Optify seasonal seo recipes for success
Transcript of Optify seasonal seo recipes for success
©2011 Third Door Media, Inc.
Seasonal SEO Recipes for Success
Thursday, October 27, 2011 Speaker:
Anthony Joseph, Op?fy
©2011 Third Door Media, Inc.
Anthony Joseph, Op?fy
» Vice President of Marke?ng
» 11+ years with Amazon.com, held a number of key product, technology, and business leadership posi?ons
» Companies include: Pointcast, Digidesign, Avid Technologies
» Advisor to several start-‐ups including: The Coffee Equipment Company, SplashCast and CompassionWorks.
©2011 Third Door Media, Inc.
Agenda • Seasonal SEO • Know Your Data • Know Your Season • Know Your Customer • Know Your Trends • Start Early • Develop A Social Strategy • The Best Laid Plans. . .
©2011 Third Door Media, Inc.
Seasonal SEO
©2011 Third Door Media, Inc.
Know Your Data
©2011 Third Door Media, Inc.
Know Your Season
©2011 Third Door Media, Inc.
Know Your Customer
©2011 Third Door Media, Inc.
Know Your Trends
©2011 Third Door Media, Inc.
Start Early
©2011 Third Door Media, Inc.
Develop a Social Strategy
©2011 Third Door Media, Inc.
Don’t Forgot Mobile
©2011 Third Door Media, Inc.
The Best Laid Plans. . .
• Measure in Real Time • Listen to your data • Listen to your customers • Listen to the field
• Use social media to react and adjust to last minute changes and last-‐minute shoppers
• Plan campaigns to aKract last-‐minute shoppers with deals
• Tweets and Facebook updates offering discounts
©2011 Third Door Media, Inc.
What do I need to track in Real Time ?
» SEO Indicators » Keyword Ranks » Rank Trends over Pme » Ranking in mulPple
engines
©2011 Third Door Media, Inc.
What do I need to track in Real Time? » Business Indicators
» Pageviews » Visitors » Conversion » Revenue
©2011 Third Door Media, Inc.
Main Takeaways and Next Steps
• Start early • Build an integrated mul?-‐channel plan • Execute in real ?me • Implement a ‘holi-‐daily’ check-‐in • Put together a holiday post-‐mortem
©2011 Third Door Media, Inc.
Op?fy – Marke&ng in Real Time » Founded in 2008 and publicly released in March 2010, now has over
2,000 accounts » Enables marketers to drive more traffic and leads with SEO and social
media, convert visitors to customers, and measure and share results » OpPfy customers see over 100% increase in organic traffic and over
300% increase in leads in less than 4 months » Resources:
» Resources library hKp://www.opPfy.net/internet-‐markePng/opPfy-‐resources/
» Featured customers and tesPmonials are available at www.opPfy.net/customer-‐tesPmonials/, or read our case studies at www.opPfy.net/category/case-‐studies/
» We offer four EdiPons www.opPfy.net/ediPons-‐pricing/ and a 14-‐day free trial www.opPfy.net/sign-‐up/
» Learn more at www.opPfy.net