eBay Partner Network & Optimizely: Optimization Best Practices
Optimizely experience berlin keynote travis bryant
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Transcript of Optimizely experience berlin keynote travis bryant
Travis Bryant
VP Sales, Optimizely
3 Things I want to share
1. How we got here today
2. How you are using Optimizely
3. What comes next
3 Things I want to share
2. How you are using Optimizely
3. What comes next
1. How we got here today
Mio. Dollar in extra donations
60
Enable the world to turn data into action.
Offices
6
Solutions Partner Experiments
12,557
Growth in Technology Partners
5x
3 Things I want to share
2. How you are using Optimizely
3. What comes next
1. How we got here today
Billion Experiences
30
Optimizely
Everyone Else
2010
2011
2012
2013
2014
2015
Testing Platform
#1
E-Commerce
Example: Trunk Club
Mike WolfProduct Designer
Original Variation
# of steps 63
Registrations
New Customers
Revenue
+ 150%
+ 20.000
+ 10 - 30 Mio.
Wait. There is more…
Continuous Optimization
One-Off Testing
Media
Never UsedUsed Once
80 % of all apps
Travel
Experience 1 Experience 2
Registrations
Negative App-Store Reviews
Life-time value of users
+ 100%
0
+
iOS A/B Testing Product
#1
Q2
2015
Q1
2015
Q3
2014
iOS Adoption
The Optimizely Community for experimenters to unite, explore, and optimize.
New features inspired by you
35
Pauline MarolProduct ManagerHotwire
“”
I am so happy to see the new dashboard! This was my #1 product request, and I’m glad to see it live.
Pauline MarolProduct ManagerHotwire
Traditional vs. New Stats Engine
100%
Trust
Experiences Solutions Partner Experiments
iOS A/B Testing Product
Trust
Offices
Growth in Integrations
New features inspired by you
30 BILLION
100%
612,571
5x
35
#1
3 Things I want to share
2. How you are using Optimizely
3. What comes next
1. How we got here today
Personalization
Introducing