BPW CONSULTANTHulusi

AliOkokon

GhinaVictor

Turkan

Mission Statement

The strong brand of SEL incorporate the

willingness to be a specialist provider of

entertainment, education, for all ages

through traditional, creative and hand –

made games and toys

TARGETS/GOALS

Increase stock turn over to 5

Reducing cost and overhead by 40%

Double our profit

Increase the market share by 5-10%

Reducing lead time to 2 weeks

Increase the measure of profitability by 30%

Reduce stock level by 75%

Increase sale by 10%

PRODUCT GROUP

1- ADULT BOARD GAMES

2 - CHILDREN BOARD GAMES

3 - MERCHANDISING BOARD GAMES

4 - CHILDREN CARD GAMES

5 - ADULT CARD GAMES

6 - MERCHANDISE CARD GAMES

7 - WOODEN JIGSAWS

8 - ADULT CARDBOARD JIGSAWS

9 - STANDARD CHILDREN CARDBOARD JIGSAWS

10 - MERCHANTISING CARDBOARD JIGSAWS

11 - PLAY-TRAYS

SWOT ANALYSISSTRENGHT•Strong name brand – Brand value•New chief executives ideas•Relationship with toy chains

OPPORTUNITYHand made, more expensive toys•Parents interest in more traditional toys•New TV spin offs•Growing interest in consumers with environmental concerns

WEAKNESS•History of low profitability•Poor Liquidity ratio•Poor Stock turnover•Complex organisational structure

THREATS• Changing Fashion product•Children maturing earlier•Innovation of electronic games•Economic downturn

BCG MATRIX

POLAR DIAGRAM

ORDER WINNER & ORDER QUALIFIER TABLEITEMS 1 2 3 4 5 6 7 8 9 10 11

Price Q Q Q W Q Q Q Q

Challenging Q Q Q Q Q Q Q Q Q Q Q

Intresting Q Q Q W Q Q Q Q Q Q Q

Warranty

Engaging Q Q Q Q Q Q Q Q W

Educational Q W W Q Q Q W

Appearance W W W W Q Q W W W W Q

Simplicity W Q Q Q Q Q Q

Packaging Q Q Q Q Q Q Q Q Q W W

Safety Q Q Q Q Q Q Q

Portability Q Q Q Q Q Q Q Q Q

Durability Q Q Q Q Q Q Q Q Q

Trendy Q Q Q Q Q W Q W Q

Brand Q Q

Popular W W W W W Q Q Q W W W

Creative Q W Q Q Q W Q W

Universal Q Q Q Q Q Q W Q Q

Artistic Q W Q W

Variety Q Q W Q Q W

Instructions Q Q Q Q Q Q Q

Quality Q Q Q Q Q Q Q Q Q Q

PARETO CHART

Importance to Business

Com

petitive P

ositio

n

High Medium Low

Str

ong

Neutr

al

Wea

k

•Board games

•Wooden jıgsaw

•Card gamnes

SEL Technology Sourcing & the

Supplier Relationship Matrix

Adapted from Abetti

•Cardboard Jıgsaw

•Play trays

Construct Product Activities

Is the Subsystem Strategic

OUTSOURCEDevelop technical &

commercial partnerships with suppliers

Form families of

components

Is the family StrategicInternal Capabilities?CORE

Make it in-house

Is investment justified?

OUTSOURCEAs soon as

possible

No

No No

Yes

YesYes

Implementation of an improvement

program

Competitive? OUTSOURCEHarvest gradually

Harvest gradually

OUTSOURCE

COREFocus & invest to stay World Class

No

No

No

No

YesYes

Yes

Yes

Venkatesan’s Flowchart

Card Games

Are machines & physical assets

capable?

Are we competitive?

Kraljic’s Matrix

Card gamesLEVERAGE

Exploit purchasing power

STRATEGIC

Form relationship

NON-CRITICAL

Efficient processing

BOTTLENECK

Assure supply

Profit

Impact

High

Low

Low High

Supply RiskHBR 1983

Card Games

Kraljik’s MatrixPrinting

LEVERAGE

Exploit purchasing power

STRATEGIC

Form relationship

NON-CRITICAL

Efficient processing

BOTTLENECK

Assure supply

Profit

Impact

High

Low

Low High

Supply RiskHBR 1983

Printing

Medium-Term Capacity

Adjustment.

Mixed plan

Medium-Term Capacity Adjustment.

IMPLICATIONS IMPLICATIONS

Flexible

Complex

Match customer needs

High unit cost

Changing capacity

Anticipation

Flexibility

In touch with demand

High unit cost

Short waiting tolerance

Satisfaction governed by customer perception

Customer contact skills needed

Received variety is high

High unit cost

Low repetition

Each staff member performs more of job

Less systemisation

High unit costs Well defined Routine

Standardised

Regular

Low unit costsStable

Routine

Predictable

High utilisation

Low unit costs

Time lag between production and consumption

Standardised

Low contact skills

High staff utilisation

Centralisation

Low unit costs

High repeatability

Specialisation

Systemisation

Capital intensive

Low unit costs

VARIATION IN DEMAND

High Low

CUSTOMER CONTACTHigh Low

HighLow VOLUME

High LowVARIETY

A Typology Of Operations: The 4 Vs.

Cardboard Jıgsaw

High

Variety

Low

Low VolumeHighProject

Jobbing

Mass

Continuous

Batch

Process Types In Manufacturing Operations.

Merch.

Standard

FACTORY LAYOUT

Kraljik’s MatrixPackagıng

LEVERAGE

Exploit purchasing power

STRATEGIC

Form relationship

NON-CRITICAL

Efficient processing

BOTTLENECK

Assure supply

Profit

Impact

High

Low

Low High

Supply RiskHBR 1983

Packaging

Operational targets in order to achieve financial goals

Automation for packaging (decrease lead-time and staff, increase in speed)

Integrate printing to in-house production (increase flexibility and decrease cost and lead-time)

Changing the wood and cardboard suplier to a domestic and closer company.(form long term relationship, flexible, low lead-time and inventory, dependability)

Organizational StructureGames Division

Geoff Smith

FactoryManager

Planners (3)

Admin (3)

Secreterial (2)

Supervisors(5)

Finance (1)

Stores (3)

Labourers (2)

sıte maınt. (3)

Operators(40)

Sales

Marketing (3)

Design (5)

Sales (3)

Financial Control

Accountant(2)

Orderprocessor (2)

Performance Measures

QualityScrap rates

Customer satisfaction

SpeedOrder lead tıme

Cycle tıme

DependabilityAdequate stock

Schedule adhere

FlexibilityNPI

Machine change-over time

Range of products

THANK YOU