Optimizing Your Image Variants (Lessons Learned) · Optimizing Your Image Variants Lessons Learned...
Transcript of Optimizing Your Image Variants (Lessons Learned) · Optimizing Your Image Variants Lessons Learned...
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Optimizing Your Image Variants (Lessons Learned)
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Our Presenters
Kerry Young VP & General Manager
Jon Varo Product Information Management
Team Lead
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Introducing EnterWorks
Empowering Business & IT Users for over 21 years
All-in-one platform for MDM, PIM, and DAM
Only Solution that is a Leader on both the Forrester PIM and MDM Waves
Highest customer satisfaction marks on industry analyst reports
Industry expertise: distributors, manufacturers, retail, hospitality, service companies, and member / buying groups
Strong Global SI & Technology partnerships
Business Mission Enable Our Customer’s Growth,
Efficiency and Differentiation through Exceptional Competency in Data
as Enabled by our MDM Technologies
Complexity Mastered Master Shared and Application Data for
Business Model Agility
Discrete Views of Everything
Provide a Central View of Data Across Enterprise
Networks
Differentiated Experiences
Leverage Multiple Domains for Combinatorial Precision
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A Division of
51% LICENSES
OUTSIDE U.S.
2,200+ GLOBAL
CUSTOMERS
75+ COUNTRIES
200+ NEW ACCOUNTS
ANNUALLY
22 OF SAP’S TOP 25
CUSTOMERS
48 NET PROMOTER
SCORE
Auto Apparel Oil & Gas Food &
Beverage Consumer Products Retail Pharma Chemical Entertainment
EnterWorks Acquisition, Inc. Proprietary and Confidential 3
Optimizing Your Image Variants Lessons Learned
JONATHAN VARO Product Information Management Team Lead Fender Musical Instruments Corporation
JONATHAN VARO Product Information Management Team Lead [email protected] linkedin.com/in/jonvaro While stuck inside, learn how to play guitar… 3-Months Free! FENDER.COM/PLAY
FENDER & ENTERWORKS Our History
• Currently Utilizing EnterWorks® Enable™ 8.2 • EnterWorks customer since 2014 • Over 76,000 Product/SKU Records • Over 180,000 Digital Assets • Regular presenters for the annual EnterWorks
Engage Conference • We are huge fans of EnterWorks and its People!
IMAGE VARIANTS How We Started Back in
2014
IMAGE VARIANTS – What are they?
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An image variant is a record in Enable™ which instructs the system to create an image asset, of specific size and format, from the source file.
8000px TIF with Clipping Path
xLg 1500px in PNG format with background removed
ThumbnailJpg 100px in JPG format
HiResJpg 2400px in JPG format
Fender® American Ultra Telecaster®
CURRENT ACTIVE VARIANTS
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• 41 Active Image Variants Since 2014 • All image variant triggered by tags and rotate
commands in Filenames _gtr_, _amp_, _merch_, _pdl_, _mdl_, etc.
_nr_, _rr_, _rl_ • 29 Variants For Guitars Alone
NAMING CONVENTION
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Gretsch® G6609TFM Players Edition Broadkaster®
2400700878_gtr_frt_001_rr.tif
NAMING CONVENTION
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2400700878_gtr_frt_001_rr.tif
Product Number
Product Category
Image Angle
Rotate Command
BASIC IMAGE VARIANT EXAMPLES
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Sm/SmJpg - Small Med/MedJpg - Medium Lg/LgJpg - Large xLg/xLgJpg - Extra Large Zoom/ZoomJpg - Hi Res Print Thumbnail/ThumbnailJpg - Thumbnail
PROBLEMS FACED TODAY
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• Five minutes per asset for creation of all variants.
• Number of systems receiving specific assets is unknown without extensive investigation.
• Some assets not being used. • Assets being used improperly.
IMAGE VARIANTS New Plan for 2020
NAMING CONVENTION - 2020
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2400700878_gre_gtr_frt_001_rr.tif
Product Number
Product Category
Image Angle
Rotate Command
Brand
This asset will be created 29 times if only using _gtr_ in REGEX field. Add a BRAND code.
