#opticon2015

Pushing the Boundaries of Optimizely

Alex IvashchenkoPrincipal Software Engineer, Trulia

alexi@trulia.com

Markis TaylorEngineering Lead, Trulia

mtaylor@trulia.com

Shaunak MaliSolutions Architect, Optimizely

shaunak@optimizely.com

Brad TaylorSr. Solutions Architect, Optimizely

brad@optimizely.com

Introductions

Topics

• node.js

• Single Page Applications

• Mobile Web

• Media Trends

• Ad Integration

Load Time vs User Experience vs Product Experimentation

Weighing the Opportunity Costs

but...

I love Javascript

12 seconds

Mobile with JS

2 seconds

Mobile without JS

node-optimizely library

• Creates isolated environment

• Runs provided optimizely experiments

• Outputs modified html

• Returns list of added images and cookies

• Framework agnostic

The Developer

• Choose between jsdom and cheerio/vm

• Fetch fresh optimizely bundle (no jquery)

• Generate original html page

• Handle new cookies and images

• Send modified html to a client

Example

GitHub:

github.com/trulia/node-optimizely

node-optimizely

NPM:

npmjs.com/optimizely

Performance vs User Experience

Single Page Applications

Dev Tools for the Win!

Wordpress Plugin

Left hand should know what the right hand is doing.

Advertising Operations meets Product Development

Javascript, the solution to and cause of all life’s problems.

Optimizely Javascript API

bit.ly/1GAIzOs

DFP Integration

https://gist.github.com/ff7a5bb9b4cc44f62c6e.git

Code to block iFrame load

Final Thoughts

Q & A

#opticon2015

Pushing the Boundaries of Optimizely

Alex IvashchenkoPrincipal Software Engineer, Trulia

alexi@trulia.com

Markis TaylorEngineering Lead, Trulia

mtaylor@trulia.com

Shaunak MaliSolutions Architect, Optimizely

shaunak@optimizely.com

Brad TaylorSr. Solutions Architect, Optimizely

brad@optimizely.com