Optimizing WordPress for Speed and Conversions by David Vogelpohl
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Transcript of Optimizing WordPress for Speed and Conversions by David Vogelpohl
The Boss’ Guide to WordPress Optimization
David Vogelpohl@davidvmc
Web development & online marketing
Mobile web & mobile apps
Follow along #ASW12
What does the boss care about?
Consider user experience with your bright ideas
+ =
The number 1 factor influencing user experience is speed
Lose up to 25% of visitors after 4 seconds
Bounce rates have a big impact…
Lower conversion rates
More expensive advertising
Problems with SEO
What’s a boss to do?
Wrangle Tracking Scripts
Pick *one* analytics package
Audit your tracking scripts
Pixel & conversion scriptsgo at the bottom!
Keep your designer in check
Less is more
Animation annihilation
CSS buttons, boarders & other graphics
Need a button? cssbuttongenerator.com
Use images like a pro
Size images to fit space
Remove metadata with smushit.com
Use JPG in place of PNG
Cheat on your A/B test
Same ads, different destination URLs
Use your primary Analytics package
Reduces Javascript load time & redirects
Page BPage A
When in doubt cut it out
Remove unnecessary features and graphics
Use Analytic events to see feature use
Use mouse tracking to view hover maps
Check out SessionCam.com
Learn How to promote Social Media
Be greedy
Use static images & links
Pick networks that make sense
Promote after the conversion
Plugins are kryptonite for speed
Security, database and server concerns
Delete don’t deactivate!
Avoid ad networks with JS rotating ads
Try to use static image ads
Make sure to use smushit.com
Affiliate offers are great for static ads
Video ads are okay, but test!
Make more money without more traffic
Convert mobile visitors
Mobile Optimized CSS
JS Browser Discovery
Media Query &Responsive design
Optimize for Keyboardshttp://goo.gl/Q626v
Don’t forget!
Be greedy with Social Media
Don't be the Homer Simpson of plugins
Avoid dynamic ad serving
Mobile optimize your website!
Wrangle tracking scripts
Keep your designer in check
Use images like a pro
Cheat on your A/B test
When in doubt, cut it out
David Vogelpohl
@davidvmc
Web Development &Online Marketing
Mobile Apps &Mobile Web