Optimal Market Assessment: Hidden Data Software
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Transcript of Optimal Market Assessment: Hidden Data Software
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Mercyhurst Operational Security Team28 October 2008
Strategic Intelligence
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Restatement of Tasking
What are the optimal markets for hidden data detection and
cleansing software?
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Optimal MarketsAn optimal market is defined (in order of
importance) as:
Primarily US locations, central to AlabamaEnterprise focused (number of employees and
revenue)Use and need to protect confidential informationHeavily use Microsoft Office and PDF filesHave a need for a solution to the hidden data
problem
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Key FindingsOut of the 12 industries the analysts examined,
the education and legal industries will likely be the optimal vertical markets for hidden data software
The education and legal industries are the strongest demonstrators of: The corporate characteristics initially specified
in the taskingAn overriding need for a hidden data software
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Education IndustryThe education industry on average:
Scored the highest for Industry Security Need Included institutions with an employee base of
500+ and a yearly revenue of $40-$80 millionIncluded institutions located within 200-300
miles of ManTechInternet domain search revealed a total of
39,037 PDF and Microsoft documents
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Legal IndustryThe legal industry on average:
Scored the second highest for Industry Security Need
Included companies with an employee base of 500-1000 and a yearly revenue of $40-$80 million
Included companies located within 200-300 miles of ManTech
Internet domain search revealed a total of 3,485 PDF and Microsoft documentsRatio of documents to companies is
approximately 497:1
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MCDM Overview
Multi-Criteria Decision Making Answers requirement by narrowing down a list
of choices to a “best choice”Choices evaluated on a set of measurable
criteriaOutcome organized in MCDM Matrix
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MCDM MethodChoices: Selection of companies, located within
the state of Alabama and the greater Atlanta areaCriteria: For each criterion, the analysts
assigned the company a value from 1-3 (low-high)After the analysts evaluated all 8 areas of the
company, they totaled the numbers and ranked the companies according to grand total
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Matrix CriteriaLocation Competitive Market Penetration Number of Employees Revenue Company PDF Exposure Company Microsoft Document Exposure Industry Security Need Document Integrity Sampling
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Thank You
Any Final Questions?
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Contact Information
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