NEW IMAGE VARIANT EXAMPLES Specified Use Case – Gretsch Web Site
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GretschGrid GretschPDP GretschZoom GretschSm
Front, Gretsch Assets Only (REGEX on _gre_gtr_frt_). PNG with Background Removed. No rotate. 475px W Max. Used for Product Grid Page.
Gretsch Assets Only (REGEX on _gre_) PNG with Background Removed. Rotate. 1400px W Max. Used for Product Display Page. (Can have different specs for _amp_, _merch_, etc.)
Gretsch Assets Only (REGEX on _gre_) JPG with no Background Removal. Rotate. 2400px W Max. Used for zoom-in web feature. Gretsch Assets Only (REGEX on _gre_) PNG with no Background Removal. Rotate. 400px W Max. Used for thumbnails.
NEW IMAGE VARIANT EXAMPLES Specified Use Case – FMIC Dealer Portal
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DealerPortalGrid DealerPortalThumbnail DealerPortalPDP DealerPortalZoom
Front Assets Only (REGEX on _frt_). PNG with Background Removed. No rotate. 700px W Max. Used for Product Grid Page.
All Product Main Assets Only Using Brand Codes (REGEX on _fen_, _gre_, _fcs_, _squ_, etc.) PNG with Background Removed. All other specs TBD.
All Product Main Assets Only Using Brand Codes (REGEX on _fen_, _gre_, _fcs_, _squ_, etc.) JPG with no Background Removal. Rotate. 2400px W Max. Used for zoom-in web feature.
NEW IMAGE VARIANT EXAMPLES Enable™ Core System
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PIMDisplay HiResJpg
All images are 72 dpi, 800-1200px max TBD. Rotate command and format by preference. Used for images that display in Enable PIM UI. JPG would be smaller size for conserving bandwidth.
All images are JPG format, 300 dpi, 3000 px max. Rotate command by preference. Used for all print and sharing purposes (Social Media Marketing, Quality Assurance, Dealers).
OLD vs. NEW MODEL
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OLD MODEL 29 Variants Assets created
based off of product tag in filename using simple REGEX
(_gtr_).
NEW MODEL 10 Variants
After adding brand tag, optimizing
sizes, and creating specific REGEX configuration.
OLD vs. NEW MODEL
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OLD VARIANTS 5 Minute Processing Time Per Asset. More Space used in server or cloud storage. Not able to determine where asset is used by looking at variant list. High resolution 300dpi images currently being used for web purposes. Adding new assets is cumulative.
NEW VARIANTS 1.5 Minute Processing Time Per Asset Optimize space. Easy deletion of unused assets from the server. Easy visual understanding of where assets are being used. Specs can be determined for each use case. 72 dpi images for web. 300 dpi images for print and sharing. Adding new assets does not impact current assigned variants.
JONATHAN VARO Product Information Management Team Lead [email protected] linkedin.com/in/jonvaro
THANK YOU!
Questions?
EnterWorks MDM Virtual Conference Join us for Upcoming Webinars in the Everything MDM Virtual Conference Series
Expanding Your MDM Footprint – Moving from single domain to multi-domain
Automate Your Data Syndication to Your eCommerce Channels
Advanced Reporting and Analytics with PIM/MDM
April
7 April
8 April
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Week 2: Best Practices
Presented by Michael Ayanwale and Eric Gilboe of Amplifi
Presented by Christopher Holley of Productsup
Presented by Ramesh Prabhala of IntelliTide
enterworks.com/virtual-conference-mdm/
Experience the Journey Through Multi-Domain Master Data Management
Optimizing Your Image Variance (Lessons Learned)
A Team Approach to Data Governance
March
31 April
1 April
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Week 2: Voice of the Customer
Presented by Martin Schmidler of UniPro
Presented by Jon Varo of Fender
Presented by Ingryd Hernandez of US Foods