Development
-
Upload
appsgeyser -
Category
Technology
-
view
314 -
download
1
Transcript of Optimum Teams and Optional Processes for App Development
![Page 1: Optimum Teams and Optional Processes for App Development](https://reader036.fdocuments.us/reader036/viewer/2022070319/5581c54cd8b42ae06c8b472a/html5/thumbnails/1.jpg)
Optimum teams and optional processes for App development
Vasily Salomatov (@vsalomatov)
www.appsgeyser.com/blog
![Page 2: Optimum Teams and Optional Processes for App Development](https://reader036.fdocuments.us/reader036/viewer/2022070319/5581c54cd8b42ae06c8b472a/html5/thumbnails/2.jpg)
70,000 apps
9 mln app downloads
120 countries making apps
Offices in Alexandria,VA and Russia
Team members in Austin,TX and Bay Area
Community management in Israel
About AppsGeyser
![Page 3: Optimum Teams and Optional Processes for App Development](https://reader036.fdocuments.us/reader036/viewer/2022070319/5581c54cd8b42ae06c8b472a/html5/thumbnails/3.jpg)
Go Android First Android in summer 2011 surpassed iOS globally
Still opportunity to become big (use “cast a net” strategy)
Faster iterations, faster go-to market strategy
Learn what works apply to other markets (iOS, Windows e.t.c.)
![Page 4: Optimum Teams and Optional Processes for App Development](https://reader036.fdocuments.us/reader036/viewer/2022070319/5581c54cd8b42ae06c8b472a/html5/thumbnails/4.jpg)
World Snapshot US Continues to lead app creations
- Top 5 Cities, NYC and LA
- 60 of top 100 cities worldwide
Top 5 Countries
- US
- UK
- India
- Netherlands
- Spain
App usage varies
- US is the king
- South Korea in top 5 countries
![Page 5: Optimum Teams and Optional Processes for App Development](https://reader036.fdocuments.us/reader036/viewer/2022070319/5581c54cd8b42ae06c8b472a/html5/thumbnails/5.jpg)
USA
USA Leads in app creations
- Top 5 Cities, NYC and LA
- 60 of top 100 cities worldwide
Smartphone market penetration is high 41%
Hard to be discovered (appcrowding)
![Page 6: Optimum Teams and Optional Processes for App Development](https://reader036.fdocuments.us/reader036/viewer/2022070319/5581c54cd8b42ae06c8b472a/html5/thumbnails/6.jpg)
Lesson Learned #1 – AppCrowding App Overstuffing
- US is twice as crowded
- Primary Factor: Do you speak English?
Conclusion: Localize your Apps…
![Page 7: Optimum Teams and Optional Processes for App Development](https://reader036.fdocuments.us/reader036/viewer/2022070319/5581c54cd8b42ae06c8b472a/html5/thumbnails/7.jpg)
Lesson Learned #2 – Fishing for Users Long Tail vs Short Tail = Casting a Net vs Rod Fishing
US: really hard to break into the Top
- 1% chance of getting 50K+ downloads
- Risks are higher, but also the Rewards
International markets
- Like US, but several months behind
- Chances for 1 hit wonders still high
Conclusion: Cast a Net in US, but Fish with a Rod internationally
![Page 8: Optimum Teams and Optional Processes for App Development](https://reader036.fdocuments.us/reader036/viewer/2022070319/5581c54cd8b42ae06c8b472a/html5/thumbnails/8.jpg)
From Idea to start: US
“Casting a net” strategy
- Launch web of related applications
- Go multiple categories
- Promote your key app within other apps
Use FREE apps more
Do not limit features - limit content