Optimizing your marketing funnel with Growth Hacking Tactics
-
Upload
meagan-french-marketing -
Category
Marketing
-
view
1.021 -
download
1
description
Transcript of Optimizing your marketing funnel with Growth Hacking Tactics
@mkfrench@mkfrench
Growth Hack Your Marketing Funnel
Meagan FrenchMeaganFrench.com
Freelance growth hacker@mkfrench
@mkfrench
What happens when someone comes to your website
Buy Now!
Visitors Profit
?
??
?
@mkfrench
What’s a Marketing Funnel?
@mkfrench
Why take the time to visualize your marketing
funnel?
@mkfrench
Because you can’t grow what you can’t see
@mkfrench
What is a growth hacker?
Growth hackers drive sustainable growth above all else. Using data, success metrics and customer feedback to optimize acquisition channels and each stage of the marketing funnel.
@mkfrench
=Attract and retain more
customers
@mkfrench
Buyer Personas
• Start up founder• Male, 37• Challenges–Managing project efficiently– Too much to do scattered– Focusing on growth – Follow through on projects
@mkfrench
Know Your Customers
Your own internal data:
@mkfrench
Quantcast:
@mkfrench
Feedback
@mkfrench
Aligning your CTAs
Awareness =
Contact us!! Buy Now!!
@mkfrench
Bye customers!
@mkfrench
When your CTA’s are not aligned
Source: iacquire.com
@mkfrench
Visitors are afraid of commitment
@mkfrench
Clear CTAs
Awareness = Sign up for email listDiscovery = Sign up for a free planConversion = Sign up for paid plan
Retention = Log inReferral = Invite friends, save 25%
@mkfrench
@mkfrench
Idonethis.com=
50,000 Email Subscribers5 million users
@mkfrench
How to find the leaks
(Get this worksheet at MeaganFrench.com)
@mkfrench
Low Conversion Rates:
• Create micro-conversions for visitors• Try a/b testing your site content• Give customers the info they need to
evaluate your product• Ask for feedback from customers
who converted• Use remarketing ads
@mkfrench
High Churn Rate
• Try a/b testing different onboarding processes
• Ask for feedback from customers• Improve your product
@mkfrench
Low Referrals
• Try adding social share buttons/hooks• Create double incentive referral
programs• Turn brand advocates into affiliates
@mkfrench@mkfrench
Growth Hack Your Marketing Funnel
Meagan FrenchMeaganFrench.com
Freelance growth hacker@mkfrench