Optimize Your Job Search on LinkedIn
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Transcript of Optimize Your Job Search on LinkedIn
Optimize Your Job Search June 8, 2009Find & Be Found on LinkedIn & Social NetworksCreated for the Job Seekers Group
©2009 Dana Lookadoo
Agenda . Job Seekers
Your job search may hinge on who you know more than what you know.
You can build relationships and expand your career opportunities through friends and friends of friends.
LinkedIn and Social Networks offer free avenues to find and be found.
LinkedIn Horizons
Optimize Your Profile
Exploring Social Networks
Dos, Don’ts & To Dos
LinkedIn HorizonsBusiness Social Networking Job ResearchChain of Relationships
Business Social Networking
LinkedIn …
Celebrated 40 million users on its 6th birthday on May 5, 2009.
Estimates 1 million users sign up every 2 weeks.
Is international! It’s the world’s largest professional network to meet people, share information, ideas, news and opportunities.
w w w . L i n k e d I n . c o m
Business Social Networking
Business Social Networking
Recruiters, head hunters, decision-makers tap into LinkedIn to look for & evaluate candidates.
Your profile, connections, activity and recommendations are now your defacto “references.”
LinkedIn is a job board. It’s also a network for research, learning, sharing and establishing yourself as a subject matter expert.
Interactive Résumé
Company Research
Peer Connections
Find Jobs
Questions & AnswersNews & Events
Job Research
Your job search involves company research.
Search for companies by:
Name or Keyword
Location and/or ZIP
Industry & Size
Relationship to your connections
Jobs posted on LinkedIn
Job Research
Job Research
Job Research
Use “Advanced Job Search” to refine your search results:
Within distance of ZIP
Experience Level
Jobs posted within dates
Jobs posted by Date, Location, Company, Job Title, Degrees away from you, Keyword Relevance
Industry (drill down)
Job Research
Search Groups Directory for jobs within:
Alumni
Corporate
Conference
Networking
Non-Profit
Professional
Job Research
Optimize Your ProfileSign up & Observe Your Interactive Résumé Target Keywords
Sign up & Observe
How do you make LinkedIn work for you?
1. Sign up. Fill out your profile.
2. Use keyword-rich descriptions to summarize your strengths.
3. Change your URL to a custom Web address…http://www.linkedin.com/in/lookadoo
4. Observe what others are doing. Research Group, Jobs, Companies, News, Events
Complete Profile
Include Photo
Get Vanity URL
Watch & Observe
Sign up & Observe
Sign up & Observe
Your Interactive Résumé
Make a statement about yourself by adding some Personal Information: List Honors & Awards List Personal Information, except your address! Contact Settings
Gives people an idea of your availability and how you want to be contacted.
Your Interactive Résumé
Tap into the power of Questions & Answers! Observe how others are answering questions.Answer questions if you can add value to other answers already there.Don’t be afraid to ask questions!
Your Interactive Résumé
Recommend Others! Be generous in your recommendations of others!Ask for recommendations. Remember to thank them personally.Don’t load your profile with too much hype! You can overdo recommendations.
Your Interactive Résumé
Add ApplicationsShare your Reading List by Amazon.Add LinkedIn to your Blog.Update LinkedIn with blog posts, if you have a WordPress blog.
Target Keywords
Optimize how you show up in LinkedIn and search engines.
Use keywords, that define you and what you do.
Write out your skills and the type of job for which you qualify.Your full nameSkills and specialtiesJob Type, including acronymsIndustry, including field of workPassions – Let them know a little about your personality!
Full Name
Skills, Specialties
Job Type
Industry
Passions (a little personality)
Target Keywords
Example of Dana’s “often changing” Summary…
Your Interactive Résumé
LinkedIn Network Updates are sent via email to all connections in your list.
Update your profile. Post updates often. Connect with others on a regular basis. Join Groups, when appropriate. Answer Questions.
Explore Social NetworksChain of Relationships
Social Networks for Business
Chain of Relationships
Chain of Relationships
Social Networks for Business
Social Networking is more than hanging out & chatting with friends!
Many networks give professionals an opportunity to see and be seen.
Twitter http://twitter.com
Search Twitter using “Advanced”:
http://search.twitter.com/advanced
Naymz: http://www.naymz.com/
Indeed: http://www.indeed.com/
Real Match: http://www.realmatch.com/
Social Networks for Business
Social Networks for Business
Dos, Don’ts & To DosDoDon’tChecklist & Resources
Do…
Join NOW! Get a professional photo! Look around LinkedIn to see what others in your field are doing and industry groups. Flesh out your profile so people can understand who you are, your strengths and passions. Connect with friends! Ignore a connection if you don’t want to connect with them! Treat others with respect!
MAXIMIZE YOUR
ONLINEVISIBILITY!
ENGAGE & CONNECT!
Don’t…
Be all about me! Join LinkedIn and forget it! Spam all your friends with connections or links! Get really excited and go overboard on your profile! Over connect. Be discerning. Think about each connection as a vote of confidence! Be a “drive by” social networker and post comments and links about you!
NO wedding or vacation pictures
as your profile picture!
NO spammin
g summary
with keywords
!
NO “Guru” or “Expert”
titles!
Profile picture shown is a mockup.
SEO Guru / Expert profile shown is for real!
To Do’s… LinkedIn Checklist Edit Your Profile – Complete it carefully and accurately. If you’re currently unemployed, list your current position as “Open to opportunities.” Include a Photo – 80x80 in size. Cropped headshot is best. Write a Professional Summary – Your headline at the top is important. This is your first chance to make a good impression. Highlight experience. Include Keywords, Skills, Full Name – 3rd person. Use words (keywords & your full name) for which you want to be found and show up in search results. Include Passions – (optional) Add a little something personal. Contact Settings – List your availability: career opportunities, consulting offers, new ventures, job inquiries, and reference requests. Website Links – Link to a personal blog, other social network profiles. Custom URL – Customize. Include public profile URL in email signature. Grow your Network! – Find connections, coworkers, friends. Get recommendations – Don’t be afraid to ask. Recommend others, too.
LinkedIn Horizons
Optimize Your Profile
Dos, Don’ts & To Dos
Your Career
Optimize Your Job Search Recap
Resources
LinkedIn Blog:http://blog.linkedin.com/
LinkedIn on Twitter - @LinkedIn:http://twitter.com/linkedin
JibberJobber Group on LinkedIn:http://cli.gs/jibberjobber
I’m on LinkedIn, Now What? http://imonlinkedinnowwhat.com/
Optimize Your Job Search (slides by Barbara Rozgonyi )http://www.slideshare.net/wiredprworks/optimized-job-search
About the Presenter…
Dana LookadooSearch Marketing [email protected]://www.danalookadoo.comhttp://www.linkedin.com/in/lookadoo
Coming Soon…
YOYO (You’re On Your Own) SEOhttp://www.YOYOSEO.com