ibm.biz/predictive

Improving business outcomes with predictive analytics

Optimize the future with better decisions today

ibm.biz/predictive

Your organization collects more data than ever before, from more sources and in more formats

ibm.biz/predictive

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All of that data is exploding with brilliant insights just waitingto be discovered

ibm.biz/predictive

ibm.biz/predictive

Predictive analytics helps you uncover the value in big data

See patterns and trends, connect data to effective action and apply insights throughout your business.

ibm.biz/predictive

ibm.biz/predictive

How can I find my best customers? Locate stores or

facilities? See how competitors affect my market?

How do I predict behaviors and preferences so I can

reduce customer churn, prevent fraud, improve processes, or

grow revenue?

How can I actin real time or ahead of a potential issue or event,

instead of after it happens?

ibm.biz/predictive

It provides answers to critical questions …

ibm.biz/predictive

…and helps guide your organization with data-driven actions

ibm.biz/predictive

Seize new opportunities

Manage risk

Implement more effective strategies

ibm.biz/predictive

Nearly half of all organizations apply predictive analytics in areas critical to revenue and profitability

48% of organizations surveyed apply predictive analytics to their marketing activities.

44% apply predictive analytics to improve operations.

--Next-generation predictive analytics: Using forward-looking insights to gain competitive advantage, Ventana Research, 2015

ibm.biz/predictive

ibm.biz/predictive

Nearly half of all organizations apply predictive analytics in areas critical to revenue and profitability

ibm.biz/predictive

95% of survey respondents say data and analytics are necessary to keep them on par with or ahead of their competitors

- Analytics: The upside of disruption, IBM Institute for Business Value, 2015

ibm.biz/predictive

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Discover IBM SPSS Predictive Analytics: A foundation for your enterprise

ibm.biz/predictive

Statistical analysis

Predictive modeling

Decision management

Decision optimization

ibm.biz/predictive

Get innovative analytic capabilities at your fingertips

ibm.biz/predictive

Empower more users to unleash your data’s full potential

Data scientists

Business analysts

Developers

ibm.biz/predictive

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Geospatial analysis

Text analytics

Entity analytics

Social network analysis

Choose from innovative analytic techniques at your fingertips

ibm.biz/predictive

ibm.biz/predictive

Find and act on insights faster with analytics that embrace and extend leading open source technologies

R Spark

Python Hadoop

ibm.biz/predictive

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Select the deployment model that suits your business, whether it’s on the ground, in the cloud or in between

ibm.biz/predictive

On cloud

On premises

Hybrid options

ibm.biz/predictive

Put analysis into action for visible results

ibm.biz/predictive

Donor management

Fraud detection

Student success

Sales forecasting

Employee turnover

Insuranceclaims fraud

Cross-sell and upsell

Customer retention

ibm.biz/predictive

Watch predictive analytics pay off

Boost to customer lifetime value

7.6%

Nucleus estimate of analytics payback for every

$1 spent

$133 times more likely to develop customer and market insights

3X

ibm.biz/predictive

ibm.biz/predictive

California tax agency increases revenue

ibm.biz/predictive

$400 million in additional revenue during the first two years after implementation

300% increase in the number of successful attempts to contact business non-filers

ibm.biz/predictive

35% compound monthly growth rate for a new beer by targeting specific retail accounts

75% increase in resource efficiency by using IBM SPSS models instead of spreadsheets

Andrews Distributing quenches thirst for sales growth

ibm.biz/predictive

ibm.biz/predictive

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Explore the IBM SPSS Community: developer.ibm.com/predictiveanalytics

Start your predictive analytics journey:ibm.biz/predictive