Optimize Facebook campaign performance with How it works trusted third-party audiences ·...

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Optimize Facebook campaign performance with trusted third-party audiences Use privacy-compliant third-party data to reach your target audience Problem When first-party data isn’t an option, you may rely on third-party data for your data-driven marketing campaigns. You need to easily discover, license, and distribute trusted data to Facebook in a reliable manner. Solution The IdentityLink Data Store’s unique integration with Facebook Custom Audiences enables self-serve usage of trusted third-party data for targeting from 60+ data providers. The IdentityLink Data Store is the gateway to any data you need with just one contract. Access 150+ leading data providers, supporting all industries and encompassing all types of privacy-approved data. Providers are all thoroughly vetted for privacy and include sources and brands exclusive to LiveRamp, emerging platforms with access to previously unavailable deterministic data, and data partnerships enabled by IdentityLink. About the IdentityLink Data Store How it works Sign a One-Time Agreement The Data Store Facebook Supplement is a one-time agreement that allows you to participate in this program. Distribute + Target Audiences Distribute your licensed third-party audiences and use them for campaign targeting on Facebook. Report Usage Back to LiveRamp www.LiveRamp.com | [email protected] Contact your account team to get started today! Sample Providers: On a monthly basis, buyers report on usage back to the IdentityLink Data Store for billing.

Transcript of Optimize Facebook campaign performance with How it works trusted third-party audiences ·...

Page 1: Optimize Facebook campaign performance with How it works trusted third-party audiences · 2019-03-27 · Audiences enables self-serve usage of trusted third-party data for targeting

Optimize Facebook campaign performance with trusted third-party audiencesUse privacy-compliant third-party data to reach your target audience

ProblemWhen first-party data isn’t an option, you may

rely on third-party data for your data-driven marketing campaigns. You need to easily

discover, license, and distribute trusted data to Facebook in a reliable manner.

SolutionThe IdentityLink Data Store’s unique integration with Facebook Custom

Audiences enables self-serve usage of trusted third-party data for targeting from

60+ data providers.

The IdentityLink Data Store is the gateway to any data you need with just one contract. Access 150+ leading data providers, supporting all industries and encompassing all types of privacy-approved data. Providers are all thoroughly vetted for privacy and include sources and brands exclusive to LiveRamp, emerging platforms with access to previously unavailable deterministic data, and data partnerships enabled by IdentityLink.

About the IdentityLink Data Store

How it works

Sign a One-Time Agreement

The Data Store Facebook Supplement is a one-time

agreement that allows you to participate in this program.

Distribute + Target Audiences

Distribute your licensed third-party audiences and use

them for campaign targeting on Facebook.

Report Usage Back to LiveRamp

www.LiveRamp.com | [email protected]

Contact your account team to get started today!

Sample Providers:

On a monthly basis, buyers report on usage back to the IdentityLink Data Store for billing.

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www.LiveRamp.com | [email protected]

Sample Data Partners

Don’t see your provider of choice? Email [email protected]!

B2B

Purchase

Geolocation

Behavioral

Weather TV

Opinion/ Views

Demo

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www.LiveRamp.com | [email protected]

Workflow to Get Started

DATA BUYER DATA SELLER LIVERAMP

1. Sign a Data Store Access Agreement + Facebook Supplement with LiveRamp for access to the Data Store in Connect.

2. Initiate an audience sharing relationship with buyer in Facebook

3. In Facebook, accept Audience Sharing relationship with LiveRamp to receive data.

4. To receive custom segments that a data seller has prepared for you, notify your LiveRamp account team to enable the whitelist.-- For syndicated segments, search and select in Data Store, skip to #9.

5. Upload custom segments into Connect.

6. Select and share custom segments with the corresponding buyer.

7. Vet privacy considerations (same criteria as today).

8. Receive notification from Connect that custom segments are available.

9. Set up a Destination Account in Connect, and agree to self-reporting, pricing, and payment prompts.

10. Add desired custom or syndicated segments to the Destination Account

11. Activate segments in Facebook.

12. Provide a month-end usage report, in compliance with LiveRamp billing’s specifications

13. Parse and distribute usage to sellers.