Optimize Facebook, Twitter, LinkedIn, Pinterest, and ...Optimize Facebook, Twitter, LinkedIn,...

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You can reach us at [email protected] LiveRamp.com About the LiveRamp Data Store Optimize Facebook, Twitter, LinkedIn, Pinterest, and Snapchat Campaigns with Trusted Third-Party Audiences Use privacy-compliant third-party data to reach your target audience How It Works Sample Data Providers Problem Solution When first-party data isn’t an option, you may rely on third-party audiences for your data-driven marketing campaigns. You need to easily discover, license, and reliably distribute trusted data to Facebook, Twitter, LinkedIn, Snapchat, and Pinterest. The LiveRamp Data Store is the gateway to any data you need with just one contract. Access 180+ leading data providers, supporting all industries and encompassing all types of privacy-approved data. Providers are all thoroughly vetted for privacy and include sources and brands exclusive to LiveRamp, emerging platforms with access to previously unavailable deterministic data, and data partnerships enabled by IdentityLink. Sign a One-Time Agreement Sign a one-time Data Store access agreement and opt into the consumer social platforms of interest. Distribute + Target Audiences Distribute your licensed third-party audiences and use them for campaign targeting on the platform of choice. Report Usage Back to LiveRamp On a monthly basis, buyers report on usage back to the LiveRamp Data Store for billing. Marketers may license trusted third-party audiences from over 180+ data providers and onboard it to the social platform of choice. The data workflows are the same as if you were onboarding your CRM data to the social platform.

Transcript of Optimize Facebook, Twitter, LinkedIn, Pinterest, and ...Optimize Facebook, Twitter, LinkedIn,...

You can reach us at [email protected] LiveRamp.com

About the LiveRamp Data Store

Optimize Facebook, Twitter, LinkedIn, Pinterest, and SnapchatCampaigns with Trusted Third-Party AudiencesUse privacy-compliant third-party data to reach your target audience

How It Works

Sample Data Providers

Problem Solution

When first-party data isn’t an option, you may rely on third-party audiences for your data-driven marketing campaigns. You need to easily discover, license, and reliably distribute trusted data to Facebook, Twitter, LinkedIn, Snapchat, and Pinterest.

The LiveRamp Data Store is the gateway to any data you need with just one contract. Access 180+ leading data providers, supporting all industries and encompassing all types of privacy-approved data. Providers are all thoroughly vetted for privacy and include sources and brands exclusive to LiveRamp, emerging platforms with access to previously unavailable deterministic data, and data partnerships enabled by IdentityLink.

Sign a One-Time Agreement

Sign a one-time Data Store access agreement and opt into the consumer social platforms of interest.

Distribute + Target Audiences

Distribute your licensed third-party audiences and use them for campaign targeting on the platform of choice.

Report Usage Back to LiveRamp

On a monthly basis, buyers report on usage back to the LiveRamp Data Store for billing.

Marketers may license trusted third-party audiences from over 180+ data providers and onboard it to the social platform of choice. The data workflows are the same as if you were onboarding your CRM data to the social platform.

You can reach us at [email protected] LiveRamp.com

Representative Data Partners (Some restrictions apply for Facebook)

Check the Data Storefront for a comprehensive list of our partners

Geolocation

B2B

Other

Demo

Behavioral / In-market

Purchase

Many of these providers, and more, create custom segments tailored exactly to your objectives. Contact our audience solutions team to get started: [email protected].

Health

You can reach us at [email protected] LiveRamp.com

Workflow to Get Started

DATA BUYER DATA SELLER LIVERAMP

Sign a one-time Data Store accessagreement and opt into consumersocial platforms of interest.

To receive custom segments that a data seller has prepared for you, notify your LiveRamp account team to enable the whitelist. -- For syndicated segments, search and select in Data Store, skip to #7.

Upload custom segments into Connect.

Select and share custom segments with the corresponding buyer.

Vet privacy considerations (same criteria as today).

Receive notification from Connectthat custom segments are available.

Set up the consumer social Destination Account in Connect, and agree to reporting, pricing, and payment prompts.

*OAuth Process: Click activate onthe social Destination Account tile.Click the tile. Enter account details.Authorize by entering the platform’susername and password. *OAuth not required for Facebook distributions.

Add desired custom or syndicated segments to the destination account.

Activate segments in the social consumer account.

Provide a month-end usage report in compliance with LiveRamp billing’s specifications

Parse and distribute usage to sellers.

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