Optimizing your Website - How to Drive More Leads and Higher Conversion
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Transcript of Optimizing your Website - How to Drive More Leads and Higher Conversion
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Optimizing Your WebsiteDrive More Traffic and Get Higher Conversion
Presented By Qebot
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2WEBINAR SCHEDULE
Over the next 4 weeks we will cover the following topics:
TODAY: Optimizing Your Website – Driving More Traffic and Higher Conversion
OCTOBER 22nd: Online Advertising – Targeting and Remarketing
OCTOBER 29th: Branding and Brand Consistency
NOVEMBER 5th: Social for the Local Business Community
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3AGENDA
• METADATA
2 CONVERSION STRATEGY
• IMAGES
• SITEMAP
• H-TAGS
• LAYOUT
• CONTENT FORMATTING
1 ON-PAGE OPTIMIZATION
• CALLS TO ACTION
• FOCUS ON STRENGTHS
• REMARKETING
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5Metadata
Metadata is information hidden in the code of your website thatdescribes the content of your pages.
3 Primary Meta Tags•Page Title: Title | Location | Business Name•Meta Description•Keywords
Title
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6Images
Images are important!
Use alt tags to describe your imagesfor search engines.
Optimize your alt tags for search ranking, but don’t game the system.
Viewers often consume a website’s images before reading its content, but search engines don’t see them at all.
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7Sitemap
A sitemap outlines the pages and organization of your website.
Why do you need a sitemap?•Search engines need to know your site layout for indexing•Make sure important product pages don’t get missed•XML Format
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8H-Tags
H-tags separate a page’s headings from its body text.
Most important is the h1 tag, the main subject of the page (such as the title of an article).
Why are headings important for SEO?•Search engines look for relevance•Search engines look for consistency between the H1 tag and the rest of the page’s content
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9Layout
There are a few website elements that every business must include for search optimization and customer conversion.
CALLS TO ACTION•You built your website to acquire new customers.•Tell people how you want them to engage your business!
BUSINESS CONTACT INFORMATION IN PAGE FOOTERS•Promote local search relevance.•Customers always have your contact information at hand.
SOCIAL LINKING•Encourage social engagement.•Drive more customers to your site from social channels.
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10Layout
EASY NAVIGATION
Make it easy for customers to choose your business!
Menus•Easy to read•Top level for your business•Concise
Sub-Menus•More detail is appropriate•Help users and search engines navigate your site
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11Layout
SERVICE PAGES
• Gives you more opportunities to rank for keywords• Drives potential customers to pages that are most relevant to
the services they are searching for• Allows you to sell directly to the type of customer that needs a
specific product
Create pages for each of your services
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12Content Formatting
Optimize your content for users and search engines,but don’t go overboard!
Make content location and keyword rich•Include keywords in the body text•Pay special attention to the first 2 to 3 sentences of content•Make sure header keywords match content keywords
Short and sweet—use bullets!•Put yourself in your visitors’ shoes•Dense, text-heavy content doesn’t get read•Generate enough interest to make site visitors reach out for more information
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14Content Formatting
Link within your site for easy surfing (interlinking)•Helps search engines understand how your services are related•Makes site navigation easy for users•Helps you promote additional content and services
Make your website easy to digest and navigate!•Keep things as simple as possible•Make the experience pleasant•Be clear about what your company does
Make it easy for visitors to buy from you!
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16Conversion Strategy
What is the purpose of driving people to your site?
• Create interest in your business
• Turn visitors into customers!
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17Calls to Action
Tell your visitors how you want them to engage you.
Methods that work:•Make it easy to get ahold of you•Put a call to action at the top of the page•Use contact forms•Include maps and directories•Work calls to action into your content
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18Focus Heavily on Your Strengths
You know your strengths as a business.
Use your website to showcase what you do well!
(Your competitors are doing the same.)
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19Remarketing
Stay Diligent!
• Many of your visitors will be in the research phase of a buy cycle—don’t let these potential customers forget about you!
• Prompt visitors for information
• Advertise
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20WHO IS QEBOT?
Who is Qebot, and how do they know about all of this??As a technology company, first and foremost, we use technological
advances unlike anyone else to drive more leadsat reduced cost with less management!
•High quality, localized and SEO driven websites and microsites. FOR FREE!•Most effective citation and reputation management tool on the market.•Outstanding SEO platform with truly proven results•Advertising management over different channels, including Google, Bing, Mobile, Facebook, Twitter and Yelp.•Brand management systems in place for franchises and multi-location businesses.
Driving more leads with less management and lower costs. Qebot.
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21QUESTIONS AND ANSWERS
Q&AInterested in learning more about the Qebot platform and how we’re helpinglocal businesses, multi-location businesses and franchises be more productive
with their marketing?
EMAIL: [email protected]: 805-286-8535
http://www.qebot.com