#DFB2B 2015 - Diederik Martens, Optimaliseer (met) marketing automation
Optimaliseer shopping experiences - Robert de Boer van Intershop
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Transcript of Optimaliseer shopping experiences - Robert de Boer van Intershop
Visie op de veranderingen in de
wereld van B2B Commerce
Robert de Boer, Sales Manager Benelux, Intershop
Intershop | The E-Commerce Company
Financial Projections
Commerce (US only - Forrester)
2013
• $252 billion for B2C
• $559 billion for B2B (EDI excluded)
• Als we dit vertalen naar Nederland(2013):
• € 12 Miljard B2C
• € 25 Miljard B2B ??
Intershop | The E-Commerce Company
State of the Art in 1994 ...
Intershop | The E-Commerce Company
Moving on to 2013
Intershop | The E-Commerce Company
B2B is changing too
The primary force is the consumerisation of B2B
Examples
Intershop | The E-Commerce Company
Intershop | The E-Commerce Company
Intershop | The E-Commerce Company
Intershop | The E-Commerce Company
Intershop | The E-Commerce Company
Intershop | The E-Commerce Company12
Intershop | The E-Commerce Company13
Optimise the B2B
Experience to Match B2C
Expectations
Forrester Research, Inc. (Nasdaq: FORR)
Andy Hoar, Key Trends In B2B eCommerce For 2013
Intershop | The E-Commerce Company
The New Kid on the Block
Intershop | The E-Commerce Company
Punten om mee te nemen
• Focus on the Customer
• Enable your Channel Ecosystem
• Make all B2C Features Available to B2B
• Benefit from the Collective Experience
Corporate Headquarters:
Intershop Communications
AG
Intershop Tower
07740 Jena
Germany
Phone: +49 3641 50-0
Fax: +49 3641 50-
1111
www.intershop.com
Americas Headquarters:
Intershop Communications,
Inc.
282 2nd Street, Suite 303
San Francisco, CA 94105
USA
Phone: +1 415 844-1500
Fax: +1 415 844-3800
www.intershop.com
Australia Headquarters:
Intershop Communications
Australia Pty Ltd
19 Bennetts Lane
Melbourne, VIC 3000
Australia
Phone : + 61 396543707
www.intershop.com
SoQuero GmbH
Ludwigstraße 31
60327 Frankfurt am Main
Germany
Phone: +49 69 254949-0
Fax: +49 69 254949-
49
www.soquero.com
TheBakery GmbH
Monbijouplatz 5
10178 Berlin
Germany
Phone: +49 30 2888588-0
Fax: +49 30 2888588-
10
www.theberlinbakery.com
© 2013 Intershop® Communications AG . All rights reserved. All other trademarks are the property of their respective owners.
China Headquarters:
Intershop Communications
Asia Limited
Kowloon Centre
Suite 1008-1009, 10th Floor
33 Ashley Road
Tsim Sha Tsui, Kowloon,
Hongkong
Phone : + 61 396543707
www.intershop.com