Optimizing Your Affiliate Marketing Strategy

A Philosophical View of Your

Affiliate Program

Affiliate Marketing in Perspective

• Affiliate Marketing is just one marketing strategy.

Affiliate Marketing in Perspective

• Affiliate Marketing is just one marketing strategy.

• Different strategies work better with different business models.

Affiliate Marketing in Perspective

• Affiliate Marketing is just one marketing strategy.

• Different strategies work better with different business models.

• Affiliates should never be responsible for more than 30-40% of your revenues.

Your Business Model

• What way do you want to approach the industry?

Your Business Model

• What way do you want to approach the industry?

• What’s your philosophy on online gaming?

Identifying Your Philosophy

• What are your priorities?

Identifying Your Philosophy

• What are your priorities?

• Why did you choose affiliate marketing?

Identifying Your Philosophy

• What are your priorities?

• Why did you choose affiliate marketing?

• What kind of partners do you seek?

Three Philosophical Types

• Hey Big Spender

Three Philosophical Types

• Hey Big Spender

• Partnership Focused

Three Philosophical Types

• Hey Big Spender

• Partnership Focused

• A Necessary Evil

Big Spender

• Focus on big industry players for fast results.

Big Spender

• Focus on big industry players for fast results.

• High conference profile.

Big Spender

• Focus on big industry players for fast results.

• High conference profile.

• Prepared to offer incentives: high commissions, gifts, etc.

Big Spender - Cons

• Maintaining relationships are costly.

Big Spender - Cons

• Maintaining relationships are costly.

• Dependent on a few big affiliates.

Big Spender - Cons

• Maintaining relationships are costly.

• Dependent on a few big affiliates.

• Expensive/risky to compete with other affiliate programs.

Partnership Focus

• Focus on all types of affiliates.

Partnership Focus

• Focus on all types of affiliates.

• Your team is responsive.

Partnership Focus

• Focus on all types of affiliates.

• Your team is responsive.

• Extensive affiliate support.

Partnership Focus

• Focus on all types of affiliates.

• Your team is responsive.

• Extensive affiliate support.

• Transparent and in-depth tracking.

Partnership Focus - Cons

• Results are gradual.

Partnership Focus - Cons

• Results are gradual.

• It’s a time/attention intensive approach to affiliate marketing.

A Necessary Evil • Affiliate marketing is just one (small) extension of a greater business.

A Necessary Evil • Affiliate marketing is just one (small) extension of a greater business.

• It is necessary to remain competitive.

A Necessary Evil • Affiliate marketing is just one (small) extension of a greater business.

• It is necessary to remain competitive.

• Affiliate = army of salesmen – relationships aren’t close.

A Necessary Evil • Affiliate marketing is just one (small) extension of a greater business.

• It is necessary to remain competitive.

• Affiliate = army of salesmen – relationships aren’t close.

• Straight forward commission structures.

A Necessary Evil • Affiliate marketing is just one (small) extension of a greater business.

• It is necessary to remain competitive.

• Affiliate = army of salesmen – relationships aren’t close.

• Straight forward commission structures.

• Basic Tracking and reporting.

A Necessary Evil - Cons• Standard commission structures make it difficult to attract super-affiliates.

A Necessary Evil - Cons• Standard commission structures make it difficult to attract super-affiliates.

• Low communication makes it difficult to build relationships with affiliates.

A Necessary Evil - Cons• Standard commission structures make it difficult to attract super-affiliates.

• Low communication makes it difficult to build relationships with affiliates.

• Basic tracking provide no intelligence on program optimization.

Your Affiliate Philosophy• Like anything else, work to your strengths.

• Don’t make value judgments on what you should be doing based on what others are doing.

• Run our own race: maximise profits on everything you do.