Optimizing Social Media Profiles for Search; Jolt & Bolt 12_01_2011
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Transcript of Optimizing Social Media Profiles for Search; Jolt & Bolt 12_01_2011
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presented by
presents
Getting FoundOptimizing your social strategy.
Kathy HokunsonDecember 1, 2011
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Social Profile Optimization
Site-Seeker, Inc. 2011
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Your Personal Brand
Site-Seeker, Inc. 2011
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Your Corporate Brand
Site-Seeker, Inc. 2011
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SEO Elements
• Title Tags: Your Name / Your Corporate Brand• Meta Tags are keywords that describe you and your
services that you wish to be found for in search.• Links are critical for all search strategies and are equally
as relevant for optimizing your social profile. Also drives traffic to other important pages.
Site-Seeker, Inc. 2011
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Title Tags / Meta Tags
Site-Seeker, Inc. 2011
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Descriptions / Links
Site-Seeker, Inc. 2011
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Corporate Brand
Site-Seeker, Inc. 2011
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Today’s BOLT BUZZ WORD
CRICKETS
Site-Seeker, Inc. 2011
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Facebook SEO / Fan Page
Site-Seeker, Inc. 2011
Optimizing your fan page . . .
• www.facebook.com/siteseekerinc
• The About section: 160 characters
Resource Bonus:http://youtu.be/tDOIjcLMVLo?t=3m44s is a super quick how-to demo onclaiming your branded FB url.
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Facebook SEO / Fan Page Updates
• The SEO title is the first 18 characters of your update. • If you are posting a link the first 18 characters
where you have an option to say something about the link is also SEO. Tie them together.
Site-Seeker, Inc. 2011
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Facebook SEO / Fan Page Notes
• Under utilized feature that allows the build out of lengthier posts
• Titles have some SEO value
Site-Seeker, Inc. 2011
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Wrapping it up
It’s all about brand.
Site-Seeker, Inc. 2011
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Resources
Two great articles that we referenced today came fromPage Traffic Buzz and Search Engine Watch.
You can access both of them at the link bundle:
http://bit.ly/saC19W
Site-Seeker, Inc. 2011
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Questions?
Site-Seeker, Inc. 2011
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Site-Seeker, Inc. 2011
Reserve your weekly spot today!
Register at site-seeker.com
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Site-Seeker, Inc. 2011
Download the Slide Deck @
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Site-Seeker, Inc. 2011
Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
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Site-Seeker, Inc. 2011
Need more info?