Optimizing Digital Media Assets For Internet Discovery-2
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OPTIMIZING DIGITAL MEDIA ASSETS FOR INTER NET DI SCOV ERY Presented by Don Platon Volume11.Digital
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Transcript of Optimizing Digital Media Assets For Internet Discovery-2
OPTIMIZIN
G DIG
ITAL M
EDIA
ASSETS
F O R IN T E R N E T D
I SC O V E RY
Presented byDon PlatonVolume11.Digital
April 15, 2
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
THIS PRESENTATION WILL COVER OPTIMIZING:• Audio Assets
• Graphics Assets
• Photo Assets
• Text Assets
• Video Assets
Bonus: Optimization Tips for your Company or Personal Brand
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
TODAY’S INTERNET
Photo credit: AP
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
YES, IT’S THE STOCK EXCHANGE
Photo credit: Federal Reserve
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
THE INTERNET CHANGES IN BULLET TIME
Photo credit: Trenitalia
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
https://conversationprism.com/
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
https://conversationprism.com/
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April 15, 2
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
SEO BASICS
A keyword is a particular word or phrase that describes the contents of a Web page. –Techopedia
“People began abusing the keyword… For this reason, the importance of keywords in search engine optimization has been greatly reduced. – Cory Janssen on Techopedia
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April 15, 2
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
THE ANSWER
Use natural language keywords by looking at what people are searching for on the Internet.
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
WHAT ARE PEOPLE LOOKING FOR?
It’s basically what you type into a search field.
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
KEYWORD DISCOVERY TOOLS
• Google Auto Suggest
• YouTube Autocomplete
• Google Trends
• YouTube Trends
• Google Adwords Keyword Planner
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April 15, 2
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
GOOGLE AUTO SUGGEST
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April 15, 2
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
YOUTUBE AUTOCOMPLETE
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
AND… CHECK YOUR COMPETITORS KEYWORDS!
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
GOOGLE TRENDS - 1
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
GOOGLE TRENDS - 2
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
GOOGLE TRENDS - 3
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
GOOGLE TRENDS COMPARE FEATURE
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
FINALLY
Don’t try to “game” the system… use natural language words or phrases
Google updates their search algorithm twice a day. They are looking for signals that point to content of interest to their users and filter out misdirection.
Search engines try to copy human behavior - SEO Strategist George Freitag
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
WHY DO WE NEED TO KNOW THIS?
We need to know what people are searching for so we can use appropriate terms when identifying digital media.
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
TIP #1
Name digital media files like this: digital-media-education.jpg
Do not use: IMG_1424.jpg
How will people find the second image?
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
GOOGLE IMAGE SEARCH TESTSearch term: digital media education
First image is named: digital-media-tree.jpg
Second image is named: 35358c8.jpg
How will people find the second image?
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
GOOGLE YOUR NAME:
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
BING YOUR NAME
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April 15, 2
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
GET DISCOVERED
Simply adding keywords or keyword phrases to digital media files makes them discoverable.
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
CATCH 22
What if your name is too generic, like John Smith?
Be inventive, try something like:
John “The Notary” Smith
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
SOCIAL MEDIA SCIENCE
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
PHOTOS
• Include keywords in file names
• ALT tags (can be stripped out)
• Adobe Bridge & Other Programs allow metadata insertion
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
METADATA
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
INFOGRAPHIC CREDIT
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
OPTIMIZING VIDEO
• Include keywords in file names
• ALT tags
• Search Engines read Closed Captioning files!
• Transcripts
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
CLOSED CAPTIONING PROVIDERS
• 3PlayMedia
• SubPLY
• dotSub
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
OPTIMIZING TEXT
• Twitter 140 character limit,
• Facebook’s 63,206 character limit
• LinkedIn 700 character limit
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
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http://neilpatel.com/2015/02/10/seo-copywriting-how-to-write-content-for-people-and-optimize-for-google-2/
April 15, 2
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
GRAPHICS & AUDIO
• Include keywords in file names
• ALT tags
• Adobe Bridge & Other Programs allow metadata insertion
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
METADATA
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O P T I M I Z I N G D I G I TA L M E D I A A S S E T S F O R I N T E R N E T DI S C O V E RY
PRESENTED BY
Don Platon
Volume11.Digital
Video Content Marketing Agency
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