Optimize Your Job Search on LinkedIn

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Optimize Your Job Search June 8, 2009 Find & Be Found on LinkedIn & Social Networks Created for the Job Seekers Group ©2009 Dana Lookadoo
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"Find & Be Found on LinkedIn & Social Networks" Presentation created for the Job Seekers Group in Folsom, CA. How to optimize your LinkedIn profile and participate in Social Networks during your career search and while employed!

Transcript of Optimize Your Job Search on LinkedIn

Page 1: Optimize Your Job Search on LinkedIn

Optimize Your Job Search June 8, 2009Find & Be Found on LinkedIn & Social NetworksCreated for the Job Seekers Group

©2009 Dana Lookadoo

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Agenda . Job Seekers

Your job search may hinge on who you know more than what you know.

You can build relationships and expand your career opportunities through friends and friends of friends.

LinkedIn and Social Networks offer free avenues to find and be found.

LinkedIn Horizons

Optimize Your Profile

Exploring Social Networks

Dos, Don’ts & To Dos

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LinkedIn HorizonsBusiness Social Networking Job ResearchChain of Relationships

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Business Social Networking

LinkedIn …

Celebrated 40 million users on its 6th birthday on May 5, 2009.

Estimates 1 million users sign up every 2 weeks.

Is international! It’s the world’s largest professional network to meet people, share information, ideas, news and opportunities.

w w w . L i n k e d I n . c o m

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Business Social Networking

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Business Social Networking

Recruiters, head hunters, decision-makers tap into LinkedIn to look for & evaluate candidates.

Your profile, connections, activity and recommendations are now your defacto “references.”

LinkedIn is a job board. It’s also a network for research, learning, sharing and establishing yourself as a subject matter expert.

Interactive Résumé

Company Research

Peer Connections

Find Jobs

Questions & AnswersNews & Events

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Job Research

Your job search involves company research.

Search for companies by:

Name or Keyword

Location and/or ZIP

Industry & Size

Relationship to your connections

Jobs posted on LinkedIn

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Job Research

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Job Research

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Job Research

Use “Advanced Job Search” to refine your search results:

Within distance of ZIP

Experience Level

Jobs posted within dates

Jobs posted by Date, Location, Company, Job Title, Degrees away from you, Keyword Relevance

Industry (drill down)

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Job Research

Search Groups Directory for jobs within:

Alumni

Corporate

Conference

Networking

Non-Profit

Professional

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Job Research

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Optimize Your ProfileSign up & Observe Your Interactive Résumé Target Keywords

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Sign up & Observe

How do you make LinkedIn work for you?

1. Sign up. Fill out your profile.

2. Use keyword-rich descriptions to summarize your strengths.

3. Change your URL to a custom Web address…http://www.linkedin.com/in/lookadoo

4. Observe what others are doing. Research Group, Jobs, Companies, News, Events

Complete Profile

Include Photo

Get Vanity URL

Watch & Observe

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Sign up & Observe

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Sign up & Observe

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Your Interactive Résumé

Make a statement about yourself by adding some Personal Information: List Honors & Awards List Personal Information, except your address! Contact Settings

Gives people an idea of your availability and how you want to be contacted.

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Your Interactive Résumé

Tap into the power of Questions & Answers! Observe how others are answering questions.Answer questions if you can add value to other answers already there.Don’t be afraid to ask questions!

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Your Interactive Résumé

Recommend Others! Be generous in your recommendations of others!Ask for recommendations. Remember to thank them personally.Don’t load your profile with too much hype! You can overdo recommendations.

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Your Interactive Résumé

Add ApplicationsShare your Reading List by Amazon.Add LinkedIn to your Blog.Update LinkedIn with blog posts, if you have a WordPress blog.

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Target Keywords

Optimize how you show up in LinkedIn and search engines.

Use keywords, that define you and what you do.

Write out your skills and the type of job for which you qualify.Your full nameSkills and specialtiesJob Type, including acronymsIndustry, including field of workPassions – Let them know a little about your personality!

Full Name

Skills, Specialties

Job Type

Industry

Passions (a little personality)

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Target Keywords

Example of Dana’s “often changing” Summary…

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Your Interactive Résumé

LinkedIn Network Updates are sent via email to all connections in your list.

Update your profile. Post updates often. Connect with others on a regular basis. Join Groups, when appropriate. Answer Questions.

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Explore Social NetworksChain of Relationships

Social Networks for Business

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Chain of Relationships

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Chain of Relationships

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Social Networks for Business

Social Networking is more than hanging out & chatting with friends!

Many networks give professionals an opportunity to see and be seen.

Twitter http://twitter.com

Search Twitter using “Advanced”:

http://search.twitter.com/advanced

Naymz: http://www.naymz.com/

Indeed: http://www.indeed.com/

Real Match: http://www.realmatch.com/

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Social Networks for Business

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Social Networks for Business

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Dos, Don’ts & To DosDoDon’tChecklist & Resources

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Do…

Join NOW! Get a professional photo! Look around LinkedIn to see what others in your field are doing and industry groups. Flesh out your profile so people can understand who you are, your strengths and passions. Connect with friends! Ignore a connection if you don’t want to connect with them! Treat others with respect!

MAXIMIZE YOUR

ONLINEVISIBILITY!

ENGAGE & CONNECT!

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Don’t…

Be all about me! Join LinkedIn and forget it! Spam all your friends with connections or links! Get really excited and go overboard on your profile! Over connect. Be discerning. Think about each connection as a vote of confidence! Be a “drive by” social networker and post comments and links about you!

NO wedding or vacation pictures

as your profile picture!

NO spammin

g summary

with keywords

!

NO “Guru” or “Expert”

titles!

Profile picture shown is a mockup.

SEO Guru / Expert profile shown is for real!

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To Do’s… LinkedIn Checklist Edit Your Profile – Complete it carefully and accurately. If you’re currently unemployed, list your current position as “Open to opportunities.” Include a Photo – 80x80 in size. Cropped headshot is best. Write a Professional Summary – Your headline at the top is important. This is your first chance to make a good impression. Highlight experience. Include Keywords, Skills, Full Name – 3rd person. Use words (keywords & your full name) for which you want to be found and show up in search results. Include Passions – (optional) Add a little something personal. Contact Settings – List your availability: career opportunities, consulting offers, new ventures, job inquiries, and reference requests. Website Links – Link to a personal blog, other social network profiles. Custom URL – Customize. Include public profile URL in email signature. Grow your Network! – Find connections, coworkers, friends. Get recommendations – Don’t be afraid to ask. Recommend others, too.

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LinkedIn Horizons

Optimize Your Profile

Dos, Don’ts & To Dos

Your Career

Optimize Your Job Search Recap

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Resources

LinkedIn Blog:http://blog.linkedin.com/

LinkedIn on Twitter - @LinkedIn:http://twitter.com/linkedin

JibberJobber Group on LinkedIn:http://cli.gs/jibberjobber

I’m on LinkedIn, Now What? http://imonlinkedinnowwhat.com/

Optimize Your Job Search (slides by Barbara Rozgonyi )http://www.slideshare.net/wiredprworks/optimized-job-search

About the Presenter…

Dana LookadooSearch Marketing [email protected]://www.danalookadoo.comhttp://www.linkedin.com/in/lookadoo

Coming Soon…

YOYO (You’re On Your Own) SEOhttp://www.YOYOSEO.com