Opt-EzBy: Alex Comstock and Gia Bersani

Opt-EzProblem• Current eye exam process• Expensive• Inconvenient• Time consuming

Opt-EzSolution• Eye exam kiosks located in

stores and malls across the nation.• FREE eye check up• Accurate• Convenient and easily accessible

How’s it work

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Smartphone with Netra device attached

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Customers• Type 1: Revenue Generators

• Optometrists• Health and Personal Care Stores

• Type 2: Users• Individuals who use our kiosks

Value Proposition:• Optometrists and Other eye care

professionals• We send them patients

• Users• We save them time, money, and the

headache of going to the optometrist.

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• Payment method

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Number of people

Charge

1-10 Free service

11-25 Monthly fee

25+ Annual fee

• Initial Costs

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EyeNetra Device $30Smartphone $100-$200Tablet $200-$500Website $5,000-$10,000

Opt-EzIndustry• Eye care industry = $75 Billion • 90% of Americans 45 years of age and older will

require visual correction.• Over 50% of Americans wear glasses or contact

lenses• 70% of the eye care market in the U.S. is provided

by Optometrists• Optometrists are projected to grow 33% between

2010 and 2020

Competitors• Any apps that offer an “eye exam” • Optometrists• Other eye care and health care

professionals

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• Our Process• Inputs member information• They read instructions and/or watch instructional videos

on tablet• Take eye exam that takes two minutes • Get results transferred to tablet• Send/print results• Use the ZocDoc mobile app to receive second opinion • A free service• Allows people to find nearby doctors who accept their

insurance, see open appointment times, and simply click to book an appointment.

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Potential locations to start out:• Wal-Mart• Target• Wegmans• Tops• Destiny USA (Mall in Syracuse)• Walgreens

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Opt-EzTiffanyIs a 35 year old single mother of two young children, she lives in downtown Syracuse and drives a 1998 Buick Century. She works as an aid at James Square, where she constantly assists senior citizens and works hard to provide everything her children could ever need. She and her eight year old son suffer from headaches and could use glasses, but she doesn’t have insurance and can’t afford to even get her or her children’s eyes checked.

JamesIs a 45 year old business owner, husband, and father from Pittsford, NY. He drives a 2012 Ford Taurus and is a family man who loves to run on his free time. Due to his busy schedule he dreads having to take an hour out of his day to see the optometrist to get a check up on his astigmatism. Along with having better ways to spend his time he also has more important things to spend his money on.

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Opt-EzThank You.

Optometrists• Dr. Markowitz of Ithaca, NY.

• Said he would consider paying for a referral but it would depend on the validity of the device we use.

• Americas Best Contacts and Eye Glasses• Said they would but it would be up to their

corporate offices.

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EyeNetra• Company founded by a group at

MIT Media Lab• Was developed for use in third

world countries where access to an optometrist is extremely limited.

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Legality• Currently doctors of optometry have

regulations in place that prevent an optical diagnosis without an optometrist present• Reason for calling it an eye check up • Reason for not selling glasses and contacts

right from our kiosks

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Future• Have in place the infrastructure

for when the legal obstacles are ironed out• Kiosks will already be all over the nation• Credibility will already be established• Customer base will already be established

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Opt-EzTimeline TasksNovember 2012 Finish correspondence with lead scientist of EyeNetra, Dr. Raskar,

to see earliest date of purchase.December 2012 Begin talks with Wegman’s about testing kiosks in their stores

across New York. December 2012 Begin designing kiosks, and purchasing materials.

January 2013 Implement the first two test kiosks in Wegman’s locations in Rochester and Syracuse.

January 2013 Begin marketing about the new kiosks.March 2013 Analyze first 3 months of operations and make any necessary

changes.June 2013 Conduct 2nd round of analysis, and based off success begin talks to

open more kiosk.