Optimizing Your flickr Presencehebs-cms.s3.amazonaws.com/1492126425/cms/documents/... · for SEO...
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HeBS will use your hotel name as the username for SEO purposes - even the URL of photos may include the hotel name or keywords HeBS will categorize properties (if applicable) into “sets”, which make it easier for the user to navigate through flickr allows you to host professionally shot photographs of your hotel’s interior and exterior at no cost! HeBS will include keywords in prominent places such as image titles and descriptions. This helps optimize your page for search engines – especially image searches Optimizing Your flickr Presence 1 Phone: 212.752.8186. E-mail: [email protected] Address: 6W 48 th St. 8th Floor, New York, NY 10036 What is flickr and why should it be part of your hotel Internet marketing strategy? Flickr is the web’s most active community of photographers all over the world, hosting around 2.5 billion photos viewed by over 76 million visitors a month. While it’s not the largest photo sharing site, its main purpose of getting people to share as many photos as possible makes it an important tool for the hotelier. HeBS will build you a flickr profile that will assist with SEO (especially photo searches), build awareness among potential guests and travel planners, and help create relationships in your online community. Features & Benefits: • Vital component of your overall social media strategy • Allows for links back to your hotel website, encouraging direct bookings and helping your search engine position • Syndicate your photos across other websites (important in Google’s universal search – which includes media) • Ability to customize your profile • Provides a great way to build a community. The hotel can join groups and ‘favorite’ photos of their hotel submitted by others • Offers more content to people planning a trip
Transcript of Optimizing Your flickr Presencehebs-cms.s3.amazonaws.com/1492126425/cms/documents/... · for SEO...
HeBS will use your hotel name as the username for SEO purposes - even the URL of photos may include the hotel name or keywords
HeBS will categorize properties (if applicable) into “sets”, which make it easier for the user to navigate through
flickr allows you to host professionally shot photographs of your hotel’s interior and exterior at no cost!
HeBS will include keywords in prominent places such as image titles and descriptions. This helps optimize your page for search engines – especially image searches
Optimizing Your flickr Presence
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Phone: 212.752.8186. E-mail: [email protected] Address: 6W 48th St. 8th Floor, New York, NY 10036
What is flickr and why should it be part of your hotel Internet marketing strategy?Flickr is the web’s most active community of photographers all over the world, hosting around 2.5 billion photos viewed by over 76 million visitors a month. While it’s not the largest photo sharing site, its main purpose of getting people to share as many photos as possible makes it an important tool for the hotelier. HeBS will build you a flickr profile that will assist with SEO (especially photo searches), build awareness among potential guests and travel planners, and help create relationships in your online community.
Features & Benefits: • Vitalcomponentofyouroverallsocialmediastrategy
• Allowsforlinksbacktoyourhotelwebsite,encouragingdirectbookingsandhelpingyoursearchengineposition
• Syndicateyourphotosacrossotherwebsites(importantinGoogle’suniversalsearch–whichincludesmedia)
• Abilitytocustomizeyourprofile
• Providesagreatwaytobuildacommunity.Thehotelcanjoingroupsand‘favorite’photosoftheirhotelsubmittedbyothers
• Offersmorecontenttopeopleplanningatrip
In your flickr profile you will be able to monitor your brand’s reputation through its profile, and reviews
Having more photos on flickr offers more content and photos to people planning a trip
Your flickr profile increases awareness of your property in the community: guests can upload their own photos
Your flickr profile creates a central access point for all photos taken by guests and visitors
HeBS will find ‘favorite photos’ from other members of the flickr community. This offers more content and photos to people planning a trip
HeBS will join groups relevant to your property & location. It will help increase your page’s visibility
HeBS will create keyword rich links back to your website in your product description. This will encourage bookings & help your search engine position
Optimizing Your flickr Presence
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Phone: 212.752.8186. E-mail: [email protected] Address: 6W 48th St. 8th Floor, New York, NY 10036
